Badminton Racquets Market Size, Share, Growth, Trends, Global Industry Analysis By Type (Graphite, Aluminum, and Wood), By Application (Professional Badminton Racket, Adult Badminton Racket, and Junior Badminton Racket), Regional Insights and Forecast From 2025 To 2034

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BADMINTON RACQUETS MARKET OVERVIEW

The global Badminton Racquets market is projected at USD 0.586 billion in 2025, expected to rise to USD 0.625 billion in 2026, and reach nearly USD 1.042 billion by 2034, advancing at a CAGR of 6.6% during 2025–2034.

The badminton racquets market is widespread with a lot of shopping options available globally. The equipment is accessible in supermarkets and hypermarkets, as well as specialty stores and through online retailers. These racquets were made of wood earlier. Nowadays, most racquets are made of either graphite or carbon fiber. The advancement of technology in these badminton racquets and equipment has made the game even faster, with players striking the shuttle cock much harder. Increasing innovation in the industry and the launch of advanced, lightweight, and durable badminton racket. Continuous technological advances will augment the global badminton racquets market growth in the forthcoming years.

Key Findings

COVID-19 IMPACT

Cancellation Of Badminton Tournaments Affected Market Growth

Covid-19 has impacted many industries throughout the world, including the global badminton racquets industry. Growth temporarily plummeted during the pandemic crisis as worldwide athletic events were canceled to halt the coronavirus's spread. Individual uptake of these racquets, on the other hand, increased as consumers got more health-conscious throughout the lockdowns and focused on improving their physical fitness and participating in sports activities.

Major badminton tournaments were stopped due to the concerns about COVID-19 spreading through common-touch surfaces such as players grabbing doorknobs, spending time in enclosed warm-up spaces, and the shuttle changing hands. Due to these factors, the market experienced a negative growth trajectory during the COVID-19 pandemic.

LATEST TRENDS

Spike of Badminton during COVID-19 Crisis to Augment Market Growth

Badminton is a highly popular sport worldwide and it continues to grow in popularity, with more than 220 million players globally, according to Pledge Sports, a global crowdfunding and sponsorship platform for sport. Even during the surge times of COVID-19, badminton has witnessed continuous adoption since it offers a good amount of physical exercise which is essential to maintaining a healthy lifestyle. Furthermore, badminton can be played indoors while maintaining social distancing, and the popularity of this sport continues to grow.

• According to Badminton World Federation (BWF), there are over 220 million badminton players worldwide, with the sport seeing a 15% increase in participation during COVID-19 lockdowns due to its indoor suitability.

• The Badminton England Annual Report 2019-20 states that 265,000 adults and 190,000 juniors played badminton at least twice a month, with a 10% increase in junior participation, showing sustained interest in organized play.

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BADMINTON RACQUETS MARKET SEGMENTATION

By Type

Based on type the market is classified into Graphite, Aluminum, and Wood. The graphite segment will lead the global badminton racquets market share through upcomming period.

By Application

Based on application the market is classified into Professional Badminton Racket, Adult Badminton Racket, and Junior Badminton Racket. The professional badminton racket segment will lead the global badminton racquets market share through forecast period.

DRIVING FACTORS

Increased Number of International Badminton Tournaments to Expand Market Growth

The rise in badminton tournaments all over the world increased the growth of the market globally. Badminton continues to gain popularity post-COVID-19 due to the increased physical wellness it provides during the game. Furthermore, the growing sports culture, particularly in countries such as India and China, is increasing the number of badminton followers. This, in turn, has resulted in the development of badminton infrastructure and the mass production of badminton racquets. Quality racquets are in high demand, and producers are always creating and improving products to meet the game's evolving standards.

• The Olympic Council of Asia reports that 1.1 billion viewers tuned in to watch badminton during the 2020 Tokyo Olympics, indicating strong international visibility and growing demand for professional-grade racquets.

• According to Sports Authority of India (SAI), India now has over 6,000 registered badminton clubs, which has led to increased demand for modern graphite and carbon fiber racquets across amateur and professional segments.

RESTRAINING FACTORS

Limited Popularity of Badminton in Certain Countries to Limit Market Growth

Even though badminton is popular in the global sports arena, it is less popular compared to other sports due to the lack of exposure across several countries. Therefore, badminton has a comparatively smaller fan base. Intense competition from other similar and highly popular sports such as tennis could limit the growth potential of the market in the future. 

• The International Olympic Committee (IOC) highlights that badminton remains less popular in North America and Africa, limiting market penetration, with only 15% of global players located outside Asia and Europe.

• Intense competition from other racket sports such as tennis and squash limits badminton’s expansion; for instance, tennis has over 87 million registered players globally (International Tennis Federation, ITF).

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BADMINTON RACQUETS MARKET REGIONAL INSIGHTS

Asia Pacific to Dominate Owing to High Number of Badminton Players

The global badminton racquets market is expected to be dominated by the Asia Pacific region. Badminton's growing popularity can be linked to an increase in the number of badminton contests and sports clubs around the world. As demand for premium badminton racquets rises, Asia Pacific is expected to be the fastest expanding area for the market. China, India, Malaysia, and Indonesia are expected to lead the badminton equipment industry in the near future.

If you consider the Olympics to be a method for measuring the popularity of badminton in the Asia Pacific, badminton has also proven its worth in this regard. It has been included in the Olympics since 1992, and according to data, 1.1 billion people turned in to watch the game as well. Players from Asia Pacific countries have historically dominated elite badminton. China, Taiwan, and India topped the women's singles standings at the Tokyo 2020 Olympics.

Participation is increasing in several European countries such as the U.K. The Badminton England Annual Report 2019-20 highlights that nearly 2,65,000 adults and over 1,90,000 juniors played the sport twice a month. These statistics alone demonstrate how popular badminton is in England. Furthermore, there has been a 10% increase in junior players, with a 65% increase in those under the age of 11.

Most countries including the Middle East and Africa, the U.A.E, and Saudi Arabia also show a growth in the global badminton racquets market due to its promotion and widespread popularity.

KEY INDUSTRY PLAYERS

Key Players Focus on Partnerships to Gain a Competitive Advantage

Prominent market players are making collaborative efforts by partnering with other companies to stay ahead of the competition. Many companies are also investing in new product launches to expand their product portfolio. Mergers and acquisitions are also among the key strategies used by players to expand their product portfolios.

• Wilson (U.S.): Manufactures over 1.2 million racquets annually, serving professional and amateur players globally.

• Babolat (France): Produces around 900,000 racquets per year, catering to European and Asian markets.

List of Top Badminton Racquets Companies

• Wilson (U.S.)
• Babolat (France)
• Prince (U.S.)
• Head (Australia)
• YONEX (Japan)
• Tecnifibre (France)
• Dunlop (London)
• Volkl (Germany)
• Slazenger (U.K.)
• TELOON (Singapore)
• ProKennex (Taiwan)
• PowerAngle (U.S.)
• Gamma (Italy)
• PACIFIC (U.S.)
• Qiangli (China)
• Solinco (U.S.) 
• Bonny (Taiwan)

KEY INDUSTRY DEVELOPMENT

• March 2022: Yonex’s latest badminton racket design was given a cryptic identity by Monopo London, a design studio that created the new iconic badminton racquet concept.

REPORT COVERAGE

In the report, factors affecting the market from both demand and supply are evaluated and market dynamics during the forecast period are also forecasted. Also included in the report is a comprehensive PEST analysis of countries, which assesses the governmental, financial, and shared factors influencing their markets. Apart from all of these, the report also provides drivers, restraints, opportunities, and future trends.