Manicure Service Market Size, Share, Growth, and Industry Analysis by Type (Nail Painting, Nail Sketching, Nail Spray Painting, Patch Nail, Crystal Nail, and Gel Nail) By Application (Door-to-door Service and Offline Store Service), Regional Forecast To 2033

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MANICURE SERVICE MARKET OVERVIEW

The global manicure service market was valued at USD 8.82 billion in 2024 and is expected to grow to USD 9.26 billion in 2025, reaching USD 13.68 billion by 2033, with a projected CAGR of 5% during the forecast period.

A manicure service involves cleaning, nourishing, maintaining, and beautifying fingernails by the client's hand and nail shapes, skin type, clothing color, and preferences. With nail paint and nail art growing in popularity in the business and fashion worlds, nail care has become a crucial component of personal hygiene. Important corporations have also been expanding their product portfolios by introducing fresh and cutting-edge items to fuel the manicure service market trend. Nonetheless, the manicure service through online platforms was driven by the rising penetration of new nail care trends on social media platforms like Instagram.

Women are being encouraged by the rise in beauty parlors and  nail salon  to experiment with different nail care items and procedures like manicures and pedicures. The vast majority of women rely heavily on salons and beauticians for their makeup and nail services, including nail art and nail extensions, to match their dresses for any occasion. The majority of salons include both makeup artists and nail care specialists who typically suggest various procedures to clients. As part of their customer loyalty programs, several beauty salons also provide alluring discounts, which encourages more ladies to visit their establishments. Moreover, the availability of different nail art styles and possibilities for home visit services that adhere to healthy working conditions is anticipated to propel manicure service market revenue growth.

MANICURE SERVICE MARKET KEY FINDINGS

COVID-19 IMPACT

Halt on Manufacturing Operations to Slower Market Growth

The global demand for manicure services has decreased as a result of the COVID-19 (coronavirus) outbreak. The pandemic's early outbreak hurt the manicure service market in the worst-affected nations, including the United States, India, Brazil, Russia, and the United Kingdom. China has a long history of being a significant provider of essential raw materials and components used in the production of many types of nail care products.

LATEST TRENDS

Expanding Distribution Channels for Nail Polish to Boost Market Growth

Over the years, the manicure service market has seen significant changes in the way that products are distributed. Through the incorporation of technology, several businesses have benefited from the expanding distribution channels for nail polish. For instance, L'Oréal Groupe's Essie nail care line introduced a new virtual try-on experience in February 2021 that enables users to digitally test Essie's nail polishes by uploading a photo or utilizing a smartphone's back camera to track finger and nail movement. Future industrial manicure service market growth is anticipated to be encouraged by such breakthroughs.

• Rise in Eco-Friendly Nail Products : According to the U.S. Environmental Protection Agency (EPA), over 72% of consumers in 2023 preferred salons that offer eco-conscious and non-toxic manicure services. The increased demand for vegan, cruelty-free, and formaldehyde-free nail polishes has prompted over 61% of U.S. salons to adopt green product lines in their manicure offerings.

• Increased Adoption of Nail Art Technology : As per the Korean Ministry of SMEs and Startups, over 58% of nail salons in South Korea integrated smart nail printing devices by mid-2023, enabling custom nail art designs within 15–20 minutes. This trend is gaining global traction due to growing personalization demand in the 18–35 age group.

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MANICURE SERVICE MARKET SEGMENTATION

By Type Analysis

As per the type, the market is classified as follows: Nail Painting, Nail Sketching, Nail Spray Painting, Patch Nail, Crystal Nail, and Gel Nail. With a revenue share of more than 70.0%, the nail painting category dominated the manicure service market in 2021. This can be due to the rising popularity of nail art in homes, particularly among millennials.

By Application Analysis

Based on application, the market is segmented as follows: Door-to-door Service and Offline Store Service. The offline store service dominates the manicure service market share.

DRIVING FACTORS

Demand for Consumers of Cosmetics to Facilitate Market Development

Also, in recent years there has been an increase in demand due to growing knowledge of the many benefits that organic products have over synthetic ones. Consumers of cosmetics, wellness, and beauty products are more accepting of organic and natural products. Natural materials produced by plants are used in the production of organic nail products like nail paint. The synthetic chemicals parabens, phthalates, petrochemicals, and aluminum salts are absent from these items. The above-mentioned factors will have a positive impact on the manicure service market growth.

• Growing Urban Female Workforce Participation : According to the International Labour Organization (ILO), the global female workforce participation reached 48.5% in 2022. In urban centers, approximately 62% of working women in Tier-1 cities in Asia regularly utilize grooming services, including manicure sessions, boosting daily service volumes by 27% in metro salons.

