Tennis Apparel Market Size, Share, Growth, and Industry Analysis, By Type (Tennis Tank, Tennis Dhorts, and Others), By Application (Professional Player and Amateur Player), and Regional Forecast to 2033

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TENNIS APPAREL MARKET OVERVIEW

The Tennis Apparel Market stood at USD 91 Billion in 2024 and is set to expand to USD 94.59 Billion in 2025, eventually reaching USD 128.78 Billion by 2033, driven by a CAGR of 3.94%.

Tennis apparel represents the clothing worn by a tennis-player. The significance of such apparel is that it helps protect the player from injury. These wears are available in a variety of sizes, shapes, and colors. Youth participation, core tennis-players, and others are the major sportswear consumers. A white or light-colored shirt, dark-colored shorts, and tennis shoes are the standard apparatus of men’s tennis attire. It also facilitates improving their performance on the court. The garments are made to be comfortable and permit flexibility while playing.

The increase in demand for high-performance, comfortable, and stylish tennis clothing is boosting the market expansion. The market is observing a rising inclination determined by a rising interest in the sport and a budding emphasis on athletic fashion. The merge of fashion and functionality is enhancing player’s performance and contributing to the sport’s growing popularity which is bolstering the market growth.

COVID-19 IMPACT

Tennis Apparel Industry Had a Mixed Effect Due to Stay at Home during COVID-19 Pandemic

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

The COVID-19 pandemic has had a mixed effect on the market, with an increase in demand for at-home and outdoor tennis clothing, except a turn down in sales of professional tournament attire. Since lockdowns and restrictions on shopper store tenure have led to declining deals. The decrease in sales caused by the delays in the dispatch of the goods is because of adopting particular precautions. In addition, the pandemic led to a drop in activewear sales because the sports clubs were shut. The ongoing COVID-19 pandemic has shifted consumer behavior with many prioritizing comfort over performance. This progress has led to an increased demand for athleisure wear that can occasionally redirect attention from specialized sports apparel such as tennis clothing. The pandemic has pretentious the market with temporary closures of facilities, cancellation of tournaments, and disruptions in manufacturing and supply chains. However, increased participation in recreational tennis, the growth of home tennis setups, and the change to online retail give to some recovery.

LATEST TRENDS

Advancements in Fabric Technology for Clothing to Drive Market Growth

Progression in fabric technology continues to propel the market growth. Since performance-oriented garments become more essential, manufacturers are keen to produce attire that offers enhanced functionality, for instance moisture-wicking, breathability, and flexibility. Innovations in fabrics, including the employ of lightweight, durable, and stretchable materials, offer to the specific requirements of tennis players and enhancing their comfort and performance wear attracts both serious athlete and recreational players, motivating broader market interest. The continuing focus on technology addition and material innovation supports the conception that athletes can improve their game through superior attire, supporting continuous investment in product development.

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TENNIS APPAREL MARKET SEGMENTATION

By Type

Based on Type, the global market can be categorized into tennis tank, tennis dhorts, and others

• Tennis Tank: These are sleeveless tops designed for comfort and mobility and are often made from moisture-wicking materials to keep players dry. The importance of these kites in their ability to provide clear movement during gameplay. Exceptional to this category is the combination of style and functionality, with varied designs appealing to different player preference.

• Tennis Dhorts: These are particularly designed shorts that offer versatility and comfort for players and featuring lightweight and breathable fabrics often have pockets for holding balls. Their substance lies in their role in enhancing performance and providing ease of movement. Distinct from other sports shorts, it usually comprises a liner for additional support.

• Others: There are a variety of products for instance skirts, dresses, and compressions that enhance player performance and comfort. They combine functionality with a feminine touch, often incorporating built-in shorts that include added stylish elements for a complete match outfit.

By Application

Based on application, the global market can be categorized into professional player and amateur player

• Professional Player: This type of player regularly uses sophisticated analytics, advanced training techniques, and specialized equipment to improve presentation. These players inspire a vast audience, heavy viewership, sponsorships, and commercialization of sports globally.

• Amateur Player: They connect in casual and semi-competitive activities; exploit basic training and community resources. They further grassroots involvement, promoting health and community engagement, while they frequently lack visibility.

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities and challenges stating the market conditions.

Driving Factors

Growing Participation in Sports to Boost the Market

A factor in the tennis apparel market growth is the increasing participation in tournaments is impelling the market. The demand for the product is expected to rise, because the sport continues to gain a reputation worldwide. This is increasing the requirement for appropriate clothing and gear to take part in the sport effectively and comfortably. Furthermore, the escalating number of tennis competitions and events is estimated to further boost the market growth. Furthermore, increasing disposable income of consumers is also driving the growth of the tennis apparel market. Consumers are able to afford high-quality and branded apparel, which is often more expensive with more disposable income. This is expected to considerably boost the market growth.

Increasing Health Consciousness among Population to Expand the Market

Another factor for the market growth is the growing health awareness among people enhances the market. The demand for garments is projected to increase, since more people are attracted to the importance of physical fitness. They are engaging in sports activities and are liable to continue because the benefits of physical activity become more widely recognized. The growing inclination towards maintaining an active lifestyle has led to more people appealing in sports activities. This shift is evident across various age groups and demographics, as fitness influencers have amplified the attention towards activewear making fashionable yet functional sportswear a desirable choice for many consumers.

