Sweet Potato Starch Market Size, Share, Growth, And Industry Analysis, By Type (Fresh Type and Dried Type), By Application (Sweet Potato Noodles, Cooking, Industrial Use, and Others), Regional Insights, and Forecast To 2032

Updated On: 08 July 2024

Sweet Potato Starch Market Report Overview 

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global sweet potato starch market size was USD 605 million in 2019 and market is projected to touch USD 972.97 million by 2032 at CAGR 3.7% during the forecast period. 

Sweet potato starch is a type of starch extracted from sweet potatoes. Starch is a carbohydrate that serves as a storage form of energy in plants. Sweet potato starch is derived from the tuberous roots of sweet potatoes through a process that involves washing, crushing, and separating the starch from the other components of the sweet potato.

Consumers are becoming more health-conscious and are seeking healthier alternatives in their diet. Sweet potatoes are often perceived as a nutritious food, and products derived from sweet potatoes, such as sweet potato starch, may benefit from this health trend.

COVID-19 Impact: Market Faced a Fall in Demand Due to Closure of Restaurant and Foodservice Industry During the Pandemic

The global COVID-19 pandemic has been unprecedented and staggering, with the Sweet Potato Starch market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden rise in CAGR is attributable to the market's growth and demand returning to pre-pandemic levels once the pandemic is over.

Closure or reduced operations of restaurants and food service establishments worldwide may have affected the demand for certain food ingredients, including sweet potato starch used in commercial food preparation.

Latest Trends

"Emphasis on Functional Properties for Food Innovation to Make Market More Efficient"

The Sweet Potato Starch market is as dynamic as any other market. The unique functional properties of sweet potato starch, including its thickening and gelling abilities, make it a versatile ingredient for food innovation. It may be incorporated into various products to enhance texture and mouthfeel.

Sweet Potato Starch Market Segmentation

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• By Type Analysis

According to type, the market can be segmented into fresh type and dried type.

In terms of services, fresh type is the largest segment. Freshly processed sweet potato starch may be less refined compared to heavily processed starchesand hence are preferred more. 

• By Application Analysis

Based on application, the market can be divided into sweet potato noodles, cooking, industrial use, and others.

In terms of services, cooking is the largest segment. Sweet potato starch is a versatile ingredient that can be used in various cooking applications.

Driving Factors

"Heath and Wellness Trends have Increased Demand in the Market"

Consumer preferences for healthier food choices have led to an increased interest in natural and plant-based ingredients. Sweet potatoes are often perceived as a nutritious food, and products derived from sweet potatoes, such as sweet potato starch, align with health and wellness trends. Health and wellness trends drive various aspects of the food industry, influencing consumer preferences, purchasing decisions, and the development of new products. Health and wellness trends emphasize the consumption of whole and minimally processed foods. While sweet potato starch undergoes processing, it is derived from a whole food source, sweet potatoes, contributing to its acceptance among those prioritizing minimally processed ingredients.

"Diverse Culinary Applications have Influenced the Demand in the Market"

The use of sweet potato starch in Asian cuisine, particularly for making noodles and dumplings, has contributed to its popularity. As global culinary preferences diversify, sweet potato starch finds applications in different international dishes. Diverse culinary applications inspire chefs, food developers, and home cooks to experiment with new recipes and formulations. Sweet potato starch's versatility allows for creative applications in a wide range of dishes, from traditional to fusion cuisine. The adaptability of sweet potato starch to diverse culinary applications opens up opportunities for its use in a wide range of dishes, contributing to its popularity in the food industry. The ability to cater to various tastes and preferences across different culinary traditions drives the market demand for sweet potato starch. In this way this factor resulted in Sweet Potato Starch market growth.

Restraining Factor

"Limited Agricultural Production lead to a Declining Trend in the Market "

The availability of sweet potato starch is directly linked to the production of sweet potatoes. Any limitations in sweet potato cultivation, whether due to climatic conditions, land availability, or other factors, can impact the overall supply of sweet potato starch. As a consequence, there will be a declining trend in the market.

Sweet Potato Starch Market Regional Insights

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"North America Region Dominates the Market owing to Advanced Food Processing Industry"

North America has the largest Sweet Potato Starch market share as it the countries in this region are the major producers of sweet potatoes. The availability of a substantial quantity of sweet potatoes provides a strong foundation for the production of sweet potato starch. The agricultural diversity in North America allows for the cultivation of various crops, including sweet potatoes. The availability of suitable growing conditions contributes to a steady supply of raw materials for sweet potato starch production. North America has a well-developed food processing industry with advanced technologies and infrastructure. This enables efficient processing of sweet potatoes into starch and the development of a range of sweet potato starch-based products. If there is a high demand for gluten-free and natural ingredients in North America, sweet potato starch, being a gluten-free and plant-based ingredient, may align well with consumer preferences, contributing to its dominance in the market. Increasing consumer awareness of health and wellness, along with a preference for natural and plant-based ingredients, may drive the demand for sweet potato starch. The North American market often reflects these health-conscious trends.

Key Industry Players

"Key Players Focus on Research & Development, Innovation and Branding for Market Expansion"

Companies may invest in research and development to explore new applications for sweet potato starch, improve extraction processes, and develop innovative products. This can contribute to the diversification of their product offerings and the expansion of their market share. Key players often focus on product innovation to differentiate themselves in the market. They may develop new sweet potato starch-based products or formulations that cater to evolving consumer preferences and industry trends. Companies invest in marketing and branding efforts to create awareness about their sweet potato starch products. This includes advertising campaigns, participation in industry events, and online marketing to promote their brand and products. Some key players may focus on expanding their presence in different geographic regions. This can involve entering new markets, forming partnerships with local distributors, or acquiring companies to strengthen their global footprint.

List of Market Players Profile

• SUNAS(India)
• Rich Moon(Vietnam)
• SAI RAM(India)
• Sunkeen(U.S.)
• Dahai(U.S.)

INDUSTRIAL DEVELOPMENT

January 2023: Efforts are directed toward enhancing the functional properties of sweet potato starch, such as its thickening, gelling, and binding abilities. Researchers and industry professionals work on modifying starch characteristics to improve its performance in different food and non-food applications.

Report Coverage

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Furthermore, the post-COVID-19 pandemic’s effect on international market restrictions and a deep understanding of how the industry will recover and strategies are also stated in the report. Finally, the competitive landscape has also been examined in detail to provide clarification of the competitive landscape.