Real-time Bidding (RTB) Market Size, Share, Growth, and Industry Analysis, By Type (Open Auction, Invited Auction and Others), By Application (Media and Entertainment, Games, Retail and E-commerce and Others), Regional Insights and Forecast From 2025 To 2033

Last Updated: 14 July 2025
SKU ID: 21377706
Detailed TOC of Global Real-time Bidding (RTB) Market Research Report 2033

1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Real-time Bidding (RTB) Market Size Growth Rate by Type: 2017 VS 2021 VS 2028
1.2.2 Open Auction
1.2.3 Invited Auction
1.3 Market by Application
1.3.1 Global Real-time Bidding (RTB) Market Share by Application: 2017 VS 2021 VS 2028
1.3.2 Media and Entertainment
1.3.3 Games
1.3.4 Retail and Ecommerce
1.3.5 Others
1.4 Study Objectives
1.5 Years Considered
2 Global Growth Trends
2.1 Global Real-time Bidding (RTB) Market Perspective (2017-2028)
2.2 Real-time Bidding (RTB) Growth Trends by Region
2.2.1 Real-time Bidding (RTB) Market Size by Region: 2017 VS 2021 VS 2028
2.2.2 Real-time Bidding (RTB) Historic Market Size by Region (2017-2022)
2.2.3 Real-time Bidding (RTB) Forecasted Market Size by Region (2023-2028)
2.3 Real-time Bidding (RTB) Market Dynamics
2.3.1 Real-time Bidding (RTB) Industry Trends
2.3.2 Real-time Bidding (RTB) Market Drivers
2.3.3 Real-time Bidding (RTB) Market Challenges
2.3.4 Real-time Bidding (RTB) Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Real-time Bidding (RTB) Players by Revenue
3.1.1 Global Top Real-time Bidding (RTB) Players by Revenue (2017-2022)
3.1.2 Global Real-time Bidding (RTB) Revenue Market Share by Players (2017-2022)
3.2 Global Real-time Bidding (RTB) Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Real-time Bidding (RTB) Revenue
3.4 Global Real-time Bidding (RTB) Market Concentration Ratio
3.4.1 Global Real-time Bidding (RTB) Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Real-time Bidding (RTB) Revenue in 2021
3.5 Real-time Bidding (RTB) Key Players Head office and Area Served
3.6 Key Players Real-time Bidding (RTB) Product Solution and Service
3.7 Date of Enter into Real-time Bidding (RTB) Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Real-time Bidding (RTB) Breakdown Data by Type
