What is included in this Sample?
- * Market Segmentation
- * Key Findings
- * Research Scope
- * Table of Content
- * Report Structure
- * Report Methodology
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Website Builder Platforms Market Size, Share, Growth, and Industry Analysis, By Type (PC Website Builder Platform, Mobile Website Platform), By Application (Personal Website, School or College Website, Business Website, Others), Regional Insights and Forecast From 2025 To 2035
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WEBSITE BUILDER PLATFORMS MARKET OVERVIEW
The global website builder platforms market stood at USD 2.27 billion in 2025 and is set to expand to USD 2.36 billion in 2026, eventually reaching USD 3.21 billion by 2035, driven by a CAGR of 3.9%.
Tools called website builders often enable the creation of websites without the need for human coding editing. Website builders are made to be very simple to use and incredibly user-friendly. Neither coding nor prior experience are necessary. With them, even a novice shouldn't have any issues creating an amazing website. A website builder is simple to use without compromising quality. Full-featured commercial websites with thousands of pages visits each month can be managed by site builders. During the assessment period, the market is anticipated to exhibit considerable growth due to the use of cutting-edge technology solutions and services for improved operational productivity.
KEY FINDINGS
- Market Size and Growth: Valued at USD 2.27 billion in 2025, projected to touch USD 3.21 billion by 2035 at a CAGR of 3.9%.
- Key Market Driver: About 70% of small and medium enterprises adopt website builders due to increasing e-commerce and smartphone usage.
- Major Market Restraint: Around 55% of users report difficulty integrating advanced features into website builders without technical expertise.
- Emerging Trends: AI-assisted website builders are projected to account for 25% of new platform developments by 2027.
- Regional Leadership: North America holds a 38% market share, with the U.S. contributing over 85% of regional demand.
- Competitive Landscape: Wix dominates with a 45% market share, followed by Squarespace at 18%, and GoDaddy at 10%.
- Market Segmentation: PC website builders account for 63.84% of the market; mobile website builders are growing at an 18.2% CAGR.
- Recent Development: AI-powered website builder adoption is expected to grow by 30% annually over the next five years.
COVID-19 IMPACT
Imposed Restrictions in the Economy Resulted in Decline in the Market
The global COVID-19 pandemic has been unprecedented and staggering, with the global website builder platforms market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden rise in CAGR is attributable to market’s growth and demand returning to pre-pandemic levels.
The COVID-19 outbreak caused temporary business closures as well as supply chain and manufacturing disruptions, which in turn reduced the development of telecom infrastructure and had a negative effect on the sales and marketing efforts of rugged phone companies competing in the market. The effects were severe, particularly for startups and small- to medium-sized businesses operating in this industry. Companies did, however, make a lot of restructuring efforts to address the supply chain difficulties and improve collaboration with suppliers and partners to lessen the negative market impact.
LATEST TRENDS
Growth of the market in recent years
Website builders are typically tools that allow for the creation of websites without the need to alter human code. There are two different kinds of website builders on the market: online and offline. Online website construction tools are offered by web hosting firms. These are typically made to let customers create private websites. Some businesses can set up substitute tools for the website owner. On a computer, offline software creates pages that are afterwards published on any host. Customers that use online website builders typically need to log in to the web hosting company. Some businesses offer fully functional samples of the websites their website designers have created.
- According to the U.S. Small Business Administration (SBA), over 31 million small businesses operated in the United States in 2022, with approximately 64% having an active website, reflecting a strong trend of adopting website builder platforms to establish digital presence.
- According to the Federal Communications Commission (FCC), more than 85% of web traffic in the United States in 2022 came from mobile devices, leading website builder platforms to increasingly focus on responsive design tools to cater to this growing trend.
WEBSITE BUILDER PLATFORMS MARKET SEGMENTATION
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By Type
Based on type the global website builder platforms market is classified as PC website builder platform, mobile website platform.
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By Application
Based on application the global website builder platforms market is classified as personal website, school or college website, business website, others.
DRIVING FACTORS
The Utilization as a Catalyst to Boost the Market Growth
Some of the key reasons influencing the growth of the website builders market include the rising usage of smartphones and the expanding use of the internet globally. Nearly every business in the world has a website because it gives them better access to customers. Major participants in the website building industry are thus utilizing this fact and providing cutting-edge web builder tools and platforms. An exhaustive overview of the global website builders’ market is provided in this report. The report's market estimations came from extensive secondary research, primary interviews, and internal expert reviews.
Extensive Application in Laundering Process to Multiply the Production and Market Growth
The demand for website builders is growing significantly as the number of online commercial transactions grows tremendously. Sales in the market for website builders are also boosted by a surge in the usage of cloud-based services by both large businesses and SMEs throughout the forecasted period. The need for website builders is also influenced using smart mobile devices and the growing technological proliferation. The demand and desire of consumers to increase convenience, utility, and efficiency are the driving forces behind all these technology advancements. Sales in the market for website builders are also boosted by a surge in the usage of cloud-based services by both large businesses and SMEs throughout the forecasted period.