Restraining Factor

Counterfeit Products and High Cost of Apparel to Potentially Impede Market Growth

The high cost of products is projected to obstruct the growth of the market. Premium brands often price their products significantly higher because of the quality of materials used and the brand name associated with them. This high pricing makes these products unaffordable for a large section of potential consumers, particular in developing regions, thereby hampering market growth. Furthermore, the forge products in the marketplace are estimated to impede the market. These phony products are often sold at much lower prices, pessimistically affecting the sales of authentic products. Moreover, the poor quality of these counterfeit products damages the reputation of the original brands and obstructs the overall market growth.

Opportunity

Growing Popularity of Tennis to Create Opportunity for the Product in the Market

The growing fame of tennis among women creates a favorable opening for the market. The demand for women’s tennis clothing is projected to increase, because more women participate in the sport. The rising demand from eco-friendly products is an additional opening for the market. This presents a significant opportunity for brands to expand their product offering and fulfill the specific needs and preferences of female players. Customers are becoming more conscious of the environmental impact of their purchases and are seeking out eco-friendly options. Brands are anticipated to collaborate with famous tennis players for endorsements, which help to heighten their brand visibility and attract more customers. Furthermore, an increasing number of cooperation and endorsements in the tennis world are apt to provide chances for the market.

Challenge

Lack of Awareness and High Competition Could Be a Potential Challenge for Market Growth

One of the primary challenges is the lack of consciousness about the significance of specialized tennis apparel is likely to hinder the market. Many recreational players and casual enthusiasts do not understand the requirement for sport-specific apparel and often opt for general sportswear. This lack of understanding and knowledge is hampering the market enlargement. Furthermore, the other barrier is the lack of awareness regarding the substance of specialized tennis attire and the intense competition within the market. The presence of abundant international and regional brands leads to a highly aggressive landscape making it an obstacle for new entrants to establish themselves. Price wars, frequent discounting, and the need for continuous innovation to stay relevant add to the competitive pressures.

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TENNIS APPAREL MARKET REGIONAL INSIGHTS
 

• North America

North America is the leading region in this tennis apparel market share owing to the high popularity and participation rates in tennis, which resulted in an important demand for the product. The existence of leading brands and their continuous efforts to innovate and market high performance products further bolster the market growth in this region. The United States tennis apparel market is contributing to the growth of the market in this region. The existence of major companies has a strong distributed network and offers a wide range of tennis clothes, fulfilling the diverse needs of consumers. Furthermore, the high discretionary income of customers in this region has enabled them to spend more on premium and high-quality tennis products, thus pushing the market growth.
 

• Europe

Europe is another main market for tennis apparel, with countries such as the U.K., France, and Germany most important the way. The rich tennis heritage and the existence of prestigious tournaments for instance Wimbledon significantly contribute to the market demand, European consumers are recognized for their preference for high-quality and stylish sportswear, escalating the demand for premium tennis attire. The market is characterized by a strong prominence on performance and aesthetics, with consumers seeking products that offer both functionality and fashion.

• Asia

The Asia Pacific region is projected to experience significant propulsion because of the increasing popularity of tennis in this region and also determined by government initiatives to promote sports participation. The rising middle-class population with increasing disposable income is also predictable to support the market growth. Since, they are likely to spend more on sports and fitness activities, including tennis. Countries such as China, Germany, and India are emerging as key markets, with significant investments in sports infrastructure and grassroots development programs. Furthermore, the presence of global and local manufacturers who are increasing their operations in this region is estimated to auxiliary boost the market growth.

KEY INDUSTRY PLAYERS

Key Industry Players Shaping the Market through Innovation of Products and Market Strategies

The market is renowned for their innovative approach, blending advanced technology with conventional expertise. Major players are paying attention to high-quality production standards, often emphasizing sustainability and energy efficiency. These companies are ruling both domestic and international markets through constant product development, strategic partnerships, and cutting-edge research. Leading manufacturers prioritize consumer demand for evolving inclination by ensuring compliance with regulatory standards. Their competitive edge is often maintained through vigorous R&D investments and a strong focus on exporting quality products globally.

List of Top Tennis Apparel Companies

• Nike (U.S.)
• Adidas (Germany)
• Under Armour (U.S.)
• Fred Perry (U.K.)
• ASICS (Japan)
• ANTA (China)
• FILA (South Korea)
• ERKE (China)
• YONEX (Japan)
• LACOSTE (France)
• Kappa (Italy)
• LINING (China)
• PEAK (U.K.)
• Wilson (U.S.)
• LOTTO (Italy)
• Prince (India)
• Eleven Profile (U.S.)

KEY INDUSTRY DEVELOPMENTS

July 2022: WHP Global announced a partnership with PT. MAO Aktif Adiperkasa TbK for the lotto’s regional partner across Southeast Asia. The aim of the collaboration is to increase Lotto’s apparel, footwear, and accessories retail footprint by means of an omnichannel approach that encompasses separate stores, wholesale, and e-commerce distribution.

REPORT COVERAGE       

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

The tennis apparel market is poised for a continued boom pushed by the rising participation in tennis tournaments and increasing discretionary earnings of consumers is also lashing the growth of the market. Despite challenges, which include the lack of awareness about the importance of specialized tennis clothing and the strong competition within the market. Key industry players are for their innovative approach, blending advanced technology with traditional proficiency. Their competitive edge is habitually maintained through robust R&D investments and is highly focused on exporting premium items globally. The rising demand from eco-friendly products as well as the growing health consciousness amongst people and growing number of collaborations and promotions in the tennis world is probable to present opportunities for the market.