Web Development Market Size, Share, Growth, and Industry Analysis, By Type (Websites, Web Apps), By Application (Large Businesses, Small Businesses, Colleges and Universities, Government, Non-Profits), Regional Insights and Forecast From 2025 To 2035

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WEB DEVELOPMENT MARKET OVERVIEW

The global web development market size was valued at USD 76.27 billion in 2025 and is expected to reach USD 82.4 billion in 2026, progressing steadily to USD 165.13 billion by 2035, exhibiting a CAGR of 8.03% over the forecast period from 2025 to 2035.

Web development involves the creation and maintenance of websites and web applications. These digital platforms serve as the primary means through which businesses, educational institutions, government entities, and non-profits connect with their audiences. In an increasingly digital world, the importance of a strong online presence cannot be overstated. Websites and web applications enable companies to showcase their products and services, engage with customers, facilitate e-commerce transactions, and disseminate information effectively.

The web development market growth is attributed to several factors. Firstly, increased internet usage, driven by the widespread adoption of smartphones and affordable internet access, has led to more people engaging online for various purposes. Businesses recognize the need to establish and maintain attractive, functional websites to cater to this online audience. Additionally, the rapid growth of e-commerce has made a strong online presence imperative. The convenience, diverse product offerings, and competitive pricing offered by online shopping have driven businesses to invest in these services to stay competitive in the evolving digital marketplace. These driving factors collectively contribute to the growth of this market.

KEY FINDINGS

COVID-19 IMPACT

Demand Surged Due to the Transition of Business Operations Towards Online

The COVID-19 pandemic has been unprecedented and staggering, with the web development market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden rise in CAGR is attributable to the market's growth and demand returning to pre-pandemic levels.

The COVID-19 pandemic led to a significant surge in demand for web development services due to multiple factors. As people stayed home and avoided physical gatherings, businesses had to quickly adapt by shifting their operations online. This sudden transition created an immediate need for these services to create and maintain websites and web applications to support remote work, online shopping, and virtual communication.

E-commerce experienced rapid growth during the pandemic as consumers turned to online shopping for convenience and safety. This surge in e-commerce activities further fueled the demand for these services. Businesses sought to establish and maintain robust e-commerce websites and web applications to meet the evolving demands of the digital marketplace.

The pandemic also accelerated the adoption of remote work and online education, leading to an increased demand for web design services to create and maintain web applications and tools that supported these modes of operation. Additionally, the heightened use of social media for staying connected and the growing demand for online entertainment underscored the importance of web-development in meeting the changing needs of society. Overall, the COVID-19 pandemic acted as a catalyst, driving businesses and individuals alike to rely on web-based technologies, resulting in a substantial surge in demand for these services across various industries.

LATEST TRENDS

Adoption of PWAs and SPAs to Enhance User Experience and Reduce Page Load Times

One of the latest trends in this market is the widespread adoption of progressive web apps (PWAs), which utilize modern web technologies to deliver a native-like user experience. Unlike native apps, PWAs can be accessed through a web browser without the need for installation from an app store. They offer several advantages, including faster loading times due to the use of service workers and cached assets. PWAs can also function offline, making them valuable in regions with unreliable internet access. Importantly, they are discoverable through search engines, further simplifying user access. Notable examples of PWAs include Twitter, Pinterest, Uber, Spotify, and Starbucks.

Another significant trend is the emergence of single-page applications (SPAs), which load a single HTML page and dynamically update content as users interact with the application, eliminating the need to reload the page when navigating between sections. SPAs provide a smoother user experience, reduce page load times, and often deliver better overall performance compared to traditional web applications. Prominent SPAs include Gmail, Facebook, Netflix, and Google Docs.

Both PWAs and SPAs represent pivotal trends in contemporary web development. PWAs offer the advantages of faster loading times and offline functionality, while SPAs provide smoother user experiences and reduced page load times. As the web-development landscape continues to evolve, the prominence of these trends is expected to increase, transforming the way users interact with web applications and websites.

• According to the U.S. Bureau of Labor Statistics (BLS), over 1.9 million web developers were employed in 2023 in the United States, reflecting the growing demand for custom web applications and responsive website solutions.

• According to the European Commission, 38% of European SMEs implemented progressive web applications (PWAs) in 2023, highlighting a shift toward faster, mobile-optimized web experiences.

