Gifts Market Size, Share, Growth, and Industry Analysis, By Type (Commissioned Art Gift, Apparel, Necessary, Books & Stationary and Others), By Application (Offline Distribution Channel and Online Distribution Channel), and by Regional Forecast to 2035

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GIFTS MARKET OVERVIEW

The global Gifts Market is estimated to be valued at approximately USD 491.04 Billion in 2025, and is expected to grow to USD 518.54 Billion by 2026. The market is projected to reach USD 847.9 Billion by 2035, expanding at a CAGR of 5.6% from 2025 to 2035.

The gifts market is a dynamic and multifaceted industry that caters to private, cultural, and corporate desires, offering products like personalised keepsakes, luxurious goods, present cards, and experiences. Gifting serves as an ordinary way of expressing appreciation, love, or celebration across numerous events, which includes birthdays, anniversaries, weddings, and spiritual gala's. The market has grown extensively, pushed through purchaser calls for revolutionary, precise, and tailor-made gifting answers. E-trade structures have transformed how purchasers select and purchase items, imparting good-sized options and comfort, while conventional stores nonetheless keep costs for those searching for tangible browsing reports. Additionally, evolving traits, which include green presents, DIY kits, and experiential gifting, replicate the marketplace's adaptability to trendy client options. This adaptability and cultural importance make the items marketplace a resilient and ever-evolving quarter globally.

KEY FINDINGS

COVID-19 IMPACT

Lockdown measures disrupted physical retail, leading to a surge in online gifting platforms

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

The coronavirus chaos led to a pandemic that profoundly impacted the items market, reshaping client conduct and the operational panorama. Lockdowns and social distancing measures disrupted bodily retail, leading to a surge in online gifting platforms. Digital gift playing cards, e-commerce-pushed hampers, and digital flower shipping became crucial alternatives for preserving non-public connections in the course of durations of isolation. Although the initial monetary uncertainty triggered a decline in discretionary spending, the marketplace rebounded as humans sought small, however significant gifts to reveal care and appreciation amidst the disaster. This period additionally spurred hobby in sustainable and finances-friendly gifts, with many opting for DIY or hand-crafted options. Businesses had to hastily adapt to changing needs and logistics-demanding situations, which reshaped the enterprise's operational strategies and patron engagement methods.     

LATEST TRENDS

Customisation is available with a growing emphasis on personalised and experiential gifting

One of the most prominent developments within the items marketplace is the developing emphasis on customised and experiential gifting. Consumers more and more are looking for particular, tailor-made options that resonate with the recipient's persona and possibilities. From engraved rings and custom photograph albums to curated hampers and bespoke virtual present cards, the personalisation issue has gained substantial popularity. Moreover, experiential gifts, inclusive of spa days, adventure activities, cooking training, or digital wellness applications, are trending as they offer memorable and intangible costs. This shift is supported by using advanced technologies like AI and AR, which enable seamless customisation and visualisation, enhancing purchasing enjoyment. Brands leveraging those technologies successfully stand out by catering to this developing call for significant and individualised gifting solutions.

• According to the All India Federation of Handicraft, the growing popularity of personalized and custom gifts in India is significantly influencing market demand, with customized products increasing by 30% in 2023.

• According to the National Retailers Association of India (NRAI), online gifting platforms have grown substantially, with over 40% of gift transactions now taking place through digital channels, a trend that has accelerated due to increased e-commerce adoption.

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GIFTS MARKET SEGMENTATION

By Type

Based on Type, the global market can be categorized into Commissioned Art Gifts, Apparel, Necessary, Books & Stationary and Others.

• Commissioned Art Gift: This segment encompasses customised and custom-created artwork pieces designed in particular for gifting purposes. These ought to include snapshots, sculptures, virtual artwork, or handcrafted creations tailor-made to the recipient’s alternatives. Commissioned artwork gifts have won a reputation due to their unique and nostalgic cost, making them perfect for special events such as weddings, anniversaries, or company recognitions. This segment is mainly preferred among purchasers in search of exclusivity and emotional connection in their presents.

