Washable Markers Market Size, Share, Growth, and Industry Analysis, (Basic, Super and Others), By Application (Children, Professionals and Others), Regional Insights and Forecast to 2031

Updated On: 29 April 2024

WASHABLE MARKERS MARKET REPORT OVERVIEW

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The global washable markers market size was USD 365.4 million in 2019 and the market is projected to touch USD 421.1 million by 2026, exhibiting a CAGR of 2.0% during the forecast period.

A type of marker called washable markers is made to be readily removed with water and a mild cleanser from surfaces like skin and clothes. They are a well-liked option for kids' art projects since they let kids be creative without having to worry about leaving behind stains. Washable markers are a practical and easy-to-use choice for a variety of creative projects, particularly those involving kids or scenarios that call for simple cleaning.

COVID-19 Impact: Demand from the Remote Work Operations and E-Commerce Growth to Upgrade the Market Sales in the Phase of COVID-19

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to market’s growth and demand returning to pre-pandemic levels.

Due to the pandemic, more individuals started purchasing online, which drove the expansion of e-commerce. With a possible growth in online sales, this change in customer behavior may have affected the washable marker sales channels. The need for art supplies for at-home learning activities may have changed when educational institutions and schools transitioned to remote learning. For kids participating in remote learning, parents and other caregivers would have looked for imaginative supplies like washable markers. In order to satisfy the needs of a customer base that is health-conscious, businesses in the art supply sector may have responded to the shifting market conditions by launching new goods, adjusting their marketing approaches, or highlighting the washability and safety characteristics of their markers.

LATEST TRENDS

"Innovative Features, Customization and Personalization Offered to Enlarge the Market Share"

To set their markers apart from the competition and satisfy consumers' artistic tastes, manufacturers could include cutting-edge features like dual tips, scented inks, or distinctive color combinations. Markers with replaceable tips or the option to produce bespoke colors are examples of products that allow for customisation and customization and may draw in customers seeking for distinctive and individualized painting experiences. Items that fulfill several functions or are integrated into a bigger system of art materials could become popular. Washable markers that work with other items in a brand's lineup, such paints or colored pencils, are one example.

WASHABLE MARKERS MARKET SEGMENTATION

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• By Type

Based on type the global market can be categorized into basic, super and others.

Basic Washable Markers: Most basic washable markers have an ink composition that is based on water. They are made to be readily removed with water and a little soap from skin, clothes, and other surfaces. Basic versions are often made to be non-toxic, like the majority of washable markers, making them suitable for use, especially by young children. There are many different colors of basic washable markers that may be used for a variety of art projects. Compared to markers with extra functionality, basic washable markers are frequently less expensive.

Super Washable Markers: Super washable markers could have a sophisticated composition that provides better stain removal and washability. They may be advertised as having exceptional stain resistance, which makes stains simpler to get rid of even after they've dried. An expanded color spectrum, including unique hues like metallic or neon tints, may be available from certain ultra washable markers. To improve the creative process, super washable markers might have extra features like dual tips, scented inks, or other innovations. Super washable markers might cost a little more than standard models because of their improved features and capabilities.

• By Application

Based on application the global market can be categorized into professionals, children and others.

Applications in Children's Activities: In kids' arts and crafts, washable markers are an essential. They may be used to color, sketch, and create a variety of artworks on paper, cardboard, and other surfaces. Washable markers are frequently used by students for school projects, posters, and presentations. The washability feature offers a useful remedy for kids who could unintentionally get marker on their skin or clothing. A common option for children's coloring books are washable markers. Kids may color and use their imaginations because there are so many colors to choose from. In the classroom, teachers are allowed to use washable markers for instructional purposes. This might involve drawing diagrams, labeling, or illuminating ideas on big sheets of paper or whiteboards. Kids may use washable markers for creative projects like personalized cards, decorations, and other do-it-yourself (DIY) activities at home.

