Marketing Analytics Software Market Size, Share, Growth, and Industry Analysis, By End Users (SMEs and large enterprises), By Vertical Industry (retail & commerce, banking & insurance, media & entertainment, travel & hospitality, education and others), Regional Insights and Forecast From 2025 To 2033

Last Updated: 14 July 2025
SKU ID: 27169463
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Detailed TOC of Global Marketing Analytics Software Market Research Report 2025

  1. 1 Report Overview
    1. Study Scope
    2. Market Analysis by End User
      1. Global Marketing Analytics Software Market Size Growth Rate by End User: 2019 VS 2023 VS 2030
      2. SMEs
      3. Large Enterprises
    3. Market by Vertical Industry
      1. Global Marketing Analytics Software Market Growth by Vertical Industry: 2019 VS 2023 VS 2030
      2. Retail & eCommerce
      3. Banking & Insurance
      4. Media & Entertaiment
      5. Travel & Hospitality
      6. Education
      7. Others
    4. Study Objectives
    5. Years Considered
    6. Years Considered
  2. Global Growth Trends
    1. Global Marketing Analytics Software Market Perspective (2019-2030)
    2. Marketing Analytics Software Growth Trends by Region
      1. Global Marketing Analytics Software Market Size by Region: 2019 VS 2023 VS 2030
      2. Marketing Analytics Software Historic Market Size by Region (2019-2024)
      3. Marketing Analytics Software Forecasted Market Size by Region (2025-2030)
    3. Marketing Analytics Software Market Dynamics
      1. Marketing Analytics Software Industry Trends
      2. Marketing Analytics Software Market Drivers
      3. Marketing Analytics Software Market Challenges
      4. Marketing Analytics Software Market Restraints
  3. Competition Landscape by Key Players
    1. Global Top Marketing Analytics Software Players by Revenue
      1. Global Top Marketing Analytics Software Players by Revenue (2019-2024)
      2. Global Marketing Analytics Software Revenue Market Share by Players (2019-2024)
    2. Global Marketing Analytics Software Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
    3. Players Covered: Ranking by Marketing Analytics Software Revenue
    4. Global Marketing Analytics Software Market Concentration Ratio
      1. Global Marketing Analytics Software Market Concentration Ratio (CR5 and HHI)
      2. Global Top 10 and Top 5 Companies by Marketing Analytics Software Revenue in 2023
    5. Marketing Analytics Software Key Players Head office and Area Served
    6. Key Players Marketing Analytics Software Product Solution and Service
    7. Date of Enter into Marketing Analytics Software Market
    8. Mergers & Acquisitions, Expansion Plans
  4. Marketing Analytics Software Breakdown Data by End User
    1. Global Marketing Analytics Software Historic Market Size by End User (2019-2024)
    2. Global Marketing Analytics Software Forecasted Market Size by End User (2025-2030)
  5. Marketing Analytics Software Breakdown Data by Vertical Industry
    1. Global Marketing Analytics Software Historic Market Size by Vertical Industry (2019-2024)
    2. Global Marketing Analytics Software Forecasted Market Size by Vertical Industry (2025-2030)
  6. North America
    1. North America Marketing Analytics Software Market Size (2019-2030)
    2. North America Marketing Analytics Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
    3. North America Marketing Analytics Software Market Size by Country (2019-2024)
    4. North America Marketing Analytics Software Market Size by Country (2025-2030)
    5. United States
    6. Canada
  7. Europe
    1. Europe Marketing Analytics Software Market Size (2019-2030)
    2. Europe Marketing Analytics Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
    3. Europe Marketing Analytics Software Market Size by Country (2019-2024)
    4. Europe Marketing Analytics Software Market Size by Country (2025-2030)
    5. Germany
    6. France
    7. U.K.
    8. Italy
    9. Russia
    10. Nordic Countries
  8. Asia-Pacific
    1. Asia-Pacific Marketing Analytics Software Market Size (2019-2030)
    2. Asia-Pacific Marketing Analytics Software Market Growth Rate by Region: 2019 VS 2023 VS 2030
    3. Asia-Pacific Marketing Analytics Software Market Size by Region (2019-2024)
    4. Asia-Pacific Marketing Analytics Software Market Size by Region (2025-2030)
    5. China
    6. Japan
    7. South Korea
    8. Southeast Asia
    9. India
    10. Australia
  9. Latin America
    1. Latin America Marketing Analytics Software Market Size (2019-2030)
    2. Latin America Marketing Analytics Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
    3. Latin America Marketing Analytics Software Market Size by Country (2019-2024)
    4. Latin America Marketing Analytics Software Market Size by Country (2025-2030)
    5. Mexico
    6. Brazil
  10. Middle East & Africa
    1. Middle East & Africa Marketing Analytics Software Market Size (2019-2030)
    2. Middle East & Africa Marketing Analytics Software Market Growth Rate by Country: 2019 VS 2023 VS 2030
    3. Middle East & Africa Marketing Analytics Software Market Size by Country (2019-2024)
    4. Middle East & Africa Marketing Analytics Software Market Size by Country (2025-2030)
    5. Turkey
    6. Saudi Arabia
    7. UAE
  11. Key Players Profiles
    1. HubSpot
      1. HubSpot Company Detail
      2. HubSpot Business Overview
