Two Wheeler Franchise Market Size, Share, Growth, and Industry Analysis, By Type (Two-wheeler Dealership Franchise Business, Two-wheeler Servicing Franchise Business and Two-wheeler Spare Part Franchise Business), By Application (Personal Investment and Corporate Investment), Regional Insights, and Forecast To 2032

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TWO WHEELER FRANCHISE MARKET REPORT OVERVIEW

The Two Wheeler Franchise Market size was valued at approximately USD 0.5 billion in 2023 and is expected to reach USD 1.1 billion by 2032, growing at a compound annual growth rate (CAGR) of about 10.2% from 2023 to 2032

The two-wheeler franchise sector has observed the tremendous increase during the past years associated to the growing need of motorbikes and scooters worldwide. This product category includes brands varying from well-known brands to start-ups which come up with the models that they believe will meet the expectation of consumers. Two-wheeler franchises offer entrepreneurs an opening path into the automotive industry where startup costs are lower compared to four-wheeler businesses thus making it a good vehicle for entrepreneurs.

The urbanization and the need of easy and budget – friendly transportation options are the key contributors toward the development of the two-wheeler franchise industry. In many urban areas, two-wheelers are a handy way to ride in a flow as they do not cause traffic jams and can fit in any parking place. Alongside that technological progress, including electric two-wheelers has also become a trigger for the amplifying market, attracting the bright green future for sustainable transit solutions.

COVID-19 IMPACT

Shift in Consumer Preferences to Boost Market Growth Significantly

The global COVID-19 pandemic has been unprecedented and staggering, with the two wheeler franchise market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to market’s growth and demand returning to pre-pandemic levels.

Pandemic which has disrupted global supply chains leading to stoppage or delays in the process of production and distribution two-wheelers. This applied to franchise dealerships as they were faced with problems in tracking down the sufficient quantity of cars to meet the demands of customers. On the one hand, lockdowns and periods of economic crisis resulted in a fall of consumers' income and the decreasing of two-wheelers' sales. Many that would buy did not, and that impacted the franchise dealerships' revenue directly.

In response to the restrictions following the pandemic, two-wheeler showroom chains enhanced their digital transformation strategies. These were done by way of developing online platforms for sales, virtual showrooms, as well as contactless service for better customers experience and continue with the business operations. The pandemic therefore has led to changes in consumer sentiments for personalized mobility solutions. To escape the crowds in public transport and keep distance people opt for the motorbikes which is seen as safe and convenient in commuting. The market is anticipated to boost the two wheeler franchise market growth following the pandemic.

LATEST TRENDS

"Smart Features Integration to Drive Market Growth"

The contemporary bike industry has phased in performance-enhancing technologies and connectivity, like GPS navigation, mobile app. integration, IoT networking features, and smart dashboards which are here to stay. Heading for franchise dealerships embrace these options to grab the eyes of the techno-savvy customers and market out the other services they have. The new generation of two-wheeler franchisee brands is testing out pioneering ownership systems comprising of such options as subscription, long-term lease, and shared mobility system. Models like these have enabled the users with the freedom of adjusting their use and payment methods, and so targeting a bigger spectrum of customers with various needs for mobility.These latest developments are anticipated to boost the two wheeler franchise market share.

TWO WHEELER FRANCHISE MARKET SEGMENTATION

By Type

Based on type the global market can be categorized into Two-wheeler Dealership Franchise Business, Two-wheeler Servicing Franchise Business and Two-wheeler Spare Part Franchise Business.

• Two-wheeler Dealership Franchise Business: Consorting with a designated brand or manufacturer of a two-wheeler dealership inevitably involves the provision of the manufacturer's selection of bikes, including motorcycles and scooters. Dealers usually run franchises that are officially authorized sales showrooms where different cars are demonstrated, customer service and repairing centers and sales personnel to help buyers choose the proper vehicle.

• Two-wheeler Servicing Franchise Business: The franchise system for a biking service company will be based on offering maintenance, repair, and servicing solutions concerning motorcycles and scooters. Generally, franchisors own and manage such service centers manned with modern tools, diagnostic equipment, and serviced by well-trained technicians who do the routine servicing, mechanical repairs, and parts replacement.

• Two-wheeler Spare Part Franchise Business: A two-wheeler spare part franchise business is solution provider business dealing in retailing of genuine spare parts and accessories for motor cycles and scooters. Franchisees run retail outlets or shops which provide all types of extra parts, devices, oils and things related for two-wheelers in multiple models.

By Application

Based on application the global market can be categorized into Personal Investment and Corporate Investment.

• Personal Investment: Personal investment stands for people or business persons to invest their own money, time, and energy in a business which is to franchise the two-wheeler. When it comes to the case of personal investment in two-wheeler franchise market, it can mean the individuals establishing or buying franchise from a dealer, or servicing centre, and master parts’ retail outlet.