Applications in Professional Settings: Professionals can use washable markers on flip charts or whiteboards for meetings and presentations. Important points are emphasized by the vivid colors, and cleanup is made simple by the washability. Washable markers are widely used for visual planning on whiteboards or large sheets of paper in professional environments, such as project management. Making timelines, charts, and diagrams is one way to do this. Washable markers may be used by educators and trainers in professional development environments to engage participants, demonstrate concepts, and lead interactive learning activities. Washable markers are sometimes used by professionals in design industries, such architecture and fashion, for preliminary idea sketches and sketching. Ideas may be quickly visualized thanks to the markers. Office areas may be labeled and organized with washable markers. They work well for writing on whiteboards, calendars, and other surfaces that require transient writings.

DRIVING FACTORS

"Easy Clean Up, Accessibility and Affordability to Refurbish the Market Scenario"

Washable markers are primarily distinguished by their ease of washing off with water and mild soap on a variety of surfaces, including skin and textiles. Parents, educators, and those who appreciate simple cleanup—especially in home and educational environments—will find this feature appealing. Because washable markers are often readily available and reasonably priced, a wide range of consumers can use them. Their popularity in both home and school settings can be attributed to their cost.

"Versatility in Applications and Verities Offered to Multiply the Market Share"

Washable markers are multipurpose and appropriate for a variety of uses, such as school assignments, presentations, art projects for kids, using whiteboards, and other creative pursuits. Their versatility makes them widely used in a variety of contexts and age groups. A wide range of colors are available for washable markers, enabling vivid and imaginative expression. Their success in creative and instructive art, craft, and educational activities is partly due to their wide range of color selections.

RESTRAINING FACTOR

"Water Sensitivity and Limitation to Certain Fabrics to Slow Down the Market Growth"

Although one of their main advantages is that they are washable, artwork made with washable markers may become damaged if it comes into touch with moisture or water. This makes them less useful in situations where resistance to water is essential. Even while washable markers are meant to be removed from clothing, not all materials will take the ink well. Even after washing, certain materials may have slight stains or color leakage. Hence, such factors are expected to hinder the washable markers market growth during the forecast period.

WASHABLE MARKERS MARKET REGIONAL INSIGHTS

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"North America with Expenditure on Educational Sectors and Demand from Corporate Offices to Lead the Market "

"The market is primarily segregated into North America, Latin America, Europe, Asia Pacific, and the Middle East & Africa."

The market for washable markers is dominated by North America because of the region's rising disposable income, early adoption of improved stationery items, and growing demand for writing instruments from businesses, homes, and educational institutions. Due to the region's rising per capita income, improved living standards, government spending on infrastructure for the education sector, and growing demand for washable markers from corporate offices and other training sessions, North America is predicted to grow and dominate the washable markers market share.

KEY INDUSTRY PLAYERS

"Key Industry Players Shaping the Market through Innovation and Market Expansion"

Important industry players have a big impact on the market and are crucial in determining customer preferences and market dynamics. These major firms provide consumers easy access to a vast array of clothing alternatives through their huge retail networks and online platforms. Product adoption has increased as a result of their strong worldwide presence and well-known brand, which has also enhanced consumer trust and loyalty. These industry titans also consistently fund R&D, bringing cutting-edge designs, materials, and clever features to washable markers to meet changing customer demands and preferences. These big businesses' combined efforts have a big impact on the market's future direction and level of competition.

List of Market Players Profiled

• Crayola LLC (U.S.)

• Faber-Castell (Germany)

• BIC Group (France)

• Newell Brands (U.S.)

• Carioca S.p.a (Italy)

• Liqui-Mark (U.S.)

• Stabilo International GMBH (Germany)

• Dri Mark Products Inc. (U.S.).

INDUSTRIAL DEVELOPMENT

• August 2023: Crayola has established a studio section dedicated to creating content for children and families.Executive VP of Marketing at Crayola, Victoria Lozano, will be in charge of the department.

• April 2021: Introducing Bic ReVolution, an environmentally friendly stationery product collection. Products offered under this brand, such as mechanical pencils, correction tape, ball and stick pens, and permanent markers, were manufactured using at least 50% recycled plastic. The paperboard used in all of the packaging was also constructed entirely of recycled materials.

REPORT COVERAGE

The report includes a thorough SWOT analysis and offers predictions for market growth in the future. It explores a broad range of market categories and possible applications that might have an impact on the market's trajectory in the upcoming years, as well as key aspects that contribute to the market's growth. The research provides a comprehensive overview of the market's components and identifies possible growth opportunities by taking into account both historical turning points and present trends.