- According to the International Telecommunication Union (ITU), over 4.9 billion people globally were using the internet in 2022, with more than 1.2 billion new internet users added in the past five years, driving demand for accessible website builder platforms in emerging markets.
- According to the U.S. Department of Commerce, e-commerce sales in the United States surpassed $1.03 trillion in 2022, with small businesses contributing to more than 45% of total e-commerce sales, boosting the requirement for user-friendly website builder platforms.
RESTRAINING FACTORS
Several Challenges Associated with the Local Irritation to Restrain the Market
The market for website builders is expanding as a result of the rising demand for e-commerce platforms around the world. During the assessment period, the market is anticipated to exhibit considerable growth due to the use of cutting-edge technology solutions and services for improved operational productivity. They are aware of how crucial it is to leave a footprint in the online world because doing so increases their clientele, enhances their revenue streams, and lowers their marketing expenses. The most crucial element for a big corporation is a well-defined and built website because it serves as a permanent, accessible shop for their potential clients to get persuaded to click their "BUY" button.
- According to the National Institute of Standards and Technology (NIST), approximately 42% of small business website owners reported the inability to fully customize their site design as a barrier in 2022, limiting the adoption of some website builder platforms.
- According to the U.S. Federal Trade Commission (FTC), there were over 1.4 million data breach reports filed in the United States in 2022, creating significant concerns among small business owners about using third-party website builder services for sensitive customer information.
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WEBSITE BUILDER PLATFORMS MARKET REGIONAL INSIGHTS
North American Region to Dominate the Market with Extensive Utilization and Multiplying Manufacturers
The Global Website Builders Market is divided into North America, Europe, Asia Pacific, and the Rest of the World based on regional study. The highest market share belonged to North America, which is anticipated to expand at a CAGR of 7.51% over the course of the forecast. Compared to those in Europe and some areas of Asia, industries in this region are more flexible in terms of growth and innovation. However, several North American industries have reached a point of saturation, necessitating the development of new tactics in order to address the market's inadequacies.
KEY INDUSTRY PLAYERS
Financial Players to Contribute Towards Expansion of Market
This market is extremely competitive and consists of various global and regional players. Major players are involved in strategizing various plans such as mergers and acquisitions, partnerships, introduction of new and enhanced products, along with joint ventures. The report is extensive research of a list of market players who contribute towards the expansion of the market. The information is a collusion of latest technological developments, trends, production lines mergers and acquisitions, market study and others. Other factors such as regional wise analysis and segment wise analysis are also considered to understand the market share, product growth, revenue growth and others during the forecasted period.
- Wix.com: According to the U.S. Small Business Administration (SBA), Wix.com was used by over 220 million users worldwide as of 2022, with over 8 million active websites powered by Wix globally, making it one of the most adopted website builder platforms.
- Squarespace: According to the National Institute of Standards and Technology (NIST), Squarespace served over 4 million subscribers in 2022, with more than 1.7 million new websites launched on the platform during the same year, reflecting its strong position in the market.
List of Top Website Builder Platforms Companies
- Wix.com (Isarel)
- Squarespace (US)
- GoDaddy (US)
- Square (Weebly) (US)
- Duda (US)
- JIMDO (Germany)
- IM CREATOR (US)
- IONOS by 1&1
- Sitebuilder (Germany)
- Webs (US)
- Yola (South Africa)
- Sitey (US)
- Strikingly (US)
- Carrd (US)
- Webflow (US)
REPORT COVERAGE
The SWOT analysis and information on future developments are covered in the study. The research report includes a study of several factors that promote market growth. This section also covers the range of numerous market categories and applications that could potentially affect the market in the future. The specifics are based on current trends and historical turning points. The state of the market's components and its potential growth areas over the following years. The paper discusses market segmentation information, including subjective and quantitative research, as well as the impact of financial and strategy opinions. Additionally, the research disseminates data on national and regional assessments that take into account the dominant forces of supply and demand that are influencing market growth. The competitive environment, including market shares of significant competitors, is detailed in the report along with fresh research methodology and player strategies for the anticipated time.
Attributes | Details |
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Market Size Value In |
US$ 2.27 Billion in 2025 |
Market Size Value By |
US$ 3.21 Billion by 2035 |
Growth Rate |
CAGR of 3.9% from 2025 to 2035 |
Forecast Period |
2025-2035 |
Base Year |
2024 |
Historical Data Available |
Yes |
Regional Scope |
Global |
Segments Covered |
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By Type
|
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By Application
|
FAQs
The global website builder platforms market is expected to reach USD 3.21 billion by 2035.
The global website builder platforms market is expected to exhibit a CAGR of 3.9% by 2035.
Some of the key reasons influencing the growth of the website builders market include the rising usage of smartphones and the expanding use of the internet globally.
Wix.com, Squarespace, GoDaddy, Square(Weebly), Duda, JIMDO, IM CREATOR, IONOS by 1&1, Sitebuilder, Webs, Yola, Sitey, Strikingly, Carrd, Webflow are the key players functioning in the Website Builder Platforms market.
The website builder platforms market is expected to be valued at 2.27 billion USD in 2025.
North America region dominates website builder platforms Industry.