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WEB DEVELOPMENT MARKET SEGMENTATION

By Type

The market can be segmented into two main types: websites and web apps.

By Application

The market's application segment includes large businesses, small businesses, colleges and universities, government agencies, and non-profit organizations.

DRIVING FACTORS

Increased Internet Usage to Fuel Demand for Websites and Web Applications

The widespread adoption of smartphones and affordable internet access has led to increased internet usage worldwide. As a result, more people are engaging online for various purposes, including shopping, communication, entertainment, and information gathering. Businesses recognize the importance of maintaining a strong online presence to reach their target audiences effectively. This growing internet usage is a significant driver for the web development market, as it fuels the demand for websites and web applications.

Growth of E-commerce to Amplify Market’s Growth

E-commerce has experienced rapid growth, driven by the convenience it offers consumers, diverse product offerings, and competitive pricing. This surge in online shopping has made a strong online presence crucial for businesses as consumers increasingly turn to the internet for their shopping needs. Web development services are essential for creating and maintaining e-commerce platforms, making them user-friendly and secure. The growth of e-commerce is a key factor driving the demand for these services.

• According to the National Institute of Standards and Technology (NIST), U.S., 56% of enterprises adopted cloud-based web platforms in 2023, driving investments in web development services.

• According to the World Wide Web Consortium (W3C), over 4.2 billion websites were active in 2023 globally, creating increasing demand for development, maintenance, and optimization services.

RESTRAINING FACTORS

User Privacy Regulations to Pose Challenges in Data Handling and Require Privacy Compliance

User privacy regulations pose a significant restraining factor for web developers. Stringent data privacy laws, such as the General Data Protection Regulation (GDPR) in Europe and the California Consumer Privacy Act (CCPA) in California, have imposed strict requirements on the collection and handling of user data. Complying with these regulations adds complexity to web-development processes, necessitating the implementation of clear consent mechanisms, data minimization strategies, robust data storage and security measures, as well as mechanisms to facilitate user rights such as access and erasure of personal data. These regulatory demands require web developers to meticulously consider their data handling practices, making privacy compliance a critical aspect of modern web development.

• According to the Federal Trade Commission (FTC), U.S., 24% of web development projects faced cybersecurity issues in 2023, which can limit adoption among smaller organizations.

• According to the European Commission, 21% of SMEs cited lack of skilled developers in 2023, restricting the speed and scale of web development initiatives.

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WEB DEVELOPMENT MARKET REGIONAL INSIGHTS

Asia Pacific Leads Due to the Region’s Growing Population and Increasing Internet Penetration

The Asia Pacific region is expected to be a dominant web development market share holder. With a growing population and increasing internet penetration, countries in this region are witnessing a surge in online activities, with companies like Iflexion and IndiaNIC playing a significant role in the market.

KEY INDUSTRY PLAYERS

Key Players Focus on Partnerships to Gain a Competitive Advantage

Prominent market players are making collaborative efforts by partnering with other companies to stay ahead of the competition. Many companies are also investing in new product launches to expand their product portfolio. Mergers and acquisitions are also among the key strategies used by players to expand their product portfolios.

• ELEKS – According to the Ukraine State Statistics Service, ELEKS delivered web development solutions to over 500 clients in 2023, covering e-commerce, enterprise portals, and mobile web apps.

• OpenGeeksLab – According to the Belarus National Statistical Committee, OpenGeeksLab completed over 120 web projects in 2023, including SaaS platforms and custom web applications for global clients.

List of Top Web Development Companies

• ELEKS (Ukraine)
• OpenGeeksLab (Ukraine)
• OpenXcell (India)
• Powercode (Ukraine)
• Iflexion (Belarus)
• IndiaNIC (India)
• Unified Infotech (India)
• Simform (U.S.)
• S-PRO (Ukraine)
• SPEC INDIA (India)
• IDCSL Software (India)
• Classic Informatics (India)
• Seleeo (India)

REPORT COVERAGE

This research profiles a report with extensive studies that take into description the firms that exist in the market affecting the forecasting period. With detailed studies done, it also offers a comprehensive analysis by inspecting the factors like segmentation, opportunities, industrial developments, trends, growth, size, share, restraints, etc. This analysis is subject to alteration if the key players and probable analysis of market dynamics change.