Canned Wines Market Size, Share, Growth, And Industry Analysis by Type (Red Wine, Rose Wine, White Wine , Sparkling Wine & Other Wine) by Application (Online, Offline) and Regional Forecast By 2031

Updated On: 29 April 2024

Canned Wines Market Report Overview

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The global canned wines market size was USD 90 million in 2022, as per our research, the market is expected to reach USD 177.63 million by 2031, exhibiting a CAGR of 7.8 % during the forecast period.

The COVID-19 pandemic has been unprecedented and staggering, with canned wines market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels once the pandemic is over.

Canned wines have gained popularity in recent years, offering a convenient and portable alternative to traditional bottled wines. These compact and lightweight containers provide a perfect single-serving option for outdoor activities, picnics, or events where glass bottles are prohibited. Canned wines come in various types, including sparkling, white, rosé, and red, offering a wide range of options for different palates. With improved packaging technology, these cans preserve the taste and quality of the wine, ensuring a delightful drinking experience. Additionally, cans are more environmentally friendly, as they are easily recyclable and have a lower carbon footprint compared to glass bottles. Canned wines have revolutionized the wine industry, providing a convenient and eco-conscious way to enjoy your favorite varietals.

The canned wines market size is experiencing significant growth due to several factors driving increased demand for the product. Firstly, the convenience factor plays a crucial role. Canned wines offer portability, eliminating the need for wine openers and reducing the risk of breakage, making them ideal for outdoor activities and on-the-go consumption. Secondly, canned wines appeal to a broader demographic, including millennials and younger consumers, who value convenience and are more open to trying new and innovative packaging formats. Moreover, the sustainability aspect is gaining traction, as consumers become more environmentally conscious and seek eco-friendly alternatives to traditional packaging. The combination of convenience, wider consumer appeal, and sustainability benefits is fueling the rising demand for canned wines in the market.

COVID-19 Impact: The Pandemic Has Posed Difficulties For The Whole Wine Business, Including Supply Chain Interruptions, Decreased Consumer Spending, And The Closing Of Pubs And Restaurants

The COVID-19 pandemic has had a significant impact on the market for canned wines. On one hand, the pandemic has presented challenges for the wine industry as a whole, including disruptions in supply chains, reduced consumer spending, and the closure of bars and restaurants. However, on the other hand, it has also created opportunities for the canned wine market. With lockdowns and social distancing measures in place, many consumers shifted their drinking habits towards at-home consumption. This change in behavior led to increased demand for packaged beverages, including canned wines. The convenience and portability of canned wines made them an appealing choice for consumers looking for a convenient way to enjoy wine without the need for opening a full bottle. Additionally, the closure of bars and restaurants during the pandemic resulted in a surge in e-commerce and direct-to-consumer sales. Many canned wine brands capitalized on this trend by focusing on online sales and expanding their distribution channels. This shift to digital platforms allowed consumers to discover and purchase canned wines from the comfort and safety of their homes.

Latest Trends

"The Rising Appeal Of Premium And Higher-End Options Is One Noticeable Development In The Canned Wine Industry"

One prominent trend in the canned wine market is the increasing popularity of premium and higher-end offerings. Traditionally, canned wines were associated with more affordable and casual options. However, there is now a growing demand for higher-quality wines in cans. Leading players in the market are responding to this trend by launching new products that cater to the discerning wine consumer. They are introducing premium varietals, limited-edition releases, and wines sourced from prestigious vineyards. In terms of technology, advancements are focused on can design and materials.

Companies are developing thinner and lighter cans that still maintain the integrity and freshness of the wine. Some are even incorporating innovative lining materials to prevent any interaction between the wine and the can, ensuring the quality of the product. Leading players are investing in branding and packaging to elevate the perception of canned wines. They are collaborating with renowned designers and artists to create visually appealing cans that evoke a sense of luxury. Furthermore, they are actively engaging with consumers through social media campaigns, virtual tastings, and educational content to build brand loyalty and establish themselves as leaders in the premium canned wine market. 

Canned Wines Market Segmentation

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• By type

Depending on canned wines market given are types: red wine, rose wine, white wine, sparkling wine & other wine. The red wine type will capture the maximum market share through 2031.

• By Application

The market is divided into online, offline based on application. The global canned wines market  players in cover segment like Online will dominate the market share during 2022-2031.

