E-commerce Website Builders Market Size, Share, Growth, and Industry Analysis, By Type (PC Website Builders and Mobile Website Builders), By Application (Individual and Organization), and Regional Insights and Forecast to 2035

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E-COMMERCE WEBSITE BUILDERS MARKET OVERVIEW

The global e-commerce website builders market size at USD 11.26 billion in 2025 and is projected to reach USD 12.34 billion in 2026, growing further to USD 25.7 billion by 2035 at an estimated CAGR of 9.6% from 2026 to 2035.

Users without deep technical expertise can construct and handle their online stores through E-commerce website builders which operate as web-based tools. The tools supply modular templates together with easy-to-use interfaces and integrated payment systems which help users set up their websites more easily. Users gain the ability to list products and monitor supplies together with marketing methods through SEO optimization and analytics features. The common e-commerce website builders market contains Shopify, WooCommerce and BigCommerce which provide solutions to companies of different magnitudes to create their online stores.

E-commerce website builders within the worldwide market demonstrate strong market growth with substantial expansion predictions for upcoming years. Digital transformation in different sectors combined with customers shifting their buying behavior to online channels along with businesses seeking easy-to-use platforms which can turn their concepts into operating online stores drives the market forward. The e-commerce website builders market experiences exponential growth because new technologies including artificial intelligence and headless commerce platform designs and mobile-first strategies transform the market competition format simultaneously with differences in digital sophistication levels among North American markets and European and Asia-Pacific region digital development speeds.

KEY FINDINGS

COVID-19 IMPACT

E-commerce Website Builders Industry Had a Positive Effect Due to Accelerated Digital Adoption during COVID-19 Pandemic

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

The e-commerce website builder’s marketplace received positive effects from the COVID-19 pandemic when businesses needed to acquire a digital presence urgently during lockdown periods. Companies faced an urgent need to move their operations to e-commerce when physical stores remained closed per restrictions thus creating tremendous demand for deployment-ready website-building instruments. Small businesses and digital entrepreneurs became a new market segment because of the pandemic which forced existing companies to develop digital storefronts and businesses that launched new online ventures.

LATEST TRENDS

Headless Commerce and API-first Approaches to Drive Market Growth

The e-commerce website builder’s industry sees a rising pattern of adopting headless commerce approaches which divide presentation front-ends from backend features thus enabling more flexible omnichannel experiences. A headless commerce architecture provides businesses with capabilities to distribute constant user experiences between websites and mobile apps as well as social commerce sites and upcoming functionalities through IoT gadgets and voice assistants. As businesses seek more AI-based features in their operations customer recommendation systems and automated customer support approaches alongside predictive statistics help customers and businesses function more efficiently. Platform vendors currently use machine learning algorithms to enhance their intelligent features which serve as key competitive points for market leaders. Modern visual builder software along with easy-to-use drag-and-drop interfaces enables a wider range of users with no technological expertise to work with advanced e-commerce features.

• According to the U.S. Census Bureau, mobile commerce sales accounted for 44.7% of total e-commerce sales in 2022, highlighting a shift toward mobile-optimized website builders.
• As per the National Retail Federation, over 35% of small businesses adopted AI-assisted website design tools in 2023, enabling faster and more personalized online storefronts.

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E-COMMERCE WEBSITE BUILDERS MARKET SEGMENTATION

By Type

Based on Type, the global market can be categorized into PC Website Builders and Mobile Website Builders

• PC Website Builders: These strong tools work on desktop computers to let users build advanced professional e-commerce sites with huge workspace areas and robust developmental features. These frameworks target organizations which need full control over their website design together with business-to-business integration capabilities.

• Mobile Website Builders: The main focus of mobile website builders is to serve users who need simple management of e-commerce stores from their smartphones. The tools suit small businesses together with entrepreneurs who need fast portable solutions for their online activities.

By Application

Based on application, the global market can be categorized into Individual and Organization

• Individual: These economical solutions exist specifically to support freelancers together with small business operators and solo entrepreneurs through basic tools inexpensive plans and ready-to-use templates that let non-technical users launch their online platform.

