Toddler Sippy Cups Market Size, Share, Growth, and Industry Analysis, By Type (Plastic Type, Glass Type, Stainless Steel Type), By Application (< 12 Months, 12 to 24 Months, 2 to 4 Years, > 4 Years), Regional Forecast To 2028

Updated On: 20 November 2023

Report Overview

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The global toddler sippy cups market size was USD 1515 million in 2021. As per our research, the market is expected to reach USD 2126 million in 2028, exhibiting a CAGR of 4.9% during the forecast period. The global COVID-19 pandemic has been unprecedented and staggering, with toddler sippy cups market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden rise in CAGR is attributable to the market's growth and demand returning to pre-pandemic levels once the pandemic is over. 

Toddler sippy cups are specially designed cups for young children who are transitioning from using bottles or breastfeeding to drinking from regular cups. These cups have a spill-proof design that allows toddlers to sip liquid from them without making a mess. They typically consist of a lid with a spout or straw, a valve that controls the flow of liquid, and a cup body that can be made from various materials like plastic, silicone, or stainless steel.

The toddler sippy cups market had been experiencing steady growth over the years, driven by the increasing awareness among parents about the importance of transitioning their children from bottles to sippy cups.

COVID-19 Impact: Pandemic Hampered the Demand for Market

The pandemic disrupted global supply chains, leading to delays in manufacturing and distribution. This situation affected the availability of toddler sippy cups in some regions, causing potential shortages and price fluctuations. Many families faced financial challenges due to job losses and reduced income during the pandemic. As a result, some consumers might have cut back on non-essential purchases, which could have affected sales of toddler sippy cups. As the virus spread through surface contact, there could have been increased emphasis on using reusable and easy-to-clean products, like sippy cups, to minimize contamination risk. With brick-and-mortar stores facing closures and reduced foot traffic, consumers turned to online shopping platforms to purchase goods, including sippy cups.

Latest Trends

"Eco-Friendly Materials to Fuel Market Growth"

Increasing awareness of environmental concerns has led to a rise in demand for eco-friendly and sustainable materials in toddler sippy cups. Manufacturers have been using BPA-free, phthalate-free, and recyclable materials to meet consumer preferences. Manufacturers have been introducing innovative designs to make sippy cups more appealing to toddlers and parents alike. Features such as spill-proof technology, easy-to-grip handles, and fun characters have become popular. Parents have become more conscious about the potential health risks associated with certain materials used in sippy cups. This has resulted in a shift towards products with safer materials and improved hygiene features. Sippy cups that offer multiple functionalities, such as converting into regular cups or bottles, have gained popularity. These products provide versatility and cater to the evolving needs of growing children.

Segmentation

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• By Type Analysis

According to type, the market can be segmented into Plastic Type, Glass Type, Stainless Steel Type.

• By Application Analysis

Based on application, the market can be divided into < 12 Months, 12 to 24 Months, 2 to 4 Years, > 4 Years.

Driving Factors

"Growing Awareness of Oral Health to Drive Market Growth"

Sippy cups are popular for use during travel, outdoor activities, and on-the-go situations, making them a practical choice for parents and caregivers. Manufacturers continuously introduce new and improved sippy cup designs, such as leak-proof technology, straw options, and easy-to-clean components, to attract consumers. Toddler sippy cups featuring popular characters from movies, TV shows, or other franchises can have a significant impact on sales due to children's preferences and parental influence.

"Growing Demand for Children Product’s to Fuel Market Growth"

 Economic prosperity can lead to increased spending on children's products, including sippy cups. As parents become more aware of child development and nutrition, they seek products that promote healthy habits, including the use of appropriate sippy cups. An increasing population of young children can directly contribute to the demand for sippy cups. The promotion of sippy cups through social media platforms and parenting influencers can boost brand visibility and sales, driving the toddler sippy cups market growth.

Restraining Factors

"Health and Safety Concerns to Restrict Market Growth "

There have been concerns about the materials used in the manufacturing of sippy cups, such as the presence of harmful chemicals like BPA (Bisphenol A). Parents and caregivers have become increasingly conscious of potential health risks associated with certain materials and may opt for alternative products or methods of transitioning their toddlers to regular cups.

Regional Insights

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"Presence of Key Players in North America Anticipated to Drive Market Expansion "

North America holds leading position in toddler sippy cups market share due to the high birth rates and the emphasis on child care and convenience products. The United States and Canada have a large population of toddlers, and parents in these countries are willing to invest in high-quality sippy cups for their children.

Key Industry Players

"Adoption Innovative Strategies by Key Players Influencing Market Growth"

Prominent market players are making collaborative efforts by partnering with other companies to stay ahead of the competition. Many companies are also investing in new product launches to expand their product portfolio.

The top key players in the market are Philips Avent, Pigeon, Munchkin, NUK, Evenflo, Tommee Tippee, Gerber, Dr. Brown’s, Nuby, Combi, MAM Baby, Playtex, The First Years, Richell. The strategies to develop new technologies, capital investment in R&D, improve product quality, acquisitions, mergers, and compete for the market competition help them to perpetuate their position and value in the market. Besides, collaboration with other companies & extensive possession over market shares by the key players stimulates market demand.

List of Market Players Profiled

• Philips Avent
• Pigeon
• Munchkin
• NUK
• Evenflo
• Tommee Tippee
• Gerber
• Dr. Brown’s
• Nuby
• Combi
• MAM Baby
• Playtex
• The First Years
• Richell

Rep­­­ort Coverage

This report examines an understanding of the toddler sippy cups market’s size, share, and growth rate, segmentation by type, application, key players, and previous and current market scenarios. The report also collects the market’s precise data and forecasts by market experts. Also, it describes the study of this industry’s financial performance, investments, growth, innovation marks, and new product launches by the top companies and offers deep insights into the current market structure, competitive analysis based on key players, key driving forces, and restraints that affect the demand for growth, opportunities, and risks.

Furthermore, the post-COVID-19 pandemic’s effects on international market restrictions and a deep understanding of how the industry will recover, and strategies are also stated in the report. The competitive landscape has also been examined in detail to provide clarification of the competitive landscape.

This report also discloses the research based on methodologies that define price trend analysis of target companies, collection of data, statistics, target competitors, import-export, information, and previous years’ records based on market sales. Moreover, all the significant factors which influence the market such as small or medium business industry, macro-economic indicators, value chain analysis, and demand-side dynamics, with all the major business players have been explained in detail. This analysis is subject to modification if the key players and feasible analysis of market dynamics change.