Website Accessibility Software Market Size, Share, Growth, and Industry Analysis, By Type (Website Accessibility Plugins Software and Website Accessibility Testing Software), By Application (For People with Disabilities and For Web Accessibility Professionals) Covid-19 Impact, Latest Trends, Segmentation, Driving Factors, Restraining Factors, Key Industry Players, Regional Insights, and Forecast From 2022 To 2030

Updated On: 11 September 2023

Website Accessibility Software Market Report Overview

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The global website accessibility software market size was USD 377.5 million in 2021 and is projected to touch USD 799.1 million by 2028, at a CAGR of 11.3% during the forecasting period.

A browser add-on called website accessibility software makes it easier for people with disabilities to access websites. For those who struggle with their keyboards or find it tiresome to launch new windows, tabs, and navigate between them, these addons make the web more usable. They are artificial intelligence-powered tools that identify screen items and determine behaviour in accordance with the rules and exceptions you apply. People with impairments can use websites and web tools when they are well-designed and coded. However, many websites and applications today have been created with inaccessibility issues, making it difficult or impossible for some people to utilise them. Accessibility improvements help society, businesses, and people. What is required for accessibility is outlined by international web standards.

Effective accessibility tools automatically detect problems with font size, colour contrast, and other factors when they scan webpages (both individual pages and entire websites). Software tools for WCAG compliance are crucial for brands to keep a completely compliant website and speed up the auditing process. The ability for persons with impairments to use a website, tool, or technology is referred to as web accessibility. People can perceive, comprehend, use, interact with, and contribute to the Web more specifically.

COVID-19 Impact: Lockdown Induced Rise in Use of Internet to Promote Market Growth

The global COVID-19 pandemic has been unprecedented and staggering, with website accessibility software experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden spike in CAGR is attributed to the market's growth and demand returning to pre-pandemic levels once the pandemic is over.

The public became more dependent on the internet to access almost everything after businesses and schools were forced to close due to COVID-19, including domestic shopping and delivery, healthcare, other services, education, information, and even their jobs. Prior to COVID-19, digital adoption was already rising, but the market is currently seeing even higher levels that are expected to continue even after the crisis has passed. As more customers move and remain online to complete necessary chores, there is a growing focus on digital channels, which in turn puts more emphasis on digital accessibility. The market saw the benefits of COVID-19.

LATEST TRENDS

"Upgraded Web Accessibility to Enhance Market Sales"

The main market trends include a growing emphasis on upgrading web accessibility standards, rules, laws, and compliance, as well as an increase in the use of website accessibility testing software by both large corporations and small and medium-sized businesses worldwide. Organizations have been focusing more on social media marketing as a result of the rising popularity of social media, which has vastly increased the prospects for market expansion.

Website Accessibility Software Market Segmentation

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• By Type

Based on type; the market is divided into website accessibility plugins software and website accessibility testing software.

In terms of product, website accessibility testing software is the largest segment.

• By Application

Based on application; the market is divided into for people with disabilities and for web accessibility professionals.

In terms of application, people with disabilities are the largest segment.

DRIVING FACTORS

"Automated Technique to Augment Market Growth"

In the worldwide website accessibility software market, the automated method is expected to have significant market expansion. Compared to manual testing, automated website accessibility testing is faster and produces superior results. The automated website accessibility software stays current with the most recent standards programme created to pinpoint the areas that do not comply with WCAG rules. In comparison to manual testing software, this programme saves a considerable amount of time and work. The website is scanned by the automated website accessibility testing software, which catalogues the material page by page. Automated accessibility tests frequently improve and adapt to the internet's quickly changing environment, which helps the website accessibility software market growth.

"Universal Access of the Software to Plunge Market Growth"

The first and most evident advantage of web accessibility is that all users can access websites and online services. One can create a website that is simple to use and entertaining for everyone or one that is challenging and irritating by making a few small modifications to the layout or the way you add content. The website and online services are accessible to the widest possible audience thanks to this consideration for web accessibility. Web accessibility is a component of online best practises, and following its guiding principles has several advantages. Accessibility for the web does not have to be difficult. The site can be made accessible with some simple testing and proactive measures.

RESTRAINING FACTORS

"Inferior Website Design to Hamper Market Growth"

The Web removes barriers to communication and connection that many people encounter in the physical world, the impact of disability is drastically altered online. However, poorly built websites, applications, technologies, or tools may erect obstacles that prevent users from using the Web. Poor website designs and technical faults are becoming more common. This is expected to limit market expansion.

Website Accessibility Software Market Regional Insights

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"North America to Dominate the Market Due to Adoption of Automated Web Accessibility"

During the forecast period, North America is expected to hold considerable portion of website accessibility software market share in the worldwide website accessibility software market. Key nations including the United States, California, Los Angeles, and the rest of North America are major contributors to the North American market for website accessibility testing software. The market is anticipated to increase as a result of the rising adoption of automated web accessibility software in developing nations like New York and Texas.

KEY INDUSTRY PLAYERS

"Market Strategies Implemented by Market Players to Boost Market Growth"

After taking into account their product & service revenue, sales, business plans, innovations, and growth rate, the leading companies holding a sizable portion of the market share in the worldwide website accessibility software market and having an impact on market profitability are assessed. A player's final position in the market is determined by market developments, such as new product introductions, mergers and acquisitions, benchmarking, regional expansions, and technological advancements. The data presented in this market research study will be helpful for all the major market participants, the value chain, and the technology ecosystem. The study provides a detailed overview of the market share of the company and the top competitors in the website accessibility software space.

List of Market Players Profiled

• Google (U.S.)
• Siteimprove (Denmark)
• DYNO Mapper (U.S.)
• Deque (U.S.)
• BoIA (U.S.)
• Crownpeak (U.S.)
• Level Access (U.S.)
• DubBot (U.S.)
• Monsido (Denmark)
• Silktide (U.K.)

REPORT COVERAGE

This market research study provides a thorough review of the developments affecting the website accessibility software market. Based on products, applications, regions, and other factors, the study classifies the website accessibility software market into numerous segments or categories. Additionally, our research analysts have compiled a list of the leading companies in the global website accessibility software market and contrasted them according to parameters like market revenue, sales, shipment volume, historical data, and the effectiveness of various business strategies like joint ventures, mergers & acquisitions, strategic alliances, and product development.