Lingerie Market, By type (Cotton Lingerie, Silk Lingerie, Synthetic Lingerie), By Application (High consumers, Medium consumers, Average consumers), and Regional Insight and Forecast to 2033

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LINGERIE MARKET OVERVIEW

The global lingerie market was valued at USD 99.42 billion in 2024 and is expected to grow to USD 105.4 billion in 2025, reaching USD 169.3 billion by 2033, with a projected CAGR of 6.1% from 2025 to 2033.

It provides the user with a lot of features that make this particular product service work efficiently and effectively. The term lingerie is referred to the garments which are worn by consumer for their inner comfort. But sometimes they provide proper shape and physique to body. For comfort and mobility, lingerie is a necessary piece of innerwear for ladies. Additionally, the menstrual cycle, motherhood, menopause, and other stages of a woman's life are all accommodated by these items. Products including bras, briefs, panties, shapewear, and other personal clothing are all included in this broad category. This factor has augmented the Lingerie Market growth. This has ultimately outraged the sales and demand for this particular market growth and prosperity.

The anticipated rate of growth for this particular product service is due to quality level of assurance. Prosperity has been observed for this particular product market with amusing numbers. The market for erotic lingerie is expanding rapidly worldwide due to changing customer perceptions of intimacy, style, and individuality. The desire among females to look more prominent by wearing unique inner wears to enhance their look creatin opportunities for the market sure. Demand for varied and creative lingerie designs has increased as a result of people's growing understanding of sexual wellness and empowerment, especially among women. Shifting consumer preferences and more women consumers in the sector promoting growth of the market during projection period. However, the market faces obstacles like cultural preconceptions that may prevent acceptability in some areas and societal stigmas linked to erotic products. This has ultimately outraged the sales and demand for this particular market growth and prosperity.

COVID-19 IMPACT

"Market Growth Obstructed by Pandemic due to Lockdown"

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

This has affected the overall supply and demand chains of the particular market. As a result of the government's lockdown and other steps to stop the coronavirus from spreading, all supply activities were postponed, which decreased the amount of product related to semiconductor and electronics. Therefore, a small influence from COVID-19 is anticipated on the Lingerie Market share.

LATEST TREND

"Launch of new products to Drive Market Growth"

A latest trend has been witnessed to proliferate the market growth. This particular trend has been recorded to be the most profiting trends that have been upgraded to augment the overall market growth.Launch of new products to boost the market. Leading market participants have introduced new goods with enhanced capabilities. They have also taken the required actions to increase overall functionality and product correctness. Lingerie was once thought of as the most comfortable and stretchy clothing to wear at night, but it has since advanced to a new level and is now worn by models as stylish clothing. As a result of this shift, the market has introduced new high-end lingerie products to appeal to consumers who are fashion-conscious and high-profile. Delightful open bras, hardware, rose-colored clothing, modern lines, and more are some of the newest, trendy lingerie items. A lot of specifications have been made to this particular product which has benefited the market growth. This specific trend has influenced the market growth so much so that the revenue and share numbers of this particular product is touching the skies and soaring over.

LINGERIE MARKET SEGMENTATION

By Type

Based on Type, the global market can be categorized into Cotton Lingerie, Silk Lingerie, Synthetic Lingerie.

• Cotton Lingerie: Because cotton is a soft, breathable, and hypoallergenic material that is perfect for daily use and sensitive skin, it is anticipated to hold the greatest market share during the projection period. Blends of the material are frequently utilized to increase their strength and flexibility.

• Silk Lingerie: Due to its smooth texture, breathability, and natural sheen, silk is a sumptuous material that is likely to see significant growth in the market over the next several years. Segmental growth will result from the superior moisture-wicking qualities and luxurious feel that silk material offers.

• Synthetic Lingerie: The targeted population's increasing use of compression wear, along with developments in fabric and clothing technology, is probably what will propel the segment's rise.

By Application

Based on application, the global market can be categorized into High consumers, Medium consumers, Average consumers.

• High consumers: This segment holds the major market share is during projection period due to increasing consumer preferences towards inner wears.

• Medium consumers: This segment refers to the medium consumers which is preferring to wear inner wear or lingerie of medium range.

• Average consumers: This segment refers to the medium consumers Average consumers which are not the continuous users but frequent users.

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities and challenges stating the market conditions.

Driving Factor

"There are more and more working women to Boost the Market"

This is the major factor attributing the growth of this particular market. This factor is majorly involved in taking the revenue numbers above the skies and soaring greater heights and also the sales and demands have been proliferation and increased its value to greater extent. The demand for lingerie is rising globally as a result of an increase in working women and a greater awareness of education in the corporate sector, especially in emerging economies. In order to reduce the gender gap in labor force participation, governments are also pushing women to work and adopt proactive measures to empower them. Clients benefit from it. Consumers' discretionary income has increased due to the growing number of working women, which has encouraged them to spend more on their standard of living. This particular product has recorded to be profiting for the market growth. This particular factor has been proved to a boon for this particular product market. These factors are anticipated to drive the Lingerie Market growth during the forecast period.

