Sunless Tanning Products Market Size, Share, Growth, and Industry Analysis by Type (Creams and Lotion, Cleansers and Foaming, Essential Oils, Spray, Other Products), by Application (Beauty Salons, Convenience Store, Departmental Store, Drug Store, Online Stores), Regional Insights and Forecast From 2025 To 2033

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SUNLESS TANNING PRODUCTS MARKET REPORT OVERVIEW

global sunless tanning products market size was USD 1.05 billion in 2023 and market is projected to touch USD 1.68 billion by 2032 at CAGR 5.37% during the forecast period.

Sunless tanning products refers to the application of chemicals to the skin to produce an effect similar in appearance to a suntan. The rising preference of women towards replica tanning along with growing demand for organic tanning products among youth and surging popularity of no-makeup trend are the factors pervading the demand for organic tanning products worldwide. Moreover, the demand of organic tanning products is rising among men as well.

Increasing awareness of the harmful effects of UV rays, the market is undergoing a growing demand for self-tanning products as a safer alternative to tanning beds or sun exposure. Participants are fixing their efforts on encouraging R&D. Technological development are supporting the regional market growth. Manufacturers need to stay updated with changing market trends and develop products that meet growing consumer needs. Companies coming up with progressive technological solutions for firming their positions.

COVID-19 IMPACT

Pandemic hampered the market due to unexpected disruption in the sector

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to market’s growth and demand returning to pre-pandemic levels.

COVID- 19 pandemic has extremely affected the whole world. It caused many unexpected disruption and affected the industry. COVID- 19 had negative impact on the market due to economic slowdown, unpredictability in financial sector and high unstable market. The pandemic resulted in decreased demand due to a disrupted supply chain, drop in sales of products, delivery schedules. Travel bans imposed affected business collaboration and partnership. Demand had recently reduced due to travel bans and lockdown during the COVID-19 pandemic. The continuous loss in the business due to the lockdown measures is projected to directly influence the growth of the investments in the market.

LATEST TRENDS

Use of innovative products to boost the market growth

Technological improvement and development will further enhance the presentation of the product, allowing it to obtain a varied range of requests in the market. Technological advancement will improve performance and propel the market growth. Technological advancement with high demand are increasingly setting a force to increase the productivity. Some players focus on product improvement to meet consumer requirements and likings. Constant innovation in manufacturing of products is anticipated to stimulate product demand.

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SUNLESS TANNING PRODUCTS MARKET SEGMENTATION

By Type

According to type, the market can be segmented into creams and lotion, cleansers and foaming, essential oils, spray, other products.

Creams and lotion will capture the maximum market share through forecast period. Creams and lotions are widely used for regular tanning, giving a natural colour.

By Application

According to application, the market can be segmented into beauty salons, convenience store, departmental store, drug store, online stores.

Sunless tanning products market players cover segment as online stores will dominate the market share during forecast period. Online stores offer convenience and accessibility, allowing customers to explore a wider range of choices and easily compare prices.

DRIVING FACTORS

Increasing awareness about harmful effects of UV radiation to boost the market growth

Growing popularity of sunless tanning among idealistic, increasing prevalence of skin cancer and increasing number of service providers are some of the factors strongly contributing towards the growth of the market in the forecast period.  The market is driven by increasing awareness among consumers about the harmful effects of UV radiation, which has led to a shift towards safer alternatives like sunless tanning products.

Technological advancement and development to upsurge the market

Technological advancements and innovation activate unique revenue augmenting opportunity which will upsurge the sunless tanning products market growth. Growing investment in research and development activities and growing awareness about benefits are expected to deliver profitable opportunities for the market.  Constant development are one of the trends in the market in variety of practices. Advancements in product formulations and technologies have resulted in the development of high-quality and long-lasting sunless tanning products. 

RESTRAINING FACTORS

Availability of substitute to hamper the market growth

Accessibility of substitute is hampering development of sunless tanning products market.  Availability of a wide range of alternative tanning methods, price sensitivity, and product formulation regulations may hinder market growth to some extent in the future.  Technical difficulties will reduce the industry revenue.

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SUNLESS TANNING PRODUCTS MARKET REGIONAL INSIGHTS

North America to dominate the region due to rapid growth in construction and manufacturing

North America is further expected to witness growth in the sunless tanning products market share. The region is dominating the market due to growing awareness among consumer regarding the harmful effects of the sun due to exposure to ultraviolet (UV) radiation, rising incidences of skin cancer and burgeoning inclination toward self-tanning products. The rising inhabitants and increasing income levels are also contributing to the development of the market. Upsurge in investments by key market players for the R&D undertakings and enlargement of their production abilities and product portfolios are projected to upsurge the growth. The expansion of regional market is being aided by technological developments.

KEY INDUSTRY PLAYERS

Key players focus on partnerships to gain competitive advantage

The key players are dynamically contributing in strategic events that are aimed at maintaining strong market position and increasing market share by merger, partnerships and others. Key players are motivated to introduce new innovative products. They are spending severely on research and development in order to arise with more new technology so that they can maintain and improve their existing market. The market changes are dynamic such as market expansion, partnership and merger. The collective efforts of these major players expressively impact the competitive landscape and future path of the market.

List of Top Sunless Tanning Products Companies

• Christian Dior (France)
• L'Oréal (France)
• The Procter & Gamble Company (U.S.)
• Unilever (U.K.)
• Johnson & Johnson Services (U.S.)

INDUSTRIAL DEVELOPMENT

2020:   Unilever, a British-Dutch multinational company, is known for its extensive range of consumer goods and personal care products. The company has recorded consistent growth in the sunless tanning market, primarily driven by its focus on sustainability and ethical practices.

REPORT COVERAGE

The report provides scrutiny and information according to market sectors. Business overview, financial overview, product portfolio, new project launch, recent development enquiry are the factors included in the profile. The report incorporates completely examined and appraised evidence of the noticeable players and their position in the market by methods for various descriptive tools. The report covers national and regional level market size and forecast. The report gives businesses the facility to research new prospect in many areas. The report shows to be an operational tool that players can use to gain a competitive superiority over their opponents and ensure lasting achievement in the market.