Alcoholic Infused Sparkling Water Market Size, Share, Growth, And Industry Analysis, By Type (Fruit Flavor, Non-fruit Flavor), By Application (Online Sales, Offline Sales), Regional Insights, and Forecast To 2031

Updated On: 22 April 2024

Alcoholic Infused Sparkling Water Market Report Overview

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The global alcoholic infused sparkling water market size was 947.2 million in 2023. As per our research, the market is expected to reach USD 1724.3 million by 2029, exhibiting a CAGR of 10.5 % during the forecast period. The COVID-19 pandemic has been unprecedented and staggering, with the alcoholic infused sparkling water market experiencing higher/lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

A sort of sparkling water that has been infused with alcohol is called alcoholic-infused sparkling water. Use of genuine alcohol, the addition of fake flavors and/or alcohol extracts, or simply blending sparkling water with vodka or other forms of spirits can all be used to create this infusion. This beverage comes in a variety of flavor’s and is distinguished by having no sugar, unlike soda water. Mineral water is typically used to make sparkling water because it contains less carbon dioxide and solid minerals.

The rise in demand for flavored alcoholic beverages and the popularity of sparkling water are also factors in this market's expansion. Artificial intelligence (AI) and machine learning, among other technical developments, are assisting businesses in creating more novel items that satisfy consumer preferences. The fruit flavor category is anticipated to rule the global market for alcoholic-infused sparkling water over the time of forecasting. This can be related to customers' rising desire for fruity flavor’s. Online sales are anticipated to rule the global market for alcoholic-infused sparkling water in terms of application throughout the course of the projection.

COVID-19 Impact: COVID-19 reduced production and supply-chain operations which negatively affected market growth

Over the past two years, the majority of industries have had adverse effects worldwide. This can be attributed to the significant interruptions produced in each company's production and supply-chain operations by the different precautionary lockdowns and other restrictions that were imposed by governing bodies around the world. The same holds true for the market for sparkling water with alcohol. Additionally, as the overall economic status of the majority of people has been severely hit by this outbreak, consumer demand has now fallen as people have been more driven to eliminate non-essential expenditure from their own budgets. Over the course of the forecast period, the aforementioned factors are anticipated to have a negative impact on the revenue trajectory of the global market for alcohol-infused sparkling water. The global market for alcohol-infused sparkling water is anticipated to rebound, nevertheless, when the relevant governing bodies start to reverse these imposed lockdowns.

Latest Trends

"Rising usage of real fruits in alcoholic seltzer may fuel the market growth"

Due to their low calorie and low carbohydrate composition, alcoholic seltzers are becoming more and more popular as customers become more health conscious. Seltzer water, sparkling water, or carbonated water are all terms for the same thing: water that has had carbon dioxide pressure-infused into it. It has gained popularity among fitness enthusiasts as a drink since it aids in digestion, encourages weight loss, delivers nutrients, and eases constipation. As health awareness rises, consumers are more likely to drink sparkling water. Sparkling water has many benefits, including the ability to ease constipation and improve digestion. It is a great source of various minerals, including salt, magnesium, and calcium.

Alcoholic Infused Sparkling Water Market Segmentation

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• By Type Analysis

According to type, the market can be segmented into fruit flavor, non-fruit flavor. Fruit flavor is anticipated to be the leading segment.

• By Application Analysis

Based on application, the market can be divided into online sales, offline sales. Online sales will be the dominating segment.

Driving Factors

"Growing consumer interest in healthy lifestyles could help the market grow"

Because sparkling water keeps people hydrated, consumers are increasingly choosing it over soda and other sweetened fizzy drinks, which is a major reason in the market's revenue growth. Sparkling water does not contain sugar or calories, however beverages with sugar also weaken dental enamel. Carbonated water helps people with constipation have better bowel movements. Researchers have shown that sparkling water can help boost heart health and lessen the severity of other dyspepsia symptoms including stomach pain.  The consumption of carbonated beverages raises HDL cholesterol levels. Additionally, it aids in lowering blood sugar levels, poor LDL cholesterol, and inflammation indicators. Sparkling water is available in a range of flavours and is seen as a better alternative to soda water because it has no sugar. The shift in customer preference from soda water to sparkling water is one of the main drivers of the market's expansion. The market is also benefited by the growing trend among people of all ages to lead healthier lifestyles and select healthier options.

"An inclination towards a healthy lifestyle spurs market expansion"

In the near future, it is projected that the market for alcoholic-infused sparkling water would expand faster due to low carb standards and low calorie content. Additionally, the culture of drinking after work has gained ground, which has led to a rise in alcohol consumption among women managers and professionals. A select few alcohol beverage manufacturers, including Boston Beer, are also attempting to market a new kind of sparkling water for women that have been laced with alcohol. In the years to come, the market expansion is projected to be accelerated by all of the aforementioned variables.  Within the next few years, the global market growth will be impacted by the enormous demand for alcoholic beverages devoid of gluten. One of the key reasons propelling the growth of the sparkling water market is the rise in consumer preference for sparkling water over sodas and sweet carbonated drinks. The market has benefited from the growing trend of leading a healthy lifestyle among all age groups switching to healthy and novel drinks.

Restraining Factors

"Sparkling water can irritate the stomach, lead to weight gain, and damage the kidneys which may restrain the market growth"

The most frequent adverse effect of consuming sparkling water is stomach problems since it can lead to severe and uncomfortable bloating and gas. Sparkling water contains carbon dioxide (CO2) gas, which causes bubbles to form and may cause bloating, burping, and other gas-related symptoms. Some varieties of sparkling water additionally contain sucralose and other artificial sweeteners. Since sparkling water produces carbonic acid, its acidity can potentially erode bones or ruin teeth. The expansion of market participants will be hampered by campaigns against alcohol consumption, health problems brought on by alcohol usage, and strict alcohol restrictions.

Alcoholic Infused Sparkling Water Market Regional Insights

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"North American market is expected to rise exponentially throughout the predicted period "

Europe, Asia Pacific, North America, and Latin America are the four major geographic divisions of the global market for alcoholic-infused sparkling water. Due to the large consumption of alcohol in nations like the U.S., the North American market is expected to rise exponentially throughout the predicted period. Additionally, the substantial presence of manufacturers in nations like the U.S. and the perception of the product in the region as a health beverage will increase market penetration in North America.

Key Industry Players

"Key Players Focus on Partnerships to Gain a Competitive Advantage "

Prominent market players are making collaborative efforts by partnering with other companies to stay ahead of the competition. Many companies are also investing in new product launches to expand their product portfolio. Mergers and acquisitions are also among the key strategies used by players to expand their product portfolios.

List of Market Players Profiled

• Anheuser-Busch InBev (Belgium)
• Boston Beer (U.S.)
• Constellation Brands (U.S.)
• Molson Coors Brewing (U.S.)
• Wachusett Brewing (U.S.)
• HIGH NOON SPIRIT (U.S.)
• Press Premium Alcohol Seltzer (U.S.)
• Boathouse Beverage (U.S.)

Report Coverage

This research profiles a report with extensive studies that take into description the firms that exist in the market affecting the forecasting period. With detailed studies done, it also offers a comprehensive analysis by inspecting the factors like segmentation, opportunities, industrial developments, trends, growth, size, share, and restraints. This analysis is subject to alteration if the key players and probable analysis of market dynamics change.