Teeth Whitening Market Size, Share, Growth, and Industry Analysis by Type (Whitening Toothpastes, Whitening Strips, Others ‎), by Application (Online Retail, Offline Retail), Regional Insights and Forecast From 2025 To 2033

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TEETH WHITENING MARKET OVERVIEW

Global teeth whitening size was estimated at USD 7.44 billion in 2024 and is expected to reach USD 10.26 billion by 2033 at a 3.6% CAGR during the forecast period.

Teeth whitening is a practice of bleaching teeth and eliminating stains from teeth, forming them look one to two shades whiter.  The popular cosmetic dental technique of teeth whitening is a popular method for eliminating surface stains from teeth.  Whitening toothpaste, trays, strips, bleaches, and dealings are just a limited of the various teeth-whitening dealings and supplies on the market. Due to consumers’ mounting knowledge of oral hygiene, teeth whitening operations are in high demand. The accessibility of numerous bleaching treatments has augmented customer demand for whitening operations. Elderly population and unhealthy eating habits such as alcohol, soda, tobacco, junk food, and caffeine intake rise the existence of tooth yellowing increases which may have a positive effect on the growth of the market.

Dental aesthetics are achieving additional popularity in recent society and have caused a better-quality demand for dental aesthetic dealings. Consumers are becoming more fascinated in improving the occurrence of their teeth and are seeking cosmetic dental procedures such as teeth whitening. Participants are fixing their efforts on encouraging R&D. Technological development are supporting the regional market growth. Companies need to stay updated with changing market trends and progress products that meet growing consumer needs. Companies coming up with enlightened technological solutions for firming their positions.

COVID-19 IMPACT

Pandemic Hampered The Market Due To Unexpected Disruption In The Sector

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to market’s growth and demand returning to pre-pandemic levels.

COVID- 19 pandemic has extremely affected the whole world. It caused many unexpected disruption and affected the industry. COVID- 19 had negative impact on the market due to economic slowdown, unpredictability in financial sector and high unstable market. The pandemic resulted in decreased demand due to a disrupted supply chain, drop in sales of products, delivery schedules. Travel bans imposed affected business collaboration and partnership. Demand had recently reduced due to travel bans and lockdown during the COVID-19 pandemic. The continuous loss in the business due to the lockdown measures is projected to directly influence the growth of the investments in the market.

LATEST TRENDS

Use Of Innovative Products To Boost The Market Growth

Technological improvement and development will further enhance the presentation of the product, allowing it to obtain a varied range of requests in the market. Technological advancement will improve performance and propel the market growth. Technological advancement with high demand are increasingly setting a force to increase the productivity. Some players focus on product improvement to meet consumer requirements and likings. Constant innovation in manufacturing of products is anticipated to stimulate product demand.

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TEETH WHITENING MARKET SEGMENTATION

By Type

According to type, the market can be segmented into whitening toothpastes, whitening strips, others

Whitening toothpastes will capture the maximum market share through forecast period.  

• Whitening toothpastes: This toothpaste is projected for grown-ups and will advantage you to repair the natural whiteness of your teeth that frequently gets pale because of unhealthy oral hygiene practises.

• Whitening strips: Whitening strips are thin, flexible pieces of plastic coated with a hydrogen peroxide-based whitening gel. They are aimed to stand by to the teeth and steadily dissolve carrying the whitening agent to the tooth surface. 

• Others: This includes various other teeth whitening products and treatments.

By Application

According to application, the market can be segmented into online retail, offline retail

Teeth whitening market players cover segment as online retail will dominate the market share during forecast period.

• Online retail: Online retailers also provide a selection of goods at reasonable costs.

• Offline retail: Offline channel provides exposure to various other competitive brands and makes easy for consumers to make choice. Offline channel includes supermarkets and grocery stores, drugstores.

DRIVING FACTORS

Increasing Awareness For Oral Hygiene To Boost The Market Growth

Oral hygiene has grown enormously vital as a poor oral hygiene can result in innumerable dental problems. The adoption of teeth whitening is increasing considerably among people for various reasons. People get stained teeth due to poor oral hygiene, consuming tobacco, and variety of other disorders. These stains can be removed using teeth-whitening products like whitening toothpaste, whitening gel & strips, whitening light devices.

Technological Advancement and Innovation To Upsurge The Market

Technological advancements and innovation activate unique revenue augmenting opportunity which will upsurge the teeth whitening market growth. Growing investment in research and development activities and growing awareness about benefits are expected to deliver profitable opportunities for the market. The development of new technologies and the consequent increase in dental demand are anticipated to have a significant impact on the cosmetic dentistry market.

RESTRAINING FACTOR

High Cost To Hamper The Market Growth

Teeth whitening treatments and check-ups done by dentists can be reasonably expensive which is the major factor hampering the market growth. Also, the impact of teeth whitening procedures does not last long and patients need frequent dentist visit to avail benefit of teeth whitening which is regular upkeep and cost considerably.

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TEETH WHITENING MARKET REGIONAL INSIGHTS

North America to Dominate the Region Due To Rising Popularity Of Cosmetic Dentistry

The market is primarily segregated into Europe, Latin America, Asia Pacific, North America, and Middle East and Africa. 

North America is further expected to witness growth in the teeth whitening market share. The region is dominating the market due to rising popularity of cosmetic dentistry.  The rising inhabitants and increasing income levels are also contributing to the development of the market. Upsurge in investments by key market players for the R&D undertakings and enlargement of their production abilities and product portfolios are projected to upsurge the growth. The expansion of regional market is being aided by technological developments.

KEY INDUSTRY PLAYERS

Key Players Focus On Partnerships To Gain Competitive Advantage

The key players are dynamically contributing in strategic events that are aimed at maintaining strong market position and increasing market share by merger, partnerships and others. Key players are motivated to introduce new innovative products. They are spending severely on research and development in order to arise with more new technology so that they can maintain and improve their existing market. The market changes are dynamic such as market expansion, partnership and merger. The collective efforts of these major players expressively impact the competitive landscape and future path of the market.

List of Top Teeth Whitening Companies

• Colgate-Palmolive (U.S.)
• GlaxoSmithKline (U.K.)
• Johnson & Johnson (U.S.)
• P&G (U.S.)
• Brodie & Stone (U.K.)

INDUSTRIAL DEVELOPMENT

April 2022:  GSK Consumer Healthcare launched Sensodyne Nourish, a toothpaste enriched with bioactive minerals to nourish and strengthen teeth for a healthy mouth and protect them from sensitivity.

REPORT COVERAGE

The report provides scrutiny and information according to market sectors. Business overview, financial overview, product portfolio, new project launch, recent development enquiry are the factors included in the profile. The report incorporates completely examined and appraised evidence of the noticeable players and their position in the market by methods for various descriptive tools. The report covers national and regional level market size and forecast. The report gives businesses the facility to research new prospect in many areas. The report shows to be an operational tool that players can use to gain a competitive superiority over their opponents and ensure lasting achievement in the market.