Survey Software Market Size, Share, Growth, And Industry Analysis, By Type (Cloud-based, On-premises), By Application (Education and Public Sector, Retail, Medical and Media, Automotive, Airline, and Travel, BFSI), Regional Forecast By 2031

Updated On: 22 April 2024

Survey Software Market Report Overview

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The global survey software market size was USD 2241.8 million in 2021, as per our research, the market is expected to reach USD 6792.81 million in 2031, exhibiting a CAGR of 11.2% during the forecast period. 

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden rise in CAGR is attributable to the market's growth and demand returning to pre-pandemic levels once the pandemic is over. 

Survey software refers to computer applications or online platforms that enable users to create, distribute, and analyze surveys, quizzes, polls, and other types of data collection forms. This software streamlines the process of gathering feedback and opinions from a targeted audience, such as customers, employees, or the general public. They provide tools for designing and customizing surveys, distributing them through various channels (email, websites, social media), collecting responses in real-time, and generating comprehensive reports and analyses. It is a valuable tool for businesses, researchers, educators, and organizations of all kinds to gather and analyze data for decision-making, market research, customer satisfaction, and other purposes.

With the rise in smartphone and mobile device usage, survey software has evolved to cater to mobile-friendly survey designs. These surveys are specifically optimized for smaller screens and touch interactions, providing a seamless and convenient feedback experience for respondents on their mobile devices. Mobile-friendly surveys ensure that respondents can easily navigate through the survey, view questions clearly, and provide their feedback without any usability issues. This trend acknowledges the importance of mobile devices as a primary platform for survey participation and emphasizes the need for responsive and user-friendly survey designs in today's mobile-driven world.

COVID-19 Impact: Pandemic-induced shift to remote work and virtual interactions caused an increased demand driving market growth

The COVID-19 pandemic has had a significant impact on the market. As businesses and organizations worldwide adapted to remote work and virtual interactions, the demand for online survey solutions increased. Survey software became an essential tool for gathering feedback, conducting market research, and understanding changing customer needs and preferences during the pandemic. The shift towards remote work and online communication accelerated the adoption of survey software, leading to market growth. The pandemic highlighted the importance of data-driven decision-making, further driving the demand for survey software to collect and analyze critical insights. COVID-19 has propelled market expansion and reinforced the value in the digital era.

Latest Trends

"Integration of AI and automation leads to a streamlined survey process, improved data analysis, and personalized survey experiences"

Survey software is leveraging automation and AI to enhance the efficiency and effectiveness of the survey process. Automation features enable tasks such as survey distribution to be automated, saving time and effort for users. AI capabilities are employed for response categorization, where the software can automatically analyze and classify survey responses. Sentiment analysis algorithms can be used to extract sentiment and emotions expressed in open-ended responses. AI-powered recommendation systems can provide personalized survey recommendations based on the respondent's behavior and preferences, ensuring a tailored survey experience. These advancements in automation and AI empower users with intelligent tools to automate tasks, analyze data, and deliver more personalized and insightful surveys.

Survey Software Market Segmentation

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• By Type Analysis

According to type, the market can be segmented into cloud-based, on-premises.

• By Application Analysis

Based on application, the market can be divided into education and public sector, retail, medical and media, automotive, airline, travel, and BFSI.

Driving Factors

"Integration with CRM systems causes deeper customer insights, improved decision-making, and enhanced customer experience "

The integration with customer relationship management (CRM) systems is driving survey software market growth by enhancing customer experience and supporting customer-centric strategies. This integration enables businesses to gather feedback directly from their CRM platforms, allowing them to analyze customer insights in conjunction with customer data. By combining survey responses with CRM data, organizations can gain a deeper understanding of their customers, identify patterns, and make data-driven decisions to improve their products, services, and overall customer satisfaction. This trend fosters a more holistic approach to customer feedback management and strengthens the relationship between survey software and CRM systems, driving market expansion and meeting the evolving needs of businesses.

"Implementing multi-channel survey distribution leads to an effect of higher response rates, and the collection of more diverse and representative feedback"

Multi-channel survey distribution provides the flexibility to distribute surveys through various channels such as email, social media, SMS, website intercepts, and in-app surveys. This approach ensures a wider reach and increases response rates by allowing organizations to connect with their target audience through their preferred communication channels. With multiple distribution options, businesses can tailor their survey outreach to different demographics and reach respondents in the most convenient and accessible ways. By expanding the reach of surveys across multiple channels, organizations can collect more diverse and representative feedback, leading to better insights and informed decision-making for improved business outcomes.

Restraining Factors

"Lack of survey design expertise among users causes the effect of poorly designed surveys, resulting in low response rates and less reliable data collection"

The lack of survey design expertise among users can have a significant impact on the effectiveness of surveys. Without proper knowledge and skills in survey design and question construction, users may create poorly designed surveys that fail to engage respondents. This can result in low response rates as respondents may find the survey confusing or uninteresting. Moreover, poorly designed surveys may lead to biased or unreliable data, affecting the validity and accuracy of the collected information. To overcome this restraint, users can seek training or guidance in survey design best practices or consider collaborating with experts to ensure well-designed surveys that generate meaningful and reliable data.

Survey Software Market Regional Insights

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"North America emerges as the leading region due to its advanced technological infrastructure and high adoption of digital solutions"

The leading region in the market is North America. With its advanced technological infrastructure and high adoption of digital solutions, North America has emerged as a key market. The region is home to several prominent software providers and has a strong presence in industries such as technology, healthcare, retail, and finance, which extensively utilize them for customer feedback, market research, and data analysis. The region's emphasis on innovation, customer-centric strategies, and data-driven decision-making further fuels the demand. North America is expected to witness steady growth in survey software market share in the foreseeable future.

Key Industry Players

"Key players' focus on innovation, data security, customer support, and R&D leads to enhanced software features enabling them to maintain a competitive edge"

Key players in the market focus on several aspects to maintain a competitive edge. They emphasize innovation by continuously improving their software features, integrating advanced technologies such as AI and automation, and enhancing the user experience. These players prioritize data security and privacy to build trust with their customers and comply with data protection regulations. They invest in research and development to stay at the forefront of industry trends and meet evolving customer needs. They also emphasize customer support, providing comprehensive training, tutorials, and responsive customer service to ensure a smooth user experience. Their focus revolves around delivering high-quality, reliable, and user-friendly software solutions.

List of Market Players Profiled

• Momentive (SurveyMonkey) (North America)
• Qualtrics (North America)
• QuestionPro (North America)
• Zoho (Asia)
• SoGoSurvey (North America)
• Alchemer (SurveyGizmo) (North America)
• Formstack (North America)
• KeySurvey (North America)

Report Coverage

This research profiles a report with extensive studies that take into description the firms that exist in the market affecting the forecasting period. With detailed studies done, it also offers a comprehensive analysis by inspecting the factors like segmentation, opportunities, industrial developments, trends, growth, size, share, restraints, etc. This analysis is subject to alteration if the key players and probable analysis of market dynamics change.