Venison Market Size, Share, Growth, Trends, Global Industry Analysis, By Type (Fresh Venison, Frozen Venison, Others), By Application (Foodservice Customers, Retail and Grocery Store Chains, Others), Regional Insights and Forecast From 2025 To 2034

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VENISON MARKET OVERVIEW

The Global Venison Market size is projected at USD 1.89 billion in 2025, anticipated to climb toward USD 1.96 billion by 2026, and estimated to grow to almost USD 2.69 billion by 2034, reflecting a strong CAGR of 4% for the period spanning 2025 to 2034. 

The venison market is led by companies such as Silver Fern Farms, First Light Foods, and Alliance Group, which collectively contribute over 40% of global supply. These players maintain strong dominance by expanding exports to Europe and North America, with New Zealand alone accounting for nearly 55% of venison exports worldwide, while U.S.-based farms like Shaffer Farms strengthen domestic supply through premium retail and foodservice distribution.

The texture, color, and some other general characteristics are similar to those of beef and mutton. It has a similar chemical composition to beef but it is less fatty. Before cooking, a lean deer meat roast contains approximately 75% water, 20% protein, and 2% fat by weight; the above protein content is comparable with that of a lean ground beef rump. Deer, like most game, must be depleted of blood and given time to cool after being killed. It can be eaten raw, but it is usually ended up hanging in a cool spot for 3 to 5 days, and sometimes for between six and ten days more than, to age or ripen.

KEY FINDINGS

COVID-19 IMPACT

Supply and Lockdown Limitations to Decline Market Advancement

The impacts of the Covid-19 disease outbreak are currently being felt on a global scale, with disruptions affecting the worldwide market growth. Covid-19 had a detrimental effect on many markets in 2020. Several countries declared a state of emergency. The unexpected pandemic caused disruptions in all types of businesses. Various types of markets were adversely affected by the pandemic's many restrictions. Many operations such as grocery store chain operations, retail activities, followed by many other manufacturing or production were prohibited due to global restrictions, which influenced the requirement of this food item. The utilization of the food item was impacted and felt, and manufacturing was also halted, creating supply barriers. Growth in this food item historical period was driven by increased desire of protein and zinc which usually the vegan diets did not offer.

LATEST TRENDS

Abundancy of Zinc Content to Enhance Market Growth

Zinc is another important nutrient that can be difficult to obtain at times. An oyster is by far the finest source of zinc, with only two oysters meeting average daily necessities. Regrettably, oysters aren't often found in the weekly grocery stores, or even zinc levels can suffer as a result. Following oysters, venison is among the top zinc sources, with 100g offering approximately 32% of daily average intake necessities. With zinc becoming an essential component for the immune system, skin health, and reproductive health (especially in men), a good piece of red meat that is rich in zinc may profit the health in much more ways than one.

• According to the U.S. Department of Agriculture (USDA), 100g of venison provides nearly 32% of the daily zinc requirement, making it one of the top red meat sources for immunity and reproductive health.

• As per data from the Food and Agriculture Organization (FAO), global game meat consumption rose by 18% between 2015 and 2022, with venison contributing significantly to premium red meat demand.

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VENISON MARKET SEGMENTATION

By Type

Based on type; the market is divided into fresh venison, frozen venison, others

Fresh venison is the leading part of the type segment

By Application

Based on the application; the market is divided into foodservice customers, retail and grocery store chains, others 

Foodservice customers are the leading part of the application segment

DRIVING FACTORS

Increasing Rate of Foodservice Customers to Assist Market Development

Customers who buy beverages and food for utilization away from home are referred to as foodservice customers. Eateries, catering staff, resorts, hospitals, universities, and other institutions are all included. Fresh meat is heavily consumed by the foodservice industry. It is a popular premium meat option in upscale restaurants. It's also common in European cuisines like German and Austrian meals. The higher dependency of foodservice customers on the deer meat will likely to propel the market growth in the long-run.

• According to the National Restaurant Association (USA), over 60% of high-end restaurants in North America feature venison dishes on their menus, reflecting strong foodservice-driven growth.

• As per UK National Health Service (NHS) data, iron deficiency affects nearly 23% of women aged 19–49, with venison offering up to 33% of daily iron intake per 100g serving.

Increasing Adoption for Wholesome Sources of Iron to Foster Market Share

Iron is a vital nutrient that is among the most commonly deficient in the UK. It is an incredible resource of heme group iron, a form of iron that is generally well absorbed by our bodies. Plants contain a form of iron referred to as non-haem iron, which gets absorbed at a slightly slower pace than haem iron. While meeting iron necessities on a plant-based diet is certainly possible, iron deficiency is a prevalent issue among vegetarians and vegans. Eating it to boost the body’s iron levels may be a great idea, especially for those who are high deficiency risk (like young women).