• Apparel: Gifting garb remains a classic desire in the market. It consists of garb objects, including sweaters, T-shirts, clothes, and accessories like scarves or gloves. The versatility of this phase allows it to cater to a huge target audience, from informal wear for ordinary use to high-give-up designer pieces for luxurious gifting. Apparel gifting is distinguished during festive seasons, birthdays, and holidays, with a growing trend in the direction of sustainable and customisable clothing.

• Necessary: This segment includes practical and purposeful items that cater to everyday wishes. Items, which include domestic home equipment, kitchenware, devices, and personal care products, fall under this category. Necessary items are valued for their utility and are often selected for housewarming events, weddings, or expert milestones. With a focal point on practicality, this section appeals to customers looking for useful and meaningful provides.

• Books and Stationery: A favourite amongst intellectual and innovative gift-givers, this phase consists of novels, journals, planners, and artistic stationery items. Books and stationery are frequently chosen for academic or inspirational purposes, making them famous for birthdays, graduations, and corporate settings. Customised notebooks, pens, and calendars have, in addition, boosted the appeal of this section.

• Others: This class captures a wide variety of presents that do not fall under the aforementioned types. It consists of objects like gift cards, subscriptions (e.g., streaming services), reviews (together with tour programs or spa days), and collectables. The “others” segment is, in particular, dynamic, driven by tendencies and innovations within the gifting industry, supplying countless opportunities for unique and unconventional provides.

By Application

Based on application, the global market can be categorized into Offline Distribution Channels and Online Distribution Channel.

• Offline Distribution Channel: This includes brick-and-mortar shops inclusive of gift stores, department shops, and forte boutiques. Offline channels continue to remain of great importance, in particular for consumers who decide on the tactile enjoyment of selecting items in man or woman. These channels often cater to remaining-minute gift buyers and those searching for personalised recommendations. Additionally, seasonal and nearby occasions drive foot traffic to offline stores, making them a vital component of the gifting marketplace.

• Online Distribution Channel: The online section has a visible exponential increase, driven by the convenience, variety, and personalisation options it gives. Platforms like Amazon, Etsy, and devoted gifting websites have revolutionised how clients save for gifts, providing the right of entry to an international inventory from the consolation of their houses. The online channel is specifically famous among more youthful demographics who prioritise ease of use, fast transport, and customisation options. Seasonal income, reductions, and subscription-based present offerings further bolster this channel’s dominance in the gifting market.

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities and challenges stating the market conditions.

Driving Factors

Cultural traditions and social norms drive demand

Cultural traditions and social norms stay pivotal in riding the global Gift market growth. Festivals like Christmas, Diwali, Lunar New Year, and Eid are deeply ingrained in lots of societies, growing seasonal spikes in call for presents. These occasions inspire consumers to spend on meaningful and festive objects, starting from traditional tokens to luxurious items. Additionally, globalisation has facilitated the trade of cultural festivities, expanding the scope of gift-giving across borders. Corporate gifting all through the vacation season or for employee popularity has additionally emerged as a tremendous contributor, with agencies investing in considerate and branded objects to foster relationships and loyalty.

• According to the Ministry of Commerce and Industry, the rise in disposable income among the Indian middle class has led to a 20% increase in the gifting market, as consumers are more willing to spend on premium gifts for special occasions.

• The Confederation of Indian Industry (CII) notes that the expansion of the e-commerce sector, with a 15% year-on-year increase in online shopping, is boosting the accessibility and convenience of gift shopping, particularly in tier-2 and tier-3 cities.

Market growth with the rapid growth of e-commerce

The fast increase of e-commerce has converted the items marketplace, imparting clients with extraordinary convenience and variety. Online structures permit for seamless browsing, customisation, and delivery of gifts, which has emerged as mainly applicable for remaining-minute purchases. Features, like curated present courses, user-pleasant interfaces, and identical-day transport services, decorate the general consumer level. Technological advancements, such as AI-driven product hints and AR-based total previews, have further stepped forward personalisation, making online gifting more attractive. These traits now not only raise consumer pleasure but also encourage better spending using supplying tailored solutions that cater to a person's tastes and choices.

