Synbiotic Product Market Size, Share, Growth, and Industry Analysis, By Type (Food & Beverage Dietary Supplement, Animal Feed, Others), By Application (Online Sales,Offline Sales) and Regional Insights and Forecast to 2032

Updated On: 08 April 2024

SYNBIOTIC PRODUCT MARKET REPORT OVERVIEW

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The global Synbiotic Products market size was USD 831.4 million in 2022 and will reach the market size of USD 1188 million by 2028 with a CAGR of 6.1% during the forecast period.

Synbiotics Products are a formulation of amalgamation of probiotics (gut friendly bacteria) & prebiotics (non-digestible fibre that helps the gut bacteria to grow), in a form of synergism, that beneficially affects the host by improving the survival & activity of the gut friendly microorganisms to improve the function & overall health of the digestive tract. Synbiotic products have diverse area of application within health & wellness industry, it operates at the intersection of the food, dietary supplements, and healthcare sectors, & with consumers base increasingly getting educated & aware towards the importance of gut health, has propelled the synbiotic product market growth. Apart from providing improved intestinal functions, the synbiotic products are developed to provide dedicated & comprehensive solutions for customers seeking strong immunity, better digestion & overall vitality.

One of the unique use cases of synbiotic products is associated with its commitment to addressing the interconnectedness of gut health with broader health outcomes. This approach goes beyond mere supplementation, emphasizing the symbiotic relationship between probiotics, the beneficial microorganisms, and prebiotics, the compounds that nourish them. Synbiotic Products are not limited to be taken in powdered or in capsules forms, rather the industry has advanced to cater the dietary needs & health supplements of variety of consumer preferences with more innovative formulation integrated into food & beverages, Dairy-based synbiotic products, in particular, have gained traction, providing a convenient and palatable avenue for consumers to incorporate these beneficial elements into their daily routines.

COVID-19 Impact: Market Growth is boosted by pandemic due to increasing demands

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to market’s growth and demand returning to pre-pandemic levels.

The COVID-19 pandemic , unveiled the weak immune system of the people all around the world along with emphasizing enough significance on the immune system, leading to witness surge in demand  for health & wellness products that supports overall health, including synbiotic. Consumers are increasingly moving towards adopting daily health supplements to boost their immunity naturally,  & synbiotic products are becoming integrated part of the dietary habits & one of the go to options owing to their multifaceted benefits align perfectly with the broader trend of proactive health management. Furthermore, pandemic has accelerated the demand & consumers are now inclined towards incorporating these products into their routine as preventive measure, recognizing its potential to maintain optimal health & resilience, the adoption has come from a wide demographics & across all age groups, this is the reason the market players have addressed the heightened demand & have launched  range of products that suits all kind consumers.

LATEST TRENDS

"Growing health concerns & awareness for personal wellbeing to propel the market growth"

The health & wellness industry is growing at an unprecedented rate, & the consumers seek scientifically backed products that they can trust & take into use & maintaining a healthy daily life is the key goal around all the rise, the synbiotic product market remains a key player in shaping the future of preventive health and wellness, contributing to a paradigm shift in how individuals approach their overall well-being, addressing the diverse global consumer base  the companies have come up with diversification of product offerings including, synbiotic infused food & beverages, powdered form soluble forms with liquids & other fluids, capsules & tablet formulation, from yogurts and probiotic drinks to breakfast bars and smoothies, gummies, the core focus is to make synbiotic products a daily supplements & a lifestyle choice. Additionally, with increased awareness towards maintaining a healthy life & individual wellbeing, consumers are driving towards personalized synbiotic that provide comprehensive health solutions, synbiotic products are positioned not only as digestive aids but as contributors to immune health, mental well-being, and beyond.

SYNBIOTIC PRODUCT MARKET SEGMENTATION

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By Type

Based on type the global market can be categorized into, food & beverages, dietary supplements, animal feeds, others.

• Food & Beverage: Symbiotic Products come into various foods & beverages in infused forms, keeping the nutritional values intact while offering flavorful options, such as, gummies, chewable strips, health drinks,  that aligns with the evolving preferences of modern consumers who seek both nourishment and enjoyment from their culinary choices.

• Dietary Supplement: The market size of synbiotic products in this segment is quite large  & well established, consumers have variety of options to choose from as per their convenience & targeted approach to their nutritional intake, Synbiotic supplements, available in various formats such as capsules, powders, and other innovative soluble & digestible forms to cater the health enthusiasts.

