Eyelash Extension Products Market Size, Share, Growth, and Industry Analysis, By Type (Vitamin-Based, Prostaglandin-Derived, Peptide-Based), By Application (Supermarkets/Hypermarkets, Convenience Stores, Independent Retailers, Online Sales, and Others), Regional Insights and Forecast to 2032

Updated On: 22 April 2024

Eyelash Extension Products Market Report Overview

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global eyelash extension products market size was USD 1080 million in 2022 and market is projected to touch USD 1792 million by 2032 at CAGR 5.2% during the forecast period.

The sustained eyelash extension products market growth can be attributed to several key factors driving consumer demand. Primarily, the dynamic evolution within the fashion industry has fueled a continuous surge in the popularity of eyelash extensions. As fashion trends undergo rapid transformations, there is a heightened desire among consumers to complement these trends with enhanced eye aesthetics, propelling the demand for eyelash extension products.

Additionally, the market is experiencing an upswing due to the increasing inclination of consumers towards unique and customized looks in eye makeup. Eyelash extensions provide a versatile solution, offering a myriad of lengths, thicknesses, and curls, allowing individuals to tailor their eye appearance according to their personal preferences. This growing consumer trend toward individualized beauty preferences has become a significant catalyst, driving the market's expansion.

COVID-19 Impact: Demand Declined Due to Heightened Concerns About Hygiene and Salon Closures

The COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

The COVID-19 pandemic has exerted a substantial impact on the eyelash extension products market. The enforced social distancing measures and lockdowns resulted in the widespread closure of salons and beauty businesses, leading to a significant reduction in the availability of eyelash extension services. The closure of these establishments disrupted the traditional channels through which consumers accessed and experienced eyelash extension applications.

Moreover, the economic repercussions of the pandemic have led to reduced consumer spending, prompting individuals to prioritize essential needs over non-essential items, including beauty services like eyelash extensions. This financial constraint has further contributed to a decline in the demand for eyelash extension products. Additionally, concerns about hygiene and the potential risk of contracting COVID-19 have influenced consumer behavior. Some individuals expressed hesitation in availing eyelash extension services, impacting the overall demand for such products as safety considerations became paramount during these challenging times.

Latest Trends

"Surging Popularity of At-Home Eyelash Extension Kits to Revolutionize the Beauty Industry"

The surging popularity of at-home eyelash extension kits is revolutionizing the beauty industry, offering consumers a convenient and cost-effective alternative to professional salon services. This trend is driven by factors such as convenience, affordability, and personalization. At-home kits eliminate the need for salon appointments, providing users with the flexibility to achieve their desired eyelash extension look at their convenience. The cost-effectiveness of these kits is evident as they exclude salon overhead expenses, making them a budget-friendly option for consumers. Personalization is a key allure, allowing users to choose the length, thickness, and curl of their eyelashes, resulting in a tailored and satisfying application.

Moreover, the benefits of at-home eyelash extension kits extend to aesthetics, providing users with fuller, thicker lashes that enhance the eyes and contribute to an overall brighter appearance. The durability of these extensions, lasting up to two weeks, surpasses the temporary impact of traditional mascara, offering users a semi-permanent solution. The comprehensive nature of at-home kits, including eyelashes in various specifications, adhesives, and tweezers, ensures users have all the tools for successful self-application. Clear instructions within these kits further facilitate a user-friendly experience, guiding individuals through proper application and care practices. In essence, the growing trend of at-home eyelash extension kits reflects a consumer-driven shift towards self-application, affordability, and customization, making enhanced lash aesthetics accessible to a broader audience.

Eyelash Extension Products Market Segmentation

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•  By Type Analysis

Based on type, the global market can be categorized into vitamin-based, prostaglandin-derived, and peptide-based eyelash extension products.

Vitamin-based extensions harness the nourishing properties of vitamins to promote eyelash health, often contributing to strengthened and thickened lashes. Prostaglandin-derived extensions leverage the properties of prostaglandins, which stimulate hair growth, resulting in fuller and more resilient lashes. On the other hand, peptide-based extensions utilize chains of amino acids to stimulate collagen production, fostering lash strength and density.

• By Application Analysis

Based on application, the global market can be categorized into supermarkets/hypermarkets, convenience stores, independent retailers, online sales, and others.

Supermarkets and hypermarkets, as prominent retail channels, serve as convenient hubs for consumers seeking a wide array of eyelash extension products in a physical shopping environment. Convenience stores, known for their accessibility and quick shopping experience, offer a convenient option for individuals looking for on-the-go beauty solutions. Independent retailers contribute to the market by providing specialized and curated selections of eyelash extension products, often appealing to niche markets and distinctive customer needs. The online sales segment has witnessed substantial growth, driven by the increasing prevalence of e-commerce platforms offering consumers the ease of browsing and purchasing eyelash extension products from the comfort of their homes. This segment's expansion is further fueled by the convenience of doorstep delivery.

