Water Heaters Market Size, Share, Growth, and Industry Analysis, By type (Gas water heater, Solar water heater, Electric water heater, and Air energy water heater), By Application (Residential and Commercial), and Regional Insights and Forecast to 2035

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WATER HEATERS MARKET OVERVIEW

The global Water Heaters Market size was USD 30.02 billion in 2025, is expected to rise to USD 31.36 billion in 2026, and is forecasted to reach USD 47.29 billion by 2035, expanding at a CAGR of about 4.48% throughout the period 2025-2035.

The United States Water Heaters market size is projected at USD 9074.1 million in 2025, the Europe Water Heaters market size is projected at USD 9056.09 million in 2025, and the China Water Heaters market size is projected at USD 7684.32 million in 2025.

The global market for water heaters is centered on the manufacturing, distributing, and retailing of equipment for heating water for use in homes, businesses, and industries. Storage tank, tankless (instantaneous), solar, heat pump, and hybrid water heaters are among the many varieties available in this market; each uses a different energy source and meets a range of requirements. This factor has augmented Water Heaters Market growth.

The anticipated rate of growth for this particular product service is due to quality level of assurance. Prosperity has been observed for this particular product market with amusing numbers. The rising need for hot water from numerous domestic uses, such as cooking, cleaning, bathing, and washing, is the cause of this growth. Because of urbanization and improving living standards, which are driving up demand for hot water in contemporary residential and commercial structures, the global electric water heater market is anticipated to rise significantly. Furthermore, consumers are choosing electric water heaters as a cleaner and more practical option than conventional ones due to the rising need for sustainability and energy efficiency.

KEY FINDINGS

COVID-19 IMPACT

Market Growth Obstructed by Pandemic due to Lockdown

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

This has affected the overall supply and demand chains of the particular market. As a result of the government's lockdown and other steps to stop the coronavirus from spreading, all supply activities were postponed, which decreased the amount of product related to services. Therefore, a small influence from COVID-19 is anticipated on the Water Heaters Market share.

LATEST TRENDS

Shifting Lifestyles and Composites to Drive Market Growth

This specific trend has influenced the market growth so much that the revenue and share numbers of this particular product are touching the skies and soaring over. A lot of specifications have been made to this particular product which has benefited the market growth. A latest trend has been witnessed to proliferate market growth. The need for hot water is growing quickly as a result of urbanization, population growth, and shifting lifestyles. Customers are choosing more sustainable and energy-efficient alternatives as they grow more conscious of the environmental effects of conventional water heaters. Innovative product offerings and technological developments are also fueling market expansion. Because of changes in lifestyle, urbanization, and population growth, there is a tremendous increase in the need for hot water. Customers are selecting more sustainable and efficient water heaters as they become more conscious of the environmental effects of conventional models. New product offers and technological developments are also fueling the market's expansion.

• According to the U.S. Department of Energy, water heating accounts for approximately 18% of a home's energy use, making it the second-largest energy expense in most households.

• The U.S. Environmental Protection Agency (EPA) reports that ENERGY STAR® certified water heaters use about 50% less energy than standard models, contributing to significant energy savings and reduced greenhouse gas emissions.

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WATER HEATERS MARKET SEGMENTATION

By Type

Based on Type, the global market can be categorized into Gas water heater, Solar water heater, Electric water heater, and Air energy water heater.

• Gas water heater: Gas water heaters are a reliable and frequently quick source of hot water in the water heater industry. They heat water using either natural gas or liquefied petroleum gas (LPG). When gas is easily accessible and on-demand hot water is required, like in hotels and recreational centers, they are a common substitute for electric heaters. Not much helpful but it has been observed that this segment has contributed to the overall shares development system for this particular product market services.

• Solar water heater: Solar water heaters are a renewable and affordable alternative to traditional electric or gas heaters in the water heater industry. They heat water using solar energy.

• Electric water heater: In the market for water heaters, electric water heaters are appliances that use electricity to heat water. They usually use heating elements that are integrated into tankless systems or submerged in tanks. Their affordability, versatility, and ease of installation make them popular in both home and business settings.