4.1 Global Real-time Bidding (RTB) Historic Market Size by Type (2017-2022)
4.2 Global Real-time Bidding (RTB) Forecasted Market Size by Type (2023-2028)
5 Real-time Bidding (RTB) Breakdown Data by Application
5.1 Global Real-time Bidding (RTB) Historic Market Size by Application (2017-2022)
5.2 Global Real-time Bidding (RTB) Forecasted Market Size by Application (2023-2028)
6 North America
6.1 North America Real-time Bidding (RTB) Market Size (2017-2028)
6.2 North America Real-time Bidding (RTB) Market Size by Country (2017-2022)
6.3 North America Real-time Bidding (RTB) Market Size by Country (2023-2028)
6.4 United States
6.5 Canada
7 Europe
7.1 Europe Real-time Bidding (RTB) Market Size (2017-2028)
7.2 Europe Real-time Bidding (RTB) Market Size by Country (2017-2022)
7.3 Europe Real-time Bidding (RTB) Market Size by Country (2023-2028)
7.4 Germany
7.5 France
7.6 U.K.
7.7 Italy
7.8 Russia
7.9 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Real-time Bidding (RTB) Market Size (2017-2028)
8.2 Asia-Pacific Real-time Bidding (RTB) Market Size by Country (2017-2022)
8.3 Asia-Pacific Real-time Bidding (RTB) Market Size by Country (2023-2028)
8.4 China
8.5 Japan
8.6 South Korea
8.7 Southeast Asia
8.8 India
8.9 Australia
9 Latin America
9.1 Latin America Real-time Bidding (RTB) Market Size (2017-2028)
9.2 Latin America Real-time Bidding (RTB) Market Size by Country (2017-2022)
9.3 Latin America Real-time Bidding (RTB) Market Size by Country (2023-2028)
9.4 Mexico
9.5 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Real-time Bidding (RTB) Market Size (2017-2028)
10.2 Middle East & Africa Real-time Bidding (RTB) Market Size by Country (2017-2022)
10.3 Middle East & Africa Real-time Bidding (RTB) Market Size by Country (2023-2028)
10.4 Turkey
10.5 Saudi Arabia
10.6 UAE
11 Key Players Profiles
11.1 Google
11.1.1 Google Company Detail
11.1.2 Google Business Overview
11.1.3 Google Real-time Bidding (RTB) Introduction
11.1.4 Google Revenue in Real-time Bidding (RTB) Business (2017-2022)
11.1.5 Google Recent Development
11.2 WPP
11.2.1 WPP Company Detail
11.2.2 WPP Business Overview
11.2.3 WPP Real-time Bidding (RTB) Introduction
11.2.4 WPP Revenue in Real-time Bidding (RTB) Business (2017-2022)
11.2.5 WPP Recent Development
11.3 Adobe
11.3.1 Adobe Company Detail
11.3.2 Adobe Business Overview
11.3.3 Adobe Real-time Bidding (RTB) Introduction
11.3.4 Adobe Revenue in Real-time Bidding (RTB) Business (2017-2022)
11.3.5 Adobe Recent Development
11.4 Facebook
11.4.1 Facebook Company Detail
11.4.2 Facebook Business Overview
11.4.3 Facebook Real-time Bidding (RTB) Introduction
11.4.4 Facebook Revenue in Real-time Bidding (RTB) Business (2017-2022)
11.4.5 Facebook Recent Development
11.5 Twitter (Mopub)
11.5.1 Twitter (Mopub) Company Detail
11.5.2 Twitter (Mopub) Business Overview
11.5.3 Twitter (Mopub) Real-time Bidding (RTB) Introduction
11.5.4 Twitter (Mopub) Revenue in Real-time Bidding (RTB) Business (2017-2022)
11.5.5 Twitter (Mopub) Recent Development
11.6 Verizon Media
11.6.1 Verizon Media Company Detail
11.6.2 Verizon Media Business Overview
11.6.3 Verizon Media Real-time Bidding (RTB) Introduction
11.6.4 Verizon Media Revenue in Real-time Bidding (RTB) Business (2017-2022)
11.6.5 Verizon Media Recent Development
11.7 Criteo
11.7.1 Criteo Company Detail
11.7.2 Criteo Business Overview
11.7.3 Criteo Real-time Bidding (RTB) Introduction
11.7.4 Criteo Revenue in Real-time Bidding (RTB) Business (2017-2022)
11.7.5 Criteo Recent Development
11.8 Smaato
11.8.1 Smaato Company Detail
11.8.2 Smaato Business Overview
11.8.3 Smaato Real-time Bidding (RTB) Introduction
11.8.4 Smaato Revenue in Real-time Bidding (RTB) Business (2017-2022)
11.8.5 Smaato Recent Development
11.9 Yandex
11.9.1 Yandex Company Detail
11.9.2 Yandex Business Overview
11.9.3 Yandex Real-time Bidding (RTB) Introduction
11.9.4 Yandex Revenue in Real-time Bidding (RTB) Business (2017-2022)
11.9.5 Yandex Recent Development
11.10 Rubicon Project
11.10.1 Rubicon Project Company Detail
11.10.2 Rubicon Project Business Overview
11.10.3 Rubicon Project Real-time Bidding (RTB) Introduction
11.10.4 Rubicon Project Revenue in Real-time Bidding (RTB) Business (2017-2022)
11.10.5 Rubicon Project Recent Development
11.11 Pubmatic
11.11.1 Pubmatic Company Detail
11.11.2 Pubmatic Business Overview
11.11.3 Pubmatic Real-time Bidding (RTB) Introduction
11.11.4 Pubmatic Revenue in Real-time Bidding (RTB) Business (2017-2022)
11.11.5 Pubmatic Recent Development
11.12 Salesforce
11.12.1 Salesforce Company Detail
11.12.2 Salesforce Business Overview
11.12.3 Salesforce Real-time Bidding (RTB) Introduction
11.12.4 Salesforce Revenue in Real-time Bidding (RTB) Business (2017-2022)
11.12.5 Salesforce Recent Development
11.13 Mediamath
11.13.1 Mediamath Company Detail
11.13.2 Mediamath Business Overview
11.13.3 Mediamath Real-time Bidding (RTB) Introduction
11.13.4 Mediamath Revenue in Real-time Bidding (RTB) Business (2017-2022)
11.13.5 Mediamath Recent Development
11.14 Appnexus (A Xandr Company)
11.14.1 Appnexus (A Xandr Company) Company Detail
11.14.2 Appnexus (A Xandr Company) Business Overview
11.14.3 Appnexus (A Xandr Company) Real-time Bidding (RTB) Introduction
11.14.4 Appnexus (A Xandr Company) Revenue in Real-time Bidding (RTB) Business (2017-2022)
11.14.5 Appnexus (A Xandr Company) Recent Development
11.15 Platform One
11.15.1 Platform One Company Detail
11.15.2 Platform One Business Overview
11.15.3 Platform One Real-time Bidding (RTB) Introduction
11.15.4 Platform One Revenue in Real-time Bidding (RTB) Business (2017-2022)
11.15.5 Platform One Recent Development
11.16 Match2one
11.16.1 Match2one Company Detail
11.16.2 Match2one Business Overview
11.16.3 Match2one Real-time Bidding (RTB) Introduction
11.16.4 Match2one Revenue in Real-time Bidding (RTB) Business (2017-2022)
11.16.5 Match2one Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details