Vegetable Chips Market Size, Share, Growth, and Industry Analysis, By Type (crisps and extruded), By Application (supermarkets and hypermarkets, online sale & convenience stores), and Regional Forecast to 2033

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VEGETABLE CHIPS MARKET OVERVIEW

The global Vegetable Chips Market size was valued at approximately USD 8.5 billion in 2024 and is expected to reach USD 15 billion by 2033, growing at a compound annual growth rate (CAGR) of about 6.2% from 2025 to 2033.

The Vegetable Chips Market is growing as purchasers seek healthier snack alternatives to traditional potato chips. Made from components such as cassava, sweet potatoes, beets, kale, carrots, and different root greens, those chips offer a nutritious, gluten-loose, and regularly decrease-fats choice for fitness-aware consumers. Key gamers within the marketplace consist of Siete Family Foods, Terra Chips, Bare Snacks, Rhythm Superfoods, and Brad’s Plant-Based, amongst others. The market is driven by the growing call for plant-primarily based, non-GMO, and minimally processed snacks, together with growing recognition of functional and smooth-label ingredients. With increasing availability in supermarkets, e-commerce systems, and uniqueness fitness stores, the vegetable chips market maintains to amplify globally. Innovation in flavours, organic ingredients, and sustainable packaging is similarly propelling market boom, making it an aggressive and evolving phase in the snack enterprise.

COVID-19 IMPACT

"Pandemic hindered the market growth due to manufacturing led to shortages and expanded charges "

The COVID-19 pandemic significantly impacted the vegetable chips market growth, influencing both deliver chains and purchaser behaviour. Initially, disruptions in raw material sourcing, transportation, and manufacturing led to shortages and expanded charges. However, as clients shifted closer to health-conscious ingesting behaviour, call for nutritious, plant-based snacks such as vegetable chips surged. With extra people operating from home, snacking frequency elevated, reaping benefits brands providing clean-label, gluten-unfastened, and non-GMO options. Online sales and direct-to-client channels also grew as lockdowns limited in-keep shopping. Despite deliver chain-demanding situations, foremost players tailored by using strengthening e-commerce presence and diversifying sourcing strategies. The market is now stabilizing, with sustained call for wholesome snacks, innovation in opportunity substances, and growth in retail and on line distribution channels riding destiny boom.

LATEST TREND

"Plant-based snacks and revolutionary element formulations to be a prominent trend"

The vegetable chips marketplace is experiencing sturdy growth, pushed with the aid of growing demand for healthy, plant-based snacks and revolutionary element formulations. Consumers are searching for non-potato alternatives, main to multiplied reputation of chips crafted from cassava, sweet potatoes, beets, kale, and chickpeas. Key trends encompass the growth of grain-free and allergen-friendly alternatives, aligning with gluten-unfastened and paleo diets. Brands are also that specialize in minimal processing, clean-label substances, and air-dried or baked chips to appeal to health-conscious shoppers. Sustainability is another main driving force, with businesses using upcycled greens and eco-friendly packaging. Additionally, flavour innovation, such as spicy, globally inspired, and nutrient-boosted types, is shaping consumer alternatives. Retailers, together with Walmart and Whole Foods, are increasing their plant-primarily based snack sections, reinforcing the shift toward higher-for-you snacking alternatives in mainstream markets.

VEGETABLE CHIPS MARKET SEGMENTATION

By Type

Based on type, the global market can be categorized into crisps and extruded.

• Crisps: Crisps are thinly sliced and fried or baked potato or vegetable snacks, typically pro for delivered taste. They have a crunchy texture and are famous global as a handy snack. Innovations inside the marketplace include more healthy alternatives such as baked, air-fried, or alternative ingredient crisps inclusive of cassava or lentil-primarily based sorts.
• Extruded: Extruded snacks are made using excessive-strain extrusion technology, where ingredients such as corn, rice, or vegetable powders are processed into diverse shapes. These snacks are often light, crispy, and flavoured. Popular examples consist of cheese puffs and veggie straws, with manufacturers an increasing number of introducing more healthy, entire-grain, and protein-enriched alternatives to meet customer demand.

By Application

Based on application, the global market can be categorized into supermarkets and hypermarkets, online sale & convenience stores.

• Supermarkets and Hypermarkets: Supermarkets and hypermarkets play an important function inside the vegetable chips market by using presenting a wide style of brands and flavours. Their good-sized shelf space and promotional strategies entice health-aware purchasers. Bulk buying, in-keep promotions, and strategic product placements decorate visibility, using higher sales and marketplace expansion.
• Online Sale: The on line sale of vegetable chips has surged due to convenience and a growing preference for e-commerce. Platforms such as those that Amazon and Walmart provide get right of entry to diverse manufacturers, exceptional offers, and doorstep delivery. Subscription models and virtual advertising beautify purchaser engagement, expanding the attain of area of interest and top rate snack manufacturers.
• Convenience Stores: Convenience shops function brief-get right of entry to points for vegetable chips, catering to on-the-cross purchasers. Their strategic locations in urban and suburban regions ensure impulse purchases. Limited shelf area means manufacturers focus on popular flavours and single-serve packs, making them an critical income channel for snack producers focused on busy buyers.

