Wet Tissues and Wipes Market Size, Share, Growth, and Industry Analysis, By Type (Common Type, Sanitary Type, Antiseptic Type), By Application (Baby Use, Women Use, Other Body Use), Regional Insights, and Forecast To 2031

Updated On: 22 April 2024

Wet Tissues and Wipes Market Report Overview

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global wet tissues and wipes market size was USD 20220 million in 2021 and market is projected to touch 37248.93 Million by 2031, exhibiting a CAGR of 6.3 % during the forecast period (2021- 2031). In the market study, our analysts have considered wet tissues and wipes players such as P&G, Kimberly-Clark, Nice-Pak Products, Johnson & Johnson, SC Johnson, Clorox, Beiersdorf, 3M, Georgia-Pacific, Cascades, Diamond Wipes International, Rockline Industries, SCA, Suominen Corporation, Lenzing, GS Coverting, Albaad Massuot, Pigeon, Oji Holdings, Hengan Group, Tongling Jieya, Vinda Group.

Wet tissues and wipes are a type of clean paper that are typically made of nonwoven (mostly spun laced) or wet strength paper or another polymer material, pure water, humectants, preservatives, antibacterial agents, and nonionic surfactants, among other ingredients. The product is used to maintain personal hygiene, clean beauty appliances, clean the delicate skin of babies, clean floors, toilets, kitchens, and industrial equipment, etc.

Consumers are purchasing more wet wipes due to the disposable nature of the product and the advantages it offers for infection prevention. The market is being influenced by urbanization, rising consumer spending on personal hygiene products, and an increasing infant population. Cost, convenience, hygiene, performance, ease of use, time-saving, and consumer-centric aesthetics are the primary factors driving the product's growth.

COVID-19 Impact: Pandemic Increased the Market Demand owing to the disinfection purpose

The wet tissue and wipes market is not an exception to the general industrial sector's impact on the COVID-19 pandemic. Due to transportation and lockdown restrictions, the majority of manufacturers and suppliers were unable to supply retailers and markets with products as a result of the pandemic's effects. However, there was a significant demand for wet wipes for disinfection purposes. Despite experiencing growth deprivation during the COVID-19 restriction period, the size of the wet tissue and wipes market grew exponentially in the second half. The pandemic demonstrates the transforming growth of various industries due to the innovative approach of the market's major key players after some of the covid-19 restrictions and lockdown have been lifted.

Latest Trends

"Rising Demand for Multi-Purpose Wet Wipes to accelerate Market Growth"

Vendors have been given opportunities to innovate their product offerings and packaging as a result of the consumer products market's rapid expansion. Market players have been able to increase brand appeal and customer loyalty by introducing novel and improved products to the market as a result. Clean and Clear, the umbrella brand of J & J, offers wet facial wipes that can be used for a variety of purposes, including cleansing, moisturizing, removing makeup, and keeping the skin soft. In a similar vein, Kimberly Clark offers a line of professional wipes that can remove small amounts of solvents or other liquids from tools, equipment, hands, and other surfaces. All these launches by key players anticipated to boost market demand.

Wet Tissues and Wipes Market Segmentation

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• By Type Analysis

According to type, the market can be segmented into common type, sanitary type, and antiseptic type.

Common Type is the main type.

• By Application Analysis

Based on service, the market can be divided into baby use, women use, and other body use.

Baby Use is the main application.

Driving Factors

"Growing Awareness Regarding Health and Hygiene to Fuel Market Growth"

The demand for wet tissues and wipes is being driven by an increase in people's awareness of health and personal hygiene. One of the best ways to avoid contracting diseases is to use sanitizing wipes. It is now widely used in many parts of the world. Eco-friendly methods of manufacturing of the product are also becoming increasingly popular worldwide, and many of the major key manufacturers are doing so. The Market share is driven by product development and rising demand. Further, rising health consciousness among young population will boost wet tissues and wipes market growth.

"Increasing Use of product for Babies to Drive Market growth"

When it comes to cleaning, wet tissues and wipes are very simple to use. As a result, the need for disinfectant tissues to keep a variety of surfaces free of germs and bacteria is growing worldwide. Additionally, they are used to clean babies' delicate skin and aid in hygiene and health care due to the associated advantages, such as improved absorbent fabrics that aid in cleaning and reducing bacteria on the baby's skin and reduce the risk of infection and irritation. Aside from that, better opportunities in the global market are being created by the expansion of organized retail in emerging economies. During the forecast period, the demand for baby wipes is anticipated to be fueled by the rising global average birth rate.

Restraining Factors

"The Availability of Counterfeit Goods to Act as an Obstacle for Market Expansion"

The spread of e-commerce has made it easier for counterfeit goods to sell by expanding their market share. It is difficult for customers to tell the difference between genuine and counterfeit goods. Market fragmentation, lack of price standardization, reduced brand equity of major players, uneven competitive situation, and erosion of market share are all consequences of these products which hampers market development.

Wet Tissues and Wipes Market Regional Insights

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"Growing Demand for the product in North America to assist market in leading the global market"

North America holds the leading position in wet tissues and wipes market share due to rising demand for wet tissues and wipes. The changing lifestyles of the people, an increase in the number of working women, rising trends in online retailing, and rising disposable income are the primary drivers of this regional market.

Key Industry Players

"Market Expansion Is Being Driven By Key Players' Adoption of Innovative Strategies"

Prominent market players are making collaborative efforts by partnering with other companies to stay ahead of the competition. Many companies are also investing in new product launches to expand their product portfolio.

The top key players in the market are P&G, Kimberly-Clark, Nice-Pak Products, Johnson & Johnson, SC Johnson, Clorox, Beiersdorf, 3M, Georgia-Pacific, Cascades, Diamond Wipes International, Rockline Industries and others. The strategies to develop new technologies, capital investment in R&D, improve product quality, acquisitions, mergers, and compete for the market competition help them to perpetuate their position and value in the market. Besides, collaboration with other companies & extensive possession over market shares by the key players stimulates market demand.

List of Market Players Profiled

• P&G
• Kimberly-Clark
• Nice-Pak Products
• Johnson & Johnson
• SC Johnson
• Clorox
• Beiersdorf
• 3M
• Georgia-Pacific
• Cascades
• Diamond Wipes International
• Rockline Industries
• SCA
• Suominen Corporation
• Lenzing
• GS Coverting
• Albaad Massuot
• Pigeon
• Oji Holdings
• Hengan Group
• Tongling Jieya
• Vinda Group

Report Coverage

This report examines an understanding of the wet tissues and wipes market ’s size, share, and growth rate, segmentation by type, application, key players, and previous and current market scenarios. The report also collects the market’s precise data and forecasts by market experts. Also, it describes the study of this industry’s financial performance, investments, growth, innovation marks, and new product launches by the top companies and offers deep insights into the current market structure, competitive analysis based on key players, key driving forces, and restraints that affect the demand for growth, opportunities, and risks.

Furthermore, the post-COVID-19 pandemic’s effects on international market restrictions and a deep understanding of how the industry will recover, and strategies are also stated in the report. The competitive landscape has also been examined in detail to provide clarification of the competitive landscape.

This report also discloses the research based on methodologies that define price trend analysis of target companies, collection of data, statistics, target competitors, import-export, information, and previous years’ records based on market sales. Moreover, all the significant factors which influence the market such as small or medium business industry, macro-economic indicators, value chain analysis, and demand-side dynamics, with all the major business players have been explained in detail. This analysis is subject to modification if the key players and feasible analysis of market dynamics change.