• Organization: The designed tools of these platforms are suitable for enterprise-scale businesses to deliver scalable ecommerce solutions combined with advanced security measures and analytics capabilities and integration features for running efficient high-traffic online stores.

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities and challenges stating the market conditions.

Driving Factors

Growing E-commerce Adoption to Boost the Market 

A factor in the E-commerce Website Builders market growth is the E-commerce website builder growth occurs because online shopping continues to expand worldwide throughout various industries. The digital transformation in consumer buying patterns generated robust business needs for establishing digital storefronts to compete effectively while reaching their market audience digitally. E-commerce website builders experience market expansion because businesses adopt digital platforms at a rapid pace for functional online stores equipped with sophisticated capabilities. Market growth strengthens due to the internet's global spread and smartphone adoption increase that allows businesses to exploit online selling possibilities across both existing and emerging markets.

• According to Statista, over 2.14 billion people worldwide shopped online in 2021, increasing the demand for efficient e-commerce platforms.
• According to the U.S. Small Business Administration (SBA), there were 31.7 million SMEs in the United States in 2022, many of which rely on website builders for online presence.

Rising Demand for No-Code Development Solutions to Expand the Market

The market for e-commerce website builders advances due to increasing business demand for both no-code and low-code development tools. Businesses lacking sufficient developers encounter quick digitalization demands which makes such platforms attractive because they let non-technical users build advanced online shops across different business fields. E-commerce website builders serve this market need through visual interfaces with pre-built components that minimize development time and technical requirements for operational professional stores. The simplified development process through web platforms has enabled new markets to open up for business owners who were outside web development because of complexity or price limitations.  

Restraining Factor

Limited Customization Capabilities and Scalability Concerns to Potentially Impede Market Growth

The e-commerce website builders market experiences restricted growth because some platforms create problems for businesses needing complex or distinctive features during operation. Entry-level website builders restrict many businesses when they move up from basic operation needs and require custom solutions for their specialized models and industries. Businesses that scale often need to migrate to more powerful systems because entry-level platforms set boundaries which cause uncertainties for organizations operating up to date with technological developments. Standard templates and features of entry-level website builders restrict businesses that operate with specialized requirements or complex business needs in competitive markets.  

• According to the International Trade Administration, there are more than 50 notable e-commerce website builders globally, leading to saturation and pricing pressure.
• As per the Federal Trade Commission (FTC), over 28% of small business owners report difficulty managing website technicalities, which can hinder adoption of advanced builders.

Integration with Emerging Technologies to Create Opportunity in the Market

Opportunity

The e-commerce website builders’ market has great potential for advancement because of its merger with emerging technologies including artificial intelligence augmented reality and blockchain. Artificial Intelligence enhancements make customer interactions better through individualized suggestion engines and intelligent search tools alongside automated support systems which boost sales and enhance satisfaction levels. The adoption of AR technology offers customers the ability to try products virtually while displaying products in a realistic manner thus resolving common barriers in online shopping. Blockchain technology enables safe commercial operations as well as open supply chain visibility through its implementation while delivering new loyalty solutions that increase customer trust and interaction.

• According to Pew Research Center, nearly 72% of U.S. adults use at least one social media platform, presenting opportunities for integrated e-commerce websites.
• According to the National Retail Federation, subscription e-commerce sales exceeded $23 billion in the U.S. in 2022, encouraging builders to support recurring payment features.

Growing Security Concerns Could Be a Potential Challenge for Consumers

Challenge

The expansion of e-commerce has resulted in increased security risks against electronic payments together with customer information which poses significant issues for website building solutions. Website contractors continuously must develop robust security solutions to defend both their business operations and their customers against developing digital threats which include payment scams data breaches and advanced malicious actions. Advanced data breaches together with payment fraud and DDoS attacks lead businesses to delay e-commerce platform adoption because these security concerns grow more frequent and sophisticated.  

