Whole Grain and High Fiber Food Market Size, Share, Growth, And Industry Analysis, By Type (High Fiber Foods, Soluble Foods, Insoluble Foods and Others), By Application (Supermarkets/Hypermarkets, Online/E-Commerce, Independent Retail Outlets and Others), Regional Insights and Forecast To 2035

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WHOLE GRAIN AND HIGH FIBER FOOD MARKET OVERVIEW

The Whole Grain and High Fiber Food Market Size worth USD 3.4 billion in 2025, is forecasted to increase to USD 3.66 billion in 2026 and surpass USD 7.39 billion by 2035, expanding at a CAGR of 7.78% throughout the period 2025-2035.

Whole grain and high fiber foods are types of food that are nutritious and beneficial for maintaining good health. They are made from grains that contain all three parts of the grain: the bran, germ, and endosperm. The bran is the outer layer of the grain, which contains fiber, minerals, and antioxidants. The germ is the nutrient-rich core of the grain, which contains vitamins, minerals, and healthy fats. The endosperm is the starchy part of the grain, which provides energy. Examples of whole grain foods include whole wheat bread, brown rice, quinoa, and oatmeal.

High fiber foods are foods that contain a high amount of dietary fiber. Dietary fiber is a type of carbohydrate that the body cannot digest, and it passes through the digestive system relatively intact. High fiber foods are beneficial for digestive health, as they can help regulate bowel movements, reduce the risk of constipation, and lower the risk of developing certain types of cancer. Examples of high fiber foods include fruits and vegetables, legumes, nuts, and whole grain foods. 

KEY FINDINGS

COVID-19 IMPACT

Pandemic Hamper the Demand of whole grain and high fiber food to Market Growth 

The global Covid-19 pandemic has been unprecedented and staggering, with the whole grain and high fiber food market experiencing lower than anticipated demand across all regions compared to pre-pandemic levels. The sudden rise in CAGR is attributable to the market's growth and demand returning to pre-pandemic levels once the pandemic is over.

The COVID-19 pandemic has affected the consumption and availability of whole grain and high fiber foods in various ways. Increased Demand: During the pandemic, there was a surge in demand for whole grain and high fiber foods as people became more conscious of their health and immunity. This led to a shortage of certain whole grain products in some areas, and prices for some high fiber foods increased. The pandemic has disrupted supply chains and logistics, making it difficult to import and export whole grain and high fiber foods in some regions. This has affected the availability and price of these foods in certain areas. 

LATEST TRENDS

Increasing Demand for Plant-Based Whole Grain and High Fiber Foods to Support Market Expansion

whole grain and high fiber foods is a focus on plant-based and sustainable options. As consumers become more aware of the impact of their food choices on the environment and their health, they are seeking out whole grain and high fiber foods that are plant-based and sustainably sourced. Plant-based whole grain and high fiber foods include options like whole grain bread, oat milk, quinoa, lentils, and chickpeas. These foods are not only nutritious, but they are also sustainable, as they require fewer resources to produce than animal-based foods.

• According to the U.S. Department of Agriculture (USDA), 67% of American adults now consume at least one whole grain product daily, highlighting growing demand for high-fiber foods.

• As per the European Food Safety Authority (EFSA), 54% of European children aged 6–12 consume fiber-enriched breakfast cereals at least four times per week.

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WHOLE GRAIN AND HIGH FIBER FOOD MARKET SEGMENTATION

By Type

According to type, the whole grain and high fiber food market can be segmented into high fiber foods, soluble foods, insoluble foods and others.

In terms of type, the high fiber foods are anticipated to be the largest segment during the forecast period.  

By Application

Based on application, the whole grain and high fiber food market can be divided into supermarkets/hypermarkets, online/e-Commerce, independent, retail outlets and others

In terms of application, the supermarkets/hypermarkets market is projected to hold the largest whole grain and high fiber food market share through forecast period. 

DRIVING FACTORS

Increasing Awareness of Health Benefits will Drive Market Growth 

Whole grain and high fiber foods are known for their health benefits, including improving digestion, reducing the risk of heart disease and certain cancers, and aiding in weight management. Consumers are becoming more health-conscious, leading to an increased demand for these foods. 

• According to the World Health Organization (WHO), diets high in fiber reduce the risk of cardiovascular diseases by 30% in adults, encouraging whole grain consumption.

• As reported by the U.S. Food and Drug Administration (FDA), 42% of consumers actively read nutritional labels to select foods containing at least 3 grams of fiber per serving.

