BB Cream Market Size, Share, Growth, and Industry Analysis by Type (Colorless BB Cream, Tinted BB Cream‎), by Application (Hypermarkets and Department Stores, Specialty Retailers, Other), and Regional Forecast to 2032

Updated On: 06 May 2024

BB CREAM MARKET REPORT OVERVIEW

The global BB cream market size was USD 1931.9 million in 2019 and the market is projected to touch USD 5402.5 million by 2032, exhibiting a CAGR of 8.2% during the forecast period.

BB creams were created by German dermatologists to conceal and care for cosmetic surgery scarring.  The rise in the demand for the product especially from middle- and upper-class families across the globe acts as one of the major factors driving the growth of BB cream market. The rising skin problems such as dark spots, redness, and blemishes are increasing the demand for BB cream. BB cream is used by consumers for a natural look, hydrated skin, and wrinkle reduction. Consumers are increasingly adopting BB cream to maintain their natural beauty. Increasing demand for a natural and fresh look without toxicity is raising the adoption of BB cream among consumers. Makeup artists, beauty experts and celebrities are surging the demand for BB cream to maintain their skin routine and are flourishing BB cream market. 

The launch of new products that contain improved capabilities have been launched by leading market players and this improvised version attracts the consumer attention. Surge in consumer trends toward good looks and a confident lifestyle boost the product demand. Participants are fixing their efforts on encouraging R&D. Technological development are supporting the regional market growth. Manufacturers need to stay updated with changing market trends and develop products that meet growing consumer needs. Companies coming up with progressive technological solutions for firming their positions.

COVID-19 Impact:  Pandemic Hampered The Market Due To Unexpected Disruption In The Sector

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to market’s growth and demand returning to pre-pandemic levels.

COVID- 19 pandemic has extremely affected the whole world. It caused many unexpected disruption and affected the industry. COVID- 19 had negative impact on the market due to economic slowdown, unpredictability in financial sector and high unstable market. The pandemic resulted in decreased demand due to a disrupted supply chain, drop in sales of products, delivery schedules. Travel bans imposed affected business collaboration and partnership. Demand had recently reduced due to travel bans and lockdown during the COVID-19 pandemic. The continuous loss in the business due to the lockdown measures is projected to directly influence the growth of the investments in the market.

LATEST TRENDS

"Use Of Innovative Products To Boost The Market Growth "

Technological improvement and development will further enhance the presentation of the product, allowing it to obtain a varied range of requests in the market. Technological advancement will improve performance and propel the market growth. Technological advancement with high demand are increasingly setting a force to increase the productivity. Some players focus on product improvement to meet consumer requirements and likings. Constant innovation in manufacturing of products is anticipated to stimulate product demand.

BB CREAM MARKET SEGMENTATION

• By Type Analysis

According to type, the market can be segmented into colorless BB cream, tinted BB cream

Colorless BB cream will capture the maximum market share through forecast period.  

Colorless BB cream: These BB creams primarily focus on skincare benefits without adding any color or tint to the skin. They are designed to moisturize, protect, and prime the skin, serving as a multifunctional skincare product.

Tinted BB cream: Tinted BB creams offer the same benefits as colorless ones but with the added advantage of providing coverage. They are designed to even out the skin tone, cover blemishes, and offer a light foundation-like effect.

• By Application Analysis

According to application, the market can be segmented into hypermarkets and department stores, specialty retailers, other

BB cream market players cover segment as hypermarkets and department stores will dominate the market share during forecast period.

Hypermarkets and department stores: These are large retail spaces that offer a wide range of products, including beauty and skincare products like BB creams. They often provide a variety of brands and options to choose from. Consumers can physically test and compare different BB cream brands and types.

Specialty retailers: These retailers specialize in beauty products and offer a curated selection of BB creams among other beauty items. They might include standalone brand stores or beauty supply stores.

Other: This category includes online retail platforms, pharmacies, and small local stores. Online retail in particular has grown significantly offering a convenient way to purchase BB creams.

DRIVING FACTORS

"Growing Awareness of Skin Health To Boost The Market Growth"

The growing consumer awareness regarding skin health and changes in preferences toward cosmetics and personal care industry, backed by increase in purchasing power in the hands of the consumers boost the growth of the global BB cream market. Many established beauty product manufacturers are venturing into natural, herbal, and organic product lines, which is projected to create growth in business opportunities in near future.

"Technological Advancement and Innovation To Upsurge The Market"

Technological advancements and innovation activate unique revenue augmenting opportunity which will upsurge the BB cream market growth. Growing investment in research and development activities and growing awareness about benefits are expected to deliver profitable opportunities for the market. Continuous innovation by beauty brands, including the formulation of BB creams for various skin types and concerns, has expanded the market.

RESTRAINING FACTOR

"Competition From Other Product Categories To Hamper The Market Growth"

BB creams face competition from other beauty products such as CC creams, DD creams, and traditional foundations that offer similar benefits.  With numerous players entering the market and introducing their BB Cream formulations, it becomes crucial for brands to differentiate themselves through innovation and effective marketing strategies. Technical difficulties will reduce the industry revenue.

BB CREAM MARKET REGIONAL INSIGHTS

The market is primarily segregated into Europe, Latin America, Asia Pacific, North America, and Middle East and Africa.

"Asia Pacific to Dominate the Region Due To Rising Demand For Anti-Aging Creams"

Asia Pacific is further expected to witness growth in the BB cream market share. The region is dominating the market due to rising demand for anti-aging creams. The rising inhabitants and increasing income levels are also contributing to the development of the market. Upsurge in investments by key market players for the R&D undertakings and enlargement of their production abilities and product portfolios are projected to upsurge the growth. The expansion of regional market is being aided by technological developments.

KEY INDUSTRY PLAYERS

"Key Players Focus On Partnerships To Gain Competitive Advantage"

The key players are dynamically contributing in strategic events that are aimed at maintaining strong market position and increasing market share by merger, partnerships and others. Key players are motivated to introduce new innovative products. They are spending severely on research and development in order to arise with more new technology so that they can maintain and improve their existing market. The market changes are dynamic such as market expansion, partnership and merger. The collective efforts of these major players expressively impact the competitive landscape and future path of the market.

List Of Market Players Profiled

• L'Oreal (France)
• Shiseido (Japan)
• Estee Lauder (U.S.)
• Bobbi Brown (U.S.)
• Olay (U.S.)

INDUSTRIAL DEVELOPMENT

November 2021:  Bobbi Brown the iconic founder and makeup artist on launching a new company mid-pandemic, how the beauty industry’s evolved, and what she’s doing differently this time around.

REPORT COVERAGE

The report provides scrutiny and information according to market sectors. Business overview, financial overview, product portfolio, new project launch, recent development enquiry are the factors included in the profile. The report incorporates completely examined and appraised evidence of the noticeable players and their position in the market by methods for various descriptive tools. The report covers national and regional level market size and forecast. The report gives businesses the facility to research new prospect in many areas. The report shows to be an operational tool that players can use to gain a competitive superiority over their opponents and ensure lasting achievement in the market.