USB Portable Battery Market Size, Share, Growth, And Industry Analysis, By Type (>17000 mAh, 12000-17000 mAh, 7000-12000 mAh, < 7000 mAh), By Application (IOS Device, Android Device, Others), Regional Forecast To 2031

Updated On: 08 April 2024

USB Portable Battery Market Report Overview

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The global USB portable battery market size was USD 12832.31 million in 2021 and is projected to touch USD 70708.6 million by 2031, at a CAGR of 18.61% during the forecast period.

The global COVID-19 pandemic has been unprecedented and staggering, with USB portable battery market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden rise in CAGR is attributable to the market's growth and demand returning to pre-pandemic levels once the pandemic is over. 

A small, rechargeable device called a USB portable battery is used to power USB-enabled smartphones, tablets, cameras, and other electronic devices. These batteries regularly accompany a USB port or various ports, and you can charge them through a USB link associated with a power source like a PC or wall connector.

USB portable batteries come in a variety of shapes, sizes, and capacities. They can be as small as a keychain or as big as power banks that can charge multiple devices at once. They are especially useful when you need to keep your devices charged while traveling or away from a power source for a long time. The USB portable battery market is expected to grow in the coming years due to increased use of smartphones and other mobile devices, increasing affordability and improved battery technology.

COVID-19 Impact: Pandemic Increased the Demand for Market

The COVID-19 pandemic has had a significant impact on various industries, and the USB portable battery market is no exception. The need for USB portable batteries increased as more people started work from home and spent more time indoors due to lockdowns. This is because people needed to keep their electronic devices charged for longer periods of time and are more reliant on them. With numerous actual stores shut or working with diminished limit, customers have progressively gone to web based shopping. This lead to expanded contest among online retailers and a more noteworthy spotlight on web based business procedures for USB portable battery makers. As a result, there has been a significant increase in demand for market f as a result of the COVID-19 pandemic.

Latest Trends

"Growing Demand for High Capacity Batteries to Fuel Market Growth"

The market has been significantly expanding as high-capacity batteries with longer backup times are in high demand as a result of the rise in use of power-hungry devices. Consumers are looking for solutions that can quickly charge their devices while they are on the go, which is leading to an increase in the demand for fast-charging portable batteries. Portable batteries that can charge devices without cables have been developed as a result of the development of wireless charging technology. To improve the user experience, numerous manufacturers of USB portable batteries are incorporating smart features like LCD displays, LED flashlights, and Bluetooth connectivity. Many manufacturers of portable batteries are now offering USB Type-C ports on their products due to the growing popularity of USB Type-C, which can charge devices more quickly and effectively.

USB Portable Battery Market Segmentation

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• By Type Analysis

According to type, the market can be segmented into >17000 mAh, 12000-17000 mAh, 7000-12000 mAh, < 7000 mAh.

• By Application Analysis

Based on application, the market can be divided into IOS Device, Android Device, Others.

Driving Factors

"Cos-Effectiveness Feature to Stimulate Market Growth"

Users can charge their devices using USB portable batteries, which eliminate the need to be tethered to a power source like a wall outlet. They typically come in at a lower cost than more conventional kinds of backup power sources like generators or uninterruptible power supplies (UPS). A shift toward more environmentally friendly and sustainable power sources, such as USB portable batteries that can be recharged with renewable energy sources like solar power, has resulted from a growing awareness of environmental issues. With more people participating in outdoor activities like camping and hiking, USB batteries offer electronic devices a dependable power source. All these benefits will boost USB portable battery market growth.

"Increased Use of Portable Devices to Boost Market Demand"

A high demand has been resulted from the widespread use of smartphones, tablets, laptops, and other portable electronic devices. Since these gadgets need to be charged frequently and users frequently need to charge them while on the go, USB portable batteries are a popular option. The rise of e-commerce has made it simpler for consumers to buy these batteries online, expanding their market share and making these devices more readily available to a wider range of customers. The production of USB portable batteries with longer battery life and quicker charging times has resulted from the development of new, more effective battery technologies, making them more appealing to consumers.

Restraining Factors

"Increasing Use of Built-In Rechargeable Batteries to Restrict Market Growth"

The increasing use of electronic devices with built-in rechargeable batteries is one of the primary restraints for the growth of market. The batteries in many smartphones, tablets, and laptops are non-removable and can only be charged through the device's built-in charging port. Since people no longer need to carry an external battery pack, there is less demand for USB portable battery.

USB Portable Battery Market Regional Insights

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"Growing Demand in Asia-Pacific Anticipated to Drive Market Expansion "

Asia-Pacific holds the leading position in USB portable battery market share due to the high demand for consumer electronics in countries like China, Japan, and South Korea. These countries are home to some of the largest manufacturers of consumer electronics. Moreover, the rising adoption of cell phones, tablets, and other convenient gadgets in this locale has likewise added to the development of the market.

Key Industry Players

"Adoption Innovative Strategies by Key Players Influencing Market Growth"

Prominent market players are making collaborative efforts by partnering with other companies to stay ahead of the competition. Many companies are also investing in new product launches to expand their product portfolio.

The top key players in the market are Unu Electronics, Belkin, PowerAdd, Amazon Basics, IO Gear, Mophie, Jackery, Anker, Ventev, Insignia (Best Buy), Aukey, RAVPower. The strategies to develop new technologies, capital investment in R&D, improve product quality, acquisitions, mergers, and compete for the market competition help them to perpetuate their position and value in the market. Besides, collaboration with other companies & extensive possession over market shares by the key players stimulates market demand.

List of Market Players Profiled

• Unu Electronics
• Belkin
• PowerAdd
• Amazon Basics
• IO Gear
• Mophie
• Jackery
• Anker
• Ventev
• Insignia (Best Buy)
• Aukey
• RAVPower

Report Coverage

This report examines an understanding of the USB portable battery market’s size, share, and growth rate, segmentation by type, application, key players, and previous and current market scenarios. The report also collects the market’s precise data and forecasts by market experts. Also, it describes the study of this industry’s financial performance, investments, growth, innovation marks, and new product launches by the top companies and offers deep insights into the current market structure, competitive analysis based on key players, key driving forces, and restraints that affect the demand for growth, opportunities, and risks.

Furthermore, the post-COVID-19 pandemic’s effects on international market restrictions and a deep understanding of how the industry will recover, and strategies are also stated in the report. The competitive landscape has also been examined in detail to provide clarification of the competitive landscape.

This report also discloses the research based on methodologies that define price trend analysis of target companies, collection of data, statistics, target competitors, import-export, information, and previous years’ records based on market sales. Moreover, all the significant factors which influence the market such as small or medium business industry, macro-economic indicators, value chain analysis, and demand-side dynamics, with all the major business players have been explained in detail. This analysis is subject to modification if the key players and feasible analysis of market dynamics change.