Artificial Nails Market Size, Share, Growth, and Industry Analysis, By Type (Xylonite, Nylon, Plastic and Others), By Application (Professional Usage, and Others), and Regional Insights and Forecast to 2033

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ARTIFICIAL NAILS MARKET OVERVIEW

The global Artificial Nails market size valued at approximately USD 1.52 billion in 2024 and is expected to reach USD 2.55 billion by 2033, growing at a compound annual growth rate (CAGR) of about 5.86% from 2025 to 2033.

Prosthetics, or enhanced nails, are implements applied to natural nails as ornamental items or to improve the appearance of the nail. These nails are prepared from different types of materials such as acrylic, gel and powder. They are more commonly used on the natural nail or the nail bed to augment length or to provide additional strength are acrylic nails. Moreover, recently many people have paid much attention to beauty influencers and social networks, doing nail art and expressing themselves; therefore, using products like nails as a fast and personalized option is popular.  

The artificial nails market all over the world is presently gradually growing due to the concern of individuals towards grooming looks. The increase in disposable income especially amongst the emergent countries has led to the demand for new nail enhancement products with longer durability. New trends like Nail art, and the use of biodegradable and reusable materials, have designs for everybody and are also increasing the size of the market. Innovations such as UV-cured gels and dip powders promote increased durability and easy application making the market attractive to both salon technicians and non-technicians.

COVID-19 IMPACT

Artificial Nails Industry Had a Mixed Effect during COVID-19 Pandemic

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

The pandemic measures such as lockdowns and social distance blurred many nail salons as well as parlors mostly for a limited period. It led to consumers switching and searching for home beauty remedies, which made the demand for related products such as press-on and artificial nails. DIY nail products began to be regarded as convenient and inexpensive, so their sales rose during the pandemic period.

LATEST TREND

Three-dimensional Manicures Drive Market Growth

The artificial nails industry has adorned itself with an artistic tint with the latest craze with three-dimensional (3D) manicures. These manicures entail detailed artwork, 3-dimensional stencils, application of raised patterns making nail art more than just a beauty package. The latest trend in nail art is 3D nails since they enable the freedom of self-expression and trademark fashion, suitable for the androgynous consumer.  

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ARTIFICIAL NAIL MARKET SEGMENTATION

By Type

Based on Type, the global market can be categorized into Xylonite, Nylon, Plastic and Others

• Xylonite: Xylonite also known as cellulose acetate can be easily used in the construction of artificial nails due to its light weight and strength. It leaves a beautiful and natural look and is commonly used in nail fashion for business and individual purposes.

• Nylon: Nylon is also widely used in artificial nails because of its strength and the ability to withstand a lot of abuse. It gives a shiny appearance and is recommended when looking to use nails that will last long and endure applied force.

• Plastic: Plastic is used most of the time with artificial nails because it is cheap and easy to work with. Comes in different forms so it has a diverse feel and look on nails and designs which can easily be shaped for a specific design.

• Others: This consists of other materials used on artificial nails like acrylics, gels and silk among others. These materials provide special characteristics such as improved flexibility or shine thereby meeting the consumer requirement and application of nail enhancements.

By Application

Based on application, the global market can be categorized into Professional Usage and Others 

• Professional Usage: Artificial nails are mainly used by professional nail salons and nail technicians. These products are used to fulfil expectations of strength, finish and design for occasions like weddings, and parties, or natural everyday grooming.

• Others: The “Others” category comprises artificial nails worn by individuals for personal or home use, in convenience or for fashion, or for special occasions. This segment has evolved, or expanded, with the rise in DIY nail kits and home-friendly application tools.

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities and challenges stating the market conditions.

Driving Factors

Increasing Beauty Consciousness Boosts the Market

A factor in the Artificial Nails market growth is the increased awareness of beauty among people is a major factor that has made a big contribution to the growth of the global artificial nails. With growing consciousness towards fashion and personal hygiene, the need for fashionable yet strong and simple to wear artificial nails has increased. Social media handles and the whole concept of influence have also worked as drivers in propagating such trends to the consumers which has given an added impetus to this market in terms of intricate nail art designs. Besides, people’s schedules have become tight, and they can hardly find the time to attend to their nails as they used to since artificial nails are convenient and can last long.

Increasing Popularity of Do-It-Yourself (DIY) Nail Kits Expand the Market

The advancement in extending the Do-It-Yourself (DIY) nail kits has extended the Artificial Nail Business worldwide. In a bid to attend to these needs without spending a lot of money or time going to parlors to have their nails done, consumers now turn to at-home DIY kits. These kits can provide plenty of variations such as acrylic, gel nails and many others to fit different customers’ choices and abilities. One thing that has made do-it-yourself nail art common is the ease of use and access to products which was especially during the lockdown.

