Tactile Printing Market Size, Share, Growth, and Industry Analysis, By Type (Paper Substrates, Plastic Films Substrates, Rigid Plastics Substrates, Others), By Application (Books, Maps), Regional Insights, and Forecast To 2031

Updated On: 22 April 2024

Tactile Printing Market Report Overview

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The global tactile printing market size was 1537.2 million in 2021 and is expected to reach USD 3257.28 million by 2031, exhibiting a CAGR of 7.7% during the forecast period.

Tactile printing involves a style of print that allows persons who are blind or visually impaired to feel raised words and pictures on a page. Braille books are frequently printed in this manner. Tactile printing additionally has the potential to make diagrams, labels, and other materials accessible to the visually impaired.

In 2014, the book application sector led the worldwide market, accounting for more than 38% of total revenue. This printing technology is in high demand in this application due to the increased demand for e-books. Furthermore, increased e-textbook adoption in educational institutions and business education centers is predicted to drive demand for products over the projection period.

COVID-19 Impact: Interruptions in Demand and Supply Chain to Deplete Market Growth

The COVID-19 pandemic has been unprecedented and staggering, tactile printing experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

Companies engaged in the worldwide market are seeing revenue and company growth drop due to interruptions in demand and supply across the value chain. As a result, the COVID-19 pandemic limited the tactile printing market growth in 2020 to a certain extent.

However, due to the predicted increase of interest from corporate and industrial customers worldwide, market growth is projected to normalize in the third quarter of 2021 and to continue at a stable rate from 2021 to 2028.

LATEST TRENDS

"Adoption of Road Markers to Stimulate Market Development  "

A recent market trend is the adoption of road markers rather than road signs, or an amalgamation of both. In terms of conveying details regarding the routes being travelled, road markings are just as vital as road signs. Paints, thermoplastics, cold applied plastics, customized epoxy resins, self-adhesive, and elevated pavement marks are some of the materials that can be used for these markings.

Tactile Printing Market Segmentation

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• By Type

Based on type; the market is divided into paper substrates, plastic films substrates, rigid plastics substrates, others

Paper substrates is the leading part of the type segment.

• By Application

Based on the application; the market is divided into books and maps

Books is the leading part of the application segment.

DRIVING FACTORS

"Plastic Film Substrate to Aid Market Expansion "

Paper substrates serve as the foundation for the service. Any sort of paper can be used, including cardstock, bags made of paper, packing paper, and dairy cartons. Paper is a popular substrate due to its biodegradable and renewable nature, as well as its inexpensive cost in comparison to polymers and metals.

Additionally, plastic film substrate are utilized to make tactile printing items. Tactile printing is a method of forming graphics and text on the outside of plastic sheets using various chemicals. Depending on the end-use application, these plastic films can have varied images and designs printed on their surfaces, such as packaging, furniture and flooring, automobile components, electronic appliances, and consumer electronics.

"Growing Inclination towards Rigid Substrates to Foster Industry Progress "

Rigid substrates made of plastic are a kind of print substrate constructed from rigid plastic. These substrates are frequently used in the printing of map and other types of papers. They have become popular for usage in books due to the exceptional quality of the completed output. The rising demand for rigid substrates have further fostered the tactile printing market growth. It is anticipated that by the growing inclination towards rigid substrates the market is going to proliferate in the coming years.

RESTRAINING FACTORS

"Lengthy Printing Periods to Limit the Market Evolution "

When it comes to mass production, the tactile printers remain slow in contrast to other manufacturing methods. Aside from bulk production, one disadvantage is the lengthy printing periods for one-off prints. Depending on the printer's size and quality, printing can take many hours to days; however, if the printer fails while printing, it needs to restart. The above-mentioned fact will pose a barrier in the market evolution.

Tactile Printing Market Regional Insights

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"Demand from Food and Beverages Industries in North America to Support Market Advancement "

The tactile printing market share is dominated by North America. The surge in demand for food and beverage industry products is primarily responsible for market expansion in this region. Increased manufacturing of labels and packaging utilizing tactile printing implies increased product demand.

An organization in North America, for example, has introduced Real Touch, which incorporates its tactile packaging program, to deliver greater brand advantages and high-impact shelf difference. Real Touch was created for packaging for food products and adds a tactile layer to company packaging designs to increase visual impact. North America is dedicated to famous organizations and businesses dedicated to the development of goods and services for the visually impaired.

KEY INDUSTRY PLAYERS

"Key Players Focus on Partnerships to Gain a Competitive Advantage"

Prominent market players are making collaborative efforts by partnering with other companies to stay ahead of the competition. Many companies are also investing in new product launches to expand their product portfolio. Mergers and acquisitions are also among the key strategies used by players to expand their product portfolios.

The analyst provides a comprehensive picture of the market through the study, synthesis, and summarization of data from various sources, as well as an examination of important variables such as financial gain, sales prices, competition, and promotions. It identifies the key industry influencers and presents various market facets. The information provided is thorough, reliable, and the result of extensive primary and secondary research. The market report provides a comprehensive competitive landscape as well as an in-depth vendor evaluation methodology and analysis based on both qualitative and quantitative studies to accurately forecast market growth.

The reports cover important advances with in market, as well as inorganic and organic growth strategies. Various companies are concentrating on organic business expansion such as product announcements, product approvals, and other things like patents and events. Acquisitions, partnerships, and collaborations were among the inorganic growth strategies observed in the market. The above activities have paved the way for market participants to expand their business and customer base. With the growing demands for filter products in the international market, market participants in the market are expected to benefit from substantial growth opportunities in the near future.

List of Market Players Profiled

• Braille Plus (U.S.)
• Braille Works (U.S.)
• NBP (U.S.)
• PIA (Pakistan)
• Brailler (U.S.)
• Tactilegraphics (U.S.)
• Indexbraille (U.S.)
• Lowvision (U.S.)
• Braigo Labs (U.S.)
• Nia Technologies (India)
• AFB (American Foundation for Blind) (U.S.)
• American Thermoform (U.S.)
• O-Film Tech (China)

REPORT COVERAGE

This research offers a thorough analysis of the global market, covering all relevant areas. This includes everything from a broad market overview to micro-level information about size of the market, degree of competition, evolution trend, opportunities in the market, important market drivers, and SWOT opportunities and threats. The reader can use the study to influence industry competitiveness and competitive environment strategies to increase potential profit. Additionally, it offers a straightforward framework for assessing and gaining access to the situation of the corporate organization.

In a nutshell, this study should be read by all market participants, traders, academics, analysts, business planners, and anyone else with an interest in the market. The market competitive landscape is another area that the report structure focuses on. This report presents in depth information the share of the market, macroeconomic indicators, product scenario, operation circumstances of the major players, which aids readers in the industry in recognizing the key rivals and better understanding the market's competitive landscape.