Toy market Size, Share, Growth, and Industry Analysis, By Type (Infant And Preschool Toys, Dolls, Games And Puzzles, Construction Toys, Outdoor And Sports Toys, Others), By Application (0-3 Years, 3-5 Years, 5-12 Years, 12-18 Years, 18+ Years), and Regional Forecast to 2033

Last Updated: 18 July 2025
SKU ID: 23864637

Detailed TOC of Global Toy Market Size, Share and Industry Analysis by Regions, Countries, Types, and Applications, Forecast to 2028

Table of Content
1 Toy Market Overview
1.1 Market Definition and Product Scope
1.2 Global Toy Market Size and Growth Rate 2018-2028
1.2.1 Global Toy Market Growth or Decline Analysis
1.3 Market Key Segments Introduction
1.3.1 Types of Toy
1.3.2 Applications of Toy
1.4 Market Dynamics
1.4.1 Drivers and Opportunities
1.4.2 Limits and Challenges
1.4.3 Impacts of Global Inflation on Toy Industry

2 Industry Chain Analysis
2.1 Toy Raw Materials Analysis
2.2 Toy Cost Structure Analysis
2.3 Global Toy Average Price Estimate and Forecast (2018-2028)
2.4 Factors Affecting the Price of Toy
2.5 Market Channel Analysis
2.6 Major Downstream Customers Analysis

3 Industry Competitive Analysis
3.1 Market Concentration Ratio and Market Maturity Analysis
3.2 New Entrants Feasibility Analysis
3.3 Substitutes Status and Threats Analysis