Restraining Factor

Instability due to economic uncertainties and fluctuations

Economic uncertainties and fluctuations present a significant restraint for the present marketplace, especially through periods of inflation or global monetary instability. Since gifting is often perceived as a discretionary fee, customers can also prioritise essential spending all through difficult monetary times, leading to decreased marketplace calls. Additionally, the acute competition amongst marketplace players, mainly online outlets, affects fee wars and thinner earnings margins. Small and medium-sized companies (SMEs) can also use warfare to maintain operations or spend money on innovation amid those pressures, in addition to limiting the marketplace's growth capacity.

• According to the Consumer Electronics and Appliances Manufacturers Association (CEAMA), high logistics and shipping costs, particularly for remote regions, are limiting the growth of the gift market, especially in the online segment.

• According to the Federation of Indian Export Organizations (FIEO), fluctuating exchange rates have affected the pricing of imported gift items, making them more expensive and less attractive for cost-sensitive consumers.

Scope of growth with the increasing demand for sustainable and eco-friendly gifts

Opportunity

The increasing demand for sustainable and eco-friendly items represents a widespread growth possibility within the marketplace. Consumers, especially younger demographics, are increasingly conscious of their environmental impact and prefer products made from recycled substances, sustainably sourced goods, or minimum packaging. This shift has encouraged organisations to adopt greener practices and launch eco-conscious product traces. Companies that actively sell moral sourcing, transparency, and environmental responsibility are likely to attract a devoted patron base. Additionally, partnerships with agencies advocating sustainability can beautify emblem photographs and credibility, providing a competitive gain in this evolving phase.

• According to the Ministry of Electronics and Information Technology (MeitY), the growing popularity of corporate gifting, valued at approximately 10% of the total market, presents significant potential for market expansion, as businesses increasingly seek personalized gifting solutions for employees and clients.

• According to the India Retailers Association (IRA), the rise in demand for eco-friendly and sustainable gifts, driven by conscious consumerism, is opening new opportunities in the market, with consumers preferring products that align with environmental values.

Complexity of operations due to managing logistics and supply chain complexities

Challenge

One of the most demanding situations within the items market is handling logistics and supply chain complexities, especially during high seasons like Christmas or Valentine’s Day. Ensuring timely shipping, retaining enough stock, and handling last-mile distribution can come to be overwhelming, mainly for smaller stores or businesses working the world over. Delayed or incorrect deliveries can negatively affect the consumer experience, eroding emblem trust and loyalty. Furthermore, because the market more and more towards personalised and custom-designed gifts, organisations must stabilise mass production with the ability to offer tailored solutions, which can be operationally and financially disturbing.

• According to the India Gift and Decorative Association (IGDA), counterfeiting and intellectual property infringement of popular gifts and branded products remain a significant challenge, with over 20% of the market affected by imitation products.

• The Ministry of Consumer Affairs notes that fluctuations in consumer preferences, particularly among younger generations, pose a challenge, as demand shifts rapidly from traditional gifts to modern, tech-based or experience-based alternatives.

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GIFTS MARKET REGIONAL INSIGHTS

• North America

In North America, especially within the United States gift market, the present market prospers on occasions including Christmas, Thanksgiving, Mother’s Day, and Valentine’s Day. These celebrations force huge consumer spending on a huge range of items, including customised items, luxury items, and digital present cards. The area's superior e-trade infrastructure supports the recognition of online gifting, with systems like Amazon and Etsy gambling playing an important role. Corporate gifting additionally holds a good sized percentage, with companies making an investment in branded products and hampers to strengthen patron and worker relationships. The developing emphasis on sustainability has caused a rising demand for green presents in North America, reflecting the place’s growing environmental consciousness.

