Eyeliner Market Size, Share, Growth, and Industry Analysis, By Type (Cream, Gel, Liquid, Pencil, and Others), By Application (Age<15, Age 15-25, Age 25-35, Age 35-50, and Age>50) and Regional Forecast to 2032

EYELINER MARKET REPORT OVERVIEW

The global eyeliner market size was USD 1561.44 million in 2021 and the market is projected to touch USD 3093.38 million by 2032, exhibiting a CAGR of 6.41% during the forecast period.

Eyeliner, a staple in many makeup routines, adds definition and drama to the eyes. Whether it's a classic black wing, a bold colored line, or a subtle tightline, eyeliner enhances the shape and intensity of the eyes, making them appear larger and more alluring. With various formulations such as pencil, liquid, gel, and marker-style pens, there's an eyeliner type for every preference and skill level. From achieving a subtle everyday look to creating intricate artistic designs, eyeliner offers endless possibilities for self-expression and creativity.

However, mastering the art of eyeliner application can require practice and patience. Achieving symmetrical wings or precise lines can be challenging, especially for beginners. Techniques like using tape or stencils can aid in achieving clean lines, while steady hands and confidence in application can lead to effortless results. Additionally, experimenting with different eyeliner styles and techniques allows for personalization, empowering individuals to express their unique style and enhance their natural beauty with this versatile makeup essential.

COVID-19 Impact: Market Growth Boosted by Pandemic due to Increased Beauty and Makeup Trends

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to market’s growth and demand returning to pre-pandemic levels.

The pandemic has brought about significant shifts in beauty and makeup trends, including the way people use eyeliner. With face masks becoming a daily necessity, many individuals have shifted their focus from elaborate full-face makeup looks to emphasizing features that remain visible, such as the eyes. As a result, there has been a surge in interest in eye makeup, including eyeliner, as a means of self-expression and enhancing one's appearance while adhering to mask mandates.

Moreover, the rise of virtual meetings and social media interactions has fueled creativity and experimentation with makeup, including eyeliner styles. People are using this time at home to hone their makeup skills, trying out new eyeliner techniques and looks, and sharing their creations online. Additionally, the increased use of video conferencing has highlighted the importance of looking polished and put-together, further driving the demand for eye-enhancing products like eyeliner. The global eyeliner market growth is anticipated to boost following the pandemic.

LATEST TRENDS

"Long-lasting Formulations to Drive Market Growth"

Companies are continuously improving eyeliner formulations to offer long-lasting wear without smudging or fading throughout the day. Waterproof and smudge-proof formulas have become increasingly popular, providing users with confidence that their eyeliner will stay in place even in humid or challenging conditions. Beyond traditional black, brands are introducing a wide array of colors and finishes to cater to diverse preferences and trends. Metallics, pastels, neon shades, and matte finishes are becoming increasingly popular, allowing users to experiment with bold and unique eyeliner looks.

Some companies are introducing multi-functional eyeliner products that serve multiple purposes, such as doubling as eyeshadow or brow products. These versatile products appeal to consumers looking to streamline their makeup routines and minimize the number of products they use. There has been a rise in the development of innovative eyeliner applicators, such as precision brushes, felt-tip pens, and flexible tips. These applicators offer greater control and ease of use, allowing for precise lines and intricate designs, even for those with limited makeup application experience.

EYELINER MARKET SEGMENTATION

By Type

Based on type the global market can be categorized into Cream, Gel, Liquid, Pencil, and Others.

• Cream Eyeliner: Cream eyeliners typically come in pots and have a smooth, creamy texture that glides onto the skin effortlessly. They offer intense pigmentation and are often favored for creating bold and precise lines. Cream eyeliners are versatile and can be easily smudged for a softer look or layered for added depth.
• Gel Eyeliner: Gel eyeliners usually come in pots or retractable pencil form and have a gel-like consistency that allows for smooth and precise application. They offer long-lasting wear and are known for their intense color payoff and waterproof properties. Gel eyeliners are popular for creating dramatic winged or graphic eyeliner looks.
• Liquid Eyeliner: Liquid eyeliners typically come in pen-style applicators with a fine brush or felt-tip for precise application. They offer intense pigmentation and a glossy finish, making them ideal for creating sharp and defined lines. Liquid eyeliners are favored for creating intricate designs and achieving precise winged eyeliner looks.
• Pencil Eyeliner: Pencil eyeliners are retractable or sharpenable and have a soft, creamy texture that allows for easy application along the lash line. They offer versatility, allowing users to create both subtle and smudged looks. Pencil eyeliners are often preferred for tightlining and waterline application due to their gentle formulation.

By Application

Based on application the global market can be categorized into Age<15, Age 15-25, Age 25-35, Age 35-50, and Age>50.

