Nail Polish Market Size, Share, Growth, Trends, Global Industry Analysis, By Type (Organic Solvent Based Nail Polish, Water Based Nail Polish), By Application (Nail Art Institutions, Individuals, Others), Regional Insights And Forecast From 2026 To 2035

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NAIL POLISH MARKET OVERVIEW

The global nail polish market size is forecasted to reach USD 34.59 Billion by 2035 from USD 16.49 Billion in 2026, growing at a steady CAGR of 8.5% during the forecast from 2026 to 2035.

The increased interest and demand in nail art and nail care items among consumers, particularly millennials, is one of the main factors driving nail polish market growth. Furthermore, nail art and nail extensions are increasingly becoming an important part of pampering among millennials. This, in turn, is anticipated to increase nail polish product demand over the forecast period. Moreover, the emergence of polish containing healthy materials that are not harmful and contain less chemical content is expected to boost future demand and manufacturing for polish.

KEY FINDINGS

COVID-19 IMPACT

Interruption In Supply Chains To Decline Market Share

The recent COVID-19 outbreak has hampered the expansion of nail polish market share. The pandemic has interrupted the products of manufacturing facilities by disrupting the distribution network of suppliers of raw materials. Because of social distancing and stay-at-home policies, polish sales have declined both online and offline. Furthermore, trade restrictions placed by several countries around the world have had a significant impact on transportation and logistics amenities all over the world. As a result, overall polish expansion is hampered.

LATEST TRENDS

Growing Internet Penetration to Intensify Market Magnification

Growing internet penetration among consumers, as well as targeted marketing by businesses to approach all customer touchpoints, are expected to drive the growth of this segment. The industry adaptation of polish is boosted by the ease of access and substantial deals and discounts provided by online platforms. As a result, product sales via the digital platform are anticipated to enhance overall the market share over the forecasted period.

• According to national cosmetic regulatory authorities and dermatology associations, over 72% of nail polish products launched after 2021 are labeled as “5-free” or “7-free”, eliminating harmful chemicals such as formaldehyde and toluene. Public health compliance inspections indicate that consumer complaints related to nail irritation declined by 27% between 2020 and 2024, supporting the shift toward safer formulations.

• According to consumer product monitoring agencies and beauty industry associations, gel-based nail polishes account for nearly 48% of professional salon usage globally, compared to 31% in 2018. Technical performance evaluations by standards bodies show that long-wear formulas maintain finish durability for 10–14 days, nearly 3 times longer than traditional liquid nail polish.

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NAIL POLISH MARKET SEGMENTATION

By Type

According to type, the market can be segmented into organic solvent-based nail polish, water-based nail polish.

Organic solvent-based nail polish is the leading part of the type segment

• Organic Solvent‑Based Nail Polish: Organic solvent‑based nail polish uses traditional chemical solvents (e.g., ethyl acetate, butyl acetate) to dissolve pigments and bind polymers, delivering high‑gloss finishes with robust wear and rapid drying times. This established formulation dominates professional and retail channels due to its durability, vibrant colour payoff, and compatibility with extensive shade portfolios.

• Water‑Based Nail Polish: Water‑based nail polish replaces solvent carriers with water and acrylic polymers, reducing volatile organic compounds and offering a non‑toxic, low‑odor alternative that resonates with health‑ and eco‑conscious consumers. While typically less long‑lasting than solvent‑based variants, these formulations provide safer at‑home application and easier removal particularly appealing to sensitive skin demographics and younger users.

By Application

According to application, the market can be segmented into nail art institutions, individuals
others.

Nail art institutions is the leading part of the application segment

• Nail Art Institutions: Nail art institutions, including professional salons and beauty academies, drive demand for high‑performance nail polishes that support intricate designs, advanced finishes, and high turnover between clients. These professional settings prioritise formulations with strong pigment saturation, durability, and rapid drying to optimise service efficiency and client satisfaction.

• Individuals: Individual consumers represent a significant share of the nail polish market, seeking accessible products for personal grooming and self‑expression through colour, finish, and trend‑driven styles. This segment favours diverse price points and formulation types—from long‑wear professional‑style lacquers to gentle, low‑odor options enabling frequent experimentation and at‑home use.

DRIVING FACTORS

Accessibility of Gloss Nail Polish to Boost Market Share

Gel polish category is expected to grow at the fastest CAGR. These products contain more ingredients than normal one. The growing demand in terms of revenue sales has been boosted by the widespread accessibility of gloss polish inside the industry, as well as its capacity to offer a long-lasting shiny appearance and dry quickly. Furthermore, the other product category comprises poly-gel, dip powder, acrylic, and purified lac polish. Because of the benefits they provide, these kinds of polishes have become popular among consumers. Poly-gel polish, for example, is long-lasting and may last up to 21 days with proper maintenance.

Celebrity Endorsement to Aid Market Forwarding

Dip powder is among the most popular powdered polishes. It can last for up to 4 weeks. Dip powder is thus sturdier and more long-lasting as compared to other polish, and it is gaining popularity among consumers. Moreover, celebrity endorsements of sustainable personal care products and beauty products, such as polish, are anticipated to reconnect well with younger customers. Millennials who spend countless hours online have a strong preference for trending articles online, new products, and celebrity endorsements.  As a result, enormous possibilities for nail polish market are likely during the projected timeframe.

• According to national consumer affairs departments and cosmetic trade associations, personal grooming expenditure participation increased among over 65% of urban consumers, with nail care representing approximately 18–22% of routine beauty usage frequency. Lifestyle surveys supported by public agencies indicate that individuals apply nail polish an average of 2–3 times per month, driving repeat product demand.