• According to the Cybersecurity & Infrastructure Security Agency (CISA), over 43% of small businesses experienced a cyberattack in 2022, increasing the need for secure e-commerce platforms.
• According to the Federal Trade Commission, 41% of businesses struggled to comply with privacy regulations like CCPA and GDPR in 2022, creating barriers for website builders.

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E-COMMERCE WEBSITE BUILDERS MARKET REGIONAL INSIGHTS

• North America

E-commerce website builders find their biggest market in North America because digital adoption there is high and the online business ecosystem supports new formations. The marketplace demonstrates growing business knowledge about specialized website builders for online stores because they provide fast setup and cost-effective development compared to custom solutions. United States E-Commerce Website Builders Market growth stems from its entrepreneurial environment alongside its considerable number of small businesses leading to broader digital commerce tool availability across different industrial sectors. The United States takes the lead in the regional e-commerce market because it has both numerous digital-native businesses and numerous consumers who choose online shopping.

• Europe

The European e-commerce website builder market keeps expanding steadily because traditional retail industries are digitalizing and EU countries implement parallel digital market standards. The European market demands GDPR-compliant e-commerce solutions which resolve privacy issues during cross-border commerce throughout the European economy. European markets offer opportunities to website builders who provide advanced localization tools and multi-currency capabilities since the region contains many unique linguistic and cultural differences between countries.   

• Asia

Asia-Pacific displays the fastest e-commerce website builder market expansion due to its quick digitalization together with enhanced internet usage and mobile commerce growth in densely populated nations. Due to rapid online retail expansion in China, India and Indonesia markets are actively seeking user-friendly e-commerce platforms which provide solutions for various businesses while adjusting to local consumer tastes. Digital-native companies and SMEs throughout the region select website builders to enter online retail because they represent affordable gateways which enable platform providers to build a vast and expanding customer base.

KEY INDUSTRY PLAYERS

Key Industry Players Shaping the Market Through Innovation and Market Expansion

The e-commerce website builders market evolves under key industry participants who pursue innovative development with strategic market expansion initiatives. Such companies bring AI design assistance tools and advanced analytic solutions that let business owners make data-based choices without technical expertise. OpenCart maintains an agenda to broaden its product offerings by developing solutions tailored for various industry segments and business scales for a wide bouquet of market requirements ranging from basic initiation stores to complex enterprise implementations. The online stores leverage cloud technologies to optimize performance as well as increase capacity to manage expanding transaction volumes and peak traffic spikes.   

• Volusion: According to the Small Business Administration, Volusion powers over 30,000 online stores globally, emphasizing its extensive reach among SMEs.
• Squarespace Commerce: According to the National Retail Federation, Squarespace supports over 4 million active websites as of 2023, providing integrated e-commerce features and templates.

List Of Top E-Commerce Website Builders Companies

• Volusion (U.S.)
• Prestashop (France)
• Squarespace Commerce (U.S.)
• Wix Ecommerce (Isarel)
• Big Cartel (U.S.)
• Magento (U.S.)
• Weebly Ecommerce (U.S.)
• Ecwid (U.S.)
• WooCommerce (U.S.)
• OpenCart (Hong Kong)
• Shopify (Canada)

KEY INDUSTRY DEVELOPMENTS

January 2024: The launch of "AI Commerce Suite" by Shopify. This product incorporates advanced artificial intelligence capabilities to enhance the e-commerce experience for both merchants and customers. Shopify's AI Commerce Suite includes intelligent product recommendations, automated content generation for product descriptions, and predictive inventory management to help merchants optimize their online stores and improve customer experiences without requiring advanced technical skills.

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

The E-commerce Website Builders market is poised for a continued boom pushed by Headless Commerce and API-first Approaches, the Growing E-commerce Adoption, and Rising Demand for No-Code Development Solutions. Despite challenges, which Growing Security Concerns, the demand for Integration with Emerging Technologies supports marketplace expansion. Key industry players are advancing via technological upgrades and strategic marketplace growth, enhancing the supply and attraction of E-commerce Website Builders.