• Corporate Investment: Corporate investment typically denotes investment made by companies, firms, or holding corporations in a business initiative either as self-standing entity or part of their diversification plan. There are several investment options at the franchise dealership chain level. Large companies or groups of automotive companies can acquire a lot of franchising outlets to increase the dealership network or enter new markets.

DRIVING FACTORS

"Affordability and Lower Ownership Costs to Boost the Market"

The consumers' mindsets in regard to the future travel preferences have been changing dramatically, as they started accepting the notion of individual mobility solutions, the famous consequence shaping in the era of the COVID-19 pandemic, when the priority of the public became the security of the health and easiness of trip. Astride the growing demand for vehicles such as bikes because they solve the problem of public transport and encourage retail outlet growth. Twin wheels generally have lower price range more than four wheels. This makes them accessible by a wider group of people including first-time buyers and young people. The lower ownership costs such as fuel capacity and maintenance expenses are the reason behind of some people preferring two-wheeler businesses.

"Rising Urbanization to Expand the Market"

A constant development of urban economies contributes to higher transport demand, such as cheaper and effective solutions. Those enthusiasts of a two wheeler give an opportunity to the two wheeler franchising in urban centers are highly succesfull because two wheelers can easily move trough congested city streets and limited parking spaces. In the corporations of cyber commerce and online purchase, it becomes more observed that last-mile delivery service is becoming one of the key priorities. Two-wheeler franchised dealerships provide the type of vehicles needed for delivery services and hence easily meet market wide needs thus optimizing the market reach. These factors are anticipated to drive thetwo wheeler franchise market share.

RESTRAINING FACTOR

"Global Economic Uncertainty to Potentially Impede Market Growth"

Interruptions within the global supply network, for instance natural disasters, trade conflicts or pandemics, might postpone the delivery of components, spare parts or finished cars to the end users. Demanding the incredible continuity of the supply chain may results in stock-out, the production delay and even the increase of costs for the franchise dealership. Changes to economic conditions, for example, a severe economic recession, inflation, or currency devaluation, can affect the power of consumption of consumers. Economic instability may result in decrease in demand for motorcycles that will be the downside for the franchise dealerships profitability. The factors are anticipated to hinder the growth of the two wheeler franchise market growth.

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TWO WHEELER FRANCHISE MARKET REGIONAL INSIGHTS

"Asia Pacific Dominating the Market with Population and Urbanization, and Affordability"

The market is primarily segmented into Europe, Latin America, Asia Pacific, North America, and Middle East & Africa.

The Asia Pacific region has a huge population and even more just in densely populated countries such as India, China, and Indonesia. Fast-paced townships in these nations have resulted in a great clam clamor for personal mobility which has consequently pushed the sales of two-wheelers and the emergence of franchises to serve the urban commuters. The affordability and the cost-effectiveness of the two-wheelers as compared to the four-wheelers has enabled the huge population segment in the Asia Pacific region to access more comfortably. Reductions in running costs which include fuel efficiency and maintenance expenses promote the use of two-wheelers as a preferred option for transport choice.

KEY INDUSTRY PLAYERS

"Key Players Focus on Partnerships to Gain a Competitive Advantage "

The two wheeler franchise market is significantly influenced by key industry players that play a pivotal role in driving market dynamics and shaping consumer preferences. These key players possess extensive retail networks and online platforms, providing consumers with easy access to a wide variety of options. Their strong global presence and brand recognition have contributed to increased consumer trust and loyalty, driving product adoption. Moreover, these industry giants continually invest in research and development, materials, and smart features in two wheeler franchise, catering to evolving consumer needs and preferences. The collective efforts of these major players significantly impact the competitive landscape and future trajectory of the market.

List Of Top Two Wheeler Franchise Companies

• Serviceforce [India]
• BLive [India]
• CredR [India]
• Speed Force [India]
• Bounce Infinity [India]

INDUSTRIAL DEVELOPMENT

July 2022: Ather Energy is famous for fabricating highly innovative e-scooters and for smart features and eco- friendly mobility solutions. Ather presents its flagship e-scooters, like Ather 450X and Ather 450 plus, highly performing electric two-wheeler with connectivity, fast charging and huge range that satisfy the changed consumers' choice for environment friendly as well as a tech-enabled kind of transportation.

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

The research report delves into market segmentation, utilizing both qualitative and quantitative research methods to provide a thorough analysis. It also evaluates the impact of financial and strategic perspectives on the market. Furthermore, the report presents national and regional assessments, considering the dominant forces of supply and demand that influence market growth. The competitive landscape is meticulously detailed, including market shares of significant competitors. The report incorporates novel research methodologies and player strategies tailored for the anticipated timeframe. Overall, it offers valuable and comprehensive insights into the market dynamics in a formal and easily understandable manner.