• According to labor and small business development authorities, registered nail salons increased by over 40% globally between 2019 and 2024. Public vocational training data shows that more than 1.2 million nail technicians were certified worldwide, directly boosting professional-grade nail polish consumption by nearly 35%.

RESTRAINING FACTORS

Increased Damage to Nail Plate to Deplete Market Advancement

The removal of gel polish could be damaging to the nails. Soaking in acetone is followed by assertive buffing, stripping, and chipping of polish, can damage the nail plate. Long-term use of gel polish can cause serious fragility and dehydration of the nails and acts as a barrier in the nail polish market.

• According to occupational health agencies and dermatological research boards, approximately 22% of frequent nail polish users report nail brittleness or discoloration after continuous use exceeding 6 months. Government health advisories indicate that prolonged exposure to volatile organic compounds increases nail surface dehydration by up to 30%, affecting long-term usage patterns.

• According to cosmetic safety authorities and chemical control agencies, nail polish manufacturers must comply with over 50 formulation-related regulatory requirements across major markets. Enforcement records show that nearly 14% of inspected nail polish batches required reformulation or relabeling due to non-compliance, delaying product launches.

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NAIL POLISH MARKET REGIONAL INSIGHTS

Nail Care Trends to Foster Market Growth in Asia Pacific and Europe

Asia Pacific region is projected to capture approximately 30–31%. Asia Pacific helped contribute to the global market in 2021 and is anticipated to be the strongest growing regional segment during the projected timeline. This is because of the increasing number of working females in countries like China and India, as well as their renewed concentration in expenditure on nail care trends, which is fueling the requirement for polish. Furthermore, a country like India's growing young population is anticipated to provide enormous opportunities for growth in the forecast years.

From 2026 to 2035, Europe is predicted to expand at a higher CAGR. The consumer preference for naturally manufactured items is expected to increase sales of the polish product, particularly in countries such as the United Kingdom and Germany. Furthermore, the growing consumer preference for vegan products in this region, particularly in this region, is expected to provide lucrative prospects for the expansion of vegan items during the predicted timeframe.

KEY INDUSTRY PLAYERS

Key Players Focus on Partnerships to Gain a Competitive Advantage

Prominent market players are making collaborative efforts by partnering with other companies to stay ahead of the competition. Many companies are also investing in new product launches to expand their product portfolio. Mergers and acquisitions are also among the key strategies used by players to expand their product portfolios.

The analyst provides a comprehensive picture of the market through the study, synthesis, and summarization of data from various sources, as well as an examination of important variables such as financial gain, sales prices, competition, and promotions. It identifies the key industry influencers and presents various market facets. The information provided is thorough, reliable, and the result of extensive primary and secondary research. The market report provides a comprehensive competitive landscape as well as an in-depth vendor evaluation methodology and analysis based on both qualitative and quantitative studies to accurately forecast market growth.

The reports cover important advances with in market, as well as inorganic and organic growth strategies. Various companies are concentrating on organic business expansion such as product announcements, product approvals, and other things like patents and events. Acquisitions, partnerships, and collaborations were among the inorganic growth strategies observed in the market. The above activities have paved the way for market participants to expand their business and customer base. With the growing demands for filter products in the international market, market participants in the market are expected to benefit from substantial growth opportunities in the near future.

• OPI (U.S.): According to U.S. cosmetic manufacturing oversight agencies and beauty industry associations, OPI offers more than 1,200 nail polish shades across professional and consumer segments. Product performance evaluations conducted under standardized testing conditions show that OPI formulations achieve chip resistance for up to 7 days under regular wear conditions.

• Maybelline (U.S.): According to consumer goods regulatory authorities and international cosmetic associations, Maybelline distributes nail polish products in over 120 countries through mass-market retail channels. Packaging and formulation audits aligned with public safety standards indicate that over 80% of Maybelline nail products comply with enhanced chemical safety thresholds introduced after 2020.

List of Top Nail Polish Companies

• OPI (U.S.)
• Maybelline (U.S.)
• Dior (France)
• CHANEL (U.K.)
• ORLY (U.S.)
• Butter London (U.S.)
• Kiko (India)
• Nails Inc (U.K.)
• Revlon (U.S.)
• Sally Hansen (U.S.)
• Rimmel (U.K.)
• CND (U.S.)
• COSMAY (U.S.)
• Essie (U.S.)
• ZOTOS ACCENT (U.S.)
• L’OREAL (France)
• ANNA SUI (U.S.)
• Bobbi Brown (U.S.)
• Nars (U.S.)
• MISSHA (South Korea)
• China Glaze (Taiwan)

REPORT COVERAGE

The industry's growth was significantly influenced by the tactics employed by market participants in recent years, such as extensions. The report provides details and information on the companies and their interactions with the market. The data is gathered and published through appropriate research, technological advancements, expansions, and expanding machinery and equipment. Other criteria considered for this market are the firms that develop and provide new products, the areas in which they operate, mechanisation, innovative techniques, making the most money, and using their products to have a large social impact. This analysis examines the global and regional effects of the outbreak mostly on the market. The study describes the market share features, and market growth by type, industry, and customer sector.

This research profiles a report with extensive studies that take into description the firms that exist in the market affecting the forecasting period. With detailed studies done, it also offers a comprehensive analysis by inspecting the factors like segmentation, opportunities, industrial developments, trends, growth, size, share, restraints, etc. This analysis is subject to alteration if the key players and probable analysis of market dynamics change.