• Europe

Europe is another essential marketplace, with gifting deeply ingrained in its cultural material, driven by traditional activities like Christmas, Easter, and nearby festivals, which include Oktoberfest in Germany and 14 July in France. The area is characterised by a sturdy preference for artisanal and terrific gifts, inclusive of handmade gadgets, luxurious goodies, and wines. E-trade penetration is high, especially in countries such as the UK and Germany, where customers cost the benefit of online looking for personalised and curated presents. However, Europe is likewise witnessing a growing demand for experiential presents, consisting of spa applications, travel reviews, and occasion tickets, reflecting the shift closer to intangible, memorable presents. Regulatory emphasis on sustainability has advocated the adoption of eco-conscious gifting practices, further shaping market developments.

• Asia

Asia represents one of the fastest-developing regions within the gifts marketplace, fueled by a mix of traditional and current gifting practices. Countries like China, India, and Japan are great members of this boom. Festivals such as Chinese New Year, Diwali, and White Day power seasonal spikes in call for gifts, starting from conventional gadgets like sweets and jewellery to fashionable alternatives, which include gadgets and gift-playing cards. The younger demographic in Asia is more and more interested in personalised and tech-incorporated gifting answers, with platforms like Alibaba and Flipkart maintaining the e-trade landscape. The corporate gifting quarter is increasing unexpectedly in the area, in particular in India and China, as businesses apprehend its importance for emblem construction and relationship control. Despite its fast growth, Asia faces challenges inclusive of logistical complexities in rural regions and the need for extra virtual penetration.

KEY INDUSTRY PLAYERS

Key Industry Players Shaping the Market Through Setting Industry Standards

Key gamers in the gifts marketplace play a crucial position in driving innovation, fostering client engagement, and setting industry standards. They invest heavily in research and development to identify emerging traits, which include personalisation and sustainability, and incorporate those into their services. Collaboration with designers, artists, and influencers helps those corporations create exclusive product traces that attract to the areas of interest markets.

• Disney: According to the India Retailers Association (IRA), Disney holds a significant market share in the licensed gift segment, with its character-based gift products being highly popular, particularly during festive seasons.

• Signature Gifts: According to the All India Gift Association (AIGA), Signature Gifts is a leading player in the premium gifting segment, with a wide range of luxury and personalized gift items that have grown in demand by 18% annually.

Additionally, many main agencies leverage digital advertising and marketing and omnichannel strategies to attain a much wider audience, making sure a seamless shopping revel throughout physical and online shops. By continuously refining their operations and adapting to client preferences, those players stay aggressive and applicable in a rapidly evolving marketplace.

List of Top Gifts Companies

• Hallmark Cards, Inc. (U.S.A.)
• American Greetings Corporation (U.S.A.)
• Archies Limited (India)
• Ferns N Petals Pvt. Ltd. (India)
• Shutterfly, LLC (U.S.A.)
• Personalization Mall (U.S.A.)
• Etsy, Inc. (U.S.A.)
• The Hut Group (U.K.)

KEY INDUSTRY DEVELOPMENTS

August 2024: Hallmark Cards, Inc. Unveiled a new augmented fact (AR) feature for its greeting cards, allowing customers to combine personalised video messages or animations in the card design. This improvement bridges conventional gift-giving with the advanced generation, providing a greater interactive and emotional gifting enjoyment. By combining innovation with lifestyle, Hallmark’s goals are to attract tech-savvy customers and extend its patron base globally.

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

The Gifts market is poised for a continued boom pushed by increasing health recognition, the growing popularity of plant-based diets, and innovation in product services. Despite challenges, which include confined uncooked fabric availability and better costs, the demand for gluten-unfastened and nutrient-dense alternatives supports marketplace expansion. Key industry players are advancing via technological upgrades and strategic marketplace growth, enhancing the supply and attraction of Gifts. As customer choices shift towards healthier and numerous meal options, the Gifts market is expected to thrive, with persistent innovation and a broader reputation fueling its destiny prospects.