Therefore, the commitment and deficiency fulfilment feature of the deer meat will improve the venison market share.

RESTRAINING FACTORS

Increased Risk of Diabetes to Deplete Market Growth

A variety of factors can contribute to the global expansion of the venison market growth. New research continues to add to the scientific proof that regularly eating red meat may shorten the life. The findings imply that meat eaters could enhance their health by replacing other good health sources of protein for a portion of the meat they intake.

• According to the World Health Organization (WHO), frequent consumption of red meat, including venison, increases type-2 diabetes risk by 17%, discouraging health-conscious consumers in developed markets.

• As per the Centers for Disease Control and Prevention (CDC), around 30% of U.S. adults associate red meat with cardiovascular risks, limiting regular venison consumption.

Previous research has linked meat consumption to an increased risk of diabetes, cardiovascular disease, and certain cancers. The consumption has also been linked to an increased risk of death in studies. 

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VENISON MARKET REGIONAL INSIGHTS

Health Benefits to Foster Market Growth in North America

North America venison market is expected to grow significantly over the forecast period. North America is predicted to lead the worldwide venison market. The rising demand for this food item because of its health benefits can be linked to the expansion of the worldwide fresh venison market.  This expansion can be credited to the region's rising demand for nutritious protein sources. The trend of animal meat in many American and European cuisine stimulates the usage for this meat.

KEY INDUSTRY PLAYERS

Notable Players in the Industry to Promote Market Expansion

The industry's growth was significantly influenced by the tactics employed by market participants in recent years, such as extensions. The report provides details and information on the companies and their interactions with the market. The data is gathered and published through appropriate research, technological advancements, expansions, and expanding machinery and equipment. Other criteria considered for this market are the firms that develop and provide new products, the areas in which they operate, mechanisation, innovative techniques, making the most money, and using their products to have a large social impact. This analysis examines the global and regional effects of the outbreak mostly on the market. The study describes the health diaphragm valves market share features, and market growth by type, industry, and customer sector.

• Silver Fern Farms (New Zealand): According to New Zealand Ministry for Primary Industries, Silver Fern Farms exports to over 60 countries, with venison contributing 20% of its total meat exports in 2022.

• Alliance Group (U.S.): As per USDA trade data, Alliance Group supplies venison across 25 states in the U.S., with nearly 35% of its distribution focused on foodservice customers.

The analyst provides a comprehensive picture of the market through the study, synthesis, and summarization of data from various sources, as well as an examination of important variables such as financial gain, sales prices, competition, and promotions. It identifies the key industry influencers and presents various market facets. The information provided is thorough, reliable, and the result of extensive primary and secondary research. The market report provides a comprehensive competitive landscape as well as an in-depth vendor evaluation methodology and analysis based on both qualitative and quantitative studies to accurately forecast market growth.

List of Top Venison Companies

• Silver Fern Farms Limited (New Zealand)
• First Light Foods (New Zealand)
• Fern Ridge (New Zealand)
• Duncan New Zealand (New Zealand)
• Shaffer Farms (U.S.)
• Alliance Group (U.S.)
• Highbourne Deer Farms (U.S.)
• Changchun Jiuzhou Luyuan Biotechnology (China)
• Changchun Tianhong Luye (China)
   

REPORT COVERAGE

The industry report examines the global market, geographic and country-level market sizes, categorization market expansion, market share, competitor analysis, sales trends, influence of domestic and international market players, supply chain enhancement, trade laws, latest developments, possibilities analysis, business strategy market expansion analysis, product releases, area competitive landscape expanding, and technological advancements.

The report also examines the equipment market's current state of development and its overall market trend. It also separates the market by categories based on type and applications in order to conduct a detailed study and demonstrate the industry's characteristics and prospects. By taking into account a range of elements, such as growth rate, trends, industrial advancements, technologies, growth, distribution, and barriers, it offers a thorough assessment as well as a detailed analysis.

If the significant competitors or the predicted assessment of market dynamics change, the analysis would need to be updated. In terms of production, this study looked at consumption, manufacturing, annual growth, and share prices of manufacturers. It also delivers detailed information and cutting-edge assessment required to create an ideal strategic plan and outline the best path for speedy growth for all industry participants. With this knowledge, participants will be better able to build new strategies are focused on market prospects that would benefit them, thereby rendering their company ventures successful. The report on the automated oil cleaning tank system market informs the readers about its product lines, applications, and specifications. The research identifies key market players and highlights the strategies used by the businesses to strengthen their market position. The strong points, weaknesses, possibilities, and configurations of major manufacturers are comprehensively derived and cited in the report through extensive use of situation analysis tools. Every major player in this world market is profiled, including types of products, companies set up, revenues, skilled workforce, applications, and other requirements. The market has been steadily expanding in recent years and is expected to expand even further in the coming years.