Restraining Factor

Health Concerns and Allergic Reactions Potentially Impede Market Growth

Sensitization diseases and allergies present major threats to the global artificial nails market. There is always a risk of skin rash, allergic dermatitis, or a fungal infection after wearing artificial nails and the adhesives used to fix them, or the chemicals utilized in the process. The presence of formaldehyde or toluene in nail products is inadmissible as they only worsen the reactions in sensitive skin. Such health risks pose a threat to forgone artificial nails; the extent to which such consumption will ever develop is thus constrained.    

Opportunity

Demand For Personalized and Unique Nail Designs Create Opportunity in the Market

The rising trend in the Global Artificial nail market due to personalized and distinct Nail designing has created a great business opportunity. Due to consumer demands to have nail art designs that suit their personality, the market has expanded on unique and stylish artificial nails of their shapes, color and the design to be put on them. Manufacturers are developing various artificial nail brands and products, such as press-on nails and salon-quality extensions that are available to fit various choices. In the artificial nail industry, such individualization increases customer interest hence developing new markets for the growth of the industry.

Challenge

Short Product Lifespan Could Be a Potential Challenge for Consumers

The drawback which may affect the Global Artificial Nails Market is the short product life cycle associated with several products. Some artificial nails may be used for short-term use and they usually have to be changed often making it expensive and wastage. This not only affects the budget of people who often buy new sets but it also has questions about sustainability and the environment. Furthermore, because the updates are frequent and constant, users who look for durable solutions will be frustrated.

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ARTIFICIAL NAILS MARKET REGIONAL INSIGHTS

• North America

The North American artificial nails market is a brightly developing segment due to the enhanced perception of trends and the rising focus on the premium nail range. The main consumer is the United States which supports the production of high consumption mainly in professional salons. Another factor contributing to market growth is a growing number of consumers opting for do-it-yourself-managed handwritten manicures that are also promoted by e-commerce initiatives. However, the increasing interest in sustainable and environmentally friendly nail products is a defining consumer trend. The United States Artificial nail market is one of the largest consumers of artificial nails due to an increasing desire to adopt new nail arts and other beauty products. The increase in demand for artificial nails is brought about by increased disposable income, a strong beauty sector, and growth in the usage of artificial nails by salons.

• Europe

In Europe, growth in the demand for artificial nails stems from a mature beauty-conscious market and key markets of the UK, France and Germany. The query includes artificial nails pricking the fashion and entertainment situations for the growing demand in nail art along with the concentration on self-care products igniting the growth of the market. Also, the same customers’ preference for green or vegan products is increasing and is now perceived as an essential feature when selecting a brand in this area.  

• Asia

The Asia Pacific artificial nails market is emerging at a marvelous speed thanks to the increasing number of nail salons and at-home nail care sets. The emerging markets of China, India and Japan have increasing disposable income, changing facial aesthetic perception and a fast-growing middle-income group. Also, social networks and celebrity endorsement have spurred another prevalent trend such as in nail art which has brought artificial nails into force as a remarkable beauty and fashion industry in the area.  

KEY INDUSTRY PLAYERS

Key Industry Players Shaping the Market Through Innovation and Market Expansion

Main stakeholders are actively involved in influencing the contours of the global artificial nails market, including new product development and improvements to materials used as well as application methods. This indicates that leading companies are innovating gel-based and press-on nails which are stronger and easier to apply. They are also eyeing environmental care products such as fabrics and nail products to capture the market realized due to environmental conservation. Overall, growth, acquisitions, joint ventures and affiliations, new markets identified and expansions in the growth regions have been adding strength to these players. Moreover, assertive advertising messages in combination with cooperation with social media advocates effectively contribute to enhancing the perceived attractiveness and benefits of artificial nails for various consumer groups.

List of Top Artificial Nail Companies

• Kiss (U.S.)
• OPI (U.S.)
• Hand & Nail Harmony (U.S.)
• Cuccio (U.S.)
• Nail-Aid (U.S.)
• Coolnail (Riga)
• HIGHROCK (U.S.)
• WORLD PRIDE INC (U.S.)

KEY INDUSTRY DEVELOPMENT

March 2024: Nicki Minaj, a Popular American rapper and singer, launched Pink Friday Nails, a press-on nails business, along with nail artist Yvett Garcia. According to the company, the collection is available in 11 designs in a variety of colorways, including matte and chrome bases.

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

The Artificial Nails market is poised for a continued boom pushed by Three-dimensional Manicures, the Influence of social media and Celebrities, and the increasing popularity of do-it-yourself (DIY) nail kits. Despite challenges, which include a Short Product Lifespan, the demand for Demand Personalized and Unique Nail Designs supports marketplace expansion. Key industry players are advancing via technological upgrades and strategic marketplace growth, enhancing the supply and attraction of Artificial Nails.