4 Company Profiles
4.1 Surprised Stare
4.1.1 Surprised Stare Basic Information
4.1.2 Product or Service Characteristics and Specifications
4.1.3 Surprised Stare Toy Sales, Price, Value, Gross Margin 2018-2023
4.2 Schmidt Spiele
4.2.1 Schmidt Spiele Basic Information
4.2.2 Product or Service Characteristics and Specifications
4.2.3 Schmidt Spiele Toy Sales, Price, Value, Gross Margin 2018-2023
4.3 Kenner Products
4.3.1 Kenner Products Basic Information
4.3.2 Product or Service Characteristics and Specifications
4.3.3 Kenner Products Toy Sales, Price, Value, Gross Margin 2018-2023
4.4 NECA
4.4.1 NECA Basic Information
4.4.2 Product or Service Characteristics and Specifications
4.4.3 NECA Toy Sales, Price, Value, Gross Margin 2018-2023
4.5 Pegasus Spiele
4.5.1 Pegasus Spiele Basic Information
4.5.2 Product or Service Characteristics and Specifications
4.5.3 Pegasus Spiele Toy Sales, Price, Value, Gross Margin 2018-2023
4.6 K'NEX
4.6.1 K'NEX Basic Information
4.6.2 Product or Service Characteristics and Specifications
4.6.3 K'NEX Toy Sales, Price, Value, Gross Margin 2018-2023
4.7 INI
4.7.1 INI Basic Information
4.7.2 Product or Service Characteristics and Specifications
4.7.3 INI Toy Sales, Price, Value, Gross Margin 2018-2023
4.8 Rio Grande Games
4.8.1 Rio Grande Games Basic Information
4.8.2 Product or Service Characteristics and Specifications
4.8.3 Rio Grande Games Toy Sales, Price, Value, Gross Margin 2018-2023
4.9 Funskool
4.9.1 Funskool Basic Information
4.9.2 Product or Service Characteristics and Specifications
4.9.3 Funskool Toy Sales, Price, Value, Gross Margin 2018-2023
4.10 Indie Boards and Cards
4.10.1 Indie Boards and Cards Basic Information
4.10.2 Product or Service Characteristics and Specifications
4.10.3 Indie Boards and Cards Toy Sales, Price, Value, Gross Margin 2018-2023
4.11 Disney
4.11.1 Disney Basic Information
4.11.2 Product or Service Characteristics and Specifications
4.11.3 Disney Toy Sales, Price, Value, Gross Margin 2018-2023
4.12 Basic Fun
4.12.1 Basic Fun Basic Information
4.12.2 Product or Service Characteristics and Specifications
4.12.3 Basic Fun Toy Sales, Price, Value, Gross Margin 2018-2023
4.13 TREND Enterprises
4.13.1 TREND Enterprises Basic Information
4.13.2 Product or Service Characteristics and Specifications
4.13.3 TREND Enterprises Toy Sales, Price, Value, Gross Margin 2018-2023
4.14 Mattel
4.14.1 Mattel Basic Information
4.14.2 Product or Service Characteristics and Specifications
4.14.3 Mattel Toy Sales, Price, Value, Gross Margin 2018-2023
4.15 Zobmondo
4.15.1 Zobmondo Basic Information
4.15.2 Product or Service Characteristics and Specifications
4.15.3 Zobmondo Toy Sales, Price, Value, Gross Margin 2018-2023
4.16 Winning Moves Games
4.16.1 Winning Moves Games Basic Information
4.16.2 Product or Service Characteristics and Specifications
4.16.3 Winning Moves Games Toy Sales, Price, Value, Gross Margin 2018-2023
4.17 Ravensburger
4.17.1 Ravensburger Basic Information
4.17.2 Product or Service Characteristics and Specifications
4.17.3 Ravensburger Toy Sales, Price, Value, Gross Margin 2018-2023
4.18 CMON
4.18.1 CMON Basic Information
4.18.2 Product or Service Characteristics and Specifications
4.18.3 CMON Toy Sales, Price, Value, Gross Margin 2018-2023
4.19 Orchard Toys
4.19.1 Orchard Toys Basic Information
4.19.2 Product or Service Characteristics and Specifications
4.19.3 Orchard Toys Toy Sales, Price, Value, Gross Margin 2018-2023
4.20 Top-Toy
4.20.1 Top-Toy Basic Information
4.20.2 Product or Service Characteristics and Specifications
4.20.3 Top-Toy Toy Sales, Price, Value, Gross Margin 2018-2023
4.21 Ludo Fact
4.21.1 Ludo Fact Basic Information
4.21.2 Product or Service Characteristics and Specifications
4.21.3 Ludo Fact Toy Sales, Price, Value, Gross Margin 2018-2023
4.22 University Games
4.22.1 University Games Basic Information
4.22.2 Product or Service Characteristics and Specifications
4.22.3 University Games Toy Sales, Price, Value, Gross Margin 2018-2023
4.23 The Haywire
4.23.1 The Haywire Basic Information
4.23.2 Product or Service Characteristics and Specifications
4.23.3 The Haywire Toy Sales, Price, Value, Gross Margin 2018-2023
4.24 Hasbro
4.24.1 Hasbro Basic Information
4.24.2 Product or Service Characteristics and Specifications
4.24.3 Hasbro Toy Sales, Price, Value, Gross Margin 2018-2023
4.25 Asmodee
4.25.1 Asmodee Basic Information
4.25.2 Product or Service Characteristics and Specifications
4.25.3 Asmodee Toy Sales, Price, Value, Gross Margin 2018-2023
4.26 JAKKS Pacific
4.26.1 JAKKS Pacific Basic Information
4.26.2 Product or Service Characteristics and Specifications
4.26.3 JAKKS Pacific Toy Sales, Price, Value, Gross Margin 2018-2023
4.27 International Playthings
4.27.1 International Playthings Basic Information
4.27.2 Product or Service Characteristics and Specifications
4.27.3 International Playthings Toy Sales, Price, Value, Gross Margin 2018-2023
4.28 Grey Fox Games
4.28.1 Grey Fox Games Basic Information
4.28.2 Product or Service Characteristics and Specifications
4.28.3 Grey Fox Games Toy Sales, Price, Value, Gross Margin 2018-2023
4.29 Spin Master
4.29.1 Spin Master Basic Information
4.29.2 Product or Service Characteristics and Specifications
4.29.3 Spin Master Toy Sales, Price, Value, Gross Margin 2018-2023
4.30 IELLO
4.30.1 IELLO Basic Information
4.30.2 Product or Service Characteristics and Specifications
4.30.3 IELLO Toy Sales, Price, Value, Gross Margin 2018-2023
4.31 BANDAI NAMCO
4.31.1 BANDAI NAMCO Basic Information
4.31.2 Product or Service Characteristics and Specifications
4.31.3 BANDAI NAMCO Toy Sales, Price, Value, Gross Margin 2018-2023
4.32 TOMY COMPANY
4.32.1 TOMY COMPANY Basic Information
4.32.2 Product or Service Characteristics and Specifications
4.32.3 TOMY COMPANY Toy Sales, Price, Value, Gross Margin 2018-2023
