Sex Toys Market Size, Share, Growth, and Industry Analysis, By Type (Adult Vibrators, Dildos, Butt Plugs, Male Masturbators, Massagers, Erection Rings, Others), By Application (Online Stores, Retail Outlets, Specialty Stores) and Regional Insights and Forecast to 2033

Last Updated: 14 July 2025
SKU ID: 26491184
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Detailed TOC of Global Sex Toys Market by Manufacturers, Regions, Type and Application, Forecast to 2033

1 Market Overview

    1. Product Overview and Scope of Sex Toys
    2. Market Estimation Caveats and Base Year
    3. Market Analysis by Type
      1. Overview: Global Sex Toys Consumption Value by Type: 2020 Versus 2025 Versus 2033
      2. Adult Vibrators
      3. Dildos
      4. Butt Plugs
      5. Male Masturbators
      6. Massagers
      7. Erection Rings
      8. Others
    4. Market Analysis by Application
      1. Overview: Global Sex Toys Consumption Value by Application: 2020 Versus 2025 Versus 2033
      2. Online Stores
      3. Retail Outlets
      4. Specialty Stores
    5. Global Sex Toys Market Size & Forecast
      1. Global Sex Toys Consumption Value (2020 & 2025 & 2033)
      2. Global Sex Toys Sales Quantity (2020-2033)
      3. Global Sex Toys Average Price (2020-2033)
  2. Manufacturers Profiles
    1. Reckitt Benckiser (Durex)
      1. Reckitt Benckiser (Durex) Details
      2. Reckitt Benckiser (Durex) Major Business
      3. Reckitt Benckiser (Durex) Sex Toys Product and Services
      4. Reckitt Benckiser (Durex) Sex Toys Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2024)
      5. Reckitt Benckiser (Durex) Recent Developments/Updates
    2. LELO
      1. LELO Details
      2. LELO Major Business
      3. LELO Sex Toys Product and Services
      4. LELO Sex Toys Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2024)
      5. LELO Recent Developments/Updates
    3. Doc Johnson
      1. Doc Johnson Details
      2. Doc Johnson Major Business
      3. Doc Johnson Sex Toys Product and Services
      4. Doc Johnson Sex Toys Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2024)
      5. Doc Johnson Recent Developments/Updates
    4. Church & Dwight (Trojan)
      1. Church & Dwight (Trojan) Details
      2. Church & Dwight (Trojan) Major Business
      3. Church & Dwight (Trojan) Sex Toys Product and Services
      4. Church & Dwight (Trojan) Sex Toys Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2024)
      5. Church & Dwight (Trojan) Recent Developments/Updates
    5. We-Vibe
      1. We-Vibe Details
      2. We-Vibe Major Business
      3. We-Vibe Sex Toys Product and Services
      4. We-Vibe Sex Toys Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2024)
      5. We-Vibe Recent Developments/Updates
    6. Lovehoney
      1. Lovehoney Details
      2. Lovehoney Major Business
      3. Lovehoney Sex Toys Product and Services
      4. Lovehoney Sex Toys Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2024)
      5. Lovehoney Recent Developments/Updates
    7. LifeStyles Healthcare
      1. LifeStyles Healthcare Details
      2. LifeStyles Healthcare Major Business
      3. LifeStyles Healthcare Sex Toys Product and Services
      4. LifeStyles Healthcare Sex Toys Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2024)
      5. LifeStyles Healthcare Recent Developments/Updates
    8. Lover Health
      1. Lover Health Details
      2. Lover Health Major Business
      3. Lover Health Sex Toys Product and Services
      4. Lover Health Sex Toys Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2024)
      5. Lover Health Recent Developments/Updates
    9. Nanma Manufacturing Company
      1. Nanma Manufacturing Company Details
      2. Nanma Manufacturing Company Major Business
      3. Nanma Manufacturing Company Sex Toys Product and Services
      4. Nanma Manufacturing Company Sex Toys Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2024)
      5. Nanma Manufacturing Company Recent Developments/Updates
    10. Tantus
      1. Tantus Details
      2. Tantus Major Business
      3. Tantus Sex Toys Product and Services
      4. Tantus Sex Toys Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2024)
      5. Tantus Recent Developments/Updates
    11. Leten
      1. Leten Details
      2. Leten Major Business
      3. Leten Sex Toys Product and Services
      4. Leten Sex Toys Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2024)
      5. Leten Recent Developments/Updates
    12. Fun Factory
