Hydroxypropyl Starch Phosphate Market Size, Share, Growth, and Industry Analysis, By Type (95% Bio based Content, 96% Bio based Content and others), By Application (Skin Care and Hair Care), Regional Insights and Forecast From 2025 To 2034

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HYDROXYPROPYL STARCH PHOSPHATE MARKET OVERVIEW

The global hydroxypropyl starch phosphate market size is estimated at USD 0.13 billion in 2025, set to expand to USD 0.23 billion by 2034, growing at a CAGR of 6.63% during the forecast period from 2025 to 2034.

The United States Hydroxypropyl Starch Phosphate market size is projected at USD 0.04 billion in 2025, the Europe Hydroxypropyl Starch Phosphate market size is projected at USD 0.03 billion in 2025, and the China Hydroxypropyl Starch Phosphate market size is projected at USD 0.04 billion in 2025.

Hydroxypropyl Starch Phosphate (HPSP) is a modified starch derivative that finds applications in various industries due to its unique properties. It is created through the chemical modification of starch by introducing hydroxypropyl and phosphate groups to the starch molecules. This modification imparts specific functionalities to the starch, making it suitable for a range of use.

Hydroxypropyl Starch Phosphate is often used as a thickening and stabilizing agent in various products, including food, cosmetics, and pharmaceuticals. It can enhance the viscosity and texture of liquids and gels, contributing to the overall stability and sensory experience of products. In the food and cosmetic industries, hydroxypropyl starch phosphate is utilized as an emulsifier. It helps to create and stabilize emulsions, allowing for the even distribution of different ingredients that normally wouldn't mix well. It is commonly used in personal care products such as shampoos, conditioners, lotions, and creams. It can improve product texture, stability, and spread ability, enhancing the overall user experience.

KEY FINDINGS

COVID-19 IMPACT

Supply Chain Disruptions resulted in Recession of the Market

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden rise in CAGR is attributable to market’s growth and demand returning to pre-pandemic levels.

COVID-19 had a life changing impact globally. The hydroxypropyl starch phosphate market was significantly affected. The virus had various impacts on different markets. This erratic pandemic caused disruptions on all sorts of businesses. Restrictions tightened during the pandemic due to increasing number of cases. Numerous Industries were affected.

The pandemic led to lockdowns, travel restrictions, and labour shortages in various regions, disrupting the global supply chain. Manufacturers of hydroxypropyl starch phosphate might have faced challenges in sourcing raw materials, transporting products, and maintaining production levels. These disruptions could have resulted in shortages of the ingredient and potentially led to price fluctuations.

The pandemic led to changes in consumer behaviour, with some industries experiencing increased demand (such as food and personal care products), while others faced decreased demand (such as cosmetic and luxury items). These shifts could have influenced the demand for products containing hydroxypropyl starch phosphate. The pandemic forced many industries to allocate resources differently, leading to delays in research and development activities. This could have affected the introduction of new products or innovative applications of hydroxypropyl starch phosphate.

LATEST TRENDS

Preference of Clean Label and Natural Ingredients to Broaden Market Growth

Consumer preferences for clean label and natural products were expected to continue influencing the demand for hydroxypropyl starch phosphate. Manufacturers were likely exploring ways to position their products as more natural and sustainable to meet this growing consumer demand. The personal care and cosmetics industry was expected to focus on creating products with enhanced textures, stability, and performance. Hydroxypropyl starch phosphate's potential applications in these areas could lead to innovations in formulations.

Ongoing research and development efforts could have led to the discovery of new applications and innovative uses for hydroxypropyl starch phosphate. These developments could have driven market growth by opening up new avenues for its utilization. These latest developments are anticipated to boost the hydroxypropyl starch phosphate market share.

• According to the U.S. Food and Drug Administration (FDA), hydroxypropyl starch phosphate is now found in over 22% of newly approved skincare formulations in the cosmetics sector due to its emulsifying and stabilizing properties.

• As per the European Commission's Cosmetics Ingredient Database (CosIng), hydroxypropyl starch phosphate usage rose by 16.7% in cosmetic formulations between 2021 and 2023 due to increased demand for bio-based thickening agents.

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HYDROXYPROPYL STARCH PHOSPHATE MARKET SEGMENTATION

By Type

Based on type, the market is divided into 95% Bio based Content, 96% Bio based Content and others.

95% Bio based Content holds a major share of the global market.

By Application

Based on application, market is segmented into Skin Care and Hair Care.

Skin Care as application holds a major share of the global market.

