Water-Ionizer Market Size, Share, Growth, and Industry Analysis By Type (Counter Top Water-Ionizer and Under Counter Water-Ionizer) By Application (Household, Hospital, Commercial, and Others), Covid-19 Impact, Latest Trends, Segmentation, Driving Factors, Restraining Factors, Key Industry Players, Regional Insights, and Forecast From 2024 To 2031

Updated On: 01 April 2024

WATER-IONIZER MARKET REPORT OVERVIEW

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The global water-ionizer market size was USD 2658.5 million in 2021 and is projected to touch USD 5702.47 million by 2031, exhibiting a CAGR of 7.9% during the forecast period.

A water-ionizer is an electronic device that increases the pH level of the regular water to alkalinity. It uses electrolytes to separate the water into alkaline and acidic. Plain water is a mix of carbonate (dissolved CO2) and alkaline minerals, water-ionizer splits carbonate from the alkaline minerals in the water. This way carbonate and alkaline minerals are separated and are released in different streams of water. It uses the process of electromagnetism

It produces both alkaline and acidic water; alkaline water that is fit for human consumption and acidic water as a by-product that can be used for cleaning and as a sanitizer. The rise in demand is due to awareness and preferences regarding the consumption of alkaline water and re-mineralization due to the health benefits accompanying alkaline water.   

COVID-19 Impact: Supply chain Disruption to Impede Sales

The COVID-19 pandemic has negatively affected several markets globally. The water-ionizer market is expected to grow slowly during the COVID-19 pandemic. The spike in CAGR is attributable to the water-ionizer market growth and demand returning to pre-pandemic levels once the pandemic is over.

The outbreak of the recent COVID-19 pandemic has led to a lockdown and shutting down of various industries in which the machinery and equipment industry was also shut down. The operations were halted to stop the spread of the virus due to which existing and new production was also paused. Apart from restrictions on people’s movement, global supply chains operations were also disrupted. This affected the demand and supply of the market. However, as the economy mends its way upwards, the demand is also expected to be volatile and also to rise as people would like to spend their expenditure.

LATEST TRENDS

"New Technologies to Amplify Demand Leading to Market Progress"

Presently, in developed countries, the market exists at a higher and advanced level. There are many companies located in Japan and South Korea, where these two countries have certifications and testing to make sure the water-ionizer’s reliability and safety. Ionized water is fairly considered for anti-aging and other health benefits associated with it. With this, new technologies are also expected to boost global water-ionizer market growth.  Digitalization, two-stage internal infiltration, and new designs are some of the product improvements to be witnessed in the product. The industry is highly competitive as there are no physical barriers for small sellers to set up their online business in the industry. They are also expected to compete in this market with the established firms.

WATER-IONIZER MARKET SEGMENTATION

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• By Type

According to type; the market is divided into counter top water-ionizers and under counter water-ionizers.

Countertop water-ionizers are placed on the countertop and under counter water-ionizers under the countertop. Applications of counter top water-ionizers are in households like cooking, showering, and drinking. Under-counter water-ionizer is used in domestic and commercial applications.

• By Application

Based on application; the market is divided into household, commercial, hospital, and others.

Households applications; used for cooking and drinking. This is due to increasing demand from various countries like China, U.S., and Japan because of the high level of dissolved solids found in the water supply. Commercial applications; restaurants, bars, and coffee shops, and in hospitals for sterilizing medical equipment such as ultrasonic probes, endoscopes, etc.

DRIVING FACTORS

"Health Benefits Accompanying Alkaline Water to Facilitate Growth"

One of the major drivers of this market is the benefits associated with consuming alkaline water as it is said that alkaline water hydrates the body more effectively. It can also help in preventing oxidation, improving digestion by reducing ingestion, acts as an antioxidant, and pacifies acid refluxes. Owing to the risk-free nature, there are no regulations against their use. This has led to increased usage in households as they provide an inclusive range of pH scale. Other properties such as anti-aging, immunity increase, skin health, detoxification, hydration, and colon-cleansing are also expected to drive the market. Apart from health benefits, applications are seen in many industries such as households, commercials, and hospitals have given rise to various uses of water-ionizers in chemical laboratories where it is used for chemical experiments and tests and in household work such as cleaning and watering.

"Increasing Demand for Water Purifier to Stimulate Growth "

Consumers' increasing spending power as their disposable income rises contributes to better living circumstances, which in turn leads to increased demand for purifiers. Furthermore, the rising need for safe water in the municipal utility sector, and an overall growth in the number of water recycling treatments, are driving up demand for water purification systems in developing countries. Because of economic progress, skill enhancement, and greater positions in service-centric industries, several developing countries, such as Brazil, China, and India, have seen an increase in disposable income. It has increased demand for water filtration systems, resulting in market development and improved prospects.

RESTRAINING FACTORS

"Health Problems and Environmental Concerns to Impede Market Growth"

Excessive consumption of alkaline water causes nausea, mineral deficit, and vomiting. One of the restraining factors of water-ionizers is that they don’t function properly if tap water is soft and it has no minerals. Water-ionizers are able to perform electrolysis for soft water or add minerals externally.

In addition to this, the external mineralization process can be performed if the water-ionizers are performed with water filters that can do electrolysis process and availability of such water filters is comparatively less.

WATER-IONIZER MARKET REGIONAL INSIGHTS

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"Due to Testing in Japan and South Korea, Asia Pacific Has Prominent Share"

Asia Pacific’s region East Asian countries Japan and South Korea have the most prominent part in global water-ionizer market share due to the testing and certifications they have for a water-ionizer. East Asia is also a significant region for this market. The majority of the Asian countries export water-ionizers.

North America has the potential to have considerable market growth owing to the health awareness by consuming alkaline water. Increasing demand and applications in households, commercial, and hospitals.

KEY INDUSTRY PLAYERS

"Key Players to Augment Market Growth"

The report provides information about the key list of market players and their working in the industry. It contains information that is done with proper research, new products, technological developments, and partnerships. Other aspects analyzed for the global water-ionizer market include which companies are generating the most revenue, bringing innovations in products, value proposition, and pricing of their products.

List of Market Players Profiled

• Enagic (U.S.)
• AlkaViva(IonWays) (U.S.)
• Life Ionizers (U.S.)
• VWA Water (Malaysia)
• Alkalux
• Chanson Water (Taiwan)
• KYK (India)
• Fujiiryoki (Japan)
• Nihon Trim (Japan)
• Panasonic (Japan)
• OSG Corporation (Japan)
• Vollara (U.S.)
• Evontis
• Alka Fresh
• Air Water Life (U.S.)
• PurePro (U.S.)

INDUSTRY DEVELOPMENT

July 2021: Fujiiryoki, a Japanese based lifestyle appliances company launched its innovative alkaline water-ionizers in India. With the notion that Japanese technology is innovative and is durable, the company has launched their alkaline water-ionizers in India which proved to be trustworthy and noteworthy.

September 2019: The Alkaline Company has acquired Aquahydrate for a new product that is aimed at meeting the needs for functional beverages. This merger is done with the aim for brand extension and cross-selling. 

REPORT COVERAGE

This research projects an analysis of the firms that exist in the market that can affect the forecasting period. It also offers a comprehensive analysis by examining the factors like segmentation, segmentation, trends, growth, size, restraints, etc. This analysis is subject to change if the key players and projected analysis of market dynamics changes.