      1. Fun Factory Details
      2. Fun Factory Major Business
      3. Fun Factory Sex Toys Product and Services
      4. Fun Factory Sex Toys Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2024)
      5. Fun Factory Recent Developments/Updates
    13. BMS Factory
      1. BMS Factory Details
      2. BMS Factory Major Business
      3. BMS Factory Sex Toys Product and Services
      4. BMS Factory Sex Toys Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2024)
      5. BMS Factory Recent Developments/Updates
    14. Beate Uhse
      1. Beate Uhse Details
      2. Beate Uhse Major Business
      3. Beate Uhse Sex Toys Product and Services
      4. Beate Uhse Sex Toys Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2024)
      5. Beate Uhse Recent Developments/Updates
    15. Aneros Company
      1. Aneros Company Details
      2. Aneros Company Major Business
      3. Aneros Company Sex Toys Product and Services
      4. Aneros Company Sex Toys Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2024)
      5. Aneros Company Recent Developments/Updates
    16. Jimmyjane
      1. Jimmyjane Details
      2. Jimmyjane Major Business
      3. Jimmyjane Sex Toys Product and Services
      4. Jimmyjane Sex Toys Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2024)
      5. Jimmyjane Recent Developments/Updates
    17. Luvu Brands (Liberator)
      1. Luvu Brands (Liberator) Details
      2. Luvu Brands (Liberator) Major Business
      3. Luvu Brands (Liberator) Sex Toys Product and Services
      4. Luvu Brands (Liberator) Sex Toys Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2024)
      5. Luvu Brands (Liberator) Recent Developments/Updates
    18. Pipedream Product
      1. Pipedream Product Details
      2. Pipedream Product Major Business
      3. Pipedream Product Sex Toys Product and Services
      4. Pipedream Product Sex Toys Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2024)
      5. Pipedream Product Recent Developments/Updates
    19. California Exotic Novelties
      1. California Exotic Novelties Details
      2. California Exotic Novelties Major Business
      3. California Exotic Novelties Sex Toys Product and Services
      4. California Exotic Novelties Sex Toys Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2024)
      5. California Exotic Novelties Recent Developments/Updates
    20. Bad Dragon
      1. Bad Dragon Details
      2. Bad Dragon Major Business
      3. Bad Dragon Sex Toys Product and Services
      4. Bad Dragon Sex Toys Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2024)
      5. Bad Dragon Recent Developments/Updates
    21. Nalone
      1. Nalone Details
      2. Nalone Major Business
      3. Nalone Sex Toys Product and Services
      4. Nalone Sex Toys Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2024)
      5. Nalone Recent Developments/Updates
    22. Happy Valley
      1. Happy Valley Details
      2. Happy Valley Major Business
      3. Happy Valley Sex Toys Product and Services
      4. Happy Valley Sex Toys Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2024)
      5. Happy Valley Recent Developments/Updates
    23. Crystal Delights
      1. Crystal Delights Details
      2. Crystal Delights Major Business
      3. Crystal Delights Sex Toys Product and Services
      4. Crystal Delights Sex Toys Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2024)
      5. Crystal Delights Recent Developments/Updates
  3. Competitive Environment: Sex Toys by Manufacturer
    1. Global Sex Toys Sales Quantity by Manufacturer (2020-2024)
    2. Global Sex Toys Revenue by Manufacturer (2020-2024)
    3. Global Sex Toys Average Price by Manufacturer (2020-2024)
    4. Market Share Analysis (2025)
      1. Producer Shipments of Sex Toys by Manufacturer Revenue ($MM) and Market Share (%): 2025
      2. Top 3 Sex Toys Manufacturer Market Share in 2025
      3. Top 6 Sex Toys Manufacturer Market Share in 2025
    5. Sex Toys Market: Overall Company Footprint Analysis
      1. Sex Toys Market: Region Footprint
      2. Sex Toys Market: Company Product Type Footprint
      3. Sex Toys Market: Company Product Application Footprint
    6. New Market Entrants and Barriers to Market Entry
    7. Mergers, Acquisition, Agreements, and Collaborations
  4. Consumption Analysis by Region
    1. Global Sex Toys Market Size by Region
      1. Global Sex Toys Sales Quantity by Region (2020-2033)
      2. Global Sex Toys Consumption Value by Region (2020-2033)