• Animal Feed: The application of synbiotic products is extended beyond human consumption, the use of synbiotic products in animals has gained prominence, especially in agriculture animals, live stocks & pets owing to maintaining the overall health & nutrition.

By Application

• Online Sales: The advent of e-commerce & quick commerce has significantly influenced the distribution and accessibility of synbiotic products, providing the consumers diverse options to choose from, access to detailed product information, and fast delivery.

• Offline Sales: Offline sales provide consumers with an in-store experience, allowing them to physically browse and inspect synbiotic products , & consult with the health professional before making a purchasing decision that enhances the consumer's understanding and confidence in their purchase.

DRIVING FACTORS

"Increasing  research advancements to drive the market growth"

The surge in health & personal well being is the primary driver of  synbiotic products  market growth ,consumers are becoming increasingly aware of the intricate connection between gut health and overall well-being. Recognizing the pivotal role of a balanced gut microbiome in supporting immune function and digestive wellness, positioning them as  proactive measures for maintaining optimal health & anticipating the growing demand the research & developments are playing pivotal role in growth of variety of synbiotic product portfolio, covering all health aspect From immune system support to mental well-being, research advancements contribute to the expanding scope and efficacy of synbiotic products.

"Increasing health consciousness to boost the market growth"

One of the primary driving factors for the growing popularity of synbiotic products is the increasing awareness of gut health and the benefits of probiotics among consumers. Scientific research has demonstrated the significant role of the gut microbiome in maintaining overall health and well-being, including immune function, digestion, metabolic health and even mental health, therefore the demand for synbiotic product has witnessed an uptrend, and it has emerged as a popular choice for individual seeking natural and holistic approach for wellness, without causing any harmful or side effects to the body.

RESTRAINING FACTORS

"Cost constraints to decelerate the market growth"

The cost is a crucial factor that hinders the proliferation of synbiotic products to the large consumer base, as the production of high quality & nutrient rich synbiotic products involves sophisticated technologies and the use of premium ingredients, the overall production cost remains on the higher side & In price-sensitive markets or regions where cost considerations heavily influence consumer choices, the elevated price point of premium synbiotic formulations may pose a challenge. Striking a balance between quality and affordability is crucial for manufacturers to navigate cost constraints without compromising on the integrity of their products to address the larger landscape  of the price sensitive consumer base.

SYNBIOTIC PRODUCT MARKET REGIONAL INSIGHTS

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"North America currently dominates the synbiotic product market due to mature health care and large consumer base"

The market is primarily segregated into Europe, Latin America, Asia Pacific, North America, and Middle East & Africa.

With current market dominance of North America in synbiotic product market share, Asia-Pacific is also showing significant growth potential, driven by increasing health consciousness in emerging economies, though the persistent research & development in developed economies like North America & Europe has helped their market to grow & sustain, as market players provide for the needs & demands as per their dietary habits & health supplements demands, ensuring quality & all regulatory compliance in that region. The North America region's advanced healthcare infrastructure, heightened health consciousness, and a robust wellness industry contribute to the widespread adoption of synbiotic products,coupled with a proactive approach to preventive healthcare, has established synbiotic products as integral components of dietary and supplement routines.Asia Pacific is an emerging market for synbiotic products, due to rising concern for health,the  growing middle-class population, the rising focus on preventive healthcare contribute to the expanding demand for synbiotics in countries like China, India, and Southeast Asian nations.

List of Market Players Profiled

• Pfizer Inc. (U.S.)
• Sabinsa Corporation (U.S.)
• Biomin (Austria)
• Probiotical (Italy)
• Seed Health (Vince)
• United Naturals ( U.S.)

INDUSTRIAL DEVELOPMENT

October 2023: From probiotics to synbiotics – Probi launches two new concepts together with Clasado at Supply Side West, in Las Vegas", "Probi and Clasado will launch two new synbiotic solutions, Bimuno  GOS and Probi Defendum  which demonstrate a clear synergistic synbiotic combination as the probiotic strains in Probi Defendum selectively utilise the prebiotic GOS to enhance the production of short chain fatty acids.

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

The research report delves into market segmentation, utilising both qualitative and quantitative research methods to provide a thorough analysis. It also evaluates the impact of financial and strategic perspectives on the market. Furthermore, the report presents national and regional assessments, considering the dominant forces of supply and demand that influence market growth. The competitive landscape is meticulously detailed, including market shares of significant competitors. The report incorporates novel research methodologies and player strategies tailored for the anticipated time frame. Overall, it offers valuable and comprehensive insights into the market dynamics in a formal and easily understandable manner.