Driving Factors

"Strong Growth of the Fashion Industry to Foster Product Demand"

A pivotal driving force for the eyelash extension products market stems from the fashion industry's robust and ever-evolving nature. The continuous evolution of fashion trends serves as a primary catalyst, fostering a heightened demand for complementary beauty products, prominently featuring eyelash extensions. The market's trajectory is intricately linked to the dynamic and transformative trends within the fashion realm, emphasizing its responsiveness to the evolving preferences and styles of consumers.

"Growing Demand for Unique and Customized Looks to Boost Market Expansion"

A compelling driver propelling the eyelash extension products market is the escalating consumer preference for unique and customized looks in eye makeup. This paradigm shift in preferences underscores the increasing desire among individuals to express their distinct styles through personalized beauty solutions. The versatility offered by eyelash extensions, encompassing a spectrum of lengths, thicknesses, and curls, empowers consumers to curate their eye aesthetics in alignment with their unique preferences. This burgeoning demand for tailor-made beauty solutions serves as a potent force, propelling the market forward and highlighting the industry's commitment to meeting the evolving and individualized needs of beauty-conscious consumers.

Restraining Factor

"Potential Health Risks Associated with the Product to Hinder Market Growth"

A significant restraining factor for the eyelash extension products market stems from the potential health risks associated with their usage. Instances of infections, allergic reactions, and damage to natural lashes pose notable concerns for consumers. These risks are particularly pronounced when extensions are applied by inexperienced technicians or when substandard products are utilized in the process. The potential health hazards associated with eyelash extensions contribute to hesitancy among consumers, impacting their overall confidence and trust in the safety of the products. As consumers increasingly prioritize safety and well-being, addressing and mitigating these health risks becomes imperative for sustaining market growth and consumer trust in the long run.

Eyelash Extension Products Market Regional Insights

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"North America to Lead the Global Market Due to Region’s Mature Beauty and Cosmetics Industries"

North America stands out as the leading region in the global eyelash extension products market share, wielding substantial influence over the industry landscape. The region's dominance is characterized by a combination of factors, including a robust consumer base, a mature beauty and cosmetics industry, and a culture that places a premium on evolving beauty trends. The region's preferences, economic dynamics, and cultural influences collectively contribute to its role as a trendsetter, influencing product innovations and shaping market demands.

Key Industry Players

"Key Players Focus on Partnerships to Gain a Competitive Advantage"

Prominent market players are making collaborative efforts by partnering with other companies to stay ahead of the competition. Many companies are also investing in new product launches to expand their product portfolio. Mergers and acquisitions are also among the key strategies used by players to expand their product portfolios.

List of Market Players Profiled

• Rodan & Fields (U.S.)
• GrandeLASH-MD (U.S.)
• RapidLash (U.S.)
• NeuLash (U.S.)
• Replenix (U.S.)
• Vichy Laboratories (France)
• RevitaLash Cosmetics (U.S.)
• Peter Thomas Roth (U.S.)
• LashFOOD (U.S.)

INDUSTRIAL DEVELOPMENT

October 2023: LashFOOD, a leading provider of eyelash extension products, has unveiled a new range of products that are specially formulated with natural ingredients to nourish, protect, and provide a long-lasting curl to eyelashes. These innovative products are enriched with biotin, peptides, and green tea extract, all of which are known for their beneficial properties in promoting eyelash health. Biotin, a B vitamin, plays a crucial role in strengthening and thickening lashes, while peptides, chains of amino acids, stimulate collagen production, leading to fuller and more resilient lashes. Green tea extract, with its antioxidant properties, helps protect lashes from environmental damage, enhancing their overall health and appearance. This new line of eyelash extension products from LashFOOD is designed to cater to the growing demand for natural and effective beauty solutions that promote eyelash health while delivering long-lasting results.

Report Coverage

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

The research report delves into market segmentation, utilizing both qualitative and quantitative research methods to provide a thorough analysis. It also evaluates the impact of financial and strategic perspectives on the market. Furthermore, the report presents national and regional assessments, considering the dominant forces of supply and demand that influence market growth. The competitive landscape is meticulously detailed, including market shares of significant competitors. The report incorporates novel research methodologies and player strategies tailored for the anticipated timeframe. Overall, it offers valuable and comprehensive insights into the market dynamics in a formal and easily understandable manner.