Texture Paint Market Size, Share, Growth, and Industry Analysis, By Type (Super Premium Finishes, Premium Finishes, Mid Market & Economy), By Application (Residential, Commercial & Industrial) and Regional Insights and Forecast to 2034

•   
•   
  

  Request a Free sample to learn more about this report

    

TEXTURE PAINT MARKET REPORT OVERVIEW

The global texture paint market size was USD 1.48 billion in 2025 and is projected to touch USD 2.43 billion by 2034, exhibiting a CAGR of 5.7% during the forecast period.

The texture paint is a special finish on the wall and ceiling that gives an aesthetic quality that cannot be achieved using a two-dimensional or smooth paint. It is also used to provide a three-dimensional or tactile feel on the wall and ceiling. This is done by adding additives such as quartz, sand or other fillers to the base of the paint, which, when applied by using special tools such as rollers, trowels, brushes or sprays, forms different finishes such as popcorn, stucco, sand, swirl or orange peel. In addition to the decorative purpose, the texture paint is greatly prized due to the characteristic of hiding the flaws of the surface better than ordinary paint, which includes small cracks, dents, and patchwork, and thus it is well used in new constructions as well as renovations.

COVID-19 IMPACT

Market Growth Accelerated by Pandemic due to Growth of Home Renovation

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to market's growth and demand returning to pre-pandemic levels.

The COVID-19 pandemic positively influenced this market, which was mainly driven by the increased growth of home renovation and DIY (Do-It-Yourself) projects because everyone was spending vastly more time at home because of lockdowns and remote work. This nesting habit caused homeowners to be highly concerned with the quality and appearance of their living areas, necessitating the desire to have decorative high-value finishes such as texture paint to not only give the interior a renewed look but also to basically cover their slightest wall blemishes that were more pronounced with frequent use.

LATEST TRENDS

Environmentally Friendly-Based and Water Formulations to Propel Market Growth

This market is on a healthy growth with a soaring demand for personalized and aesthetically personal finishes on walls in both residential and non-residential construction projects across the world, with the Asia-Pacific region leading the market. The major trends are that there is high demand for environmentally friendly-based and water formulations because of their low VOC content and simplified application, which is in line with the global sustainability trends. Sand-texture paints dominate the market share in terms of type of texture used, as they are more durable and preferred in a commercial and busy environment. Interior design trends are shifting towards natural and organic textures such as clay and lime finishes and modern and dramatic textures such as polished plaster, concrete effects and 3D relief patterns, usually applied with a user-friendly DIY product.

•   
•   
  

  Request a Free sample to learn more about this report

    

TEXTURE PAINT MARKET SEGMENTATION

By Type

Based on type the market can be categorized into Super Premium Finishes, Premium Finishes, Mid Market & Economy

• Super Premium Finishes: Customers with high net worth, luxury home projects, and high-end commercial facilities (e.g., five-star hotels and high-end stores). These are premium and have products of high quality with better, frequently imported or highly specialized materials.

• Premium Finishes: The residential buildings of the upper-middle and high-traffic locations of the commercial projects with a focus on quality. This segment has good aesthetics and good functionality. Advanced formulations are used to provide a rich finish, high durability, and good resistance to wear and tear, fading, and peeling to products.

• Mid-Market: Middle-class house owners, constructors of low-budget residential housing and general renovations. Mid-market texture paints are concerned with a good balance of texture and wear and tear along with affordability. They offer many simple-to-medium texture choices (such as some sand, popcorn, or roll-on textures), which do well with covering small flaws in the walls.

• Economy: The consumer is sensitive to price, large-scale public housing and low-budget commercial or non-critical areas of application. This target market is mainly concerned with price and simple texture coverage. Products tend to be simpler formulations, frequently containing simple texture additives, either to help provide underlay texture or to conceal the surface imperfections at a cost.

By Application

Based on application the market can be categorized into Residential, Commercial & Industrial

• Residential Segment: This is the market segment that is normally the highest valued and highest volume market. The main attention is paid to the aesthetics, individualization, and the formation of a homely, cozy environment. The forces encouraging growth include an increase in the disposable income, urbanization, the home renovation and decoration trend boom, and the need to conceal flaws in walls (such as minor cracks and uneven surfaces).

• Commercial Segment: This segment consists of offices, retail, hotels, hospitals, educational buildings and public buildings. The most important thing here would be a balance between professional aesthetics, durability and compliance. It is driven by expansion by investing in commercial infrastructure, the requirement of the need of having brand-consistent color schemes, and high traffic of these spaces.

• Industrial Segment: The industrial segment entails manufacturing plants, warehouses, refineries, power plants and large-scale infrastructure. The main need in this case is security and functionality and not beauty. The market is motivated by the necessity to preserve the assets against the mechanical, chemical, and environmental degradation.

MARKET DYNAMICS

Driving Factors

Soaring Residential Construction and Renovation Works to Drive the Market Advancement

One of the major driving factors of the Texture Paint Market Growth because of Soaring residential construction and renovation works. The main force behind this market is the high growth in the construction industry, especially in the residential and renovation sectors across the world. The application of texture paint in construction has a two-fold benefit: it is an attractive decorative coating that retails at a high price, and it is also very efficient in covering flaws of surface, eliminating the necessity of a lot of laborious surface finishing, which is expensive. The fast urbanization and the increase in the middle class with higher disposable incomes in the emerging economies are directly contributing to the demand for new houses and home improvements, where their texture is considered a means of adding aesthetic value to the home and preventing weathering effects on the home.

