What is included in this Sample?
- * Market Segmentation
- * Key Findings
- * Research Scope
- * Table of Content
- * Report Structure
- * Report Methodology
Download FREE Sample Report
Cosmetic Grade Bentonite Market Size, Share, Growth and Industry analysis, By Type (Sodium Bentonite, Calcium Bentonite), By Application (Facial Mask, Creams and Lotions, Acne Treatments, Others) and Regional Forecast to 2034
Trending Insights

Global Leaders in Strategy and Innovation Rely on Our Expertise to Seize Growth Opportunities

Our Research is the Cornerstone of 1000 Firms to Stay in the Lead

1000 Top Companies Partner with Us to Explore Fresh Revenue Channels
COSMETIC GRADE BENTONITE MARKET OVERVIEW
The global cosmetic grade bentonite market size was valued at USD 0.06 billion in 2025 and is expected to reach USD 0.13 billion by 2034, growing at a compound annual growth rate (CAGR) of about 8.02% from 2025 to 2034.
The United States Cosmetic Grade Bentonite Market size is projected at USD 0.022 Billion in 2025, the Europe Cosmetic Grade Bentonite Market size is projected at USD 0.015 Billion in 2025, and the China Cosmetic Grade Bentonite Market size is projected at USD 0.019 Billion in 2025.
Bentonite is a type of clay that is used in cosmetics and personal care products. It can absorb oil and other impurities from skin and make it glow. Therefore, it is mostly used as a popular ingredient in products such as facial masks, protective creams, calamine lotion, anti-irritants, wet compresses and more. Further, the offered range of cosmetic Bentonite Clay is used in medicines as an antidote in heavy metal poisoning.
Growing awareness among consumers regarding the harmful effect of chemicals in personal care beauty products has led to increase in demand for natural and organic cosmetic products. Increasing popularity of DIY skincare recipes has further helped to boost the demand for cosmetic grade bentonite.
COSMETIC GRADE BENTONITE MARKET KEY FINDINGS
- Market Size and Growth: Valued at USD 0.06 billion in 2025, expected to reach USD 0.13 billion by 2034, growing at a CAGR 8.02%
- Key Market Driver: Increasing consumer inclination towards organic personal care products has driven more than 14% rise in natural clay-based product usage.
- Major Market Restraint: Stringent regulatory approvals for cosmetic minerals have delayed product launches, affecting over 9% of market entry attempts.
- Emerging Trends: Incorporation of bentonite in facial masks and cleansers has grown by 17%, driven by consumer awareness about detoxifying properties.
- Regional Leadership: Asia-Pacific accounted for nearly 38% of global consumption, with India and China leading due to abundant raw material availability.
- Competitive Landscape: Top five manufacturers held approximately 46% market share, indicating moderate consolidation and ongoing expansion strategies globally.
- Market Segmentation: Sodium bentonite accounted for 61% share, while calcium bentonite held around 39%, owing to differences in absorption and application.
- Recent Development: Product innovation in clay-based skincare surged 12%, driven by R&D investments from leading cosmetics brands in past 12 months.
COVID-19 IMPACT
Pandemic Hampered The Demand for Cosmetic Grade Bentonite
COVID-19 pandemic led to supply chain disruptions in the whole world. Manufacturing companies closed all their operations and many companies were shut down until reopening instructions received from the government authorities. In addition, due to reduction in laborforce as a result of social distancing norms, the entire industry witnessed significant decrease in the production. Lockdown measures led to a temporary prohibition on production and processing, as well as import and export, across a range of businesses and electrical utilities, which reduced the demand for cosmetic products from these customers.
LATEST TRENDS
Increasing Demand for Natural Cosmetic Products to Fuel Market Growth
The cosmetic grade bentonite market growth can be attributed to various factors such as the increasing demand for natural and organic products, rising awareness about the benefits of bentonite clay, and the growing popularity of DIY skincare recipes. In addition, the growing pharmaceutical industry, rising healthcare expenditures, and introduction of new product lines by key industry players is also expected to boost the growth of market during the forecast period.
- Rising U.S. Consumption: U.S. apparent consumption of all clays—including bentonite—reached 23 million tonnes in 2024, up from 22.7 million tonnes in 2023, reflecting growing end‑use demand in industrial and specialty applications.
- Export Volume Shift: U.S. exports of bentonite declined to 700,000 tonnes in 2024, compared with 800,000 tonnes in 2023, indicating tighter domestic supply and shifting global trade flows.
COSMETIC GRADE BENTONITE MARKET SEGMENTATION
By Type Analysis
According to type, the market can be segmented into Sodium Bentonite
Calcium Bentonite.
By Application Analysis
Based on application, the market can be divided into Facial Mask,
Creams and Lotions, Acne Treatments and Others. Facial mask is the largest segment in terms of application.
DRIVING FACTORS
Increasing Demand for Natural Cosmetic Products to Boost Market Growth
Growing awareness among consumers regarding harmful impact of use of chemicals in skincare products will help to stimulate market growth. Bentonite is very useful for sufferers of acne. The antibacterial and anti-inflammatory properties help to heal the skin. The clay can help to remove sebum, or oil, from the skin's surface, and it may also help to calm inflamed breakouts. Bentonite clay helps to reduce pimple and skin inflammation issues. As a surfactant, it can make skincare products appear less oily for oily skin. All these benefits of bentonite clay is making it a popular ingredients in skincare cosmetic industry.
- Global Production Base: Worldwide bentonite production totaled 20.85 million tonnes in 2023, with China leading at 5.6 million tonnes and the U.S. second at 4.24 million tonnes, ensuring ample feedstock for specialty refiners.
- High‑Volume Industrial Demand: The drilling industry alone consumed 7.7 million tonnes of bentonite in 2024 for drilling mud, driving investment in purification and grading capacity that also supports cosmetic‑grade outputs.
