Tahini Market Size, Share, Growth, and Industry Analysis, By Type (Hulled Tahini and Unhulled Tahini), By End User (Paste & Spreads, Halva & Other Sweets, and Sauces & Dips) and Regional Insights and Forecast to 2034

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TAHINI MARKET REPORT OVERVIEW

The global Tahini Market size was USD 6.92 billion in 2025 and the market is projected to touch USD 10.12 billion by 2034, exhibiting a CAGR of 4.36% during the forecast period.

There is a stable increase in the global tahini market due to increased consumer demand in plant-based nutrient rich food and the emerging popularity of Middle Eastern and Mediterranean foods across the world markets. Ground sesame seeds are pressed into a paste called tahini that is becoming frequent as a spread or dip, sauce or confectionary product such as halva, thus tahini is a versatile product which is contributing to both house-hold and foodservice.

COVID-19 IMPACT

Tahini Industry Had a negative Effect Due to Supply Chain Disruptions during COVID-19 Pandemic

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to market’s growth and demand returning to pre-pandemic levels.

Restrictions and lockdowns caused by the pandemic caused the closure of restaurants, hotels, cafes, and other foodservice establishments around the world--a major limiting factor on tahini demand, especially in bulk and ingredient rich purposes. As the foodservice channels dried up, there was a steep decrease in total consumption in major areas of commerce.

LATEST TRENDS

Tahini as the Latest Viral Coffee Craze to Propel Market Growth

Tahini has jumped out of hummus bowls into coffee-land, and it has gained virality in lattes and cold brews. With TikTok and foodie sites, there has been a 900 percent increase in year-over-year Tahini Latte searches, and the 678 percent increase in Tahini Coffee. Both Food & Wine and EatingWell praise the tahini latte in opining it to have velvety creaminess and distinct nutty complexity, a classier and less-cloying option to the pre-existing trends of excessively sweet drinks

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TAHINI MARKET SEGMENTATION

By Type

Based on type the market can be categorized into Hulled Tahini and Unhulled Tahini.

• Hulled Tahini - Hulled tahiniprepared using sesame seeds with their outer shells (hulls) removed and is then ground. This process makes the tahini lighter in color, creamier, and have a milder flavor that means more consumers and food applications such as dips, spreads, sauces, desserts, can use the product..

• Unhulled Tahini - Unhulled tahini, however, is made with the entire sesame seed, hull included. This type is darker in color, thicker and more salty and earthy in taste than hulled tahini.

By Application

Based on application the market can be categorized into Paste & Spreads, Halva & Other Sweets, and Sauces & Dips.

• Paste & Spreads - The most commonly used tahini product is pastes and spreads, most of them being a result of its use in hummus, baba ghanoush and other Mediterranean type of dips. There has been a rise in the consumption of tahini based spreads by consumers as healthy nut butter alternatives because it is rich in healthy fats, calcium, and proteins.

• Halva & Other Sweets - Tahini is used as a base in halva, a common confection common to the cuisines of the Middle East, Mediterranean, North Africa and in certain Asian and Eastern Europe. The demand in this segment is stable as a result of cultural and traditional consumption habits, especially in the festivity periods.

• Sauces & Dips - The sauces and dips segment is the fastest segment in end-use application of tahini; this is due to the popularity of the Mediterranean and Middle East cuisine globally.

MARKET DYNAMICS

Driving Factors

Rising Health and Wellness Trends to Drive Market Advancement

One of the key driving factors in the Tahini market growth is Rising Health and Wellness Trends. One of the largest market drivers of the tahini market is the increased consumer trend towards high-nutrient, plant-based distribution. Tahini has a protein, fiber, healthy fats, essential minerals such as calcium and magnesium content which makes it interesting to health prospects. It is seen as a “superfood” with cardiovascular benefits and bone strength as well as digestive health.

Growing Popularity of Mediterranean and Middle Eastern Cuisine to Expand the Market

Tahini market strongly relies on sesame seeds as these make up the majority of the production expenses. Price volatility is the result of climate variability, inconsistency in crop production, and supply bottlenecks in key producing countries (e.g. Sudan, Ethiopia and India) and has been a frequent occurrence in the community. Because raw materials price increases may already be starting to put pressure on manufacturer margins virtually everywhere and can erode affordability in markets that are particularly price-sensitive due to strong price competition.

