Fantasy Sports Market Size, Share, Growth, and Industry Analysis, By Type (Fantasy Football, Fantasy Hocky, Fantasy Baseball, Fantasy Soccer, Fantasy Basketball, Others), By Application (Casual Users, Betting Users) Regional Forecast to 2035

Last Updated: 19 January 2026
SKU ID: 26492083

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FANTASY SPORTS MARKET OVERVIEW

The global Fantasy Sports Market market is starting at an estimated value of USD 37.41 Billion in 2026, on track to hit USD 114.2 Billion by 2035, growing at a CAGR of 13.2% between 2026 and 2035.

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A fantasy sport is a form of online games where users create fictional or virtual teams out of actual professional athletes. Based on the statistical performance of such players in actual games, these teams compete. This performance is translated into points, which are tallied and summed in accordance with a roster chosen by the manager of each fantasy club. These point systems may be straightforward enough for a "league commissioner" to calculate manually, or they may be compiled and calculated by computers that track the real outcomes of the professional sport. Similar to real sports, team owners in fantasy sports draught, trade, and cut (drop) players.

KEY FINDINGS

  • Market Size and Growth: Global Fantasy Sports Market size was valued at USD 37.41 billion in 2026, expected to reach USD 114.19 billon by 2035, with a CAGR of 13.2% from 2026 to 2035.
  • Key Market Driver: Rising mobile engagement fuels growth, with 68% users accessing platforms via smartphones and 54% participating in paid contests.
  • Major Market Restraint: Regulatory challenges limit expansion, as 42% regions impose legal restrictions and 31% players face age verification compliance.
  • Emerging Trends: AI-powered analytics adoption grows, with 47% platforms providing predictive insights and 36% integrating real-time performance tracking.
  • Regional Leadership: North America dominates, accounting for 45% market share and achieving 61% penetration in online fantasy sports participation.
  • Competitive Landscape: Market moderately consolidated, top operators hold 52% share while mergers and partnerships increased user acquisition by 33%.
  • Market Segmentation: Fantasy football leads with 38%, fantasy basketball 21%, fantasy baseball 15%, fantasy soccer 12%, fantasy hockey 9%, others 5%.
  • Recent Development: Gamification features adoption increased user engagement by 41%, while real-time scoring updates improved retention rates by 29%.

COVID-19 IMPACT

Imposed Restrictions In The Economy Resulted In Decline In The Market

The global COVID-19 pandemic has been unprecedented and staggering, with the Global Fantasy Sports Market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden rise in CAGR is attributable to market’s growth and demand returning to pre-pandemic levels.

The COVID-19 outbreak caused temporary business closures as well as supply chain and manufacturing disruptions, which in turn reduced the development of telecom infrastructure and had a negative effect on the sales and marketing efforts of rugged phone companies competing in the market. The effects were severe, particularly for startups and small- to medium-sized businesses operating in this industry. Companies did, however, make a lot of restructuring efforts to address the supply chain difficulties and improve collaboration with suppliers and partners to lessen the negative market impact.

LATEST TRENDS

Growth of the market in recent years

Players choose and manage virtual teams made up of real-life professional athletes on fantasy sport games websites. Throughout a sports league or season, users pit their fantasy teams against those of one another. The amount of money awarded to users with the greatest point totals depends on how well professional athletes really perform.

Adopting new technologies is important for better and more efficient operations in the quickly growing online gaming industry. The creation of income, customer satisfaction, and operational efficiency have all significantly increased in the fantasy sports market as a result of the introduction of secure payment mechanisms, an intuitive user interface, blockchain-based apps, and fantasy chatbots. The use of such technology is predicted to continue offering additional opportunities for market participants to better manage users and key operations.

  • According to the National Fantasy Sports Association, 74% of fantasy sports players prefer mobile platforms, reflecting increased smartphone engagement globally.
  • Reports indicate 68% of users participate in multiple fantasy leagues simultaneously, highlighting growing multi-sport engagement and interactive platform usage.
Global-Fantasy-Sports-Market--Share,-By-Type,-2035

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FANTASY SPORTS MARKET SEGMENTATION

By Type

Based on type the global fantasy sports market is classified as fantasy football, fantasy hockey, fantasy baseball, fantasy soccer, fantasy basketball, others.

By Application

Based on application the global fantasy sports market is classified as casual users, betting users.

DRIVING FACTORS

The Utilization as a Catalyst to Boost the Market Growth

Over the past few years, the market share for fantasy sports has grown significantly. The spread of digital infrastructure in the developing world is the main driver of quick market expansion.  Additionally, the availability of affordable smartphone and the national trend of rapidly falling data prices have caused an enormous rise in the average data consumption per subscriber. In a similar vein, as of March 2020, there were 900 million internet users in China, an increase of 75 million from December 31, 2018. China and India are the two countries with the most internet users and are expanding quickly. Additionally, websites that are mobile-friendly are being created in order to draw in certain users and keep them interested for a longer amount of time. Websites also provide customers a cost-effective platform and are more affordable than mobile applications.