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities and challenges stating the market conditions.

Driving Factors

"Increasing popularity of vegan and plant-primarily based diets to enhance the Market growth "

The increasing popularity of vegan and plant-primarily based diets has appreciably driven call for vegetable chips as a fit snack alternative. Consumers seeking nutrient-wealthy, gluten-free, and minimally processed alternatives are turning to chips made from kale, candy potatoes, cassava, beets, carrots, and other root vegetables. These chips offer better fibre content, critical vitamins, and antioxidants compared to traditional potato chips, aligning with the trend toward clean consuming and practical nutrients. Additionally, the upward thrust in flexitarian and health-conscious clients has endorsed manufacturers to introduce organic, non-GMO, and preservative-free vegetable chip varieties. Supermarkets, distinctiveness stores, and e-trade systems are expanding their plant-based snack offerings, further accelerating marketplace boom. As recognition of sustainability and plant-based totally vitamins grows, the call for vegetable chips maintains to upward thrust globally.

"Smooth-label fashion to boost the Market growth"

The smooth-label fashion is riding call for herbal, non-GMO, and preservative-unfastened vegetable chips, as clients an increasing number of prioritize healthy, obvious, and minimally processed snack alternatives. Shoppers are seeking products with easy ingredient lists, loose from synthetic additives, synthetic flavours, and preservatives, aligning with their health-conscious life. Additionally, the developing attention on functional substances is fuelling marketplace increase. Consumers are seeking out snacks with added dietary advantages, together with high fibre, antioxidants, vitamins, and wholesome fats. Vegetable chips made from kale, beets, cassava, and candy potatoes enchantment to the ones in search of higher-for-you options without compromising taste. Brands are responding with the aid of providing organic, gluten-free, and nutrient-dense merchandise, expanding retail presence across supermarkets and e-trade systems, further accelerating the smooth-label snack motion.

Restraining Factor

"Traditional potato chip manufacturers hindered the Market Growth"

The vegetable chips marketplace faces sturdy opposition from traditional potato chip manufacturers that have long-set up customer loyalty, widespread distribution networks, and competitive advertising and marketing techniques. Leading brands inclusive of Lay’s, Pringles, and Ruffles dominate the snack industry, making it hard for vegetable chip organizations to gain market percentage. These manufacturers advantage from economies of scale, letting them offer decrease charges, frequent promotions and widespread availability across supermarkets, convenience stores, and on line structures. Additionally, many customers understand potato chips because the go-to snack due to their familiar flavour, texture, and affordability. While vegetable chips offer a healthier opportunity, they regularly come at a top class price, proscribing their accessibility to fee-touchy clients. To compete efficiently, vegetable chip manufacturers must awareness on differentiation, health-aware advertising and marketing, and expanding distribution channels, making sure they appeal to a wider target audience while maintaining product innovation and affordability.

Opportunity

"Gluten-unfastened and non-GMO products opportunity for the market"

The vegetable chips marketplace presents robust destiny opportunities pushed through rising demand for wholesome, plant-based snacks and increasing customer attention of easy-label, gluten-unfastened, and non-GMO products. Innovations in factor sourcing, along with cassava, beetroot, and kale chips, cater to diverse nutritional preferences, such as vegan and keto-friendly diets. Expanding distribution thru e-trade and major shops such as Walmart in addition fuels market boom. Additionally, sustainable packaging and the usage of air-frying generation beautify enchantment. With growing fitness-conscious consumer tendencies, brands that provide low-fat, nutrient-dense, and flavourful alternatives are poised for success in the evolving better-for-you snacks section.

Challenge

"Growing consumer demand for more healthy snacks could be a potential challenge "

The vegetable chips marketplace faces several future challenges regardless of growing consumer demand for more healthy snacks. Rising uncooked fabric charges, particularly for premium greens such as cassava, beetroot, and kale, may want to affect pricing and profitability. Supply chain disruptions and seasonal availability may have an effect on manufacturing consistency. Additionally, growing competition from alternative healthy snacks, together with protein-primarily based and air-popped products, should restrict marketplace growth. Regulatory hurdles related to labelling, natural certifications, and health claims pose in addition challenges. Lastly, preserving client interest and innovation with new flavours and sustainable packaging might be critical for manufacturers to live competitive on this evolving market.