• Air energy water heater: The term "Air energy water heaters" in the water heater industry describes heat pump water heaters that heat water using air as the heat source. These systems fall into one of two categories: air-to-air or air-to-water heat pump water heaters. They are sometimes referred to as air-source heat pump water heaters.

By Application

Based on application, the global market can be categorized into Residential and Commercial.

• Residential: This particular segment was recorded to be the leading segment with holding the most amount of shares. "Residential" describes the market segment that deals with water heaters intended for use in individual homes and households. This covers every kind of water heater that is sold for use in homes, apartments, and other residential settings, including tankless, storage, heat pump, and solar models. Not to mention but this particular segment has actually risen the share and revenue numbers for the market.

• Commercial: Water heaters used in non-residential contexts, such as offices, institutions, and industrial buildings, are referred to as "commercial" in the water heater market. These water heaters are made to satisfy the increased hot water requirements of these settings than those of a regular home.

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities and challenges stating the market conditions.

Driving Factors

Heating Technologies and Strategic Investments To Boost the Market

These factors are anticipated to drive the market growth in the present times and also during the forecast period. This particular product market has touched new levels of lucrative revenue numbers and has also recorded to be the boon for this particular product market growth. This is the major factor attributing the growth of this particular market and has resulted in the hike of revenue numbers so much so that they are touching the skies. Clients benefit from it. An important driver of market expansion is the ongoing development of heating technologies, which has produced more economical and energy-efficient electric tank water heaters. Modern electric water heaters are more enticing to customers because they have cutting-edge features like energy-saving modes, Wi-Fi connectivity, and smart controls. The adoption of eco-friendly and efficient heating solutions is also being encouraged by strict government laws and programs aimed at lowering carbon footprints, which is propelling market expansion. The market players' strategic actions, the growing burden of depression, and increased R&D efforts are all anticipated to contribute to the segment's growth throughout the forecast period. This particular growth factor has also been creating opportunities for the success of this market product market path.

• The U.S. Department of Energy notes that federal tax credits are available for homeowners who install energy-efficient water heaters, such as heat pump models, which can save a household of four approximately $600 per year on electricity bills.

• The U.S. Department of Energy has implemented stricter efficiency standards, requiring new water heaters to consume 13% less energy than previous models, thereby encouraging manufacturers to innovate and consumers to upgrade to more efficient systems.

Remodelling Projects and New Developments to Expand the Market

This is the second major factor attributing the growth of this particular market. This factor is majorly involved in taking the revenue numbers above the skies and soaring greater heights and also the sales and demands have been proliferation and increased its value to greater extent. The growing building sector is another important factor, especially in developing nations. The demand for dependable and effective hot water solutions naturally rises with the construction of new residential and commercial structures. Increased investments in modernization and home remodeling projects have resulted from urbanization trends and growing disposable incomes, which has increased demand for electric tank water heaters. The industry is also expanding as a result of increased awareness of the advantages of electric water heaters, such as their easier installation and cheaper running costs. This particular factor has been proved to be a boon for this particular product market.

Restraining Factor

High Cost of Raw Materials to Impede Market Growth

The price volatility of raw materials is one of the main restraints, as it can have a substantial effect on market participants' profitability and production costs. These particular solutions have been very helpful yet extremely costly as well. This particular factor is anticipated to restrain the market growth and drastically reduce the sales and demands of this particular product market. The market is hampered by high production costs. Threats and limiting factors are not absent from the market. Manufacturers' profitability and the cost of their products can both be impacted by changes in the price of essential raw materials. The market is also vulnerable to some risks that could impede its expansion.

• According to the U.S. Department of Energy, energy-efficient water heaters cost 20–40% more upfront than standard models, which may deter some consumers despite long-term savings.

• The U.S. Department of Energy highlights that awareness levels remain low, with surveys showing 30–40% of consumers unaware of the potential savings and environmental benefits of upgrading to efficient water heaters.