4.33 The Regency Chess Company
4.33.1 The Regency Chess Company Basic Information
4.33.2 Product or Service Characteristics and Specifications
4.33.3 The Regency Chess Company Toy Sales, Price, Value, Gross Margin 2018-2023
4.34 Integrity Toys
4.34.1 Integrity Toys Basic Information
4.34.2 Product or Service Characteristics and Specifications
4.34.3 Integrity Toys Toy Sales, Price, Value, Gross Margin 2018-2023
4.35 Goliath
4.35.1 Goliath Basic Information
4.35.2 Product or Service Characteristics and Specifications
4.35.3 Goliath Toy Sales, Price, Value, Gross Margin 2018-2023
4.36 WowWee
4.36.1 WowWee Basic Information
4.36.2 Product or Service Characteristics and Specifications
4.36.3 WowWee Toy Sales, Price, Value, Gross Margin 2018-2023
4.37 Jazwares
4.37.1 Jazwares Basic Information
4.37.2 Product or Service Characteristics and Specifications
4.37.3 Jazwares Toy Sales, Price, Value, Gross Margin 2018-2023
4.38 Konami
4.38.1 Konami Basic Information
4.38.2 Product or Service Characteristics and Specifications
4.38.3 Konami Toy Sales, Price, Value, Gross Margin 2018-2023
4.39 Roosterfin
4.39.1 Roosterfin Basic Information
4.39.2 Product or Service Characteristics and Specifications
4.39.3 Roosterfin Toy Sales, Price, Value, Gross Margin 2018-2023
4.40 Learning Resources
4.40.1 Learning Resources Basic Information
4.40.2 Product or Service Characteristics and Specifications
4.40.3 Learning Resources Toy Sales, Price, Value, Gross Margin 2018-2023
4.41 WizKids
4.41.1 WizKids Basic Information
4.41.2 Product or Service Characteristics and Specifications
4.41.3 WizKids Toy Sales, Price, Value, Gross Margin 2018-2023
4.42 Melissa & Doug
4.42.1 Melissa & Doug Basic Information
4.42.2 Product or Service Characteristics and Specifications
4.42.3 Melissa & Doug Toy Sales, Price, Value, Gross Margin 2018-2023
4.43 PLAYMOBIL
4.43.1 PLAYMOBIL Basic Information
4.43.2 Product or Service Characteristics and Specifications
4.43.3 PLAYMOBIL Toy Sales, Price, Value, Gross Margin 2018-2023
4.44 Simba Toys
4.44.1 Simba Toys Basic Information
4.44.2 Product or Service Characteristics and Specifications
4.44.3 Simba Toys Toy Sales, Price, Value, Gross Margin 2018-2023
4.45 Funko
4.45.1 Funko Basic Information
4.45.2 Product or Service Characteristics and Specifications
4.45.3 Funko Toy Sales, Price, Value, Gross Margin 2018-2023
4.46 Looney Labs
4.46.1 Looney Labs Basic Information
4.46.2 Product or Service Characteristics and Specifications
4.46.3 Looney Labs Toy Sales, Price, Value, Gross Margin 2018-2023
4.47 MGA Entertainment
4.47.1 MGA Entertainment Basic Information
4.47.2 Product or Service Characteristics and Specifications
4.47.3 MGA Entertainment Toy Sales, Price, Value, Gross Margin 2018-2023
4.48 LeapFrog
4.48.1 LeapFrog Basic Information
4.48.2 Product or Service Characteristics and Specifications
4.48.3 LeapFrog Toy Sales, Price, Value, Gross Margin 2018-2023
4.49 Fremont Die
4.49.1 Fremont Die Basic Information
4.49.2 Product or Service Characteristics and Specifications
4.49.3 Fremont Die Toy Sales, Price, Value, Gross Margin 2018-2023
4.50 Playmates
4.50.1 Playmates Basic Information
4.50.2 Product or Service Characteristics and Specifications
4.50.3 Playmates Toy Sales, Price, Value, Gross Margin 2018-2023
4.51 Pressman Toys
4.51.1 Pressman Toys Basic Information
4.51.2 Product or Service Characteristics and Specifications
4.51.3 Pressman Toys Toy Sales, Price, Value, Gross Margin 2018-2023
4.52 ThinkFun
4.52.1 ThinkFun Basic Information
4.52.2 Product or Service Characteristics and Specifications
4.52.3 ThinkFun Toy Sales, Price, Value, Gross Margin 2018-2023
4.53 SunsOut
4.53.1 SunsOut Basic Information
4.53.2 Product or Service Characteristics and Specifications
4.53.3 SunsOut Toy Sales, Price, Value, Gross Margin 2018-2023
4.54 Ultra PRO International
4.54.1 Ultra PRO International Basic Information
4.54.2 Product or Service Characteristics and Specifications
4.54.3 Ultra PRO International Toy Sales, Price, Value, Gross Margin 2018-2023
4.55 Vtech
4.55.1 Vtech Basic Information
4.55.2 Product or Service Characteristics and Specifications
4.55.3 Vtech Toy Sales, Price, Value, Gross Margin 2018-2023
4.56 Reaper Miniatures
4.56.1 Reaper Miniatures Basic Information
4.56.2 Product or Service Characteristics and Specifications
4.56.3 Reaper Miniatures Toy Sales, Price, Value, Gross Margin 2018-2023
4.57 Piatnik
4.57.1 Piatnik Basic Information
4.57.2 Product or Service Characteristics and Specifications
4.57.3 Piatnik Toy Sales, Price, Value, Gross Margin 2018-2023
4.58 Talicor
4.58.1 Talicor Basic Information
4.58.2 Product or Service Characteristics and Specifications
4.58.3 Talicor Toy Sales, Price, Value, Gross Margin 2018-2023
4.59 Games Workshop
4.59.1 Games Workshop Basic Information
4.59.2 Product or Service Characteristics and Specifications
4.59.3 Games Workshop Toy Sales, Price, Value, Gross Margin 2018-2023
4.60 Hunter Leisure
4.60.1 Hunter Leisure Basic Information
4.60.2 Product or Service Characteristics and Specifications
4.60.3 Hunter Leisure Toy Sales, Price, Value, Gross Margin 2018-2023
4.61 Mindware
4.61.1 Mindware Basic Information
4.61.2 Product or Service Characteristics and Specifications
4.61.3 Mindware Toy Sales, Price, Value, Gross Margin 2018-2023
4.62 Panda GM Manufacturing
4.62.1 Panda GM Manufacturing Basic Information
4.62.2 Product or Service Characteristics and Specifications
4.62.3 Panda GM Manufacturing Toy Sales, Price, Value, Gross Margin 2018-2023
4.63 LEGO
4.63.1 LEGO Basic Information
4.63.2 Product or Service Characteristics and Specifications
4.63.3 LEGO Toy Sales, Price, Value, Gross Margin 2018-2023
4.64 The Op
4.64.1 The Op Basic Information
4.64.2 Product or Service Characteristics and Specifications
4.64.3 The Op Toy Sales, Price, Value, Gross Margin 2018-2023

