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The global theanine market size was USD 61 million in 2022. The global COVID-19 pandemic has been unprecedented and staggering, with the theanine market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. As per our research, the market is projected to touch USD 90 million by 2028, exhibiting a CAGR of 6.6% during the forecast period. The sudden spike in CAGR is attributable to demand returning to pre-pandemic levels once the pandemic is over.
Theanine is a type of amino acid which is present in tea and mushrooms. It has two forms L-theanine and D-theanine. L-theanine is the most common form and is not usually present in dietary products. There is a dearth of information regarding D-theanine. L-theanine is believed to act as a stress reliever and improve mental function. Research & development in the field is still ongoing, which will open up new areas of application for the chemical in the forthcoming years.
The world is growing through a major transformation every day however, amidst all of this, health is becoming a major concern among the people. In the recent years following the outbreak of COVID-19, everyone around the globe suffered from illness or poor mental health. According to the health report published by World Health Organization (WHO), the pandemic has triggered a 25% increase in anxiety and depression cases worldwide. Mental anxiety and stress are the accumulation of one or many factors. The modern tech-savvy lifestyle also harms people's health. L-theanine supposedly maintains a good mental condition and helps in treating anxiety disorder. Growing application in various types of medications will create favorable opportunities for market players in the future.
COVID-19 Impact: Supply Chain Hurdles and Raw Material Unavailability Dented Market Prospects
COVID-19 undoubtedly affected every industrial sector. The pandemic started in China and plays a major role in the theanine market growth. The frequent lockdowns, shutting down of major manufacturing units, lack of capital, issues in supply chain and logistics, and unavailability of raw materials affected the theanine market size. Post-pandemic, the market is anticipated to grow owing to the large-scale demand from consumers and rising health crises around the globe.
The nutraceutical industry focuses on food beverage and dietary supplements which includes sports drinks, juices, tea and others. The industry includes herbal and non-herbal extracts. Studies have shown that consumers prefer nutraceutical products over prescribed drugs. The millennial population's lifestyle is hectic and wants easy effect-free solutions. The introduction of various nutritional products to deal with weight management, and stress and to provide much-needed immunity has attracted the consumer. The theanine market is expected to have a positive outcome from the rise in demand for the nutraceuticals industry in the forecasted year.
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Based on type, the market is divided into chemical synthesis, microbial fermentation, and tea extract. The chemical synthesis segment is expected to capture the largest share of the market during 2022-2028.
"Rising Demand for Theanine in Food & Beverage Industry to Strengthen Market Outlook"
The food & Beverage industry is demanding and new products are launched every day in the market which attracts the attention of the consumer. Consumers are becoming health conscious and favors consuming food or drinking beverage which adds nutritional value to their body. L-theanine is being opted for by more and more people due to its relaxing properties. It is easily available in the form of tea. As in the research conducted by scientists, theanine can helps in boosting energy, calm down the anxious nerves and maintain a healthy mental condition. The recent year has witnessed a surging rise in the usage of theanine in the food industry due to its health advantages. Moreover, matcha tea is in trend and becoming popular. It is a tea beverage consisting of caffeine, L-theanine along with a polyphenolic substance. General studies have shown that matcha tea helps the consumer to release mild stress. Owing to the rising popularity of theanine the market is anticipated to grow in the upcoming years.
"Increasingly Health-Conscious Mindset among Consumers to Boost Theanine Sales "
Consumers are very demanding and particular when it comes to healthcare supplements. After going through a global pandemic, everyone realizes the importance of choosing the right product that positively affects their mind and body. Mental health is in discussion and doctors and experts have urged the necessity of analysing the mental condition. Theanine's uses in dealing with stress and anxiety made it a driving factor for the theanine market growth.
"Integration of Unapproved Products to Hamper the Product Demand "
There are many products available in the market that are not approved by food authorities and marked as safe. Many such products falsely claim the presence of theanine in them. However, due to its easy availability and high demand in many regions, the sale numbers of such counterfeit products go up, affecting the sale of the original products. The introduction of duplicate products in the market remains a major roadblock for market players.
Moreover, the unavailability of quality raw materials due to pandemic, geo-political tension, and poor supply chains is posing a threat to the growth of theanine market share.
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"Asia Pacific Region Dominates the Market Growth due to Rise in Production "
Asia Pacific region dominates the theanine market due to growing incorporation of latest technology and the establishment of large-scale manufacturing units. The presence of the key players and easy availability of quality raw materials have driven theanine market growth in this region. In the blooming food industry, the demand for better nutritional supplements is expanding the consumer base, which will create fruitful opportunities for local producers and suppliers in the coming years.
KEY INDUSTRY PLAYERS
"Market Players Focus on New Product Launches to Strengthen Market Position"
Leading market players are adopting various strategies to expand their presence in the market. These include R&D investments and the launch of new, technologically-advanced products in the market. Some companies are also adopting strategies such as partnerships, mergers, and acquisitions to strengthen their market position.
List of Market Players Profiled
- Taiyo International (U.S)
- Blue California (U.S)
- Infré (U.S)
- Zhejiang Tianrui Chemical CO., Ltd. (China)
- Joy Chemical (U, S)
- Sichuan Tongsheng Amino acid Co., Ltd (U.S)
- Changzhou Golden Bright Pharmaceutical Factory (China)
- Hangzhou Qinyuan natural plant technology Co., Ltd. (China)
- Wuxi Southern Yangtze University Biotech Co., Ltd (China)
This report covers the analysis of the theanine market providing in-depth research market insights taking into consideration of the existing key players in the market that would play a crucial role in the forecasting period. It also offers a report based on segmentation, opportunities, industrial developments, trends, growth, size, share, and restraints. The report covers an overview of the latest driving factor in the industry, dominant region, innovation
|Market Size Value In||US$ 61 Million in 2022|
|Market Size Value By||US$ 90 Million by 2028|
|Growth Rate||CAGR of 6.6% from 2022 to 2028|
|Historical Data Available||Yes|
|Segments Covered||Type & Application|