Drinking Yogurt Market Size, Share, Growth, and Industry Analysis, By Type (Regular, Fat-free, Flavored), By Application (Hyper & Supermarket, Convenience Store, Specialty Store) and Regional Insights and Forecast to 2032

Updated On: 08 April 2024

DRINKING YOGURT MARKET REPORT OVERVIEW

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The global Drinking yogurt market size was USD 28972.78 million in 2021 and the market is projected to touch USD 43708.30 million by 2032, exhibiting a CAGR of 3.81% during the forecast period.

The drinking yogurt market is a segment of the global dairy industry that focuses on the production, distribution, and consumption of yogurt drinks, which are fermented milk products that contain live bacteria cultures and have a smooth and liquid consistency. Yogurt drinks are popular among consumers who seek healthy, convenient, and tasty food and beverage options, as they offer various benefits, such as improving digestion, immunity, bone health, and mood, and reducing the risk of diabetes, obesity, and colorectal cancer. Yogurt drinks are also a good source of protein, calcium, and probiotics, which are essential for maintaining a balanced diet and a healthy lifestyle.

The market is expected to witness a significant growth in the coming years, owing to the increasing demand for yogurt drinks in various regions and industries, such as pharmaceutical, biotechnology, food, environmental, and forensic. Some of the factors driving the growth of this market are the rising consumer awareness of the health benefits of yogurt drinks, the growing demand for convenient and ready-to-drink food and beverage products, the increasing innovation and product development by key players, and the emerging trends, such as plant-based or vegan yogurt drinks, and ultra-high performance liquid chromatography (UHPLC) solvents. However, some of the factors restraining the growth of this market are the high sugar content and artificial additives in some yogurt drinks, the high cost and environmental impact of these solvents, and the competition from other dairy and plant-based alternatives.

COVID-19 Impact: Market Growth Restrained by Pandemic due to Supply Chain Disruptions

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to market’s growth and demand returning to pre-pandemic levels.

The COVID-19 pandemic has had a significant impact on the Drinking yogurt market share. The pandemic has also posed some challenges for the market, such as supply chain disruptions, reduced consumer spending, and increased competition from other dairy and plant-based alternatives. The lockdowns and social distancing measures imposed by the pandemic have affected the production, distribution, and consumption of yogurt drinks in various regions.Furthermore, the pandemic has also impacted the consumer preferences and behavior, as some consumers have become more price-sensitive and health-conscious, and have switched to cheaper or lower-sugar options, such as water, juice, or plant-based drinks.

LATEST TRENDS

"Adoption of Artificial Intelligence (AI) and Automation Technologies to Drive Market Growth"

One of the recent trends in the market is the increasing demand for plant-based or vegan yogurt drinks, especially among consumers who are lactose-intolerant, allergic to dairy, or follow a vegan, vegetarian, or flexitarian diet. Plant-based yogurt drinks are made from non-dairy sources, such as soy, almond, coconut, oat, rice, or cashew, and are often fortified with vitamins, minerals, and probiotics to enhance their nutritional value and appeal. Some of the factors driving the growth of this segment are the rising awareness of the environmental and ethical issues associated with animal-based products, the increasing availability and variety of plant-based yogurt drinks in the market, and the innovation and product development by key players, such as Danone, Chobani, Califia Farms, and Oatly

DRINKING YOGURT MARKET SEGMENTATION

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• By Type

Based on type the global market can be categorized into Regular, Fat-free, Flavored.

Regular yogurt drinks have a moderate amount of fat, usually around 3.5%, and have a creamy and smooth texture. Fat-free yogurt drinks have no or very low fat, usually less than 0.5%, and have a thinner and lighter texture. Flavored yogurt drinks have added flavors, such as fruits, nuts, spices, or chocolate, and have a sweeter and more diverse taste. The choice of yogurt drink type depends on the consumer’s preference, health, and dietary needs.

• By Application

Based on application the global market can be categorized into Hyper & Supermarket, Convenience Store, Specialty Store.

Hyper and supermarket are large-scale retail stores that offer a wide range of products, including food, beverages, household items, and personal care products. Drinking yogurt is one of the products that consumers can find in the dairy or refrigerated section of these stores. Hyper and supermarket are popular among consumers who seek convenience, variety, and affordability when shopping for drinking yogurt. Specialty store are retail stores that specialize in selling a specific type of product, such as organic, natural, or health food products. Drinking yogurt is one of the products that consumers can find in the dairy or refrigerated section of these stores. Specialty store are popular among consumers who seek quality, freshness, and specialty options when purchasing drinking yogurt.

