Demand Side Platform (DSP) Software Market Size, Share, Growth, and Industry Analysis, By Type (Cloud-based and On-premises), By Application (Small Business, Medium Business, Large Enterprises), and Regional Insights and Forecast to 2033

Last Updated: 09 July 2025
SKU ID: 23841025

Detailed TOC of Global Demand Side Platform (DSP) Software Market Research Report 2023-Competitive Analysis, Status and Outlook by Type, Downstream Industry, and Geography, Forecast to 2029

Table of Content

1. Market Definition and Statistical Scope
1.1 Objective of the Study
1.2 Demand Side Platform (DSP) Software Market Definition
1.3 Market Scope
1.3.1 Market Segmentation by Type, Downstream Industry and Marketing Channel
1.3.2 Major Geographies Covered (North America, Europe, Asia Pacific, Middle East & Africa, Latin America)
1.4 Years Considered for the Study (2018-2029)
1.5 Currency Considered (U.S. Dollar)
1.6 Stakeholders

2. Research Findings and Conclusion

3 Key Companies? Profile
3.1 Competitive Profile
3.1.1 Global Demand Side Platform (DSP) Software Sales and Market Share by Companies
3.1.2 Global Demand Side Platform (DSP) Software Revenue and Market Share by Companies
3.2 Google (DoubleClick)
3.2.1 Brief Introduction of Google (DoubleClick)
3.2.2 Google (DoubleClick) Sales, Growth Rate and Global Market Share from 2018-2023
3.2.3 Google (DoubleClick) Related Products/Service Introduction
3.2.4 Google (DoubleClick) Business Overview/Recent Development/Acquisitions
3.3 Adobe
3.3.1 Brief Introduction of Adobe
3.3.2 Adobe Sales, Growth Rate and Global Market Share from 2018-2023
3.3.3 Adobe Related Products/Service Introduction
3.3.4 Adobe Business Overview/Recent Development/Acquisitions
3.4 Centro Inc
3.4.1 Brief Introduction of Centro Inc
3.4.2 Centro Inc Sales, Growth Rate and Global Market Share from 2018-2023
3.4.3 Centro Inc Related Products/Service Introduction
3.4.4 Centro Inc Business Overview/Recent Development/Acquisitions
3.5 Roku (dataxu)
3.5.1 Brief Introduction of Roku (dataxu)
3.5.2 Roku (dataxu) Sales, Growth Rate and Global Market Share from 2018-2023
3.5.3 Roku (dataxu) Related Products/Service Introduction
3.5.4 Roku (dataxu) Business Overview/Recent Development/Acquisitions
3.6 The Trade Desk
3.6.1 Brief Introduction of The Trade Desk
3.6.2 The Trade Desk Sales, Growth Rate and Global Market Share from 2018-2023
3.6.3 The Trade Desk Related Products/Service Introduction
3.6.4 The Trade Desk Business Overview/Recent Development/Acquisitions
3.7 Xandr (Appnexus)
3.7.1 Brief Introduction of Xandr (Appnexus)
3.7.2 Xandr (Appnexus) Sales, Growth Rate and Global Market Share from 2018-2023
3.7.3 Xandr (Appnexus) Related Products/Service Introduction
3.7.4 Xandr (Appnexus) Business Overview/Recent Development/Acquisitions
3.8 Choozle
3.8.1 Brief Introduction of Choozle
3.8.2 Choozle Sales, Growth Rate and Global Market Share from 2018-2023
3.8.3 Choozle Related Products/Service Introduction
3.8.4 Choozle Business Overview/Recent Development/Acquisitions
3.9 Zeta Global
3.9.1 Brief Introduction of Zeta Global
3.9.2 Zeta Global Sales, Growth Rate and Global Market Share from 2018-2023
3.9.3 Zeta Global Related Products/Service Introduction
3.9.4 Zeta Global Business Overview/Recent Development/Acquisitions
3.10 Facebook Ads Manager
3.10.1 Brief Introduction of Facebook Ads Manager
3.10.2 Facebook Ads Manager Sales, Growth Rate and Global Market Share from 2018-2023
3.10.3 Facebook Ads Manager Related Products/Service Introduction
3.10.4 Facebook Ads Manager Business Overview/Recent Development/Acquisitions
3.11 MediaMath
3.11.1 Brief Introduction of MediaMath
3.11.2 MediaMath Sales, Growth Rate and Global Market Share from 2018-2023
3.11.3 MediaMath Related Products/Service Introduction
3.11.4 MediaMath Business Overview/Recent Development/Acquisitions
3.12 Amazon (AAP)
3.12.1 Brief Introduction of Amazon (AAP)
3.12.2 Amazon (AAP) Sales, Growth Rate and Global Market Share from 2018-2023
3.12.3 Amazon (AAP) Related Products/Service Introduction
3.12.4 Amazon (AAP) Business Overview/Recent Development/Acquisitions
3.13 Criteo
3.13.1 Brief Introduction of Criteo
3.13.2 Criteo Sales, Growth Rate and Global Market Share from 2018-2023
3.13.3 Criteo Related Products/Service Introduction
3.13.4 Criteo Business Overview/Recent Development/Acquisitions
3.14 Amobee DSP
3.14.1 Brief Introduction of Amobee DSP
3.14.2 Amobee DSP Sales, Growth Rate and Global Market Share from 2018-2023
3.14.3 Amobee DSP Related Products/Service Introduction
3.14.4 Amobee DSP Business Overview/Recent Development/Acquisitions

