Video Poker Machines Market Size, Share, Growth, and Industry Analysis, By Type (Jacks or Better, Deuces Wild, Double Bonus, Double Double Bonus), By Application (Casino, Racetracks, Bars, Restaurants, Other), Regional Insights, and Forecast To 2030

Updated On: 29 April 2024

Video Poker Machines Market Report Overview

The global video poker machines market size was valued at USD 19.7 billion in 2022. As per our research, the market is poised to reach a readjusted size of USD 41.2 billion by 2028, demonstrating a robust CAGR of 13.1% during the forecast period 2022-2028. The COVID-19 pandemic has been unprecedented and staggering, with the video poker machines market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

Video poker machines encompass a wide variety of game types such as jacks or better, deuces wild, double bonus, and double double bonus. These machines offer digital versions of the classic poker game, allowing players to enjoy the excitement of poker within the convenience of casinos, racetracks, bars, restaurants, and other leisure establishments. The versatility of these machines makes them a popular choice for both seasoned gamblers and casual players seeking engaging entertainment.

Several factors drive the market's growth. Primarily, the expansion of the gambling and entertainment industries worldwide has led to an increased demand for diverse gaming options. Video poker machines cater to this demand by offering an accessible yet engaging form of poker game play. Additionally, the ease of use, low minimum bets, and availability of various game types contribute to the machines' popularity.

COVID-19 Impact: Decline in Demand Due to Drastic Reduction in Foot Traffic

This market witnessed a significant demand decline amid the COVID-19 pandemic. Lockdowns, travel restrictions, and safety concerns caused entertainment venues such as casinos and racetracks to experience a drastic reduction in foot traffic. Consequently, the utilization of video poker machines plummeted as these venues struggled to attract customers. Heightened uncertainty and health anxieties surrounding in-person activities were key contributors to this demand downturn.

Moreover, the closure of brick-and-mortar establishments directly hindered players' access to these poker machines. With casinos temporarily closing their doors to curb the virus spread, traditional avenues for engaging with these machines became inaccessible. This, paired with the public's growing health consciousness, led to decreased enthusiasm for communal gaming experiences.

The pandemic also reshaped spending patterns, diverting disposable income towards essential goods and services. With economic uncertainties prevailing, non-essential spending like gambling took a backseat, directly impacting the demand for these poker machines. This confluence of factors underscores the pandemic's profound influence on this market, highlighting the need for adaptation during unprecedented times.

Latest Trends

"Integration of Gamification Elements to Create More Immersive User Experience"

A prominent trend within the video poker machines market growth is the rising adoption of gamification strategies. This innovative approach involves integrating interactive game design principles into conventional poker gameplay, creating a more immersive and captivating user experience. Casinos and gaming establishments are actively embracing gamification elements such as leaderboards, challenges, and rewards to cultivate a competitive and engaging atmosphere for players.

Leaderboards, a fundamental gamification element, prominently display players' achievements and performance. This feature fosters healthy competition and motivates individuals to strive for higher rankings, offering a sense of social validation. Challenges, another core component, introduce specific goals or tasks that cater to varying skill levels. They not only maintain player engagement but also encourage skill enhancement and strategic thinking. Additionally, rewards play a pivotal role by offering virtual currencies, exclusive content, or real-world prizes upon completing challenges and milestones.

The integration of gamification strategies serves a twofold purpose. Firstly, it resonates with younger and tech-savvy demographics who seek dynamic digital experiences. By incorporating familiar interactive elements, casinos cater to evolving player expectations. Secondly, gamification contributes to player retention and loyalty. The interactive nature of leaderboards, challenges, and rewards fosters continuous engagement, preventing monotony and driving players to return for an enriching and rewarding experience. In essence, gamification not only aligns with contemporary preferences but also strengthens casinos' competitive edge and player loyalty in an evolving gaming landscape.

Video Poker Machines Market Segmentation

•  By Type Analysis

The market can be segmented into various game types, including jacks or better, deuces wild, double bonus, and double double bonus.

Among these, jacks or better stands out as one of the leading segments, favored for its simplicity and classic poker gameplay.

• By Application Analysis

In terms of application, the market caters to a diverse range of establishments, including casinos, racetracks, bars, restaurants, and other leisure venues.

Casinos hold a dominant position in this category due to their widespread presence and popularity among gamblers.

Driving Factors

"Expanding Leisure and Entertainment Industry Fuels Market Growth"

The growth of this market can be attributed to several driving factors within the expanding leisure and entertainment industry. One of them is the continuous expansion of the global leisure and entertainment industry creates a conducive environment for the market's growth. As people seek diverse forms of entertainment, casinos, and gaming establishments become hubs for recreation, with these poker machines serving as a crucial attraction.

"Accessibility and Attraction Amplifying Product Demand"

The relatively low minimum bets and reduced intimidation associated with these poker machines attract both experienced gamblers and novices alike. The accessibility of these machines contributes to a steady stream of players, boosting their demand and market growth. This combination of approachability and engagement potential further amplifies the appeal of the product within the broader entertainment landscape.

Restraining Factors

"Shift Towards Online Gambling Platforms Hinders Market Expansion"

The shift towards online gambling platforms represents a notable restraint on the market's growth. With the convenience and diverse offerings of online poker and casino platforms attracting a growing number of players, traditional video poker machines face the challenge of retaining their market share. The appeal of virtual experiences and the ease of access to online alternatives could potentially hinder the upward trajectory of the conventional video poker machines market share, as players explore and engage with alternative avenues for poker gameplay.

Video Poker Machines Market Regional Insights

"North America Leads Due to Its Deep-Rooted Gambling Culture"

North America takes the lead in the market due to its well-established casino industry and deep-rooted gambling culture. Its thriving entertainment landscape and widespread accessibility to gaming establishments further solidify its position as the market leader.

Europe follows closely, due to the popularity of casino gaming, coupled with the adoption of innovative gaming technologies, which propels the demand for these poker machines in these regions.

Key Industry Players

"Key Players Focus on Partnerships to Gain a Competitive Advantage"

Prominent market players are making collaborative efforts by partnering with other companies to stay ahead of the competition. Many companies are also investing in new product launches to expand their product portfolio. Mergers and acquisitions are also among the key strategies used by players to expand their product portfolios.

List of Market Players Profiled

· Scientific Games (U.S.)

· Aristocrat Leisure (Australia)

· IGT (U.S.)

· Novomatic (Austria)

· Konami Gaming (Japan)

· Ainsworth Game Technology (Australia)

· Everi (U.S.)

· AGS (U.S.)

· EGT (Bulgaria)

· Universal Entertainment (Japan)

· Merkur (Germany)

Report Coverage

This research profiles a report with extensive studies that take into description the firms that exist in the market affecting the forecasting period. With detailed studies done, it also offers a comprehensive analysis by inspecting the factors like segmentation, opportunities, industrial developments, trends, growth, size, share, restraints, etc. This analysis is subject to alteration if the key players and probable analysis of market dynamics change.