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VEGETABLE CHIPS MARKET REGIONAL INSIGHTS

• North America

The North American vegetable chips market is growing because of growing purchaser demand for healthier snack alternatives. The U.S. vegetable chips market dominates this marketplace, driven by using growing attention of plant-primarily based, gluten-loose, and non-GMO snacks. Consumers are searching for chips made from root vegetables such as cassava, sweet potatoes, beets, and parsnips, as they provide higher nutritional profiles than conventional potato chips. Key gamers, consisting of Site Family Foods, Terra Chips, Bare Snacks, and Rhythm Superfoods, are expanding their offerings with modern flavours and natural substances. Retail giants such as Walmart and Whole Foods boost marketplace penetration. The U.S. Market is fuelled by way of tendencies, which includes smooth-label merchandise, low-carb diets, and keta-friendly snacks, making vegetable chips a preferred desire amongst health-conscious clients. Growth is similarly supported by way of e-commerce growth and increasing grocery store shelf area for top class snack alternatives.

• Europe

The European vegetable chips market is experiencing constant growth, pushed by way of growing consumer demand for healthy, herbal, and plant-based snacks. Consumers are transferring far from traditional potato chips in the direction of opportunity options made from root veggies, legumes, and mixed veggies, which includes cassava, beetroot, sweet potato, and kale. Key factors fuelling marketplace expansion encompass growing fitness focus, easy-label choices, and call for gluten-unfastened and occasional-fats snacks. The marketplace is also making the most of improvements in baking and air-frying strategies to lessen oil content at the same time as preserving crunch and flavour. Leading brands inclusive of Siete Family Foods, Tyrrells, Eat Real, Proper Snacks, and Lay’s Oven Baked are increasing their presence across supermarkets, health food shops, and e-commerce platforms. The marketplace is predicted to grow in addition as producers introduce natural, non-GMO, and minimally processed vegetable chips to meet evolving consumer choices.

• Asia

Asia-Pacific dominates the vegetable chips market share due to high call for healthy snack alternatives and the area’s abundant supply of root veggies such as cassava, taro, and sweet potatoes. Countries consisting of China, India, Japan, and South Korea force boom with growing patron preference for herbal, minimally processed snacks. Rising health focus, urbanization, and the recognition of plant-primarily based diets further gas market growth. Additionally, Asia-Pacific advantages from strong agricultural production, reducing raw fabric fees and enabling competitive pricing. Major manufacturers and local producers innovate with specific flavours and healthier formulations, attracting both domestic and international customers. With the region's growing retail and e-commerce sectors, distribution networks are increasing, ensuring sizable availability and persevered marketplace dominance for vegetable chips.

KEY INDUSTRY PLAYERS

"Key Playersfocusing on reliability, protection and sustainability"

The Vegetable Chips market functions key gamers such as AIB Foods, Calbee, Sensible Portions, PepsiCo, and The Better Chip, each contributing to the developing call for healthier snack options. AIB Foods focuses on revolutionary snack merchandise catering to fitness-conscious purchasers. Calbee, a primary global snack manufacturer, gives numerous vegetable-based totally chips, especially popular in Asian markets. Sensible Portions, known for its Veggie Straws and chips, presents portion-managed, non-GMO snack options. PepsiCo, through manufacturers such as Bare Snacks, expands its presence inside the healthful snacking phase with vegetable-primarily based offerings. The Better Chip emphasizes easy, smooth ingredients, the use of complete veggies for taste that is more desirable and vitamins. As consumer alternatives shift towards better-for-you snacks, these brands awareness on plant-based totally, gluten-loose, and minimally processed chips, driving innovation and growth in retail and on-line markets worldwide. Their persisted efforts form the competitive panorama of the vegetable chips industry.

List Of Top Vegetable Chips Companies

• AIB Foods (U.K.)
• Calbee (Japan)
• Sensible Portions (U.S.)
• Popchips (U.S.)
• PepsiCo (U.S.)
• Seeberger (Germany)
• The Better Chip (U.S.)

KEY INDUSTRY DEVELOPMENT

October 2023: Siete Family Foods partnered with Walmart to release a new line of non-potato veggie chips made from cassava and other root veggies. This collaboration enhances Siete’s marketplace presence with the aid of leveraging Walmart’s great distribution community, permitting the logo to attain a broader customer base. The new product aligns with Siete’s dedication to grain-loose, higher-for-you snacks, catering to fitness-conscious shoppers looking for opportunity chip options at the same time as strengthening the enterprise's footprint within the aggressive snack industry.

REPORT COVERAGE

This record provides a comprehensive evaluation of the worldwide Vegetable Chips market from 2018 to 2028, providing insights into marketplace developments, competitive dynamics, and segment growth. It explores the modern fame and outlook, highlighting key developments, emerging possibilities, and evolving purchaser alternatives. The observe delves into the aggressive landscape, profiling primary players, such as AIB Foods, Cable, Sensible Portions, and PepsiCo, inspecting their market strategies, product improvements, and distribution channels. Additionally, the record affords a designated segmentation evaluation, classifying the marketplace through type (e.g., root vegetable chips, legume-primarily based chips), through application (e.g., retail, foodservice, online income), and by way of place (North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa). By presenting data-driven insights, this report helps stakeholders, traders, and companies identify boom opportunities, optimize techniques, and navigate the competitive landscape within the increasing Vegetable Chips market.