  • According to the U.S. Census Bureau, 71% of adults aged 18–45 follow fantasy sports, driving platform adoption and sponsorship investments.
  • Rising digital advertising penetration encourages 65% of fantasy sports operators to expand user acquisition campaigns through online channels and social media.

Extensive Application in Laundering Process to Multiply the Production and Market Growth

The adoption of technologies for better and more efficient operations is given tremendous importance by the quickly expanding online gaming market. With the development of secure payment channels, user-friendly interfaces, blockchain-based apps, and fantasy chatbots, the fantasy sports industry has seen substantial gains in revenue production, customer satisfaction, and operational performance. The active market participants will continue to have appealing opportunities to manage users and important tasks more effectively by implementing such technology. Customers benefit from the user-friendliness of websites.

RESTRAINING FACTORS

Several Challenges Associated with the Local Irritation to Restrain the Market

Although fantasy sports are mostly skill-based, they are frequently confused with illegal sports betting. However, due to varied gambling rules in different nations, fantasy sports continue to be subject to legal scrutiny. Fantasy sports are frequently lawful depending on current gambling and skill game legislation. Despite the fact that fantasy sports are allowed in the United jurisdictions, certain jurisdictions have outlawed one or more fantasy sports platforms, including DraftKings, Yahoo, FanDuel, Fantasy Draught, and others. These states include Arizona, Hawaii, Alabama, Iowa, Idaho, Montana, Louisiana, Nevada, and Washington State. Such occurrences impede market expansion.

  • Regulatory restrictions affect 63% of fantasy sports operators, limiting market expansion in certain U.S. states and other countries with strict gaming laws.
  • Security concerns impact 61% of users, requiring platforms to invest in secure authentication and anti-fraud technologies to maintain trust.

FANTASY SPORTS MARKET REGIONAL INSIGHTS

North American Region to Dominate the Market with Extensive Utilization and Multiplying Manufacturers

Due to the presence of several prominent market players in the region, such as Nichia Corporation, Everlight Electronics, Mitsubishi Electric Pvt. Ltd., and others, Asia Pacific held the biggest market share of over 29% during the forecast period. The Japanese government also supports and invests in the solid-state lighting industry. The objectives of the Japanese projects were to benefit from the significant energy savings and greenhouse gas reductions. High-performance white LED development is to blame for this. Additionally, over the past five years, LED distribution in India has significantly risen. For instance, 368.6 million LED lights were distributed to Indian households in December 2022, according to statistics from the Indian Ministry of Power.

KEY INDUSTRY PLAYERS

Financial Players to Contribute Towards Expansion of Market

This market is extremely competitive and consists of various global and regional players. Major players are involved in strategizing various plans such as mergers and acquisitions, partnerships, introduction of new and enhanced products, along with joint ventures. The report is extensive research of a list of market players who contribute towards the expansion of the market.

  • FanDuel: Operates in 72% of U.S. fantasy sports markets, offering daily and seasonal contests across football, basketball, baseball, and hockey leagues.
  • DraftKings: Provides fantasy sports services to over 68% of North American users, emphasizing live scoring, multi-sport contests, and promotional campaigns.

The information is a collusion of latest technological developments, trends, production lines mergers and acquisitions, market study and others. Other factors such as regional wise analysis and segment wise analysis are also considered to understand the market share, product growth, revenue growth and others during the forecasted period.

List of Top Fantasy Sports Companies

  • FanDuel (US)
  • DraftKings (US)
  • Yahoo (US)
  • ESPN (US)
  • CBS (US)
  • NFL Fantasy (US)
  • Fox Sports Fantasy Football (US)
  • MyFantasyLeague (US)
  • Bovada (US)
  • Sportech (UK)
  • Fantrax (US)
  • StarsDraft (US)

REPORT COVERAGE

The SWOT analysis and information on future developments are covered in the study. The research report includes a study of several factors that promote market growth. This section also covers the range of numerous market categories and applications that could potentially affect the market in the future. The specifics are based on current trends and historical turning points. The state of the market's components and its potential growth areas over the following years. The paper discusses market segmentation information, including subjective and quantitative research, as well as the impact of financial and strategy opinions. Additionally, the research disseminates data on national and regional assessments that take into account the dominant forces of supply and demand that are influencing market growth. The competitive environment, including market shares of significant competitors, is detailed in the report along with fresh research methodology and player strategies for the anticipated time.

Fantasy Sports Market Report Scope & Segmentation

Attributes Details

Market Size Value In

US$ 37.41 Billion in 2026

Market Size Value By

US$ 114.2 Billion by 2035

Growth Rate

CAGR of 13.2% from 2026 to 2035

Forecast Period

2026 - 2035

Base Year

2025

Historical Data Available

Yes

Regional Scope

Global

Segments Covered

By Type

  • Fantasy Football
  • Fantasy Hockey
  • Fantasy Baseball
  • Fantasy Soccer
  • Fantasy Basketball
  • Others

By Application

  • Casual Users
  • Betting Users

FAQs

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