4. Global Demand Side Platform (DSP) Software Market Segmented by Type
4.1 Global Demand Side Platform (DSP) Software Sales, Revenue and Growth Rate by Type 2018-2023
4.2 Cloud-based
4.3 On-premises

5 Global Demand Side Platform (DSP) Software Market Segmented by Downstream Industry
5.1 Global Demand Side Platform (DSP) Software Sales, Revenue and Growth Rate by Downstream Industry 2018-2023
5.2 Small Business
5.3 Medium Business
5.4 Large Enterprises

6 Demand Side Platform (DSP) Software Industry Chain Analysis
6.1 Value Chain Status
6.2 Upstream Raw Material Analysis
6.3 Midstream Major Company Analysis (by Manufacturing Base, by Product Type)
6.4 Distributors/Traders
6.5 Downstream Major Customer Analysis (by Region)
6.6 Value Chain Under Regional Conflicts

7. The Development and Dynamics of Demand Side Platform (DSP) Software Market
7.1 Driving Factors of the Market
7.2 Factors Challenging the Market
7.3 Opportunities of the Global Demand Side Platform (DSP) Software Market (Regions, Growing/Emerging Downstream Market Analysis)
7.4 Technology Status and Developments in the Demand Side Platform (DSP) Software Market
7.5 Industry News
7.6 Market Investment Scenario Strategic Recommendations
7.7 COVID-19 Impact on Demand Side Platform (DSP) Software Industry
7.7.1 Demand Side Platform (DSP) Software Business Impact Assessment - Covid-19
7.7.2 Supply Chain Challenges
7.7.3 Market Trends and Potential Opportunities of Demand Side Platform (DSP) Software in the COVID-19 Landscape
7.8 Industry SWOT Analysis

8 Global Demand Side Platform (DSP) Software Market Segmented by Geography
8.1 Global Demand Side Platform (DSP) Software Revenue and Market Share by Region 2018-2023
8.2 Global Demand Side Platform (DSP) Software Sales and Market Share by Region 2018-2023

9 North America
9.1 North America Demand Side Platform (DSP) Software Sales, Price, Revenue, Gross Margin (%) and Gross Analysis from 2018-2023
9.2 North America Demand Side Platform (DSP) Software Sales Analysis from 2018-2023
9.3 North America Demand Side Platform (DSP) Software Import and Export from 2018-2023
9.4 North America Demand Side Platform (DSP) Software Market by Country
9.4.1 North America Demand Side Platform (DSP) Software Sales by Country (2018-2023)
9.4.2 North America Demand Side Platform (DSP) Software Revenue by Country (2018-2023)
9.4.3 United States Demand Side Platform (DSP) Software Sales and Growth (2018-2023)
9.4.4 Canada Demand Side Platform (DSP) Software Sales and Growth (2018-2023)

10 Europe
10.1 Europe Demand Side Platform (DSP) Software Sales, Price, Revenue, Gross Margin (%) and Gross Analysis from 2018-2023
10.2 Europe Demand Side Platform (DSP) Software Sales Analysis from 2018-2023
10.3 Europe Demand Side Platform (DSP) Software Import and Export from 2018-2023
10.4 Europe Demand Side Platform (DSP) Software Market by Country
10.4.1 Europe Demand Side Platform (DSP) Software Sales by Country (2018-2023)
10.4.2 Europe Demand Side Platform (DSP) Software Revenue by Country (2018-2023)
10.4.3 Germany Demand Side Platform (DSP) Software Sales and Growth (2018-2023)
10.4.4 UK Demand Side Platform (DSP) Software Sales and Growth (2018-2023)
10.4.5 France Demand Side Platform (DSP) Software Sales and Growth (2018-2023)
10.4.6 Italy Demand Side Platform (DSP) Software Sales and Growth (2018-2023)
10.4.7 Spain Demand Side Platform (DSP) Software Sales and Growth (2018-2023)
10.4.8 Russia Demand Side Platform (DSP) Software Sales and Growth (2018-2023)
10.4.9 Netherlands Demand Side Platform (DSP) Software Sales and Growth (2018-2023)
10.4.10 Turkey Demand Side Platform (DSP) Software Sales and Growth (2018-2023)
10.4.11 Switzerland Demand Side Platform (DSP) Software Sales and Growth (2018-2023)
10.4.12 Sweden Demand Side Platform (DSP) Software Sales and Growth (2018-2023)