      3. Global Sex Toys Average Price by Region (2020-2033)
    2. North America Sex Toys Consumption Value (2020-2033)
    3. Europe Sex Toys Consumption Value (2020-2033)
    4. Asia-Pacific Sex Toys Consumption Value (2020-2033)
    5. South America Sex Toys Consumption Value (2020-2033)
    6. Middle East and Africa Sex Toys Consumption Value (2020-2033)
  5. Market Segment by Type
    1. Global Sex Toys Sales Quantity by Type (2020-2033)
    2. Global Sex Toys Consumption Value by Type (2020-2033)
    3. Global Sex Toys Average Price by Type (2020-2033)
  6. Market Segment by Application
    1. Global Sex Toys Sales Quantity by Application (2020-2033)
    2. Global Sex Toys Consumption Value by Application (2020-2033)
    3. Global Sex Toys Average Price by Application (2020-2033)
  7. North America
    1. North America Sex Toys Sales Quantity by Type (2020-2033)
    2. North America Sex Toys Sales Quantity by Application (2020-2033)
    3. North America Sex Toys Market Size by Country
      1. North America Sex Toys Sales Quantity by Country (2020-2033)
      2. North America Sex Toys Consumption Value by Country (2020-2033)
      3. United States Market Size and Forecast (2020-2033)
      4. Canada Market Size and Forecast (2020-2033)
      5. Mexico Market Size and Forecast (2020-2033)
  8. Europe
    1. Europe Sex Toys Sales Quantity by Type (2020-2033)
    2. Europe Sex Toys Sales Quantity by Application (2020-2033)
    3. Europe Sex Toys Market Size by Country
      1. Europe Sex Toys Sales Quantity by Country (2020-2033)
      2. Europe Sex Toys Consumption Value by Country (2020-2033)
      3. Germany Market Size and Forecast (2020-2033)
      4. France Market Size and Forecast (2020-2033)
      5. United Kingdom Market Size and Forecast (2020-2033)
      6. Russia Market Size and Forecast (2020-2033)
      7. Italy Market Size and Forecast (2020-2033)
  9. Asia-Pacific
    1. Asia-Pacific Sex Toys Sales Quantity by Type (2020-2033)
    2. Asia-Pacific Sex Toys Sales Quantity by Application (2020-2033)
    3. Asia-Pacific Sex Toys Market Size by Region
      1. Asia-Pacific Sex Toys Sales Quantity by Region (2020-2033)
      2. Asia-Pacific Sex Toys Consumption Value by Region (2020-2033)
      3. China Market Size and Forecast (2020-2033)
      4. Japan Market Size and Forecast (2020-2033)
      5. Korea Market Size and Forecast (2020-2033)
      6. India Market Size and Forecast (2020-2033)
      7. Southeast Asia Market Size and Forecast (2020-2033)
      8. Australia Market Size and Forecast (2020-2033)
  10. South America
    1. South America Sex Toys Sales Quantity by Type (2020-2033)
    2. South America Sex Toys Sales Quantity by Application (2020-2033)
    3. South America Sex Toys Market Size by Country
      1. South America Sex Toys Sales Quantity by Country (2020-2033)
      2. South America Sex Toys Consumption Value by Country (2020-2033)
      3. Brazil Market Size and Forecast (2020-2033)
      4. Argentina Market Size and Forecast (2020-2033)
  11. Middle East & Africa
    1. Middle East & Africa Sex Toys Sales Quantity by Type (2020-2033)
    2. Middle East & Africa Sex Toys Sales Quantity by Application (2020-2033)
    3. Middle East & Africa Sex Toys Market Size by Country
      1. Middle East & Africa Sex Toys Sales Quantity by Country (2020-2033)
      2. Middle East & Africa Sex Toys Consumption Value by Country (2020-2033)
      3. Turkey Market Size and Forecast (2020-2033)
      4. Egypt Market Size and Forecast (2020-2033)
      5. Saudi Arabia Market Size and Forecast (2020-2033)
      6. South Africa Market Size and Forecast (2020-2033)
  12. Market Dynamics
    1. Sex Toys Market Drivers
    2. Sex Toys Market Restraints
    3. Sex Toys Trends Analysis
    4. Porters Five Forces Analysis
      1. Threat of New Entrants
      2. Bargaining Power of Suppliers
      3. Bargaining Power of Buyers
      4. Threat of Substitutes
      5. Competitive Rivalry
  13. Raw Material and Industry Chain
    1. Raw Material of Sex Toys and Key Manufacturers
    2. Manufacturing Costs Percentage of Sex Toys
    3. Sex Toys Production Process
    4. Sex Toys Industrial Chain
  14. Shipments by Distribution Channel
    1. Sales Channel
      1. Direct to End-User
      2. Distributors
    2. Sex Toys Typical Distributors
    3. Sex Toys Typical Customers
  15. Research Findings and Conclusion
  16. Appendix
    1. Methodology
    2. Research Process and Data Source
    3. Disclaimer