Hair Color & Dye Market Size, Share, Growth, And Industry Analysis By Type (0-$10, $10-$20, $20-$30, Above $30, Hair Color & Dye) By Application (Household, Commercial Use), Regional Insights, and Forecast To 2031

Updated On: 08 April 2024

Hair Color & Dye Market Report Overview

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The global hair color & dye market size was USD 26510 million in 2022 and market is projected to touch USD 54417 million by 2031, at a CAGR of 8.3% during the forecast period.

A substance used on hair with the primary goal of giving them colour is known as hair colour. They are typically used to cover up grey hair, draw attention to a specific area of the hair, restore the hair's original care, and enhance its beauty.

The market for hair colour products is being driven, among other things, by factors such as the rise in urbanization and changing lifestyles, the trend of hair highlighting, and an increase in consumer concern over the health of their hair. Additionally, the market for hair colour products will see new growth prospects throughout the projected period due to rising technological breakthroughs, modernization of production methods, and an increase in demand from emerging nations.

COVID-19 Impact: COVID 19 Outbreaks Negatively Affected The Market Growth

Government-imposed lockdowns and limitations due to the COVID-19 epidemic have caused the cancellation of public events, fashion shows, and unnecessary travel. Since the majority of retail establishments were closed during the lockdown, it also had an impact on the offline sales of cosmetics products. Additionally, the COVID-19 pandemic resulted in a drop in sales revenue for hair colour products among the leading market participants, which had an additional negative effect. However, due to resumed operations, offline retail sales, and the start of fashion events all over the world, the global hair colour industry is anticipated to revive and have considerable growth in the future.

Latest Trends

"Availability of Different Shades In Hair Color Leading Market Expansion"

Different colours are available for hair colours. A professional hairdresser can colour your hair, or you can do it yourself at home. There are several ways to colour hair, including fully, selectively, or highlighting certain areas. A trendy hair colouring technique right now is Ombre, where the top and bottom of the hair are different shades. Young people are adopting a new trend by colouring their hair to match their outfits.

Hair Color & Dye Market Segmentation

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• By Type Analysis

According to type, the market can be segmented into 0-$10, $10-$20, $20-$30, Above $30, Hair Color & Dye. 0-$10 is anticipated to be the leading segment.

• By Application Analysis

Based on application, the market can be divided into Household, Commercial Use. Household will be the dominating segment.

Driving Factors

"New Innovative Formulation And Packaging Propel The Market Growth"

Innovation in product formulation and packaging is the primary element fueling growth in the market for hair colour worldwide. Sachets of pre-measured hair colour are available and easy to use. Innovations in the product's formulation, content, and format for sale in the market are what drive the market. Hair colour formulation is done in two steps. The first stage focuses on creating the product's foundation, while the second stage involves creating the desired shade. Special consideration must be given to elements including dye stability, colour wearability on hair, light fading, and product rheology during the formulation process. The finished product's hues are where the ingenuity is visible.

"Although Women Dominate The Hair Colour Market, Men Are Quickly Overtaking Them As Important Consumers"

The multi-billion dollar global hair colour market is expanding at an alarming rate. In which the market for men's hair colour is anticipated to experience the fastest CAGR growth over the following ten years. There are many reasons why guys are becoming more and more interested in changing their hair colour. One explanation is that more individuals are beginning to value uniqueness and self-expression. Men are now sporting hairstyles that were previously associated with women, which is another developing trend. As a result, there is now a greater selection of hair colours available to men, which has raised the demand for those colors.

Restraining Factors

"Harmful Effects Of Hair Color Limit The Market Growth"

Some people opt not to dye their hair because they are concerned about the negative impact it may have on their health. Some people might not use hair dye since it costs more than other cosmetics. A broader trend away from permanent hair colouring has also emerged due to worries about allergies and chemicals.

Hair Color & Dye Market Regional Insights

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"North America Will Hold The Largest Segment During Forecast Period"

The global market is dominated by North America from 2021 to 2029. By 2029, North America is anticipated to have the biggest market share, or xx%. Due to the existence of major manufacturing powerhouses and the practice of consumers adopting new products in line with emerging trends. By 2021, the U.S. is predicted to possess the biggest market share of 75% in North America, making it one of the region's major markets for hair colour. It is also anticipated to expand quickly between 2021 and 2029, with a CAGR of 4.0%. The growth of the North American region in the worldwide market is primarily driven by these variables throughout the course of the projection period.

By 2029, Europe is anticipated to have the second-largest market share (30%). The largest hair color market in Europe is in the United Kingdom (UK). During the projected period, the main factors driving the growth of the Europe region in the global market are the expanding use of multichannel marketing tactics and the expansion of distribution networks.

Key Industry Players

"Key Players Focus on Partnerships to Gain a Competitive Advantage "

Prominent market players are making collaborative efforts by partnering with other companies to stay ahead of the competition. Many companies are also investing in new product launches to expand their product portfolio. Mergers and acquisitions are also among the key strategies used by players to expand their product portfolios.

List of Market Players Profiled

• Henkel (Germany)
• Kao (Japan)
• L’Oréal (France)
• Coty (U.S.)
• Avon Products (U.K.)
• HOYU (Holland)
• Combe (U.S.)
• Conair (U.S.)
• Estée Lauder (U.S.)
• Godrej (India)
• Revlon (U.S.)
• Shiseido (Japan)
• World Hair Cosmetics (Asia)

Report Coverage

This research profiles a report with extensive studies that take into description the firms that exist in the market affecting the forecasting period. With detailed studies done, it also offers a comprehensive analysis by inspecting the factors like segmentation, opportunities, industrial developments, trends, growth, size, share, and restraints. This analysis is subject to alteration if the key players and probable analysis of market dynamics change.