• Age <15: At this age, individuals typically start experimenting with makeup. Eyeliner usage might be minimal or non-existent, with a focus on light and natural looks. Safety and simplicity are key considerations, with products often geared towards beginners and gentle formulations.
• Age 15-25: In this age group, eyeliner usage tends to increase as individuals explore different makeup styles and trends. Preferences may vary from subtle everyday looks to more dramatic or creative expressions. Experimentation with various eyeliner types and techniques is common during this period of self-discovery.
• Age 25-35: Eyeliner becomes a staple in many makeup routines during this phase, as individuals seek to enhance their features and achieve polished looks for professional and social settings. Long-lasting and versatile formulations are favored to accommodate busy lifestyles, with an emphasis on precision and ease of application.
• Age 35-50: In this age group, eyeliner usage may remain consistent, but preferences often shift towards more natural and sophisticated looks. Anti-aging concerns may influence product choices, with an emphasis on smudge-proof and hydrating formulations. Eyeliner is used strategically to define the eyes and maintain a youthful appearance.
• Age >50: Eyeliner usage may decrease or evolve to accommodate changes in skin texture and sensitivity. Soft and smudged eyeliner looks are preferred to avoid harsh lines and minimize the appearance of wrinkles. Products with nourishing ingredients and gentle application methods are favored to address aging concerns while enhancing the eyes subtly.

DRIVING FACTORS

"Social Media and Digital Influence to Boost the Market"

The rise of social media platforms has led to the democratization of beauty trends and techniques. Makeup tutorials, product reviews, and user-generated content inspire and educate consumers, driving interest and demand for eyeliner products showcased in these digital spaces. Trends in makeup and beauty, often influenced by celebrities, influencers, and fashion runways, play a significant role in driving the demand for eyeliner. As new eyeliner styles and techniques gain popularity, consumers seek to replicate these looks, driving sales of eyeliner products.

"Enhancement of Eye Appearance to Expand the Market"

Eyeliner is often used to define and enhance the eyes, making them appear larger, more awake, or more alluring. As a result, there is a constant demand for eyeliner products that offer precise application, long-lasting wear, and intense pigmentation to achieve desired eye-enhancing effects. For many makeup enthusiasts, eyeliner is a staple in their daily makeup routine. Whether it's a subtle line along the lash line or a bold winged look, eyeliner adds polish and completes the overall makeup look. The habit of including eyeliner in one's routine contributes to its consistent demand.

RESTRAINING FACTOR

"Health Concerns to Potentially Impede Market Growth"

Health-related factors, such as allergic reactions or sensitivity to certain ingredients found in eyeliner formulations, can deter individuals from using or purchasing eyeliner products. Concerns about the safety and potential side effects of cosmetics may lead some consumers to avoid or minimize their use of eyeliner. As individuals age, changes in skin texture and elasticity may impact the application and wear of eyeliner. Older consumers may experience challenges such as creasing, smudging, or migration of eyeliner products, leading to dissatisfaction and reduced usage. Additionally, older adults may prioritize skincare over makeup, resulting in decreased demand for eyeliner.

EYELINER MARKET REGIONAL INSIGHTS

The market is primarily segmented into Europe, Latin America, Asia Pacific, North America, and Middle East & Africa.

"Asia Pacific Region Dominating the Market due to Large Population "

Asia Pacific has emerged as the most dominant region in the global eyeliner market share due to several factors. The Asia-Pacific region is home to some of the world's most populous countries. The sheer size of the population creates a vast consumer base for cosmetics, driving demand for eyeliner products. Many countries in Asia-Pacific have a strong beauty culture, where skincare and makeup are deeply ingrained in daily routines and societal norms. The emphasis on appearance and self-care contributes to sustained demand for cosmetics, including eyeliner.

KEY INDUSTRY PLAYERS

"Key Industry Players Shaping the Market through Innovation and Market Expansion"

The eyeliner market is significantly influenced by key industry players that play a pivotal role in driving market dynamics and shaping consumer preferences. These key players possess extensive retail networks and online platforms, providing consumers with easy access to a wide variety of wardrobe options. Their strong global presence and brand recognition have contributed to increased consumer trust and loyalty, driving product adoption. Moreover, these industry giants continually invest in research and development, introducing innovative designs, materials, and smart features in cloth wardrobes, catering to evolving consumer needs and preferences. The collective efforts of these major players significantly impact the competitive landscape and future trajectory of the market.

LIST OF TOP EYELINER COMPANIES

• Hourglass [U.S.]
• Stila [U.S.]
• Urban Decay [U.S.]
• Ardency Inn [U.S.]
• Clinique [U.S.]

INDUSTRIAL DEVELOPMENT

August 2023: KVD Vegan Beauty took significant strives ahead in the eyeliner market. They recently developed Tattoo Liner. The "Tattoo Liner" by KVD Vegan Beauty is renowned for its long-lasting, waterproof formula that provides intense pigmentation and precision. With its fine brush tip, this eyeliner allows for effortless application, delivering sharp lines and bold looks that last all day without smudging or fading. Loved by makeup enthusiasts and professionals alike, it's a go-to choice for achieving flawless winged eyeliner and intricate eye looks.

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

The research report delves into market segmentation, utilizing both qualitative and quantitative research methods to provide a thorough analysis. It also evaluates the impact of financial and strategic perspectives on the market. Furthermore, the report presents national and regional assessments, considering the dominant forces of supply and demand that influence market growth. The competitive landscape is meticulously detailed, including market shares of significant competitors. The report incorporates novel research methodologies and player strategies tailored for the anticipated timeframe. Overall, it offers valuable and comprehensive insights into the market dynamics in a formal and easily understandable manner.