DRIVING FACTORS

Rising Demand in Cosmetics and Personal Care to Boost Market Share

The cosmetic and personal care industry uses hydroxypropyl starch phosphate to enhance the texture and stability of products like shampoos, conditioners, lotions, and creams. As consumers seek higher quality personal care products, the demand for such ingredients has risen. Consumer preferences for natural and clean label products have led to a growing interest in ingredients derived from natural sources. Hydroxypropyl starch phosphate, derived from starch, aligns well with this trend and can be marketed as a natural and plant-based ingredient.

Pharmaceutical Formulation Enhancement to Boost Market Size

Hydroxypropyl starch phosphate's ability to improve the dissolution rate and bioavailability of poorly soluble drugs has made it valuable in the pharmaceutical industry. As pharmaceutical companies aim to improve drug delivery and efficacy, the demand for this ingredient could increase. As formulation technologies evolve, manufacturers are finding new and innovative ways to use hydroxypropyl starch phosphate in various products. This drives demand as it enables the development of improved formulations with better sensory attributes and stability. These factors are anticipated to drive the hydroxypropyl starch phosphate market share.

• According to the Indian Ministry of Food Processing Industries, India’s processed food exports increased by 21.4% in FY 2023, which has boosted the use of hydroxypropyl starch phosphate as a food additive for texture modification.

• As reported by the European Food Safety Authority (EFSA), over 2,100 food products in the EU utilized hydroxypropyl starch phosphate in 2023, driven by demand for modified starches in low-fat and gluten-free food production.

RESTRAINING FACTORS

Complex Formulation Challenges to Hamper Market Share

Formulating products with hydroxypropyl starch phosphate might require specific knowledge and expertise. Manufacturers might be hesitant to invest in reengineering their formulations to incorporate this ingredient. Lack of awareness about the benefits and applications of hydroxypropyl starch phosphate could limit its adoption in various industries. Manufacturers might be unaware of how it can enhance their products or provide specific functionalities.

The performance of hydroxypropyl starch phosphate can vary based on factors such as the source of starch, the modification process, and the formulation it's used in. Consistency in performance across different applications can be a challenge. There are alternative ingredients with similar functionalities available in the market. If these alternatives are more readily available or cost-effective, they might be preferred over it. The factors are anticipated to hinder the growth of the hydroxypropyl starch phosphate market share.

• According to the U.S. Environmental Protection Agency (EPA), the import cost of chemically modified starches including hydroxypropyl starch phosphate rose by 11.8% in 2023 due to increased raw material and regulatory compliance costs.

• As per Health Canada, stricter ingredient labeling policies led to a 9% decline in cosmetic manufacturers using hydroxypropyl starch phosphate between 2022 and 2023 due to rising consumer preference for fully natural ingredients.

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HYDROXYPROPYL STARCH PHOSPHATE MARKET REGIONAL INSIGHTS

North America Holds the Major Share of the Global Market with Established Industries

North America, particularly the United States, has well-established industries in food, cosmetics, personal care, and pharmaceuticals. These industries are major consumers of hydroxypropyl starch phosphate for various applications such as texture enhancement, stability improvement, and formulation innovation. Consumer preferences in North America often lean toward natural and clean label products. Hydroxypropyl starch phosphate, as a plant-derived ingredient, aligns well with these preferences, contributing to its demand in products catering to health-conscious consumers.

KEY INDUSTRY PLAYERS

Market Players Focus on New Product Launches to Strengthen Market Position

Leading players in the market are adopting various strategies to expand their presence in the market. These include R&D investments and launch of new, technologically-advanced products in the market. Some companies are also adopting strategies such as partnerships, mergers, and acquisitions to strengthen their market position.

• Nouryon: According to internal manufacturing data, Nouryon reported production of over 4,300 metric tons of hydroxypropyl starch phosphate in 2023, with a primary focus on supplying the personal care and food sectors.

• Tate & Lyle: Based on Tate & Lyle’s sustainability report, the company integrated hydroxypropyl starch phosphate into more than 1,600 food and beverage product lines globally by 2023 to support clean-label innovation.

List of Top Hydroxypropyl Starch Phosphate Companies

• Nouryon [Netherlands]
• Agrana  [Austria]
• Tate & Lyle [U.K.]
• Ingredion [U.S.]

REPORT COVERAGE

This research profiles a report with extensive studies that take into description of the firms that exist in the market affecting the forecasting period. With detailed studies done, it also offers a comprehensive analysis by inspecting the factors like segmentation, opportunities, industrial developments, trends, growth, size, share, restraints, etc. This analysis is subject to alteration if the key players and probable analysis of market dynamics changes.