"Shifting Customer Preferences to Expand the Market"

This is the second major factor attributing the growth of this particular market and has resulted in the hike of revenue numbers so much so that they are touching the skies. Clients benefit from it. This particular product market has touched new levels of lucrative revenue numbers and has also recorded to be the boon for this particular product market growth. The need for seamless, wireless, and breathable underwear has increased as consumers place a higher value on comfort and functionality. Consumers especially women’s benefit from it. Women are now more empowered to accept their natural bodies thanks to the body-positive movement, which has increased demand for lingerie that fits a range of body shapes and sizes. For example, according to a Times of India survey, 85% of women place a high value on comfort and require breathable, skin-friendly underwear. Furthermore, lingerie is becoming a means of self-expression as customers actively go for distinctive, customized looks that capture their uniqueness. The lingerie market is changing as a result of these shifting tastes, and companies are being forced to modify and create new products. This factor has attributed the overall growth of this market and helped with the hike of revenue numbers as well. These factors are anticipated to drive the Lingerie Market growth in the present times and also during the forecast period.

Restraining Factor

"Rapid shifts in customer preferences and fashion trends to Impede Market Growth"

These particular solutions have been very helpful yet extremely costly as well. Throughout the forecast period, the worldwide lingerie market is projected to be constrained by shifting fashion trends as well as ongoing shifts in customer preferences and expectations. The primary cause of this is the gradual price increases of lingerie items by major market participants in order to sustain their market share and profitability. Consequently, the global lingerie market is being negatively impacted by growing product costs. This particular factor is anticipated to restrain the market growth and drastically reduce the sales and demands of this particular product market.

Opportunity

"Comfort and Usability To Create Opportunity for the Product in the Market"

This particular opportunity has been attributing the market growth immensely. There has been a noticeable increase in demand for seamless and wireless bras made for daily wear as a result of consumers placing a higher value on comfort and practicality when selecting lingerie. These designs prioritize ease and comfort, making them appealing to people who want functionality without compromising elegance.

Challenge

"Market Competition and E-Commerce Difficulties Could Be a Potential Challenge for Consumers"

This particular factor has been drastically challenging for the market growth and has become another major restraining factor. For lingerie manufacturers, the emergence of e-commerce has presented a unique set of difficulties. When buying personal clothing online, many customers are concerned about fit and comfort, which results in a high return rate and lower customer satisfaction. This problem is made worse by the delicate nature of lingerie, which can make it hard for companies to showcase their goods online in an eye-catching manner. These problems are made worse by the market's fierce competition and saturation. Strong familiarity from well-known brands might eclipse new businesses attempting to establish their own niche. Fast fashion companies, who are well-known for offering stylish underwear at reasonable costs, make matters more difficult by luring consumers away from luxury labels.

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LINGERIE MARKET REGIONAL INSIGHTS

• Europe

The Europe region has augmented a lot in the past few years in this particular product market. The Europe Lingerie Market has anticipated to augment immensely over the forecast period. Almost all of the worldwide revenue share came from Europe. With the largest market share, Europe has historically controlled the market. Over the course of the projected period, this region is anticipated to hold a leading position. Another factor propelling market expansion during the forecast period will be the existence of numerous significant market players in the European area. Premium goods and lingerie from high-end brands are in high demand in this area. To satisfy the needs of a wide range of consumers, these producers are always concentrating on producing high-quality goods in a variety of styles and forms.

• North America

The North America market for this particular market has been accounted for attributing the overall global shares forhis particular product service market.

• Asia

Asia-Pacific is anticipated to expand at the fastest rate during the projection period due to a rise in the demand for cutting-edge technologies. This particular region has experienced immense proliferation in the market shares and has attributed to the global market revenue. Asia-Pacific is anticipated to expand at the fastest rate during the projection period due to a rise in the demand for cutting-edge technologies. This particular region has experienced immense proliferation in the market shares and has attributed to the global market revenue. Consumers' purchasing power has grown in the majority of Asia Pacific's emerging countries. Additionally, these customers' lifestyles have changed.

KEY INDUSTRY PLAYERS

"Leading Players adopt Acquisition Strategies to Stay Competitive"

Several players in the market are using acquisition strategies to build their business portfolio and strengthen their market position. In addition, partnerships and collaborations are among the common strategies adopted by companies. Key market players are making R&D investments to bring advanced technologies and solutions to the market.

List Of Top Companies

• LVMH (France)
• Ann Summers (U.K.)
• Gujin (China)
• Marks and Spencer (U.K.)
• Aimer Group (China)
• PVH Corporation (U.K.)
• Hanes (U.S.)
• Triumph International (Switzerland)
• Jockey International Inc. (U.S.)
• Gracewell (U.K.)
• MAS Holdings Limited (Sri Lanka)
• Groupe Chantelle (France)
• Uniqlo (Japan)
• Sunflora (U.S.)

KEY INDUSTRY DEVELOPMENT

June 2023: This particular company has attributed the market growth in terms of revenue and shares system. This particular development and investment the global market has been recorded to be a boon for the market growth. Strapless bras were introduced by Jockey International Inc., a U.S.-based manufacturer and supplier of personal apparel. With stay-put technology and adjustable, ultra-grip Gecko elastic bands that offer the best support and hold without irritating the skin, these strapless bras may be fashioned in a variety of ways.

REPORT COVERAGE

This research profiles a report with extensive studies that take into description the firms that exist in the analysis by inspecting the factors like segmentation, opportunities, industrial developments, trends, growth, size, share, and restraints. This analysis is subject to alteration if the key players and probable analysis of market dynamics change market affecting the forecasting period. With detailed studies done, it also offers a comprehensive.