5 Toy Market - By Trade Statistics
5.1 Global Toy Export and Import
5.2 United States Toy Export and Import Volume (2018-2023)
5.3 United Kingdom Toy Export and Import Volume (2018-2023)
5.4 China Toy Export and Import Volume (2018-2023)
5.5 Japan Toy Export and Import Volume (2018-2023)
5.6 India Toy Export and Import Volume (2018-2023)

6 North America Toy Market Overview Analysis
6.1 North America Toy Market Development Status (2018-2023)
6.2 United States Toy Market Development Status (2018-2023)
6.3 Canada Toy Market Development Status (2018-2023)
6.4 Mexico Toy Market Development Status (2018-2023)

7 Europe Toy Market Overview Analysis
7.1 Europe Toy Market Development Status (2018-2023)
7.2 Germany Toy Market Development Status (2018-2023)
7.3 United Kingdom Toy Market Development Status (2018-2023)
7.4 France Toy Market Development Status (2018-2023)
7.5 Italy Toy Market Development Status (2018-2023)
7.6 Spain Toy Market Development Status (2018-2023)

8 Asia Pacific Toy Market Overview Analysis
8.1 Asia Pacific Toy Market Development Status (2018-2023)
8.2 China Toy Market Development Status (2018-2023)
8.3 Japan Toy Market Development Status (2018-2023)
8.4 South Korea Toy Market Development Status (2018-2023)
8.5 Southeast Asia Toy Market Development Status (2018-2023)
8.6 India Toy Market Development Status (2018-2023)

