Ultrabooks Market Size, Share, Growth, And Industry Analysis, By Type (MAC System, Windows System and Ultrabooks), By Application (Business and Household), Regional Forecast To 2031

Updated On: 08 April 2024

Ultrabooks Market Report Overview

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The global ultrabooks market size was USD 25960 million in 2022 and is projected to touch USD 229918.6 million by 2031, exhibiting a CAGR of 27.4% during the forecast period.

The global COVID-19 pandemic has been unprecedented and staggering, with ultrabooks experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels.

An Ultrabook is a laptop that is incredibly thin, light, and maneuverable. In order to offer an alternative to tablets or notebook PCs with the same level of mobility but more capability and power efficiency than netbooks, Intel introduced them as part of their "Ultrabook" marketing. In addition to having a 13.0" or smaller display, weighing less than three pounds (approximately two kilograms), and utilizing Intel's Core i-series chipsets ("Core"), ultrabooks must also have an SSD of at least 128GB in order to be given the name. Due to their strict specs, Ultrabook's are quite close to Apple's MacBook Air range, which is well-liked by business users looking for a portable computer that can perform the majority of activities effectively without the need for additional hardware features like touchscreen displays.

In the past, ultrabooks were the most expensive, high-end laptops available. The Acer Swift 3 OLED, which combines a beautiful screen and high-end components in a fairly priced compact, is one of many lightweight Ultrabook with elegant designs that are surprisingly reasonable. This was the case a decade ago, but not now. Naturally, high-end Ultrabook like the amazing Samsung Galaxy Book2 Pro or the Dell XPS 13 are still readily accessible (even if the latter has had a rather divisive redesign in its most recent incarnation). Since they are made of high-quality materials like machined aluminum and magnesium alloy, which is lighter than aluminum but yet quite robust, many of the best laptops on the market fall under the Ultrabook category.

COVID-19 Impact: Disruption of Supply Chain to Hamper Market Growth

Companies in the consumer goods industry have faced difficulties as a result of the epidemic in one way or another. Importantly, according to research from the Institute for supply management, supply chain interruptions have proliferated all across the world, forcing the majority of organizations to lower their revenue targets. Due in large part to COVID-19, the transition to a world that is primarily online has been expedited. Businesses had to adopt digital-first strategies and become more adaptable with their product offerings. In actuality, the consumer products sector as a whole has been compelled into the digital age. Implementing the necessary modifications is undoubtedly difficult for companies with little cash flow, but in many ways, the move to an online world was unavoidable.

Latest Trends

"The Product Being Student Friendly to Uplift Market Profile"

Due to its ability to do a variety of productivity tasks while remaining tiny and light enough to be carried around all day in a bag, Ultrabooks are fantastic student computers. For the same reasons, they rank among the finest laptops for businesses. Any Mac user out there may be tempted to convert to an Ultrabook if they have access to one like the Dell XPS 15 (2022). Even while it may be a touch weak for high-end gaming, it can easily handle all of your creative and productivity activities with up to an Nvidia GeForce RTX 3050 Ti. With its carbon-fiber wrist rest and strong frame, it's also a wonderfully attractive product that raises the bar for what a well-designed Windows laptop can look like.

Ultrabooks Market Segmentation

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• By Type Analysis

According to type, the market can be segmented into MAC system, windows system and ultrabook.

In terms of product, MAC system is the largest segment.

• By Application Analysis

Based on application, the market can be divided into business and household.

In terms of application, household is the largest segment.

Driving Factors

"Light Weight of the Product to Attract Consumers"

A business uses ultrabooks primarily for two things: work and enjoyment. By substituting heavy, clunky laptops with ultra-thin, light computers that take up very little real estate on a desk or in the back of an airline seat, businesses utilize ultrabooks to boost productivity. The devices enable instant access to all required files without time-consuming setups like numerous account logins or software downloads. They weigh less and take up less space within carrying bags than conventional computers, making them easier to transport. Battery life is rarely an issue even if left unused for extended periods of time with portable power banks because they can be conveniently accessible and charged while travelling. This is anticipated to boost ultrabooks market growth.

"MAC Segment of the Market to boost Market Growth"

An Ultrabook with the Apple operating system is known as a MAC System. This computer has Wi-Fi, audio, video, and camera built-in as well as iOS as the default operating system. High-end graphics cards are typically included with MAC systems to deliver best-in-class performance for gaming applications. There are two different kinds of devices: desktop computers that can be altered by swapping out the hardware components, and laptops that were made expressly with space restrictions and are therefore less customizable. Since 1981, when IBM first made the first category available as part of their "PC" product line, it has been developed. The main reason why people buy these PCs is because they want something that is portable and light yet still offers desktop-level functionality.

Restraining Factors

"High Price to Impede Market Expansion"

The expensive pricing is a drawback. A laptop with the same hardware requirements will cost between two and four times as much as an Ultrabook. This is because these gadgets differ in some ways. The inability to replace components because they are all built-in is another drawback. It is preferable to purchase an Ultrabook with good features if the buyer is not put off by the price and can do so. It features a more appealing appearance, utilizes cutting-edge technologies, and has quick and effective hardware components. Most significantly, it is lightweight and thin, making it easy to use. This is anticipated to constraint market growth.

Ultrabooks Market Regional Insights

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"North America to Dominate the Market Due to "

The North American region is anticipated to hold a sizable portion of the global ultrabooks market share. It is anticipated that the North American region will gain market share. Greater growth is anticipated for the Asia-Pacific region than for any other region. Due to low penetration and a lack of knowledge about this technology, the Africa region has the smallest market share in the worldwide Ultrabook market.

Key Industry Players

"Key Players Focus on Partnerships to Gain a Competitive Advantage "

Prominent market players are making collaborative efforts by partnering with other companies to stay ahead of the competition. Many companies are also investing in new product launches to expand their product portfolio. Mergers and acquisitions are also among the key strategies used by players to expand their product portfolios.

List of Market Players Profiled

• Acer (Taiwan)
• Apple (U.S.)
• ASUSTeK Computer (Taiwan)
• Dell (U.S.)
• Fujitsu (Japan)
• Hasee Computer (China)
• HP Development (U.S.)
• Lenovo (Hong Kong)

Report Coverage

This research profiles a report with extensive studies that take into description the firms that exist in the market affecting the forecasting period. With detailed studies done, it also offers a comprehensive analysis by inspecting the factors like segmentation, opportunities, industrial developments, trends, growth, size, share, restraints, etc. This analysis is subject to alteration if the key players and probable analysis of market dynamics change.