Website Builder Software Market Size, Share, Growth, And Industry Analysis, By Type (On-premise and Cloud-based), By Application (Large Enterprises and SMEs), Regional Forecast From 2025 To 2033

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WEBSITE BUILDER SOFTWARE MARKET REPORT OVERVIEW

The global Website Builder Software Market was valued approximately at USD 2.1 billion in 2024 and is expected to rise to USD 2.25 billion in 2025, eventually reaching USD 3.89 billion by 2033, expanding at a CAGR of 7.1% from 2025 to 2033.

The global COVID-19 pandemic has been unprecedented and staggering, with the website builder software market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden rise in CAGR is attributable to the market's growth and demand returning to pre-pandemic levels once the pandemic is over.

Website builder software has become increasingly popular in recent years, as more and more people and businesses look to establish an online presence. These software programs have made it possible for anyone to create a professional-looking website, without the need for specialized technical knowledge or expensive web development services. It is also often more affordable than hiring a web developer, and it allows users to easily update and maintain their site on their own.

One of the biggest advantages of this software is that it makes it easy for users to create a website that is both functional and aesthetically pleasing. With a range of customizable templates and design elements to choose from, users can create a website that reflects their brand or personal style. Many such programs also offer features like built-in SEO tools and analytics, which can help users optimize their site for search engines and track their website's performance over time.

COVID-19 IMPACT

Pandemic Decreased the Market Demand

The website builder software market share was impacted positively by the COVID-19 pandemic. With the increased demand for digital solutions due to lockdowns and social distancing measures, businesses and individuals turned to such software as a means of creating an online presence quickly and easily. This growth is attributed to factors such as the increasing need for businesses and individuals to establish an online presence, as well as the growing popularity of e-commerce. Firstly, with lockdowns and social distancing measures in place, many businesses had to pivot to online sales channels to continue operating. This led to a surge in demand for e-commerce solutions, with businesses of all sizes looking to establish an online store quickly and easily. They provided a cost-effective and user-friendly solution for businesses to create their own online stores without the need for extensive technical knowledge or resources. Additionally, with many people working from home and spending more time online, the need for businesses and individuals to have a strong online presence has become more important than ever. As a result, many small businesses and individuals turned to them to create a professional-looking website or blog that could help them attract and engage with their target audience.

LATEST TRENDS

Increasing Use of Mobile-Responsive Design Is Expected to Fuel the Growth in The Market

The trend towards mobile-responsive design in such software is being driven by the growing number of people who access the internet through their mobile devices. Mobile devices accounted for more than half of all global website traffic in 2020, and this trend is expected to continue in the coming years. As a result, businesses and individuals are increasingly looking for software that can help them create mobile-friendly websites that provide a seamless user experience across all devices. To meet this demand, software providers are focusing on creating templates and designs that are optimized for mobile screens. This includes features such as responsive design, which automatically adjusts the layout and content of a website to fit the screen size of the device being used. The software providers are also offering features such as mobile-friendly navigation menus, which make it easier for users to find the information they need on a small screen.

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WEBSITE BUILDER SOFTWARE MARKET SEGMENTATION

By Type Analysis

According to type, the market can be segmented On-premise and Cloud-based. The on-premise segment is projected to capture the maximum market share through 2031.

By Application Analysis

Based on application, the market can be divided into Large Enterprises and SMEs. Large enterprises segment will hold the major market share during 2022-2031.

DRIVING FACTORS

Increasing Adoption of Cloud Computing to Foster the Market Growth

The trend towards cloud-based website builder software is being driven by the increasing demand for flexibility and accessibility. One of the key advantages of cloud-based website builder software is that it allows users to access their website builder tools and files from anywhere, as long as they have an internet connection. This makes it easier for businesses to collaborate on projects, access their files on the go, and ensure that their websites are always up-to-date. In addition, cloud-based website builder software can help businesses save on IT costs by eliminating the need for local software installations and maintenance.

Increasing Importance of Digital Marketing to Result in The Expansion of the Market

The trend towards software that includes digital marketing tools is being driven by the growing importance of digital marketing in today's business landscape. This indicates that businesses are investing more in digital marketing in order to reach their target audience and drive sales. The software providers are responding to this trend by offering features such as SEO optimization, social media integration, and email marketing tools that can help businesses attract and engage with their target audience. By providing these tools within their software, providers are making it easier for businesses to create a comprehensive online presence that includes both their website and digital marketing efforts.

RESTRAINING FACTORS

Concerns Around Data Privacy and Security to Hamper the Market Growth

Concerns around data privacy and security can potentially hamper the website builder software market growth in several ways. It can lead to a loss of trust and confidence among users, which can result in a decrease in demand for such software. If users do not feel that their data is secure on a particular platform, they may be hesitant to use that platform to build their website, opting for a competitor that they feel is more secure. Concerns around data privacy and security can also result in increased regulatory scrutiny and compliance costs for such software providers. Providers may be required to comply with various data protection and privacy laws, which can be complex and costly to implement. This can increase the cost of providing software, which can in turn impact the pricing and profitability of the product.

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WEBSITE BUILDER SOFTWARE MARKET REGIONAL INSIGHTS

North America to Lead the Market Owing to The High Adoption Rate

North America is expected to dominate the website builder software market in terms of revenue in the coming years. This is attributed to the high adoption of website builder software among small and medium-sized enterprises (SMEs) in the region. In addition, the increasing trend of website personalization and customization is driving the demand for website builder software in North America.

KEY INDUSTRY PLAYERS

Key Players Are Employing Advanced Technologies in Order to Stimulate Further Growth of the Market

All the major players are motivated to offer superior and more advanced services in order to gain a competitive edge in the market. To increase their market presence, vendors are using a variety of techniques, including product launches, regional growth, strategic alliances, partnerships, mergers, and acquisitions.

List of Top Website Builder Software Companies

• Google
• Adobe
• Automattic
• Wix
• HubSpot
• Squarespace Ireland
• Square
• Duda
• GoDaddy Operating Company
• Tilda Publishing
• Elementor
• Strikingly
• Zoho
• Jimdo
• PageCloud

REPORT COVERAGE

This report examines an understanding of the website builder software market’s size, share, growth rate, segmentation by type, application, key players, and previous and current market scenarios. The report also collects the market’s precise data and forecasts by market experts. Also, it describes the study of this industry’s financial performance, investments, growth, innovation marks, and new product launches by the top companies and offers deep insights into the current market structure, competitive analysis based on key players, key driving forces, and restraints that affect the demand for growth, opportunities, and risks.

Furthermore, the post-COVID-19 pandemic’s effects on international market restrictions and a deep understanding of how the industry will recover, and strategies are also stated in the report. The competitive landscape has also been examined in detail to provide clarification of the competitive landscape.

This report also discloses the research based on methodologies that define price trend analysis of target companies, collection of data, statistics, target competitors, import-export, information, and previous years’ records based on market sales. Moreover, all the significant factors which influence the market such as small or medium business industry, macro-economic indicators, value chain analysis, and demand-side dynamics, with all the major business players have been explained in detail. This analysis is subject to modification if the key players and feasible analysis of market dynamics change.