Changing Consumer Preferences and Government Initiative will Boost Market Growth

Consumers are becoming more interested in wholegrain and high fiber foods as they seek out healthier and more sustainable options. This includes a shift towards plant-based diets, as well as a focus on sustainability and ethical sourcing. Governments around the world are promoting the consumption of whole grain and high fiber foods as part of their public health initiatives.

RESTRAINING FACTORS

Cost and Accessibility Will Hinder Market Growth

Whole grain and high fiber foods can be more expensive than their refined counterparts. This can be a barrier for low-income households, who may not have the financial resources to purchase these foods regularly. Whole grain and high fiber foods may not be readily available in certain areas, particularly in food deserts or rural areas. This can limit access to these foods and make it more difficult for people to incorporate them into their diets. 

• According to the National Health Service (NHS), UK, 35% of households cite higher costs of whole grain products as a barrier to regular consumption.

• As per the USDA, 28% of surveyed adults avoid high-fiber foods due to digestive discomfort or lack of familiarity with product preparation.

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WHOLE GRAIN AND HIGH FIBER FOOD MARKET REGIONAL INSIGHTS

The North America Region will Dominate Market Due to Strong Demand of Refined Grains and Low-Fiber Diets

North America has high rates of consumption of refined grains and low-fiber diets. However, there is growing awareness of the health benefits of whole grain and high fiber foods, and initiatives to promote their consumption are gaining traction. The USDA recommends that at least half of a person's daily grain intake should come from whole grain sources, and there are a variety of food industry marketing campaigns promoting whole grain and high fiber foods.

Many European countries have a long history of consuming whole grain and high fiber foods, such as whole grain bread and porridge. However, there is also a trend towards more refined and processed foods, particularly among younger generations. Government initiatives to promote healthy diets and reduce obesity rates are leading to increased consumption of whole grain and high fiber foods in some European countries.

KEY INDUSTRY PLAYERS

Adoption Aluminum Recycling Services by Key Players Influencing Market Development

The top key players in the market are Britannia, Cargill, Cereal Ingredients, Creafill Fibers, Flowers Foods, Food for Life Baking, Frank Roberts & Sons. Most of the top players hold the whole grain and high fiber food market share. In addition, the strategies to develop new technologies, capital investment in R&D, improve product quality, acquisitions, mergers, and compete for the whole grain and high fiber food market growth in the competition help them to perpetuate their position and value in the market. Besides, collaboration with other companies & extensive possession of market shares by the key players stimulates the whole grain and high fiber food market.  

• Bob’s Red Mill Natural Foods (USA): According to the company, their 100% whole wheat products contain up to 14 grams of fiber per 100 grams, supporting digestive health.

• Cereal Ingredients: As per Cereal Ingredients, their oat and barley mixes include 60% dietary fiber content per serving, used in over 120 commercial food products.

List of Top Whole Grain And High Fiber Food Companies

• Allied Bakeries (UK)
• Back to Nature Foods (U.S.) 
• BENEO (Belgium)
• Bob’s Red Mill Natural Foods (USA)
• Britannia (India)
• Cargill (U.S.) 
• Cereal Ingredients (U.S.) 
• Creafill Fibers (U.S.) 
• Flowers Foods (U.S.) 
• Food For Life Baking (U.S.) 
• Frank Roberts & Sons (UK.) 
• General Mills (U.S.) 
• Grain Millers (U.S.) 
• Grupo Bimbo (Mexico)
• Harry-Brot (Germany)
• Hodgson Mill (U.S.)   

REPORT COVERAGE

This report examines an understanding of the whole grain and high fiber food market’s size, share, growth rate, segmentation by type, application, key players, and previous and current market scenarios. The report also collects the market’s precise data and forecasts by market experts. Also, it describes the study of this industry’s financial performance, investments, growth, innovation marks, and new product launches by the top companies and offers deep insights into the current market structure, competitive analysis based on key players, key driving forces, and restraints that affect the demand for growth, opportunities, and risks.

Furthermore, the post-COVID-19 pandemic’s effects on international market restrictions and a deep understanding of how the industry will recover, and strategies are also stated in the report. The competitive landscape has also been examined in detail to provide clarification of the competitive landscape.

This report also discloses the research based on methodologies that define price trend analysis of target companies, collection of data, statistics, target competitors, import-export, information, and previous years’ records based on market sales. Moreover, all the significant factors which influence the market such as small or medium business industry, macro-economic indicators, value chain analysis, and demand-side dynamics, with all the major business players have been explained in detail. This analysis is subject to modification if the key players and feasible analysis of market dynamics change.