Rapid technological advancements to stimulate market demand
Extraction of bentonite clay requires good quality drilling machines. With the growth of modern economies, rapid technological advancement has attributed in the adoption of new drilling and mining techniques that helps in the extraction of bentonite clay more economically. This has increased the production further accelerating the market demand.
RESTRAINING FACTORS
Government Regulations May Hamper Market Growth
As the bentonite market is growing, key industry players in the market are coming up with new ideas and technologies to capture market share. They are offering variety of new products to attract consumers. Government regulations such as the Safe Drinking Water Act enacted by the U.S. on chemical additives that are used with bentonite in drilling mud is anticipated to restrict the growth of market .
- Import Dependence in the U.S.: U.S. imports of all clay types surged 14% to 270,000 tonnes in 2024 (from 236,000 tonnes in 2023), underscoring supply‑chain vulnerabilities for refiners relying on specific montmorillonite grades.
- EU Import Reliance: The European Union imported 884,639 tonnes of bentonite in 2023—over 80% of its consumption—with Turkey alone supplying 712,708 tonnes, highlighting regional supply constraints
-
Request a Free sample to learn more about this report
COSMETIC GRADE BENTONITE MARKET REGIONAL INSIGHTS
Growing Demand in Asia-Pacific Anticipated to Boost Market Expansion
The market is segmented into North America, Europe, Asia-Pacific, Latin America and Middle East & Africa (MEA). As lots of cosmetics and personal products are produced and consumed in Asia, Asia-Pacific is the largest consumer of cosmetic grade bentonite. Europe holds the second largest position in cosmetic grade bentonite market share. The main element anticipated to contribute to the industry growth is the increasing shift of consumers from chemical based products towards natural products.
KEY INDUSTRY PLAYERS
Adoption Innovative Strategies by Key Players Influencing Market Development
Prominent market players are making collaborative efforts by partnering with other companies to stay ahead of the competition. Many companies are also investing in new product launches to expand their product portfolio. The top key players in the market are Minerals Technologies (Amcol), Swell Well Minechem, Ningcheng Tianyu, RT Vanderbilt Company, HOJUN, Huawei Bentonite and others. Minerals Technologies (Amcol) is the largest player of cosmetic grade bentonite. In addition, the strategies to develop new technologies, capital investment in R&D, improve product quality, innovations, acquisitions, mergers, and compete for the market competition help them to perpetuate their position and value in the market. Besides, collaboration with other companies & extensive possession over market shares by the key players further stimulates the demand.
- Bentonite Performance Minerals LLC (BPM): Produces 1.25 million tonnes/year of sodium bentonite across its two U.S. facilities, supplying both industrial and specialty markets.
- HOJUN: Exported 3,000 kg of raw bentonite (HS 25081000) to Sri Lanka in December 2023, serving cosmetic‑grade applications in Asia
List of Top Cosmetic Grade Bentonite Companies
- Bentonite Performance Minerals LLC (BPM)
- HOJUN
- Kunimine Industries
- Neelkanth Minechem
- Swell Well Minechem
- Huawei Bentonite
- Ashapura
- Minerals Technologies(Amcol)
- Fenghong New Material
- RT Vanderbilt Company
- Ningcheng Tianyu
- Laviosa Minerals SpA
- Inner Mongolia Longqing Bentonite Technology
REPORT COVERAGE
This report examines an understanding of the cosmetic grade bentonite market’s size, share, growth rate, segmentation by type, application, key players, and previous and current market scenarios. The report also collects the market’s precise data and forecasts by market experts. Also, it describes the study of this industry’s financial performance, investments, growth, innovation marks, and new product launches by the top companies and offers deep insights into the current market structure, competitive analysis based on key players, key driving forces, and restraints that affect the demand for growth, opportunities, and risks.
Furthermore, the post-COVID-19 pandemic’s effects on international market restrictions and a deep understanding of how the industry will recover, and strategies are also stated in the report. The competitive landscape has also been examined in detail to provide clarification of the competitive landscape.
This report also discloses the research based on methodologies that define price trend analysis of target companies, collection of data, statistics, target competitors, import-export, information, and previous years’ records based on market sales. Moreover, all the significant factors which influence the market such as small or medium business industry, macro-economic indicators, value chain analysis, and demand-side dynamics, with all the major business players have been explained in detail. This analysis is subject to modification if the key players and feasible analysis of market dynamics change.
Attributes | Details |
---|---|
Market Size Value In |
US$ 0.06 Billion in 2025 |
Market Size Value By |
US$ 0.13 Billion by 2034 |
Growth Rate |
CAGR of 8.02% from 2025 to 2034 |
Forecast Period |
2025-2034 |
Base Year |
2024 |
Historical Data Available |
Yes |
Regional Scope |
Global |
Segments Covered |
|
By Type
|
|
By Application
|
FAQs
The cosmetic grade bentonite market is expected to touch USD 0.13 billion by 2034.
The cosmetic grade bentonite market is expected to exhibit a CAGR of 8.02% over 2034.
Rising awareness among consumers regarding harmful effect of chemicals, increase in use of DIY face masks are the driving factors of Cosmetic Grade Bentonite market.
Swell Well Minechem, Ningcheng Tianyu, RT Vanderbilt Company, HOJUN, Huawei Bentonite are the top companies operating in the Cosmetic Grade Bentonite market.
The key market segmentation, which includes by type (Sodium Bentonite, Calcium Bentonite), by application (Facial Mask, Creams and Lotions, Acne Treatments, Others).
The cosmetic grade bentonite market is expected to be valued at 0.06 billion USD in 2025.