      3. HubSpot Marketing Analytics Software Introduction
      4. HubSpot Revenue in Marketing Analytics Software Business (2019-2024)
      5. HubSpot Recent Development
    2. Semrush
      1. Semrush Company Detail
      2. Semrush Business Overview
      3. Semrush Marketing Analytics Software Introduction
      4. Semrush Revenue in Marketing Analytics Software Business (2019-2024)
      5. Semrush Recent Development
    3. Looker Data Sciences (Google)
      1. Looker Data Sciences (Google) Company Detail
      2. Looker Data Sciences (Google) Business Overview
      3. Looker Data Sciences (Google) Marketing Analytics Software Introduction
      4. Looker Data Sciences (Google) Revenue in Marketing Analytics Software Business (2019-2024)
      5. Looker Data Sciences (Google) Recent Development
    4. Insider.
      1. Insider. Company Detail
      2. Insider. Business Overview
      3. Insider. Marketing Analytics Software Introduction
      4. Insider. Revenue in Marketing Analytics Software Business (2019-2024)
      5. Insider. Recent Development
    5. LeadsRx
      1. LeadsRx Company Detail
      2. LeadsRx Business Overview
      3. LeadsRx Marketing Analytics Software Introduction
      4. LeadsRx Revenue in Marketing Analytics Software Business (2019-2024)
      5. LeadsRx Recent Development
    6. SharpSpring
      1. SharpSpring Company Detail
      2. SharpSpring Business Overview
      3. SharpSpring Marketing Analytics Software Introduction
      4. SharpSpring Revenue in Marketing Analytics Software Business (2019-2024)
      5. SharpSpring Recent Development
    7. OWOX BI
      1. OWOX BI Company Detail
      2. OWOX BI Business Overview
      3. OWOX BI Marketing Analytics Software Introduction
      4. OWOX BI Revenue in Marketing Analytics Software Business (2019-2024)
      5. OWOX BI Recent Development
    8. Whatagraph BV
      1. Whatagraph BV Company Detail
      2. Whatagraph BV Business Overview
      3. Whatagraph BV Marketing Analytics Software Introduction
      4. Whatagraph BV Revenue in Marketing Analytics Software Business (2019-2024)
      5. Whatagraph BV Recent Development
    9. Pathmatics (Sensor Tower)
      1. Pathmatics (Sensor Tower) Company Detail
      2. Pathmatics (Sensor Tower) Business Overview
      3. Pathmatics (Sensor Tower) Marketing Analytics Software Introduction
      4. Pathmatics (Sensor Tower) Revenue in Marketing Analytics Software Business (2019-2024)
      5. Pathmatics (Sensor Tower) Recent Development
    10. MoEngage
      1. MoEngage Company Detail
      2. MoEngage Business Overview
      3. MoEngage Marketing Analytics Software Introduction
      4. MoEngage Revenue in Marketing Analytics Software Business (2019-2024)
      5. MoEngage Recent Development
    11. Emarsys (SAP)
      1. Emarsys (SAP) Company Detail
      2. Emarsys (SAP) Business Overview
      3. Emarsys (SAP) Marketing Analytics Software Introduction
      4. Emarsys (SAP) Revenue in Marketing Analytics Software Business (2019-2024)
      5. Emarsys (SAP) Recent Development
    12. SALESmanago
      1. SALESmanago Company Detail
      2. SALESmanago Business Overview
      3. SALESmanago Marketing Analytics Software Introduction
      4. SALESmanago Revenue in Marketing Analytics Software Business (2019-2024)
      5. SALESmanago Recent Development
    13. CleverTap
      1. CleverTap Company Detail
      2. CleverTap Business Overview
      3. CleverTap Marketing Analytics Software Introduction
      4. CleverTap Revenue in Marketing Analytics Software Business (2019-2024)
      5. CleverTap Recent Development
    14. Act-On Software
      1. Act-On Software Company Detail
      2. Act-On Software Business Overview
      3. Act-On Software Marketing Analytics Software Introduction
      4. Act-On Software Revenue in Marketing Analytics Software Business (2019-2024)
      5. Act-On Software Recent Development
    15. TapClicks
      1. TapClicks Company Detail
      2. TapClicks Business Overview
      3. TapClicks Marketing Analytics Software Introduction
      4. TapClicks Revenue in Marketing Analytics Software Business (2019-2024)
      5. TapClicks Recent Development
    16. Ometria
      1. Ometria Company Detail
      2. Ometria Business Overview
      3. Ometria Marketing Analytics Software Introduction
      4. Ometria Revenue in Marketing Analytics Software Business (2019-2024)
      5. Ometria Recent Development
    17. Adverity
      1. Adverity Company Detail
      2. Adverity Business Overview
      3. Adverity Marketing Analytics Software Introduction
      4. Adverity Revenue in Marketing Analytics Software Business (2019-2024)
      5. Adverity Recent Development
    18. Optimove
      1. Optimove Company Detail
      2. Optimove Business Overview
      3. Optimove Marketing Analytics Software Introduction
      4. Optimove Revenue in Marketing Analytics Software Business (2019-2024)
      5. Optimove Recent Development
    19. Funnel
      1. Funnel Company Detail
      2. Funnel Business Overview
      3. Funnel Marketing Analytics Software Introduction
      4. Funnel Revenue in Marketing Analytics Software Business (2019-2024)
      5. Funnel Recent Development
  12. Analyst's Viewpoints/Conclusions
  13. Appendix
    1. Research Methodology
      1. Methodology/Research Approach
      2. Data Source
    2. Disclaimer
    3. Author Details