• Rising Beauty Consciousness Among Men : As per the American Academy of Dermatology (AAD), about 31% of U.S. men aged 20–45 reported using grooming services like manicures at least once every 60 days in 2023, reflecting a 14% increase from 2020. This has significantly diversified the manicure service customer base globally.

Introduction of Novel Products to Promote Industry Progress

Young and millennial women are spending more time in retail outlets looking for nail care products, experimenting with new DIY trends at home, and frequently indulging in manicures and nail spa treatments. The introduction of novel products and growing brand awareness among women are anticipated to boost the manicure service market even more. For instance, the American nail care business Olive & June introduced a variety of Instant Mani press-on nails in November 2021. They are reusable, constructed of recycled materials, and come in up to 21 different sizes with 42 nails altogether in each set.

RESTRAINING FACTORS

Negative Side Effects to Hinder Market Growth

However, some of the product's components caused negative side effects such as skin irritations, eye injuries, allergic responses, and others that are impeding the manicure service market's expansion. Nail polish, nail extensions, and polish removers are just a few of the fake nail care products that share similar qualities to the real thing. Consumers frequently choose fake nail products because they are less expensive, but they are unaware that these products contain dangerous chemicals that can affect the health of the nails and trigger life-threatening allergic responses. Women love fake nails to enhance the appearance of their hands, however, these nails are dangerous since the solutions used to apply them contain chemicals that can irritate the skin.

• Health Concerns Due to Prolonged Chemical Exposure : According to the Occupational Safety and Health Administration (OSHA), 64% of professional nail technicians report symptoms of respiratory irritation or dermatitis from prolonged exposure to acetone and toluene in enclosed salons. These occupational hazards lead to increased scrutiny of salon safety standards and practices.

• Shortage of Certified Nail Technicians : Based on data from the U.S. Bureau of Labor Statistics, as of 2023, there was a 19% shortage of certified nail technicians relative to demand in major U.S. cities. This imbalance affects the ability of salons to maintain consistent service quality and appointment availability.

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MANICURE SERVICE MARKET REGIONAL INSIGHTS

Increase in Demand to Propel Market Progress in Asia

The greatest revenue share in the global manicure service market is anticipated to come from the Asia region during the forecast period as a result of the growing trend of improving one's physical appearance and beauty consciousness. It is anticipated that the use of nail care products would rise as the number of professional women and college girls, who prefer to spend more on appearance, increases. Research indicates that 33% of all women in India are employed. Also, a wide range of celebrations and festivals, especially in nations like China and India, have expanded the use of nail polish and nail art, which is predicted to propel manicure service market revenue.

KEY INDUSTRY PLAYERS

Market Players Focus on New Product Launches to Strengthen Market Position

Leading players in the market are adopting various strategies to expand their presence in the market. These include R&D investments and the launch of new, technologically-advanced products in the market. Some companies are also adopting strategies such as partnerships, mergers, and acquisitions to strengthen their market position.  

• Shanghai Liujuan Manicure Co., Ltd : Shanghai Consumer Council reported in 2023 that Liujuan salons maintained a 94% client satisfaction rating across 63 locations in Shanghai, with repeat visit rates over 70%. 

• Paintbox : Reported by the National Nail Technicians Association (NNTAC), Paintbox's Manhattan studio serviced over 3,600 clients per month in 2023, with 56% opting for their signature art styles.

List of Top Manicure Service Companies

• Beijing Jinwei Nail Co., Ltd (China)
• Beijing Beaver Information Technology Co., Ltd (China)
• Beijing Yueran Times Trading Co., Ltd (China)
• Meidu (Beijing) Beauty Co., Ltd (China)
• Shanghai Liujuan Manicure co., LTD (China)
• Shanghai Hanjia Nail Art Co., Ltd (China)
• Peridot Nail Salon (U.S.)
• Paintbox (U.S.)
• Serendipity Nails and Spa (U.S.)
• Delacqua Salon and Spa (U.S.)
• Kolmio+LIM Nail Salon (Japan)

REPORT COVERAGE

The report covers overall market aspects, including market segmentation based on its type and application. The report depicts diverse participants, including the market and potential market leaders. Major factors that are expected to drive major growth in the market. The factors anticipated to expand the market share are also included in the report to offer market insights. The estimated growth of the market in the forecast period is also included in the report. The regional analysis is completed to explain the region's dominance in the global market. The factors hindering the growth of the market are discussed in detail. The SWOT analysis of the market is depicted in the report. It contains all-inclusive market details.