DRIVING FACTORS

"Rising Consumer Awareness to Boost the Market"

The rising consumer awareness of the health benefits of yogurt drinks, such as improving digestion, immunity, bone health, and mood, and reducing the risk of diabetes, obesity, and colorectal cancer5. Yogurt drinks are also a good source of protein, calcium, and probiotics, which are essential for maintaining a balanced diet and a healthy lifestyle. Moreover, yogurt drinks can also help consumers meet their daily recommended intake of dairy products, which is especially important for children, adolescents, and elderly people

"Growing Demand for Convenient and Ready-To-Drink Food and Beverage Products to Expand the Market"

The growing demand for convenient and ready-to-drink food and beverage products, especially among busy and urban consumers who have hectic lifestyles and limited time for cooking or eating. Yogurt drinks offer a quick and easy way to consume a nutritious and satisfying snack or meal, which can be consumed on-the-go, at home, or at work. Yogurt drinks are also versatile and can be paired with various foods, such as cereals, granola, fruits, nuts, or honey, to create different flavors and textures

RESTRAINING FACTORS

"High Sugar Content and Artificial Additives in Some Yogurt Drinks to Potentially Impede Market Growth"

One of the factors restraining the growth of the market is the high sugar content and artificial additives in some yogurt drinks, which can negatively affect the health and wellness of consumers. Excessive sugar consumption can lead to various health problems, such as obesity, diabetes, tooth decay, and cardiovascular diseases. Moreover, some yogurt drinks also contain artificial flavors, colors, sweeteners, and stabilizers, which can cause allergic reactions, digestive issues, and other adverse effects in some consumers6. Therefore, some consumers are opting for low-sugar, natural, or organic yogurt drinks, or avoiding yogurt drinks altogether, which can hamper the market growth.

DRINKING YOGURT MARKET REGIONAL INSIGHTS

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"Asia Pacific Region Dominates the Market Owing to the Rising Awareness and Preference of Healthy and Functional Foods"

Asia-Pacific is expected to be the highest Drinking yogurt market growth. The large and growing population and consumer base in the region, especially in countries, such as China, India, Japan, and South Korea, which have high consumption and production of yogurt drinks. The rising awareness and preference of consumers in the region for healthy and functional foods and beverages, such as yogurt drinks, which can help them improve their immunity, digestion, and overall health.

KEY INDUSTRY PLAYERS

"Key Industry Players Shaping the Market through Innovation and Market Expansion"

The Drinking yogurt market is significantly influenced by key industry players that play a pivotal role in driving market dynamics and shaping consumer preferences. These key players possess extensive retail networks and online platforms, providing consumers with easy access to a wide variety of wardrobe options. Their strong global presence and brand recognition have contributed to increased consumer trust and loyalty, driving product adoption. Moreover, these industry giants continually invest in research and development, introducing innovative designs, materials, and smart features in cloth wardrobes, catering to evolving consumer needs and preferences. The collective efforts of these major players significantly impact the competitive landscape and future trajectory of the market.

List of Market Players Profiled

• Amul (India)
• Bright Dairy (China)
• Bio Green Dairy (U.K.)
• Nestl S.A (Switzerland)
• Arla Foods amba (Denmark)
• Lactalis Group (France)
• Chobani LLC. (U.S)
• China Mengniu Dairy (China)
• Flora ProActiv (U.K.)
• Yakult Honsha Co. Ltd (Japan)
• Groupe Danone(France)
• Fonterra Co-operative Group Limited(New Zealand)
• General Mills Inc.(U.S)
• Dean Foods (U.S)
• Raisio Nutrition Ltd. (Finland)
• Muller (Germany)
• Unilever (U.K.)
• LALA Branded Products LLC (Mexico)
• Yakult (Japan)

INDUSTRIAL DEVELOPMENT

January 2021:  One of the recent industrial developments in the market is the launch of Oikos Pro, a sub-brand of Danone North America, which offers high-protein, functional yogurt cups and beverages that serve a new consumption occasion and the high-protein trend.. The Oikos Pro yogurt cups contain 20 grams of protein and 0 grams of added sugar per 5.3 oz serving, while the Oikos Pro yogurt drinks contain 25 grams of protein and 2 grams of added sugar per 10 fl oz bottle. The products are available in various flavors, such as vanilla, mixed berry, strawberry banana, and caramel macchiato

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

The research report delves into market segmentation, utilizing both qualitative and quantitative research methods to provide a thorough analysis. It also evaluates the impact of financial and strategic perspectives on the market. Furthermore, the report presents national and regional assessments, considering the dominant forces of supply and demand that influence market growth. The competitive landscape is meticulously detailed, including market shares of significant competitors. The report incorporates novel research methodologies and player strategies tailored for the anticipated timeframe. Overall, it offers valuable and comprehensive insights into the market dynamics in a formal and easily understandable manner.