Restraining Factors

Fluctuating Sesame Seed Prices Poses Potential Impediments to Market Growth

Tahini is a central ingredient in some Middle Eastern staples such as hummus, baba ghanoush and halva. The worldwide popularity of ethnic foods and globalization of food has resulted in a skyrocketing demand of tahini all over the globe. The availability of the Mediterranean food has been increased by restaurants, ready-to-eat food, and recipe exchange on online platforms that led to increased consumption of tahini. This popularization of culture has changed tahini, once a specialized local food, into a worldwide food item.

Growing Health and Wellness Trend to Create Opportunity for the Product in the Market

Opportunity

There is an ever-increasing demand of clean-label, natural, and minimal-processing foods by consumers. Tahini, which can sometimes be as simple as sesame seeds (and can even include a little oil or salt), is ideal in this direction. It has been of interest in functional foods to many people because it is very rich in good fats, antioxidants and minerals and therefore gives both taste and health.

Tahini is well-placed to be used as an ingredient, considering the increase in consumers who seek food products that promote heart health, digestion, and immunity.

Intense Market Competition and Commoditization Could Be a Potential Challenge for Consumers

Challenge

Although tahini is expanding in terms of market globally it is still considered as niche or commodity product in several parts. Many local manufacturers in the Middle East and Mediterranean compete in the price range, whereas global brands target premium/organic segment.

This disintegration makes competition very high hence most producers tend to produce under market pressures in order to cut margins instead of competition on the grounds of innovation, branding or quality.

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TAHINI MARKET REGIONAL INSIGHTS

• North America

The North America Tahini Market has increasing demand of plant-based, clean-label and vegan products. Tahini has won the affection of the health conscious U.S. consumer market as an alternative to dairy based spreads and dressings which are nutrient-rich.

• Europe

Europe Tahini market is a mature market with a constant growth. The area is served by its culinary culture since Mediterranean cuisines in Southern Europe (Greece, Italy, and Spain) absorb tahini into traditional dishes naturally. Meanwhile, tahini in the form of hummus, vegan diets and premium organic spreads is unleashing itself on Northern and Western Europe.

• Asia

Asia Pacific has emerged as the most dominant region in the Tahini market share due to a convergence of factors that propel its leadership in this dynamic industry. It is worth bringing to your attention that clearly the Asia Pacific Tahini market, Middle East & Africa takes up the vast majority of the tahini market having the largest share - generally touted to be well over one-third and up to 2/3rds of world demand.

KEY INDUSTRY PLAYERS

Key Players Transforming the Tahini Landscape through Innovation and Global Strategy

Key enterprise players are shaping the Tahini marketplace through strategic innovation and marketplace growth. In a bid to maintain market share, key tahini players, including Halwani Bros, Al Wadi Al Akhdar, Al Arz, Prince Tahina, Achva/Joyva, Ziyad, Kevala, and Mighty Sesame, are accentuating control of sesame sourcing (diversification into multi-origin suppliers in Ethiopia/Sudan/India, traceability, and aflatoxin testing), and emphasizing premium, clean-label positioning (USDA Organic/Non-GMO/Kosher/Halal

 List Of Market Players Profiled

• Sunshine International Foods (US)
• Arrowhead Mills (US)
• Joyva (US)
• O. Ghandour & Sons (Lebanon)
• Haitoglou Bros (Greece)

INDUSTRIAL DEVELOPMENT

Oct 2023: NuttZo, the makers of mixed nut and seed butters are launching their first savory spreads and cooking essentials with NuttZo 5-Seed Tahini Fusion. They consist of organic sesame seeds mixed with flax, sunflower, pumpkin and chia seeds in order to manufacture a peculiar, yet original tahini-style seed butter loaded with protein and nutrients, etc.

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

The research report delves into market segmentation, utilizing both qualitative and quantitative research methods to provide a thorough analysis. It also evaluates the impact of financial and strategic perspectives on the market. Furthermore, the report presents national and regional assessments, considering the dominant forces of supply and demand that influence market growth. The competitive landscape is meticulously detailed, including market shares of significant competitors. The report incorporates novel research methodologies and player strategies tailored for the anticipated time frame. Overall, it offers valuable and comprehensive insights into the market dynamics in a formal and easily understandable manner.