Technological Advancements To Create Opportunity for the Product in the Market

Opportunity

These businesses must differentiate themselves in the market by offering innovative goods and services if they want to compete. The increasing use of electric tank water heaters in commercial settings is another important consideration. Electric tank water heaters are the go-to option for hotel, hospital, and other commercial facilities that need a steady and dependable supply of hot water for a variety of uses.

In addition, technological developments have produced larger-capacity water heaters that can satisfy the increased demand in commercial environments. The growing trend of smart buildings, where energy-efficient technologies are an essential component, is another factor driving this segment's rise. 

• The U.S. Department of Energy indicates that integrating smart technology with water heaters can lead to optimized energy use, with potential savings of up to 10% on energy bills through features like scheduling and remote control.

High Initial Investment Could Be a Potential Challenge for Consumers

Challenge

But the high cost of research and development skills is expected to be a barrier to market expansion. This particular factor has been drastically challenging for the market growth and has become another major restraining factor.

This particular factor has been proved to be a bane for this industry which has, in terms, affected the shares and revenue systems for this particular market drastically on a global level.

• Many older U.S. homes (built before modern efficiency codes) require costly upgrades, affecting ~25–30% of households that may need plumbing/electrical modifications before installing advanced water heaters.

• Global supply chain issues have caused component shortages, delaying product availability by 10–20% longer than average timelines, impacting both manufacturers and consumers.

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WATER HEATERS MARKET REGIONAL INSIGHTS

• North America

The North American region has augmented a lot in the past few years in this particular product market. The United States Water Heaters Market has anticipated to augment immensely over the forecast period. This particular region is actually growing a lot and is anticipated to augment more over the years. The need for isolator gloves has increased as a result of this regulatory environment.

• Europe

The European market for this particular market has been accounted for attributing the overall global shares for this particular product service market. The second-largest revenue share was held by Europe, which is expected to increase throughout the forecast period. Europe is expected to have a substantial market. Europe is probably going to grow. Europe is not far behind North America.

• Asia

The Asia-Pacific area is anticipated to grow. This particular region has experienced immense proliferation in the market shares and has attributed to the global market revenue. The region with the fastest growth rate throughout the projected period is anticipated to be Asia Pacific. This particular region is actually growing a lot and is anticipated to augment more over the years. Asia-Pacific is anticipated to expand at the fastest rate during the projection period due to a rise in the demand for cutting-edge technologies.

KEY INDUSTRY PLAYERS

Key Players Focus on Partnerships to Gain a Competitive Advantage

Prominent market players are making collaborative efforts by partnering with other companies to stay ahead of the competition.

• A. O. Smith Corporation (USA): Recognized for innovation and efficiency, with models that exceed DOE standards by 10–20%.

• Ariston Thermo Group (Italy): Known for sustainable solutions, with product lines that achieve 15–25% higher efficiency compared to conventional systems.

Many companies are also investing in new product launches to expand their product portfolio. Mergers and acquisitions are also among the key strategies used by players to expand their product portfolios.

List Of Top Water Heaters Companies 

• O. Smith (U.S.)
• Ariston (Italy)
• Vanward Electric (China)
• Rheem (U.S.)
• Bosch (Germany)

KEY INDUSTRY DEVELOPMENT

December 2023: This particular company has attributed the market growth in terms of revenue and shares system. During Acetech Exhibition 2023 in Delhi, GM Modular, a prominent supplier of electronic solutions for modern lives, revealed the R1X storage water heater, the newest product in its lineup. Customers may readily buy the new product, which is priced at USD 222.86, on GM Modular's website, in-store, and on well-known e-commerce sites like Amazon and Flipkart.

REPORT COVERAGE

This research profiles a report with extensive studies that take into description the firms that exist in the analysis by inspecting the factors like segmentation, opportunities, industrial developments, trends, growth, size, share, and restraints. This analysis is subject to alteration if the key players and probable analysis of market dynamics change the market affecting the forecasting period. With detailed studies done, it also offers a comprehensive.