Driving Factors

"The Shift In Customer Tastes Towards Portability And Convenience Is One Reason Fueling The Market Expansion For Canned Wines"

One driving factor contributing to the canned wines market growth is the shift in consumer preferences towards convenience and portability. In today's fast-paced world, consumers seek products that align with their busy lifestyles and offer ease of use. Canned wines provide a convenient and portable solution for enjoying wine on various occasions, such as outdoor gatherings, picnics, festivals, and sporting events. The ability to enjoy a single serving without the need for opening and consuming an entire bottle appeals to individuals who desire flexibility and flexibility in their wine consumption. The convenience factor, coupled with the increasing desire for on-the-go options, has propelled the market expansion of canned wines, capturing the attention of a wide range of consumers.

"The Growing Emphasis On Sustainability And Eco-Consciousness Among Customers Is Another Factor Boosting The Demand For Canned Wines"

Another factor driving the canned wines market growth is the increasing emphasis on sustainability and eco-consciousness among consumers. As environmental concerns continue to rise, individuals are seeking products that align with their values and have a reduced impact on the planet. Canned wines offer a more sustainable packaging alternative compared to traditional glass bottles. Cans are lightweight, easy to recycle, and have a lower carbon footprint in terms of production and transportation. This appeals to environmentally conscious consumers who are actively seeking eco-friendly options. The market expansion of canned wines is fueled by the growing demand for sustainable choices, as consumers recognize the environmental benefits of choosing canned wines over bottled alternatives.

Restraining Factors

"The Impression And Link With Inferior Or Inexpensive Wine Is One Factor Limiting The Market Expansion Of Canned Wines"

One restraining factor affecting the market growth of canned wines is the perception and association with lower quality or cheap wine. Despite the efforts of leading players to introduce premium offerings in cans, some consumers still hold the perception that canned wines are of inferior quality compared to bottled wines. This perception can deter certain segments of the market from embracing canned wines and limit their overall demand. Overcoming this perception requires education and communication to highlight the quality and craftsmanship behind canned wines, showcasing the diverse range of high-quality options available. Additionally, increasing exposure and positive reviews from reputable sources can help challenge and change these preconceived notions.

Canned Wines Market Regional Insights

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"North America Will Continue To Rule The Market Due To Shifting Customer Choices And Rising Convenience Demand"

North America emerges as the leading region in the canned wine market, showcasing either the maximum market share or the highest growth rate. The region's dominance can be attributed to various factors. Firstly, North America has witnessed a significant rise in the popularity of canned wines, driven by changing consumer preferences and an increasing demand for convenience. Additionally, the region is known for its strong wine culture, with a growing number of consumers embracing canned wines as a portable and accessible option. Furthermore, North American markets have seen a surge in the availability of diverse canned wine options, ranging from traditional varietals to innovative blends and flavors. Overall, North America stands out as a key region in driving the expansion and acceptance of canned wines.

Europe emerges as the second-leading region in the canned wines market share, showcasing a significant expansion. The region's prominence can be attributed to several factors. Europe has a rich wine heritage and a strong wine culture, with a diverse range of wine-producing countries. As such, there is a well-established consumer base with a penchant for exploring new and innovative wine offerings. Furthermore, Europe has witnessed an increase in the availability and acceptance of canned wines, with leading players introducing a variety of options tailored to European tastes. The region's combination of wine appreciation, consumer demand, and evolving market offerings makes it a key player in the canned wine industry.

Key Industry Players

"Key Players Focus on Partnerships to Gain a Competitive Advantage "

Prominent market players are making collaborative efforts by partnering with other companies to stay ahead of the competition. Many companies are also investing in new product launches to expand their product portfolio. Mergers and acquisitions are also among the key strategies used by players to expand their product portfolios.

"List of Market Players Profiled"

• E & J Gallo Winery (U.S.)
• Constellation Brands (U.S.)
• Union Wine Company (U.S.)
• Integrated Beverage Group LLC (U.S.)
• SANS WINE CO (U.S.)
• Sula Vineyards Pvt. Ltd. (India)
• The Family Coppola (U.S.)
• Santa Julia (Argentina)
• Winesellers Ltd. (U.S.)
• Graham Veysey (U.S.)
• Fisk Biggar (U.S.)
• Precept Wine (U.S.)
• Field Recordings (U.S.)
• Old Westminster (U.S.)

Report Coverage

 

This research profiles a report with extensive studies that take into description the firms that exist in the market affecting the forecasting period. With detailed studies done, it also offers a comprehensive analysis by inspecting the factors like segmentation, opportunities, industrial developments, trends, growth, size, share, and restraints. This analysis is subject to alteration if the key players and probable analysis of market dynamics change.