11 Asia Pacific
11.1 Asia Pacific Demand Side Platform (DSP) Software Sales, Price, Revenue, Gross Margin (%) and Gross Analysis from 2018-2023
11.2 Asia Pacific Demand Side Platform (DSP) Software Sales Analysis from 2018-2023
11.3 Asia Pacific Demand Side Platform (DSP) Software Import and Export from 2018-2023
11.4 Asia Pacific Demand Side Platform (DSP) Software Market by Country
11.4.1 Asia Pacific Demand Side Platform (DSP) Software Sales by Country (2018-2023)
11.4.2 Asia Pacific Demand Side Platform (DSP) Software Revenue by Country (2018-2023)
11.4.3 China Demand Side Platform (DSP) Software Sales and Growth (2018-2023)
11.4.4 Japan Demand Side Platform (DSP) Software Sales and Growth (2018-2023)
11.4.5 South Korea Demand Side Platform (DSP) Software Sales and Growth (2018-2023)
11.4.6 Australia Demand Side Platform (DSP) Software Sales and Growth (2018-2023)
11.4.7 India Demand Side Platform (DSP) Software Sales and Growth (2018-2023)
11.4.8 Indonesia Demand Side Platform (DSP) Software Sales and Growth (2018-2023)
11.4.9 Philippines Demand Side Platform (DSP) Software Sales and Growth (2018-2023)
11.4.10 Malaysia Demand Side Platform (DSP) Software Sales and Growth (2018-2023)

12 Latin America
12.1 Latin America Demand Side Platform (DSP) Software Sales, Price, Revenue, Gross Margin (%) and Gross Analysis from 2018-2023
12.2 Latin America Demand Side Platform (DSP) Software Sales Analysis from 2018-2023
12.3 Latin America Demand Side Platform (DSP) Software Import and Export from 2018-2023
12.4 Latin America Demand Side Platform (DSP) Software Market by Country
12.4.1 Latin America Demand Side Platform (DSP) Software Sales by Country (2018-2023)
12.4.2 Latin America Demand Side Platform (DSP) Software Revenue by Country (2018-2023)
12.4.3 Brazil Demand Side Platform (DSP) Software Sales and Growth (2018-2023)
12.4.4 Mexico Demand Side Platform (DSP) Software Sales and Growth (2018-2023)
12.4.5 Argentina Demand Side Platform (DSP) Software Sales and Growth (2018-2023)

13 Middle East & Africa
13.1 Middle East & Africa Demand Side Platform (DSP) Software Sales, Price, Revenue, Gross Margin (%) and Gross Analysis from 2018-2023
13.2 Middle East & Africa Demand Side Platform (DSP) Software Sales Analysis from 2018-2023
13.3 Middle East & Africa Demand Side Platform (DSP) Software Import and Export from 2018-2023
13.4 Middle East & Africa Demand Side Platform (DSP) Software Market by Country
13.4.1 Middle East & Africa Demand Side Platform (DSP) Software Sales by Country (2018-2023)
13.4.2 Middle East & Africa Demand Side Platform (DSP) Software Revenue by Country (2018-2023)
13.4.3 Saudi Arabia Demand Side Platform (DSP) Software Sales and Growth (2018-2023)
13.4.4 UAE Demand Side Platform (DSP) Software Sales and Growth (2018-2023)
13.4.5 Egypt Demand Side Platform (DSP) Software Sales and Growth (2018-2023)
13.4.6 South Africa Demand Side Platform (DSP) Software Sales and Growth (2018-2023)

14. Global Demand Side Platform (DSP) Software Market Forecast by Geography, Type, and Downstream Industry 2023-2029
14.1 Forecast of the Global Demand Side Platform (DSP) Software Market from 2023-2029 by Region
14.2 Global Demand Side Platform (DSP) Software Sales and Growth Rate Forecast by Type (2023-2029)
14.3 Global Demand Side Platform (DSP) Software Sales and Growth Rate Forecast by Downstream Industry (2023-2029)
14.4 Demand Side Platform (DSP) Software Market Forecast Under COVID-19

15 Appendix
15.1 Methodology
15.2 Research Data Source