9 Middle East and Africa Toy Market Overview Analysis
9.1 Middle East and Africa Toy Market Development Status (2018-2023)
9.2 Saudi Arabia Toy Market Development Status (2018-2023)
9.3 UAE Toy Market Development Status (2018-2023)
9.4 South Africa Toy Market Development Status (2018-2023)

10 South America Toy Market Overview Analysis
10.1 South America Toy Market Development Status (2018-2023)
10.2 Brazil Toy Market Development Status (2018-2023)
10.3 Argentina Toy Market Development Status (2018-2023)

11 Toy Market - By Regions
11.1 Global Toy Sales by Regions (2018-2023)
11.2 Global Toy Value by Regions (2018-2023)
11.3 Toy Value and Growth Rate (2018-2023) by Regions
11.3.1 North America Toy Value and Growth Rate (2018-2023)
11.3.2 Europe Toy Value and Growth Rate (2018-2023)
11.3.3 Asia Pacific Toy Value and Growth Rate (2018-2023)
11.3.4 Middle East and Africa Toy Value and Growth Rate (2018-2023)
11.3.5 South America Toy Value and Growth Rate (2018-2023)

12 Toy Market - By Types
12.1 Global Toy Sales by Types
12.1.1 Global Toy Sales by Types (2018-2023)
12.1.2 Global Toy Sales Market Share by Types (2018-2023)
12.2 Global Toy Value by Types
12.2.1 Global Toy Value by Types (2018-2023)
12.2.2 Global Toy Value Market Share by Types (2018-2023)
12.3 Global Toy Price Trends by Types (2018-2023)
12.4 Infant and Preschool Toys Sales and Price (2018-2023)
12.5 Dolls Sales and Price (2018-2023)
12.6 Games and Puzzles Sales and Price (2018-2023)
12.7 Construction Toys Sales and Price (2018-2023)
12.8 Outdoor and Sports Toys Sales and Price (2018-2023)
12.9 Others Sales and Price (2018-2023)

13 Toy Market - By Applications
13.1 Global Toy Sales by Applications
13.1.1 Global Toy Sales by Applications (2018-2023)
13.1.2 Global Toy Sales Market Share by Applications (2018-2023)
13.2 Global Toy Value by Applications
13.2.1 Global Toy Value by Applications (2018-2023)
13.2.2 Global Toy Value Market Share by Applications (2018-2023)
13.3 0-3 Years Sales, Revenue and Growth Rate (2018-2023)
13.4 3-5 Years Sales, Revenue and Growth Rate (2018-2023)
13.5 5-12 Years Sales, Revenue and Growth Rate (2018-2023)
13.6 12-18 Years Sales, Revenue and Growth Rate (2018-2023)
13.7 18+ Years Sales, Revenue and Growth Rate (2018-2023)

14 Toy Market Forecast - By Types and Applications
14.1 Global Toy Market Forecast by Types
14.1.1 Global Toy Sales by Types (2023-2028)
14.1.2 Global Toy Value by Types (2023-2028)
14.1.3 Global Toy Value and Growth Rate by Type (2023-2028)
14.1.4 Global Toy Price Trends by Types (2023-2028)
14.2 Global Toy Market Forecast by Applications
14.2.1 Global Toy Sales by Applications (2023-2028)
14.2.2 Global Toy Value by Applications (2023-2028)
14.2.3 Global Toy Value and Growth Rate by Application (2023-2028)

15 Toy Market Forecast - By Regions and Major Countries
15.1 Global Toy Sales by Regions (2023-2028)
15.2 Global Toy Value by Regions (2023-2028)
15.3 North America Toy Value by Countries (2023-2028)
15.4 Europe Toy Value by Countries (2023-2028)
15.5 Asia Pacific Toy Value by Countries (2023-2028)
15.6 Middle East and Africa Toy Value by Countries (2023-2028)
15.7 South America Toy Value by Countries (2023-2028)

16 Research Methodology and Data Source
16.1 Research Methodology
16.2 Research Data Source
16.2.1 Secondary Data
16.2.2 Primary Data
16.2.3 Legal Disclaimer