Out-of-Home (OOH) Advertising Market Size, Share, Growth, and Industry Analysis, By Type [Digital OOH (DOOH), Traditional OOH (Billboards)], By Application (Transit Advertising, Billboard, Street Furniture Advertising, Others), By Sales Channel (Direct Channel, Distribution Channel) and Regional Insights and Forecast to 2032

Last Updated: 14 July 2025
SKU ID: 28150154

Detailed TOC of 2024-2032 Report on Global Out-of-Home (OOH) Advertising Market by Player, Region, Type, Application and Sales Channel

Table of Contents

  1. 1 Out-of-Home (OOH) Advertising Market Overview
    1. Out-of-Home (OOH) Advertising Definition
    2. Global Out-of-Home (OOH) Advertising Market Size Status and Outlook (2019-2032)
    3. Global Out-of-Home (OOH) Advertising Market Size Comparison by Region (2019-2032)
    4. Global Out-of-Home (OOH) Advertising Market Size Comparison by Type (2019-2032)
    5. Global Out-of-Home (OOH) Advertising Market Size Comparison by Application (2019-2032)
    6. Global Out-of-Home (OOH) Advertising Market Size Comparison by Sales Channel (2019-2032)
    7. Out-of-Home (OOH) Advertising Market Dynamics
      1. Market Drivers/Opportunities
      2. Market Challenges/Risks
      3. Market News (Merger/Acquisition/Expansion)
      4. Key Trends in Out-of-Home (OOH) Advertising Market
  2. Out-of-Home (OOH) Advertising Market Competition by Player
    1. Global Out-of-Home (OOH) Advertising Sales and Market Share by Player (2021-2024)
    2. Global Out-of-Home (OOH) Advertising Revenue and Market Share by Player (2021-2024)
    3. Global Out-of-Home (OOH) Advertising Average Price by Player (2021-2024)
    4. Players Competition Situation & Trends
    5. Conclusion of Segment by Player
  3. Out-of-Home (OOH) Advertising Market Segment by Type
    1. Global Out-of-Home (OOH) Advertising Market by Type
      1. Digital OOH (DOOH)
      2. Traditional OOH (Billboards)
    2. Global Out-of-Home (OOH) Advertising Sales and Market Share by Type (2019-2024)
    3. Global Out-of-Home (OOH) Advertising Revenue and Market Share by Type (2019-2024)
    4. Global Out-of-Home (OOH) Advertising Average Price by Type (2019-2024)
    5. Conclusion of Segment by Type
  4. Out-of-Home (OOH) Advertising Market Segment by Application
    1. Global Out-of-Home (OOH) Advertising Market by Application
      1. Transit Advertising
      2. Billboard
      3. Street Furniture Advertising
      4. Others
    2. Global Out-of-Home (OOH) Advertising Revenue and Market Share by Application (2019-2024)
    3. Conclusion of Segment by Application
  5. Out-of-Home (OOH) Advertising Market Segment by Sales Channel
    1. Global Out-of-Home (OOH) Advertising Market by Sales Channel
      1. Direct Channel
      2. Distribution Channel
    2. Global Out-of-Home (OOH) Advertising Revenue and Market Share by Sales Channel (2019-2024)
    3. Conclusion of Segment by Sales Channel
  6. Out-of-Home (OOH) Advertising Market Segment by Region & Country
    1. Global Out-of-Home (OOH) Advertising Market Size and CAGR by Region (2019-2032)
    2. Global Out-of-Home (OOH) Advertising Sales and Market Share by Region (2019-2024)
    3. Global Out-of-Home (OOH) Advertising Revenue and Market Share by Region (2019-2024)
    4. North America
      1. North America Market by Country
      2. North America Out-of-Home (OOH) Advertising Market Share by Type
      3. North America Out-of-Home (OOH) Advertising Market Share by Application
      4. United States
      5. Canada
    5. Europe
      1. Europe Market by Country
      2. Europe Out-of-Home (OOH) Advertising Market Share by Type
      3. Europe Out-of-Home (OOH) Advertising Market Share by Application
      4. Germany
      5. UK
      6. France
      7. Italy
      8. Spain
      9. Russia
    6. Asia-Pacific
      1. Asia-Pacific Market by Country
      2. Asia-Pacific Out-of-Home (OOH) Advertising Market Share by Type
      3. Asia-Pacific Out-of-Home (OOH) Advertising Market Share by Application
      4. China
      5. Japan
      6. Korea
      7. India
      8. Southeast Asia
      9. Australia
    7. South America
      1. South America Market by Country
      2. South America Out-of-Home (OOH) Advertising Market Share by Type
      3. South America Out-of-Home (OOH) Advertising Market Share by Application
      4. Brazil
      5. Mexico
      6. Argentina
      7. Colombia
    8. Middle East & Africa
      1. Middle East & Africa Market by Country
      2. Middle East & Africa Out-of-Home (OOH) Advertising Market Share by Type
      3. Middle East & Africa Out-of-Home (OOH) Advertising Market Share by Application
      4. Turkey
      5. UAE
      6. Saudi Arabia
      7. South Africa
    9. Conclusion of Segment by Region
  7. Profile of Leading Out-of-Home (OOH) Advertising Players
    1. JCDecaux
      1. Company Snapshot
      2. Product/Service Offered
      3. Business Performance (Sales, Price, Revenue, Gross Margin and Market Share)
    2. Clear Channel Outdoor
    3. Focus Media
    4. Stroer
    5. Lamar Advertising
    6. Outfront Media
    7. Exterion Media
    8. OOh!media
    9. APG SGA
    10. Publicis Groupe (Metrobus)
    11. Intersection
    12. Ocean Outdoor
    13. Adams Outdoor Advertising
    14. Capitol Outdoor
    15. Blue Outdoor
    16. Primedia Outdoor
    17. Lightbox OOH Video Network
    18. Captivate Network
    19. Burkhart Advertising
    20. Euromedia Group
    21. Stott Outdoor Advertising
    22. TOM Group
    23. Daktronics
    24. Prismview
    25. Broadsign International
    26. Aoto Electronics
    27. Mvix
    28. Christie Digital System
    29. Ayuda Media System
    30. Deepsky Corporation
  8. Upstream and Downstream Analysis of Out-of-Home (OOH) Advertising
    1. Industrial Chain of Out-of-Home (OOH) Advertising
    2. Upstream of Out-of-Home (OOH) Advertising
    3. Downstream of Out-of-Home (OOH) Advertising
  9. Development Trend of Out-of-Home (OOH) Advertising (2024-2032)
    1. Global Out-of-Home (OOH) Advertising Market Size (Sales and Revenue) Forecast (2024-2032)
    2. Global Out-of-Home (OOH) Advertising Market Size and CAGR Forecast by Region (2024-2032)
    3. Global Out-of-Home (OOH) Advertising Market Size and CAGR Forecast by Type (2024-2032)
    4. Global Out-of-Home (OOH) Advertising Market Size and CAGR Forecast by Application (2024-2032)
    5. Global Out-of-Home (OOH) Advertising Market Size and CAGR Forecast by Sales Channel (2024-2032)
  10. Appendix
    1. Research Methodology
    2. Data Sources
    3. Disclaimer
    4. Analysts Certification