Growing Attention to Aesthetic Personalization and High-Quality Elegance to Expand the Market

One of the driving forces is the growing consumer desire for personalizing and unique aesthetic and functional usability in interior and exterior design. These paints also enable the homeowners and commercial developers to imitate the standard smooth textures and produce a uniqueness of texture effects, such as stucco, sand, metallic, or marble texture, using different effects. It is highly driven by the recent trends in interior design and social media, which feature special textured feature walls.

Restraining Factor

Increased Total Cost and Complexity of Application to the Market Growth

The major limiting aspect in this market is much greater total cost as against the conventional smooth-finish paints that are influenced not only by the cost of the material but also by specialized labor. These paints are developed using special materials such as fillers and aggregates to provide a desired effect, and thus the product itself is more costly as compared to the standard emulsions. The quality and smooth texture finish often require experienced applicators with tools and techniques, which directly increases the cost of labor and project delivery time.

Surge in the Demand of Sustainable and High-Performance Formulations to the Market Growth

Opportunity

The increasing global adoption of sustainable building materials, namely the rising consumer and regulatory pressure on high-performance, low-VOC (volatile organic compound) texture paints, particularly in the market leader, the water-based segment, is a high opportunity factor in this market.

With stricter environmental regulations and growing consumer knowledge of indoor air quality, manufacturers that invest in the formulation and marketing of environmentally friendly formulations with added functional benefits, e.g., durability, crack resistance, and anti-microbial properties, are better placed to grow tremendously.

Unstable Price and Supply Chain of Raw Material to Challenge the Market Growth

Challenge

One of the biggest problematic variables to this market is the high and repetitive instability in the price of supply of major raw materials, including resins, pigments, and fillers, many of which are petrochemicals or globally affected by supply chain breakdowns.

Geopolitical tensions, logistical bottlenecks and alterations in the price of crude oil are the cause of these fluctuations, which directly influence the overall production cost of these paints, which are already relatively costly in themselves due to the thicker and specialized composition.

•   
•   
  Request a Free sample to learn more about this report

    

TEXTURE PAINTR MARKET REGIONAL INSIGHTS

The market is primarily segregated into Europe, Latin America, Asia Pacific, North America, and Middle East & Africa.

• North America

North America has emerged as the most dominant region in the Texture Paint Market share as it has a mature construction market, high income per capita and a high culture of renovation and remodeling (often due to the high property prices, which encourage homeowners to renovate instead of changing their location). The U.S. plays a key role in determining the trends around the world in terms of the products due to its heavy consumption of high-rate decorative coating products, which are of high quality. In addition, the U.S., especially via state-based regulations within places such as California, contributes to the hastened use of low-VOC and water-based texture paint formulations that have become the benchmark of environmental stewardship and product development and impact manufacturers globally.

• Europe

The main impact of Europe is due to its strict regulatory system and focus on sustainability. EU directives, including the EU Ecolabel and the renovation waves of the European Green Deal, have driven the market, with millions of buildings being mandated to be refurbished to be energy efficient. This drive has created the demand for specialty texture paints that not only have reduced VOCs but also have superior thermal insulation and moisture control features to achieve an even more demanding building code, making Europe a main driver of sustainable and practical texture paint development.

• Asia

Asia-Pacific, which includes such giants as China and India, is the market with the biggest share and the most rapidly developing in the world in terms of this paint. It is characterized by high rates of urbanization, massive construction of infrastructure and the growing middle-class population having more disposable income. The tremendous size of these new residential and non-residential construction projects generates an unprecedented mass of demand. In addition, Asian Paints and the local industry players are the volume and market leaders in terms of penetration to absorb the increased consumer demand for aesthetic finishes and customized and decorative interior and exterior solutions.

KEY INDUSTRY PLAYERS

Key Players Transforming the Texture Paint Landscape through Innovation and Global Strategy

The most important industry factor that contributes to this market is the world construction market in both residential and non-residential construction markets. The underlying factors that are behind this market are the sheer magnitude of new construction and renovation projects, especially in the fast-urbanizing areas such as Asia-Pacific, where the need to have modern housing and commercial space is at the highest demand. At this, texture paints attract special attention due to their versatility: they can give better decorative effects to make aesthetic finishes and provide distinct custom appearances for interiors and exteriors to prevent weather effects and wear, which makes texture paints the key material of developers and homeowners who focus on long-term value.

List Of Market Players Profiled

• Asian Paints (India)
• RPM International (U.S.)
• Axalta (U.S.)
• SK Kaken (Japan)
• AkzoNobel (Netherlands)

INDUSTRIAL DEVELOPMENT

June 2022: AkzoNobel N.V., a company, declared that it would invest to develop a new water-based texture paint production line in its Songjiang Shanghai premises in China.

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis considers both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

The research report delves into market segmentation, utilizing both qualitative and quantitative research methods to provide a thorough analysis. It also evaluates the impact of financial and strategic perspectives on the market. Furthermore, the report presents national and regional assessments, considering the dominant forces of supply and demand that influence market growth. The competitive landscape is meticulously detailed, including market shares of significant competitors. The report incorporates novel research methodologies and player strategies tailored for the anticipated timeframe. Overall, it offers valuable and comprehensive insights into the market dynamics in a formal and easily understandable manner.