Waterless Hand Sanitizers Market Size, Share, Growth, and Industry Analysis, By Type (Gel and Foam), By Application (Individuals, Industrial, Education, Office Buildings, Health Care, Food Handling, Hotel, and Others), and by Regional Forecast to 2028

Updated On: 15 April 2024

Report Overview

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The global waterless hand sanitizers market size was USD 851.8 million in 2021. As per our research, the market is expected to reach USD 977.5 million in 2028, exhibiting a CAGR of 3.1% during the forecast period. The global COVID-19 pandemic has been unprecedented and staggering, with the waterless hand sanitizers market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden rise in CAGR is attributable to the market's growth and demand returning to pre-pandemic levels once the pandemic is over.

Waterless hand sanitizers, often referred to as hand sanitizing gels or hand sanitizing liquids, are products designed to effectively kill or reduce the concentration of harmful microorganisms on the skin's surface, primarily bacteria and viruses, without the need for water. Furthermore, they typically contain alcohol, which quickly evaporates upon application, leaving hands clean and dry. These sanitizers are portable and convenient, making them useful in situations where soap and water aren't readily available. However, they should not replace regular handwashing when hands are visibly soiled or exposed to certain contaminants.

COVID-19 Impact: Urgent Need for Enhanced Hygiene Measures Incited the Demand for Sanitizers

The COVID-19 pandemic had a profound and transformative impact on the hand sanitizer market, leading to an unprecedented surge in demand for products, including waterless hand sanitizers. The advantages of these sanitizers in effectively controlling the transmission of the virus played a pivotal role in driving a widespread and heightened demand on a global scale. The urgent need for enhanced hygiene measures during the pandemic underscored the critical role these sanitizers played in preventing the spread of the virus, contributing to their extensive adoption and use worldwide. As a result, the market is predicted to continue to rise during this forecast period.

Latest Trends

"Smart Dispensing Systems Expand the Market Prospect"

The market for waterless hand sanitizers has been witnessing a dramatic acceleration in market growth particularly, after COVID due to preventing the virus transmission and other substantial key aspects of the market. Apart from this, constant, product development and ongoing trends are also attributed to push the demand for these hand sanitizers. Illustratively, brands are offering customizable hand sanitizer products which allow consumers to choose scents, and packaging, and even add their logos or labels, especially for corporate and promotional purposes. As well as, innovative touchless dispensing systems with sensors have gained popularity in public spaces and businesses to enhance hygiene practices, thus, some manufacturers are incorporating long-lasting antimicrobial agents into their hand sanitizers, offering extended protection beyond the initial application. As a result, these factors, trends, and product innovations are ascribed to elevate the growth of the waterless hand sanitizers market. 

With regard to the latest development, in April 2020, the talc brand Nycil, owned by Zydus, entered the hand sanitizer market in response to the surging demand for hand cleansers amid the COVID-19 pandemic. The company's primary focus remained on providing germ protection solutions for the entire family. This new hand sanitizer product marked an expansion of the company's existing Heinz portfolio.

Segmentation

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By Type Analysis

According to type, the market can be bifurcated into Gel and Foam.

By Application Analysis

Based on application, the market can be divided into Individuals, Industrial, Education, Office Buildings, Health Care, Food Handling, Hotel, and Others.

Driving Factors

"Advantages of Waterless Hand Sanitizer Escalate the Market Development"

Mounting awareness about the advantages of waterless hand sanitizers over traditional hand washing is one of the significant growth factors of this market. As, these sanitizers are highly effective, convenient, and accessible, making them a practical choice in various situations, including when soap and water are not readily available. They save time, reduce disease transmission, and can be more environmentally friendly in regions facing water scarcity. 

"Rising Incidence of Infectious Diseases Spurs the Demand for Sanitizers"

Additionally, the increasing prevalence of infectious diseases such as coronavirus outbreaks and health concerns that highlight the importance of regular hand hygiene can be attributed to the rising waterless hand sanitizers market growth. As waterless hand sanitizers are a vital tool in managing these challenges effectively. Their quick and convenient use makes them crucial during outbreaks or crowded settings, reducing the risk of disease transmission. 

Restraining Factors

"Allergic Reactions & Regulatory Compliances Can Halt the Market Expansion"

Despite the driving factors, the concern of allergic reactions and regulatory compliance can be constraints for the market’s evolution. As, some individuals may experience allergic reactions or skin irritation when using hand sanitizers, especially those with sensitive skin. This can limit their adoption and use of these products. Apart from this, regulatory standards and guidelines for hand sanitizers may vary from region to region. Meeting these standards can be a barrier for some manufacturers, and changes in regulations can impact market dynamics.

Regional Insights

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"Asia Pacific Leads the Market due to the Existence of Largest Customer Base"

According to previous years’ records, in 2022, Asia Pacific was the leading region in the market and represented the highest demand for waterless hand sanitizers globally. This dominance is anticipated to persist in the foreseeable future due to a growing consciousness among consumers about health, hygiene, and sanitation. The rising population along with rapid urbanization in the region has spurred a heightened demand for waterless hand sanitizers.

Key Industry Players

"Key Players Strive to Enhance Global Distribution Networks to Expand Market Reach"

With regard to key players, prominent companies, including Procter & Gamble, Unilever, 3M, Reckitt Benckiser, Kimberly-Clark, and others stimulate market expansion in the waterless hand sanitizer industry through innovative products, robust marketing, global distribution networks, regulatory compliance, partnerships, sustainability efforts, geographic expansion, and rapid response to health crises. Their strategies create consumer awareness, trust, and accessibility, contributing to market growth and resilience in the face of changing market dynamics. Moreover, the top five key companies hold more than one-third of waterless hand sanitizers market shares worldwide. 

List of Market Players Profiled

• Procter & Gamble (U.S.)
• Unilever (U.K.)
• 3M (U.S.)
• Kutol (U.S.)
• Kao Corporation (Japan)
• Reckitt Benckiser (U.K.)
• Kimberly-Clark (U.S.)
• Medline Industries (U.S.)
• Amway (U.S.)
• Lion Corporation (Japan)
• Vi-Jon (U.S.)

Report Coverage

This report defines the waterless hand sanitizers market. It emphasizes the market value, expected CAGR, and USD value over the forecast period, before and after the impact of the COVID-19 pandemic restrictions on the international market, and how the industry is going to turn the corner is also stated in the report. The report provides significant market data with its product type and product applications, end-use details, and an idea of the market growth in the future. This report also provides an understanding of the growing market trends and developments and their effects on the market growth, driving factors along with restraining factors that impact the market dynamics. Along with this, the leading region, key players of the market, and their tactics to beat the market competition, sustainable policies, their collaboration, mergers, companies’ profile, previous years’ revenue, profit & loss, and market position based on their share value in the market, are also explained in the report.